Formula One Group - Earnings Call - Q1 2024
May 8, 2024
Transcript
Speaker 0
As a reminder, this conference will be recorded May 8. I would now like to turn the call over to Claire Adams, Senior Manager, Investor Relations.
Please go ahead.
Speaker 1
Good morning. Before we begin, we'd like to remind everyone that this call includes certain forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties, including those mentioned in the most recent Forms 10 ks and 10 Q filed by Liberty Media and Atlanta Brace Holdings with the SEC. These forward looking statements speak only as of the date of this call and Liberty Media and Atlanta Brace Holdings expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any forward looking statement contained herein to reflect any change in Liberty Media or Atlanta Brace Holdings expectations with regard thereto or any change in events conditions or circumstances on which any such statement is based. On today's call, we will discuss certain non GAAP financial measures for Liberty Media, SiriusXM and Atlanta Brace Holdings, including adjusted OIBDA and adjusted EBITDA.
The required definitions and reconciliations for Liberty Media, SiriusXM and Atlanta Braves Holdings Schedules one through three can be found at the end of the earnings press releases issued today, which are available on Liberty Media and Atlanta Braves Holdings website. Now, I'd like to turn the call over to Greg Maffei, Liberty's President and CEO.
Speaker 2
Thank you, Claire, and good morning to all. Today speaking on the call, we will also have Formula One's President and CEO, Stefano Domenicali Liberty's Chief Accounting and Principal Financial Officer, Brian Wendling. Also during Q and A, we will answer questions related to Atlanta Braves Holdings and Braves' management will be available as well. So beginning with Liberty SiriusXM, the LSXM Siri transaction is progressing well. The regulatory process is on track and we still expect a close by the early in the third quarter.
Turning to SiriusXM itself, its solid first quarter performance, revenue up 1%, EBITDA up 4%. They are continuing to benefit from cost optimization across the org. They expect self pay net adds, improvements in the second half and in fiscal twenty twenty four versus 2023. They did also on their call reiterate the 2024 guidance. They are maintaining margins while investing to support future growth.
Management is focused on a couple of key strategic initiatives and we've seen some still early but promising metrics on the new app. We continue to move engagement for lower listening cohorts to higher listening levels and we've been able to adapt to consumer feedback more quickly utilizing this application. Siri exclusive content continues to attract new customers. James Corden series recently which was recently initiated quickly moved into the top three talk shows. Notably, we're also progressing with the rollout of 360L.
There was an expanded Hyundai Genesis partnership, which will integrate 360L and adoption of 360L leads to better consumer trends including higher conversion. Now turning to Formula One Group. We were thrilled to announce in April the acquisition of MotoGP. I want to reiterate the attractive qualities of this asset, a global league level sport with incredible racing. For example, across the first four races, we've had 10 riders across seven teams reach the podium and the average time to decide the race winner has been about a second.
Monday, the new technical regulations for the sport were announced for the 2027 time frame. They expect even closer racing and more overtaking utilizing these new technical rigs. Attendance at the races is performing very well. For example, the Portuguese GP at Porto Mal was up 41% versus the prior year and the Spanish GP at Jerez had the highest attendance since 2015. This sport is awesome and Liberty has experience to help them hopefully grow the exposure across the world.
A couple of deal updates here. We're also progressing on required regulatory filings. We have syndicated the financing commitments and hedged our foreign exchange exposure and we still expect to close by year end. Turning now to F1. We've had successful races in several key growth markets.
We returned to China for the first time since 2019 and the first time with a Chinese driver. It was a sold out race and live viewership on CCTV was up 50% versus 2019. Miami was an exciting and very competitive race. I want to congratulate Lando on winning his first GP after 15 podiums. The McLaren upgrades are working well and we expect more competitive racing from that going forward.
We continue to see growth in U. S. Engagement. Miami was sold out with a new attendance record of 275,000. F1 achieved its largest live U.
S. TV audience at 3,100,000 and with a peak of 3,600,000. We also had our largest audience for a Sprint race since the format was introduced in 2021. We also hosted the second F1 Academy event of the season in Miami. We are excited that we are contributing to and promoting continued momentum in women's sports.
