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Nancy Cruickshank

Director at Flutter Entertainment
Board

About Nancy Cruickshank

Independent non-executive director at Flutter since May 2019, age 54, with a 25+ year digital entrepreneurship background and a BA in History from Leeds University. She is currently an Operating Partner at Exponent PE and has led/created multiple notable digital businesses (Condé Nast online, Telegraph Media Group Digital, Handbag.com; founder of My Showcase, acquired in 2018). Core credentials: chair experience, digital strategy, consumer marketplace expertise, and board governance in public companies.

Past Roles

OrganizationRoleTenureCommittees/Impact
Condé NastLaunched Condé Nast online1996Digital leadership, brand online commercialization
Telegraph Media GroupOversaw Digital businessNot disclosedLed digital transformation in media operations
Handbag.comDeveloped fashion/beauty market leader; sold to Hearst2001–2006Built and exited a leading online property via sale to Hearst
My ShowcaseFounder/CEO; acquired by Miroma GroupNamed top-15 UK startup (2016); acquired Feb 2018Scaled consumer startup to successful sale

External Roles

OrganizationRoleTenureNotes
Exponent PEOperating PartnerCurrentPart of plural non-executive portfolio
Go CityChair of the BoardCurrentConsumer experiences/attractions platform
Oodle Car FinanceNon-Executive DirectorCurrentConsumer finance; UK-based
Allegro.eu SANon-Executive DirectorCurrentE-commerce marketplace (Poland)

Board Governance

  • Independence: Independent non-executive director; standing for annual re-election per Articles.
  • Years of service: Appointed May 2019.
  • Current committee roles (2025 Proxy): Audit Committee member; Risk & Sustainability Committee Chair.
  • 2023 committee engagement: Active across Risk & Sustainability, Compensation & HR, Nominating & Governance, and Workforce Engagement (stood down Nov 9, 2023).
Committee (2025 status)Member/ChairSource
Audit CommitteeMember
Compensation & HR CommitteeNot currently listed as member (was in 2023)
Nominating & GovernanceNot currently listed as member (stepped down Apr 28, 2023)
Risk & SustainabilityChair
2023 Attendance (Committee Reports)AttendanceNotes
Risk & Sustainability Committee5/5Full attendance; oversight of material risks and sustainability agenda
Compensation & HR Committee5/6Missed one meeting due to family bereavement (noted)
Nominating & Governance Committee2/2Stepped down Apr 28, 2023
Workforce Engagement Committee4/4 meetings; 4 listening sessionsChair from Oct 1, 2023 until stood down Nov 9, 2023

Formal conflicts procedures: bi-annual confirmations; advance notice required; director excluded from conflicted discussions. Board monitors external commitments and shareholder feedback.

Fixed Compensation

YearRoleBoard/Committee Membership (as of year-end)Fees (£000)Notes
2022Non-Executive DirectorNED107NEDs do not participate in incentive schemes or receive bonuses/share-based awards (2022 policy)
2023Non-Executive DirectorRisk & Sustainability; Compensation & HR130Includes taxable gift benefit of £723 (tax paid by company)
Flutter NED Fee Schedule (effective Sep 1, 2022)Amount (€000)
Non-Executive Director base fee145
Chair of Audit Committee30
Chair of Remuneration Committee30
Chair of Risk Committee30
Chair of Nomination Committee20
Chair of Workforce Engagement Committee30

Performance Compensation

ItemDisclosure
NED incentive participation (2022)None; NEDs did not receive bonuses or share-based awards
2023 NED compensation disclosureSingle figure shows fees and minor taxable benefit; no bonus/equity awards noted for Nancy Cruickshank

Other Directorships & Interlocks

CompanyRoleIndustry Relation to FlutterNotes
Go CityChairConsumer experiences; not a direct Flutter competitorEnhances consumer/digital platform governance experience
Oodle Car FinanceNEDConsumer finance; no apparent direct overlapFinancial services oversight expertise
Allegro.eu SANEDE-commerce marketplace; no apparent direct overlapMarketplace operating insights

Expertise & Qualifications

  • Digital entrepreneurship and leadership across media, marketplaces, and consumer platforms (Condé Nast online, Telegraph Digital, Handbag.com) .
  • Founder/operator experience with successful exits (My Showcase acquired 2018) .
  • Current private equity operating partner role (Exponent PE), adding portfolio governance perspective .
  • Public company board experience across European/UK markets (Go City chair; Allegro.eu SA; Oodle Car Finance) .
  • Education: BA History, Leeds University .

Equity Ownership

Date (Reference)Ordinary Shares Beneficially Owned% of OutstandingNotes
Oct 31, 2023 (DRS/A)1,255<1%As per beneficial ownership table
Dec 31, 2023 (Annual Report table)1,255<1%Directors’ and Company Secretary’s shareholdings
Feb 29, 2024 (10-K)1,255<1%Beneficial ownership table (177,126,921 shares outstanding)

Governance Assessment

  • Strengths: Chair of Risk & Sustainability with full attendance (5/5), indicating strong oversight of material risks, safer gambling strategy, cyber, compliance, and sustainability; member of Audit Committee in 2025, enhancing financial oversight.
  • Engagement: Active in Compensation & HR (5/6, excused absence due to family bereavement) and chaired Workforce Engagement until its responsibilities were absorbed, with substantive listening sessions across key units.
  • Independence/tenure: Independent non-executive since 2019; breadth of external roles provides diverse perspective; company enforces formal conflicts processes and monitors external commitments.
  • Alignment considerations: Ownership is de minimis (<1%), consistent with typical NED profiles but implies limited direct economic alignment vs executives; compensation is cash-based with no performance-linked equity for NEDs under 2022 policy; 2023 disclosure shows fees only for Nancy.
  • Red flags: None material from retrieved documents; attendance strong across committees with one noted excused absence; no specific related-party transactions involving Nancy identified in the reviewed disclosures; board-level conflicts processes documented.