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William George

Executive Vice President and Chief Financial Officer at COMFORT SYSTEMS USACOMFORT SYSTEMS USA
Executive

About William George

William George is Executive Vice President and Chief Financial Officer of Comfort Systems USA (FIX), a role he has held since May 2005; he is 60 years old and is one of the company’s longest-tenured executives . In 2024, FIX delivered record performance: revenue $7.03B, EPS $14.60, operating cash flow $849.1M, and free cash flow $743.5M, with notable backlog strength; the company’s indexed TSR value (SEC “pay vs performance” construct) reached 876.81 in 2024, underscoring substantial multi‑year shareholder value creation . George is a founding member of management and a key architect of FIX’s acquisition program, reflected in a 2023 one‑time RSU award for retention and recognition of his contributions .

Past Roles

OrganizationRoleYearsStrategic Impact
Comfort Systems USAEVP & CFOMay 2005–present Founding management member; key role in M&A program

Fixed Compensation

Metric202220232024
Base Salary ($)$550,000 $633,000 $750,000
All Other Compensation ($)$10,597 $11,124 $13,728

Perquisites detail (2024):

  • 401(k) match: $9,625
  • Group term life & disability premiums: $3,863
  • Fitness reimbursement: $240

Base salary step-up: Committee increased CFO base to $750,000 for 2024 (from $633,000 in 2023) effective Jan 1, 2024, reflecting strong company performance and market alignment .

Performance Compensation

Annual Incentive Plan (AIP) design and 2024 results

  • Target opportunity: 100% of base salary (90% Corporate Financial Incentive (EPS/FCF), 10% Individual Performance) .
  • Corporate metrics and targets:
    • EPS: Threshold $6.30, Target $9.00, Max $11.70 .
    • FCF: Threshold $150.5M, Target $215.0M, Max $279.5M .
  • 2024 actuals for AIP calculation: EPS $14.60; FCF $743.5M (no Committee adjustments) .
  • 2024 payouts: Corporate Financial Incentive = 180% of base ($1,350,000); Individual Performance = 16% of base ($120,000); Total non‑equity incentive = $1,470,000 .
ComponentWeightingThresholdTargetMaximum2024 ActualPayout as % of BasePayout ($)
EPS70% of corporate $6.30 $9.00 $11.70 $14.60 126% $945,000
FCF30% of corporate $150.5M $215.0M $279.5M $743.5M 54% $405,000
Individual10% of total AIP N/A10% target 20% max Score 160% 16% $120,000
Total196% of base$1,470,000

Individual goals for 2024 included advancing strategic acquisition and succession planning initiatives and improving company-wide safety measures (ORIR), with the latter scoring zero due to a work-related fatality in 2024 .

Long-Term Incentives (LTI) – 2024 grants

  • FIX removed stock options from annual LTI grants in 2019; mix is 50% RSUs (time-based) / 50% PSUs (performance) .
  • 2024 LTI target = 190% of base salary for CFO .
  • Award mechanics: RSUs vest ratably over 3 years; PSUs are dollar‑denominated and settle in shares after a 3‑year period based 50% on EPS vs pre‑set goals and 50% on relative TSR vs a sector peer set; payout range 0–200% of target .
Incentive TypeGrant DateAmountVesting / Performance
RSUs3/20/20242,266 RSUs; grant-date fair value $712,226 Vest in 3 equal annual installments (time-based)
PSUs (dollar-denominated)3/20/2024$712,500 at target 3-year performance period; 50% EPS, 50% relative TSR; 0–200% payout; settled in shares post period

Options (legacy)

  • 15,422 options exercisable @ $36.25 expiring 03/08/2027; 14,514 options exercisable @ $42.50 expiring 03/07/2028 .
  • Company did not grant options in 2024 and generally does not grant option-like awards currently .

2024 vesting activity (realized)

TypeShares Vested (#)Value Realized ($)
RSUs12,996 $5,615,968
PSUs (2021–2023 cycle, settled 2024)2,544 $799,605

Equity Ownership & Alignment

  • Beneficial ownership as of March 1, 2025: 45,244 shares owned; 29,936 options (exercisable/will become exercisable before Apr 30, 2025); total 75,180; <1% of shares outstanding .
  • Unvested RSUs at 12/31/2024: 23,082 units (market value $9,788,153 at $424.06) .
  • Unvested PSU opportunities at 12/31/2024 (assuming maximum performance, indicative share counts at $424.06): 3,360 (value $1,425,000) and 2,537 (value $1,076,100) for the 2024–2026 and 2023–2025 cycles, respectively; actual payout depends on performance and share price at settlement .
  • Upcoming RSU vesting schedule (CFO):
    • 3,634 on 04/01/2025; 8,334 on 12/01/2025; 2,026 on 04/01/2026; 8,333 on 12/01/2026; 755 on 04/01/2027 (subject to continued employment) .
  • Anti-hedging/pledging: Hedging and pledging company securities are prohibited for executives .
  • Ownership guidelines: Executives must meet minimum stock ownership multiples (includes vested/unvested equity in calculation); all executives were in compliance as of 12/31/2024 .
Ownership ItemDetail
Shares owned45,244 (as of 03/01/2025)
Options (near-term exercisable)29,936 (exercisable/within window)
Total beneficial ownership75,180; <1% of class
Unvested RSUs23,082 ($9.79M at $424.06)
PSU cycles outstanding2023–2025 and 2024–2026 (0–200% payout potential)
Hedging/pledgingProhibited
Ownership guidelinesPolicy in effect; in compliance as of 12/31/2024