We are attracting more diverse audiences with they're exciting and relevant to all. At F1 Academy, Instagram followers are 55% female, but also 45% male. Everyone watches women's sports. We recently announced new docuseries with Netflix and Reese Witherspoon's production company Hello Sunshine about F1 Academy and we look forward to seeing the series grow. Turning now to LVGP, a few updates.
We redefined the product ladder to reach a greater range of fan base. We are now integrating the commercial and marketing functions across F1, LGBT and QUINT more closely to achieve better harmony and cost savings. We think this will allow us to have alliance sponsorship and sales efforts across the org. And as I mentioned, it will be more cost effective. We kicked off the events business at Grand Prix Plaza in Las Vegas, hosting some exciting brands, including a Super Bowl media party, Autodesk, CrowdStrike and our own QVC's Age of Possibility.
Now touching briefly on Quint. We closed the acquisition in early January. Some of the first quarter highlights were the twenty twenty four All Star Game, which was NBA Experience's largest event ever for ticket packages and revenue and F1 Experiences sees saw solid demand across the first three races of F1 including Hasella across all products in Australia. We do believe there is strategic value in having Quint and F1 under the same roof. The data sharing across companies allows us to know the fan better and improve our touch points.
And leveraging sales and marketing will create efficiencies and leverage the sales process including at LGVP as I mentioned. I want to reiterate, we expect Quint to be adjusted OIBDA accretive to F1 and F1. Turning on touching on Live Nation briefly. Global fan demand continues to surge. First quarter revenue was up 21% and AOI was up 15%.
They had a record first quarter for sponsorship also up 24%. Indicators are pointing to another record year. Over 85% of the large shows are booked versus 75% at this time in the prior year. And concert ticket sales for Arena And Amphitheaters are pacing up double digit levels. We also see continued success in international markets and with Venue in the Venue Nation strategy.
Ticket sales for the Latin acts were up double digits in The U. S. And at Venues, we're opening at least 12 major global venues in the 2024 time frame and we have capacity for 8,000,000 additional fans and we think we can enhance the consumer experience and generate strong returns. Finally, touching on the Braves, off to another great start to the season despite early injuries in a tough Dodger series last weekend, great win last night in the ninth inning as usual with us. Strong demand continues.
We've seen multiple sell outs already this season. We're trending number four in average attendance per game across MLD and we have sold 93% of our ticket capacity season to date. We've completed the renovations at Truist Park ahead of the season. There's a new Lexus level premium boxes. There's an expanded retail store capacity.
We have the Jim Beam Bourbon Decks with bars replicating the length between the pitchers mound and home plate. And these upgrades are already generating incremental revenue this season. We announced several new sponsors this season early, including Valkor and Lexus. And we are creating more inventory around the ballpark including LED signage and we are leveraging the demand for renewals on our existing partnerships. The Braves are positioned for another great year on and off the field.
So with that, I'll turn it over to you Brian for more on our financial results. Thank you, Greg and good morning. At quarter end, Liberty SiriusXM Group had attributed cash and liquid investments of $64,000,000 excluding $71,000,000 of cash held at SiriusXM. During the quarter, Liberty SiriusXM paid down $65,000,000 under the SiriusXM margin loan using cash on hand. There's 1,100,000,000 of undrawn margin loan capacity related to our SiriusXM margin loan as of quarter end.
As of May 7, the value of our SiriusXM stock was $10,000,000,000 and we have $1,200,000,000 in principal amount of debt against these holdings. Total Liberty SiriusXM Group attributed principal amount of debt is $11,100,000,000 which includes $9,300,000,000 of debt at SiriusXM. Turning to the Formula One Group. At quarter end, Formula One Group had attributed cash liquid investments in monetizable public holdings of $1,300,000,000 which includes $1,000,000,000 of cash at Formula One. Quint acquisition closed in January and was funded with $2.00 $5,000,000 of Formula One Group cash on hand net of the Quint cash that was acquired.
