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Sherry House

Chief Financial Officer at FORD MOTOR
Executive

About Sherry House

Sherry A. House, 53, is Chief Financial Officer of Ford Motor Company, appointed effective February 6, 2025; she joined Ford on June 3, 2024 as Vice President, Finance overseeing FP&A and the segment finance teams (Ford Blue, Ford Pro, Ford Model e) . In Q2–Q3 2025 under her CFO tenure, Ford delivered record quarterly revenues with solid adjusted EBIT despite tariff headwinds, and affirmed a disciplined cash and cost focus; full‑year 2024 revenue reached a record $185 billion before her appointment . On Oct 23, 2025, House executed the Section 302/906 CFO certifications and concluded disclosure controls were effective as of Q3 2025 .

Company performance context during her CFO tenure:

MetricQ2 2025Q3 2025
Revenue ($B)$50.2 $50.5
Adjusted EBIT ($B)$2.1 $2.6
Operating Cash Flow ($B)$6.3 $7.4

“Adjusting for tariffs, year‑over‑year adjusted EBIT improved by $0.7 billion. Ford is determined to become higher‑growth, higher‑margin, more capital efficient and durable...” — CFO Sherry House, Q3 2025 .

Past Roles

OrganizationRoleYearsStrategic Impact
Ford Motor CompanyChief Financial OfficerFeb 2025–presentSigned Q3’25 SOX 302/906 certifications; oversight of disclosure controls and financial reporting; emphasized cost discipline and capital efficiency .
Ford Motor CompanyVice President, Finance (FP&A and segment finance)Jun 2024–Feb 2025Led FP&A and finance for Ford Blue, Ford Pro, and Ford Model e prior to CFO appointment .
Lucid MotorsChief Financial OfficerMay 2021–Dec 2023Public‑company CFO experience in EV industry (as disclosed by Ford) .
Waymo (Alphabet)Director, Corporate Development; Treasurer & Head of Investor Relations2019–2021Led corp dev, treasury and IR at autonomous driving leader (as disclosed by Ford) .

External Roles

No public company board or committee roles for Ms. House are disclosed in Ford’s filings reviewed .

Fixed Compensation

ComponentDetail
Base salaryNot disclosed for Ms. House in Ford’s February 5, 2025 8‑K; the Compensation, Talent and Culture Committee took no compensation actions in connection with her CFO appointment .
Target bonus %Not disclosed for Ms. House. (For reference only: 2024 bonus targets for Named Executives ranged by role; the CFO predecessor’s 2024 target was 150% of salary, but Ms. House’s target is not disclosed and may differ) .
PerquisitesNot specifically disclosed for Ms. House. Ford states it does not provide excessive perquisites to executives .

Performance Compensation

Annual bonus plan architecture and PSU/RSU design at Ford (company‑wide for executives):

  • 2024 Annual Performance Bonus Plan metrics: Company Adjusted EBIT Margin; Quality (Repairs per 1,000 in first 90 days); Global EV Retail Volume; Connected Services Revenue. Company business performance factor for 2024 was 69% (driven by quality shortfalls) .
  • Long‑Term Incentive Plan (LTIP) design: 60% PSUs and 40% RSUs for Named Executives (illustrative 2024 mix), with PSUs measured 100% on 3‑year relative TSR versus a defined global auto OEM peer set; payout range 0%–200% of target .
  • RSU vesting: RSUs generally vest 1/3 each year over three years; continued vesting on retirement/disability/death; forfeiture on most other terminations; subject to non‑compete/non‑disclosure conditions .
  • Options: Ford has not granted stock options since 2020; the company does not reprice options .

