Sherry House
About Sherry House
Sherry A. House, 53, is Chief Financial Officer of Ford Motor Company, appointed effective February 6, 2025; she joined Ford on June 3, 2024 as Vice President, Finance overseeing FP&A and the segment finance teams (Ford Blue, Ford Pro, Ford Model e) . In Q2–Q3 2025 under her CFO tenure, Ford delivered record quarterly revenues with solid adjusted EBIT despite tariff headwinds, and affirmed a disciplined cash and cost focus; full‑year 2024 revenue reached a record $185 billion before her appointment . On Oct 23, 2025, House executed the Section 302/906 CFO certifications and concluded disclosure controls were effective as of Q3 2025 .
Company performance context during her CFO tenure:
| Metric | Q2 2025 | Q3 2025 |
|---|---|---|
| Revenue ($B) | $50.2 | $50.5 |
| Adjusted EBIT ($B) | $2.1 | $2.6 |
| Operating Cash Flow ($B) | $6.3 | $7.4 |
“Adjusting for tariffs, year‑over‑year adjusted EBIT improved by $0.7 billion. Ford is determined to become higher‑growth, higher‑margin, more capital efficient and durable...” — CFO Sherry House, Q3 2025 .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Ford Motor Company | Chief Financial Officer | Feb 2025–present | Signed Q3’25 SOX 302/906 certifications; oversight of disclosure controls and financial reporting; emphasized cost discipline and capital efficiency . |
| Ford Motor Company | Vice President, Finance (FP&A and segment finance) | Jun 2024–Feb 2025 | Led FP&A and finance for Ford Blue, Ford Pro, and Ford Model e prior to CFO appointment . |
| Lucid Motors | Chief Financial Officer | May 2021–Dec 2023 | Public‑company CFO experience in EV industry (as disclosed by Ford) . |
| Waymo (Alphabet) | Director, Corporate Development; Treasurer & Head of Investor Relations | 2019–2021 | Led corp dev, treasury and IR at autonomous driving leader (as disclosed by Ford) . |
External Roles
No public company board or committee roles for Ms. House are disclosed in Ford’s filings reviewed .
Fixed Compensation
| Component | Detail |
|---|---|
| Base salary | Not disclosed for Ms. House in Ford’s February 5, 2025 8‑K; the Compensation, Talent and Culture Committee took no compensation actions in connection with her CFO appointment . |
| Target bonus % | Not disclosed for Ms. House. (For reference only: 2024 bonus targets for Named Executives ranged by role; the CFO predecessor’s 2024 target was 150% of salary, but Ms. House’s target is not disclosed and may differ) . |
| Perquisites | Not specifically disclosed for Ms. House. Ford states it does not provide excessive perquisites to executives . |
Performance Compensation
Annual bonus plan architecture and PSU/RSU design at Ford (company‑wide for executives):
- 2024 Annual Performance Bonus Plan metrics: Company Adjusted EBIT Margin; Quality (Repairs per 1,000 in first 90 days); Global EV Retail Volume; Connected Services Revenue. Company business performance factor for 2024 was 69% (driven by quality shortfalls) .
- Long‑Term Incentive Plan (LTIP) design: 60% PSUs and 40% RSUs for Named Executives (illustrative 2024 mix), with PSUs measured 100% on 3‑year relative TSR versus a defined global auto OEM peer set; payout range 0%–200% of target .
- RSU vesting: RSUs generally vest 1/3 each year over three years; continued vesting on retirement/disability/death; forfeiture on most other terminations; subject to non‑compete/non‑disclosure conditions .
- Options: Ford has not granted stock options since 2020; the company does not reprice options .