Total Formula One Group attributed principal amount of debt was 2,900,000,000 which includes $2,400,000,000 of debt at Formula One leaving $531,000,000 at the corporate level. F1's $500,000,000 revolver is undrawn and their leverage at quarter end was one 1.7x. Looking at the F1 operating business, as we've reiterated multiple times, it is best to analyze on an annual basis giving variability in the year over year rate calendar. With that said, however, I will make some brief remarks on the first quarter. There were three races held in the first quarter compared to two races in the prior year period.
F1 recognized an additional race promotion fee this year as well as a higher proportion of season based income due to three out of 24 races occurring during Q1 twenty twenty four compared to two out of 23 in the prior year, which was ahead of the Imola race cancellation in Q2 twenty twenty three. Other revenue increased due to the start of the F2 vehicle cycle, which is largely offset within other cost of F1 revenue as well as higher hospitality revenue and freight income. F1 also recognized revenue and costs related to the F1 Academy due to the earlier start of the season compared to last year. Adjusted OIBDA grew alongside revenue in the quarter. Team payments were higher due to the higher pro rata recognition as well as the expectation of increased team payments for the full year.
A reminder that team payments should be analyzed on a full year basis. The revenue recognized based on the mix of Flyaway and European races impact how team payments appear as a percentage of pre team share EBIT when looking on a quarterly basis. As F1 has grown EBIT over the past several years, the percentage payout has shifted with F1 recognizing a greater proportion of the economic upside as pre team share EBIT has reached certain thresholds. We expect to continue to realize leverage on the team payment team payout going forward. The note that the incremental payout percentage on pre team share EBIT growth recognized in 2023 should not be applied to future growth.
Other costs of F1 revenue and SG and A continue to be best viewed as a percent of total revenue for the year. Looking at corporate and other results, which as of this quarter includes the consolidation of Quint. Corporate and other revenue includes Quint results and approximately $7,000,000 of rental income related to the Las Vegas Grand Prix Plaza. Corporate and other adjusted OIBDA was a loss of $6,000,000 in the quarter. This includes the rental income, Quint results and other corporate overhead.
Note the start of the year seasonally light for Quint with modest event activity, while the business still incurs ordinary course fixed operating expenses. Wint's largest and most profitable events take place in the second quarter and fourth quarter with the Kentucky Derby in May and larger and more frequent or increased quantity of F1 hospitality events held in the fourth quarter. We expect corporate and other adjusted OIBDA will benefit from rental income and QEP results through the rest of the year. At the Liberty Live Group, there's attributed cash, liquid investments and monetizable public holdings of $423,000,000 which includes ETF assets. There's a $400,000,000 or there's $400,000,000 of undrawn margin loan capacity related to our Live Nation margin loan.
And as of May 7, the value of our Live Nation stock held at Liberty Live Group was $6,700,000,000 We have $1,200,000,000 in principal amount of debt against these holdings. Liberty and our consolidated subsidiaries are in compliance with their debt covenants at quarter end. And I will turn quickly with that to ABH. There were no regular season home games played in either the 2023 or of 2024 or 2023. Revenue growth primarily reflects higher broadcasting with more away games in the current year held due to the earlier start of the regular season as well as higher game day related revenue from increased demand and attendance at spring training home games.
Braves continue to invest in payroll, which is reflected in increased baseball operating costs and the battery grew revenue 13% and adjusted OIBDA 9% in the quarter. CapEx related to the capital improvement projects completed at Truist Park ahead of the 2024 season will total approximately 15,000,000 across 2023 and early twenty twenty four. These projects are generating incremental revenue as Greg said for the Braves already. And at the Battery, the Truist headquarter remains headquarters project remains on budget and on schedule. With that, I'll turn it over to Stefano to discuss Formula One.
Speaker 3
Thanks, Brian. The 2024 season is off to a great start with lots of action on the track and the gas between the teams across the grid getting closer. While Red Bull and Max Verstappen continue to show their strength, we have seen regular podiums from Ferrari including one and two in Melbourne showing their ongoing improvement as well as increasingly strong performance from McLaren including a great first race win by Landon Norris in Miami in front of a sellout crowd. The battle in the midfield is the closest it has been for many years and we look forward to this continuing as the season progresses. We have 24 races this year with six sprints event and are also delighted to have the F1 Academy alongside us at seven F1 events.