Tables:

  1. Annual bonus plan metrics (company program)
MetricDefinition/Notes2024 Company Outcome Indicator
Adjusted EBIT MarginCore financial stability metric .Included in 69% business performance factor .
QualityRepairs/1,000 in first 90 days (industry standard); correlates with warranty cost .Key driver of below‑target outcome .
Global EV Retail VolumeGrowth in electrification .Included in composite result .
Connected Services RevenueGrowth in software/services .Included in composite result .
  1. Long‑term equity
AwardMetricPerformance PeriodPayout RangeVesting
PSUs3‑yr relative TSR vs auto OEM peer group3 years0%–200% of target Cliff at end of period (settles in shares) .
RSUsTime‑basedN/AN/A1/3 per year over 3 years; continued vesting on retirement/disability/death .

Equity Ownership & Alignment

Policy/StatusDetail
Stock ownership guidelinesApply to Vice Presidents and above; 5 years to reach required multiple. Shares, RSUs, and stock units count (options and unearned PSUs do not) .
Hedging/pledgingOfficers are prohibited from hedging Ford stock; pledging in margin accounts is prohibited; limited pledging above ownership guidelines requires CEO/GC pre‑approval .
Pledging statusAs of Feb 1, 2025, no director or executive officer had pledged shares or hedged their exposure to common stock .

Note: Ms. House’s individual beneficial ownership (shares/units) is not disclosed in the 2025 proxy’s beneficial ownership table (she was not a Named Executive for 2024) .

Employment Terms

TermEconomics/TermsSource
AppointmentAppointed CFO effective Feb 6, 2025; joined Ford Jun 3, 2024 as VP, Finance .
Compensation actions on appointmentNone taken by the Compensation, Talent and Culture Committee at appointment .
Change‑in‑control (equity)Double‑trigger vesting for equity grants (requires CoC and qualifying termination) .
ClawbacksIncentive grants include clawback provisions .
Restrictive covenantsEquity grants conditioned on non‑compete and non‑disclosure .
Severance frameworkFord maintains executive separation/retirement plans (ESAP, BEP, DB‑SERP, SRP) amended/restated in 2018; specific CFO multiples for Ms. House not disclosed in reviewed filings .

Performance & Track Record

  • CFO certifications and controls: House signed Q3 2025 Section 302/906 certifications; Ford’s CEO and CFO concluded disclosure controls were effective as of Sept 30, 2025 .
  • Operating results commentary: Q3 2025 revenue $50.5B (+9% YoY), adjusted EBIT $2.6B; operating cash flow $7.4B; reiterated focus on higher‑growth, higher‑margin, capital‑efficient operations; provided FY’25 outlook ranges for adjusted EBIT and FCF .
  • Prior experience: Public‑company EV CFO (Lucid) and senior finance/corporate development roles at Waymo; Ford highlighted her track record in performance and cost efficiency across OEMs/suppliers and mobility/technology .

Compensation Structure Analysis

  • High at‑risk mix and TSR linkage: Since 2023, PSUs are 100% rTSR, increasing direct alignment with shareholder returns; RSUs vest over three years supporting retention .
  • Annual bonus tied to value drivers: Bonus metrics emphasize profitability (Adjusted EBIT margin), quality (Repairs/1,000), and growth vectors (EV volume and connected services revenue); 2024’s 69% company factor signals disciplined payouts when execution lags quality targets .
  • Governance safeguards: Clawbacks, double‑trigger CoC for equity, strict hedging/pledging rules, and robust ownership guidelines reduce misalignment and undue risk‑taking .

Investment Implications

  • Incentive signals: With PSUs tied entirely to rTSR and a bonus plan sensitive to quality and profitability, CFO incentives are set to reward durable improvements in efficiency, warranty/quality outcomes, and shareholder return—key to multiple expansion and cash generation .
  • Vesting and potential selling pressure: Executive RSUs vest annually over three years and PSUs settle after a three‑year period, creating periodic but predictable vesting windows; however, strict ownership guidelines and pre‑clearance policies help temper opportunistic selling and require retention of meaningful equity .
  • Retention/transition risk: No special compensation actions were taken at Ms. House’s appointment; standard Ford plans and equity programs (with CoC protections and clawbacks) govern her package, suggesting governance consistency but leaving specific salary/bonus target terms undisclosed at this time .

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Best AI for Equity Research

Performance on expert-authored financial analysis tasks

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