Tables:
- Annual bonus plan metrics (company program)
| Metric | Definition/Notes | 2024 Company Outcome Indicator |
|---|---|---|
| Adjusted EBIT Margin | Core financial stability metric . | Included in 69% business performance factor . |
| Quality | Repairs/1,000 in first 90 days (industry standard); correlates with warranty cost . | Key driver of below‑target outcome . |
| Global EV Retail Volume | Growth in electrification . | Included in composite result . |
| Connected Services Revenue | Growth in software/services . | Included in composite result . |
- Long‑term equity
| Award | Metric | Performance Period | Payout Range | Vesting |
|---|---|---|---|---|
| PSUs | 3‑yr relative TSR vs auto OEM peer group | 3 years | 0%–200% of target | Cliff at end of period (settles in shares) . |
| RSUs | Time‑based | N/A | N/A | 1/3 per year over 3 years; continued vesting on retirement/disability/death . |
Equity Ownership & Alignment
| Policy/Status | Detail |
|---|---|
| Stock ownership guidelines | Apply to Vice Presidents and above; 5 years to reach required multiple. Shares, RSUs, and stock units count (options and unearned PSUs do not) . |
| Hedging/pledging | Officers are prohibited from hedging Ford stock; pledging in margin accounts is prohibited; limited pledging above ownership guidelines requires CEO/GC pre‑approval . |
| Pledging status | As of Feb 1, 2025, no director or executive officer had pledged shares or hedged their exposure to common stock . |
Note: Ms. House’s individual beneficial ownership (shares/units) is not disclosed in the 2025 proxy’s beneficial ownership table (she was not a Named Executive for 2024) .
Employment Terms
| Term | Economics/Terms | Source |
|---|---|---|
| Appointment | Appointed CFO effective Feb 6, 2025; joined Ford Jun 3, 2024 as VP, Finance . | |
| Compensation actions on appointment | None taken by the Compensation, Talent and Culture Committee at appointment . | |
| Change‑in‑control (equity) | Double‑trigger vesting for equity grants (requires CoC and qualifying termination) . | |
| Clawbacks | Incentive grants include clawback provisions . | |
| Restrictive covenants | Equity grants conditioned on non‑compete and non‑disclosure . | |
| Severance framework | Ford maintains executive separation/retirement plans (ESAP, BEP, DB‑SERP, SRP) amended/restated in 2018; specific CFO multiples for Ms. House not disclosed in reviewed filings . |
Performance & Track Record
- CFO certifications and controls: House signed Q3 2025 Section 302/906 certifications; Ford’s CEO and CFO concluded disclosure controls were effective as of Sept 30, 2025 .
- Operating results commentary: Q3 2025 revenue $50.5B (+9% YoY), adjusted EBIT $2.6B; operating cash flow $7.4B; reiterated focus on higher‑growth, higher‑margin, capital‑efficient operations; provided FY’25 outlook ranges for adjusted EBIT and FCF .
- Prior experience: Public‑company EV CFO (Lucid) and senior finance/corporate development roles at Waymo; Ford highlighted her track record in performance and cost efficiency across OEMs/suppliers and mobility/technology .
Compensation Structure Analysis
- High at‑risk mix and TSR linkage: Since 2023, PSUs are 100% rTSR, increasing direct alignment with shareholder returns; RSUs vest over three years supporting retention .
- Annual bonus tied to value drivers: Bonus metrics emphasize profitability (Adjusted EBIT margin), quality (Repairs/1,000), and growth vectors (EV volume and connected services revenue); 2024’s 69% company factor signals disciplined payouts when execution lags quality targets .
- Governance safeguards: Clawbacks, double‑trigger CoC for equity, strict hedging/pledging rules, and robust ownership guidelines reduce misalignment and undue risk‑taking .
Investment Implications
- Incentive signals: With PSUs tied entirely to rTSR and a bonus plan sensitive to quality and profitability, CFO incentives are set to reward durable improvements in efficiency, warranty/quality outcomes, and shareholder return—key to multiple expansion and cash generation .
- Vesting and potential selling pressure: Executive RSUs vest annually over three years and PSUs settle after a three‑year period, creating periodic but predictable vesting windows; however, strict ownership guidelines and pre‑clearance policies help temper opportunistic selling and require retention of meaningful equity .
- Retention/transition risk: No special compensation actions were taken at Ms. House’s appointment; standard Ford plans and equity programs (with CoC protections and clawbacks) govern her package, suggesting governance consistency but leaving specific salary/bonus target terms undisclosed at this time .
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