The return to China after four year break was incredible and it was great to see a sold out event with over 200,000 weekend attendees. Interest in the event underline a growing younger fan base in the country with all our Chinese fans cheering on their home hero Zhuan Zhu. Over 1,500,000 viewers watched the race live on CCTV5 far beyond the 1,000,000 when we last visited in 2019. China was also host to our first sprint of the season won by Max Verstappen and Red Bull with Lewis Hamilton taking second place. The sprint continues to deliver great action for our fans, broadcasters, sponsors and promoters.
There has been plenty of drivers news of the track at the start of 2024. We have the exciting announcement that Louis Hamilton will join Ferrari in 2025. Fernando Alonso has committed to remain with Aston Martin. Hulkenberg will go to Sauber in 2025 and we have yet to see where Carlos' sights will be next year. This continues to create huge excitement and anticipation for our fans with 10 drivers still left to confirm their seat for the next year.
We have seen records being broken for attendances at our races for the start of 2024 and expect very strong figures throughout the season. Bahrain saw record race day attendance and in Melbourne we had a huge crowd of 452,000 beating last year record attendance of four and forty five thousand. We also saw good group in Japan welcoming 229,000 fans, up 3% on 2023. Alongside this, we continue to see very strong demands for the Paraclete with over 11,000 tickets sold for the first four races of the season where we operate the Paddle Club. We had a sellout in Bahrain and Saudi for the second year running and 2,500 race day guests in China compared to just 1,100 when we last raced there in 2019.
F1 continues to grow our overall engagement and fan bases. We are evolving our view data methodology to ensure we are capturing all our audiences globally and are working with Nielsen to build the model that capture a full scope. We had over 70,000,000 cumulative TV viewers for the opening Grand Prix weekend in Bahrain with 12,000,000 in Germany, thanks to extensive free to air coverage on RTL. Through the first three races, we've seen particularly strong viewership in growth markets such as China and The Middle East. We now have 79,000,000 total social media followers, up 24% year on year with new followers growth also boosted by the introduction of new platforms like Threads and WhatsApp.
On Instagram, our most popular social platform, 75% of our followers are 35, 40% are 25 and 30 percent of our 25 followers are female. The U. S. Has gained 500,000 new followers in 2024 up to the Chinese Grand Prix, which is up 90% over the follower growth for the same period last year. We also had a year's worth of follower growth in one week in the Chinese market surrounding the Chinese Grand Prix.
In The U. S, we've also seen year on year growth across other digital platforms. U. S. F1 TV subscribers are up 16% page view across f1.com and up to 28 registered users or those who sign up for an account on F1 platforms are up 32%.
Globally unique visitors to f1com and app are up 4% year on year with page viewers up 29% and registered users up 28%. The total number of F1 TV subscribers is seeing strong growth with lower churn rates at all times high customer satisfaction. Season six of Drive to Survive premiered February 23. It reached the top 10 on Netflix in over 40 markets and continues to have among the highest completion rates or the numbers of people who watch more than 90% of the series on the platform when compared to both unscripted and scripted content. Production continues for the Apple theme, which is on pace for the expected release in summer twenty twenty five.
On the commercial side of the business, we had a very strong first quarter. We had growth across all revenue stream benefiting from one additional race held compared to last year, as well as growth from new sponsorship and media rights agreement and underlying escalators. We continue to see our business and partners benefiting from growth in overall fandom and the value Affirm brings to partners. Special on sponsorship, last week we announced the world leading software provider and digital consultant Global has joined us an official partner in a new multiyear agreement. Also in March, we announced McDonald's as regional partner of Formula One in Latin America.
This is the first of its kind for F1 in the region as the sport audience continues to grow in Latin America. On media rights, we continue to see strong demand and impressive work by all our broadcasters to bring our sport to millions of fans around the world. We recently announced five years renewal with the Viaplay in The Netherlands and across the Nordic markets. The deal retains our partnership structure in the region creating a strong position for our F1 TV Pro product that will continue to generate substantial additional fee. We also announced a new two year agreement with Fancode that sees the sports streaming platform become the exclusive broadcaster partner to Formula One in India until the end of 2020 season.