Employment Terms

  • Employment status: At‑will; Executive Severance Policy covers without‑cause terminations .
  • Non-compete: One-year non‑compete required to receive severance; release of claims required .
  • Executive Severance Policy (without cause, not in connection with CoC): Lump sum equals (base + bonus) × 1.5x for CFO, plus up to 12 months COBRA reimbursements and up to $50k outplacement; as of 12/31/2024, estimated payout for George was $3,379,323 .
  • Change in Control (CoC) agreements:
    • Cash severance: 2.0× (base + bonus) for CFO if terminated without cause or resigns for good reason within 12 months post‑CoC; legacy agreements for Lane/George/Shaeff also allow resignation within 90 days post‑CoC (with or without good reason) to receive severance .
    • Equity acceleration: Unvested equity vests upon CoC; PSUs vest at target .
    • Estimated CoC payout as of 12/31/2024 (assumed CoC + qualifying termination): Cash $4,464,323; accelerated equity $11,478,703; excise tax gross-up estimated $0; total $15,943,026 .
  • Rule of 75: George qualifies; meeting age + service ≥75 deems continuous employment satisfied for equity vesting at retirement (performance still must be achieved, capped at target) .
  • Clawback: Robust policy including SOX 304 recovery and expanded Dodd‑Frank recoupment adopted as an additional policy (filed with 2023 10‑K) .
Scenario (as of 12/31/2024)Cash ($)Equity Acceleration ($)Excise Gross-Up ($)Total ($)
Without Cause (non‑CoC)$3,379,323 N/AN/A$3,379,323
CoC + Qualifying Termination$4,464,323 $11,478,703 $0 $15,943,026

Multi‑Year Compensation Summary (NEO SCT)

YearSalary ($)Stock Awards ($)Non‑Equity Incentive ($)All Other ($)Total ($)
2022$550,000 $879,938 $947,966 $10,597 $2,443,501
2023$633,000 $6,116,348 $1,231,185 $11,124 $7,991,657
2024$750,000 $1,424,726 $1,470,000 $13,728 $3,658,454

Note: In November 2023, the Committee granted a special one‑time 25,000 RSU award to George for retention and to recognize his historical contributions; vests in equal annual installments over 3 years (outside the regular annual cycle) .

Compensation Structure Analysis

  • Mix shift and risk profile: Removal of options from annual LTI and balance of 50% RSUs/50% PSUs (since 2019) reduces leverage vs options and increases retention alignment; PSUs maintain rigorous performance linkage (EPS and relative TSR, 0–200% payout) .
  • Strong pay-for-performance: 2024 EPS and FCF far exceeded max targets, driving corporate AIP payout at 180% of base for the CFO; individual component paid at 16% based on quantified goals .
  • Governance features: Clawback policy updated for Dodd‑Frank; anti‑hedging/pledging; ownership requirements; high say‑on‑pay approval (>95% in 2024) .
  • Potential red flags: Legacy change‑in‑control agreements include single‑trigger resignation feature (90‑day window) and single‑trigger equity acceleration at CoC; legacy agreements may include excise tax gross‑up provisions, though estimated gross‑up was $0 in the modeled 12/31/2024 scenario; company eliminated gross‑ups in new agreements from 2013 onward .

Investment Implications

  • Alignment and retention: Significant unvested RSUs (23,082) with scheduled vesting through 2027 and two PSU cycles create strong retention hooks; anti‑pledging/hedging and ownership requirements reinforce alignment; all executives are in compliance .
  • Selling pressure windows: Large time-based RSU tranches (notably on 12/01/2025 and 12/01/2026) and annual April 1 tranches may coincide with increased liquidity needs/tax selling; 2024 RSU/PSU vestings were sizable (RSU value realized $5.62M; PSU $0.80M) .
  • Incentive focus on cash generation and profitability: AIP centered on EPS and FCF, and PSUs on EPS and relative TSR—constructive for quality of earnings and cash conversion; 2024 corporate overachievement underscores operating momentum under George’s stewardship of capital allocation and acquisitions .
  • Change‑in‑control costs and acceleration: Modeled CoC obligations are material ($15.94M), including single‑trigger equity acceleration—important for M&A scenarios and dilution/retention planning .
  • Shareholder support: Strong say‑on‑pay (>95%) suggests low near‑term governance friction on compensation; nonetheless, monitor any future special awards like the 2023 RSU grant to George for signs of pay inflation risk .