This is a huge opportunity in a market with a growing fan base especially among younger and female supporters. Our estimate shows that we have 60,000,000 fans in India with one in two having started following F1 in the last four years. F1 TV Pro would also remain in market in India. 2024 results are also benefiting from the new Be in Sport agreement in The Middle East, which we referenced on our fourth quarter earnings call. We recently announced a subscription free streaming channel Fast for the fans in The U.
S. To watch F1, F2, F3 and F1 Academy race replays and highlights, full reruns of Classic Grand Prix and popular racing documentaries. The new channel will be distributed for Fast to watch on leading platforms including Samsung TV plus Amazon Freebie and Pluto TV. In addition to generating AD revenue, we also expect it to push more fans to both ESPN and F1 TV Pro. We are confident heading into our U.
S. Media rights renewal for 2026 with strong growth in our U. S. Fandom, sports content remaining highly attractive through broadcasters and newer players continued to bid for sports rights. In addition to The U.
S, key media rights renewal up after 2025 season include Latin America, Brazil, Canada and most of Asia including Japan. Also on media rights, following its successful first season, F1 Kids will return in 2024. The program is providing to be an effective way to engage children in 04/2001 in a way that's accessible and fun for them. So I'm delighted it's back for a second season. Turning to race promotion.
We announced our 2025 race calendar in April for what will be the Formula One seventy fifth anniversary year. We expect to announce the dates of the six to twenty twenty five Sprint venues in due course. The calendar featuring 24 races and will commence in Australia on sixteen March and conclude in Abu Dhabi on July. We will have just one Saturday night race in Las Vegas as Saudi and Bahrain will return to their traditional Samby race days. Announcing the calendar earlier than we ever had allow us to focus on optimizing the schedule for the future years and plan logistics more efficiently for 2025.
It also makes our promoter more sustainable partners by giving them greater certainty around planning their races and other events for next year. There continues to be huge interest and demand for our races around the world and our focus is to maintain the right strategic balance of location and opportunities while being clear, we currently believe a '24 race schedule is the optimal number of events. Turning to Vegas. We are looking forward to year two of the race building on success of last year event. LVGP continues to generate great demand on the sponsorship side both locally and for the sport more broadly.
For example, we could not be more excited about our partnership with American Express and their engaging activation on-site across the F1 ecosystem as well as their support for F1 Academy. In March, we enjoyed a successful American Express pre sales to kick off ticket sales for twenty twenty four Vegas Race and we look forward to the continued growth of our partners. We also continue to see progress on off track action for fans. Our F1 Sim racing series got underway recently and continues to provide exciting action for fans and all competitors. F1 Arcade recently opened the first of several planned U.
S. Venues in Boston as the Arcade seeks to take advantage of F1 continued momentum in The U. S. Boston is off to a strong start and had the great launch in hosting six seventy two guests with a ton of media coverage. F1 Arcade London saw a 14% increase in attendance this quarter compared to the same period of last year.
And the Birmingham venue is also performing very, very well. F1 exhibition is now moving to other venues around the world having opened in Vienna in February and Toronto last week. This follows a successful opening of residency in Madrid where it was paid biggest selling temporary exhibition of 2023. Turning to sustainability and diversity and inclusion initiatives. In April, we were pleased to publish our first F1 impact report providing an update on all the world delivered on our journey to net zero by 2030.
We are on track to meet our targets. We achieved a 13% reduction through increasing our remote operation using renewable energy in factories, offices and events and from reducing the volume of freight. We have a strong pipeline of action to deliver the remaining 37% reduction target by 2030. On DNI, our first group of students from Formula One's engineering scholarship took placement with F1 teams And by 2025, we will have founded the studies of 50 students from the unrepresented groups to undertake their studies in mechanical engineering. F1 Academy started its second season in Saudi and joined us for their second event in Miami with exciting racing and great driving across the field.
In Miami, American Racers Courtney Cron joined the grid as the wildcard entry in a deal with the Regaining Teams Championship Prima Racing and the QVC. The F1 Academy series will be shown live in over 160 international territories will be on F1 TV Pro and streamed live on F1 Academy social channels. We have also been delighted to announce Charlotte Tilbury, Puma, Tom Eiffergan, American Express as official partner of the series. We have also launched the F1 Academy Discovery Your Drive aimed at giving young female characters the opportunity to get into grass roots level of our sport. Its first initiative was launched by Motorsport UK to identify and nurture UK carting talent from the age of eight.
The number of female participants in age 11, 16 qualified for the British Indo Karting Championship has more than tripled and engagement programs will run alongside the all seven F1 Academy events in 2024. We are proud of this work and remain very focused on making the sport more open, diverse and sustainable place. 2024 will continue to be an exciting time for our sport and I'm looking forward to the on track action and opportunities we have as a business as we continue to go from strength to strength. Avanti Tutta, full speed ahead. And now I will turn the call back over to Greg.
Bye bye. Ciao.
Speaker 2
Thanks, Stefano and Brian. And to the listening audience, we appreciate your continued interest in Liberty Media and the Atlanta Braves Holdings. And now operator, I'd like to open the line for questions.
Speaker 0
Thank you. At this time, we'll be conducting a question and answer session.
Speaker 3
Session.
Speaker 0
Our first question comes from Vijay Janat with Evercore ISI. Please proceed with your question.
Speaker 4
Thank you. Good morning. Can you talk about the trajectory of team payments as a percentage of pre team EBITDA? Over the last couple of years that's sort of declined about 300 basis points. I know there's structures in the splits with the teams that we're not aware of.
But could we assume that kind of operating leverage again in 2024? And then anything you could say about the sponsorship pipeline at Formula One? It seems to be that revenue stream is slowing down a bit. Obviously, we can't really know what's happening there. Thanks.
Speaker 2
Yes, Vijay, this is Brian. I'll take the team payment one. We'll try to give you the most information we can here without giving you the full model. But over past few years as F1 has grown pre team share EBITDA and EBIT under the current Concorde Agreement, we've moved through various brands bands of pre team share EBITDA where the payout to the teams has decreased as a percentage for each band. We're now at a point where the percentage to the teams is fixed for incremental EBITDA and EBIT through the end of this current Concorde agreement.
We do expect to continue to have leverage in the team payments as a percent of pre team share EBIT this year or adjusted OIBDA on our reported results, but not at that incremental rate that you noted that we saw from 2022 to 2023. Stefano, do you want to touch on sponsorship?
Speaker 3
Yeah. Thank you, Greg. I would say Vijay just to talk about our sponsorship pipeline. I would say the situation is very positive because I think that if you just look back just a couple of years ago, we had only four global sponsor. Now we have 10 global sponsor, lots of regional partnership and the partnering is very strong.
And I would say, as you know, we are not giving here any kind of expectation, but the situation is very solid. And today, it's not only a problem of quantity of sponsorship, it's really related to the quality and we need to ensure that everyone is investing in
Speaker 0
has the right quality in terms of exposure, in terms of experience, in terms of what we can offer. So I would say that's really a very, very positive trend that we would see together with our partners who believes in
Speaker 3
Formula Formula One.
Speaker 2
If I could just add, I agree with everything Stefano said. I feel very good about where we are recognizing sponsorship revenue for the balance of this year and into 2025 and are working hard at building that pipeline for 2026 and beyond.
Speaker 4
Great. Thanks so much.
Speaker 0
Our next question comes from Jeff Waldezak with Pivotal Research Group. Please proceed with your question.
Speaker 5
Good morning. First of all, on Lando winning the Miami GP. It's always good to get a new face top of the podium. I've actually got two questions not related to F1, one on Live Nation and one on Siri. Greg on Live Nation, could you comment on the pending antitrust case against Live Nation?
And then also Greg, you mentioned the car app and seeing some sort of early positive signs. When are we going to know if that was successful? Is that sort of the second half thing we should be looking for? And then looking forward, do you feel comfortable, I guess, all else being equal economically that Siri can get back to positive subscriber growth? Thanks.
Speaker 6
Hold on.
Speaker 2
App and economic growth. Okay. So look, I think on the all the discussion around Live Nation and the interest issues, the management team led by Joe summarized it well on their call last Thursday. The DOJ investigation appears focused on specific business practices within divisions of the company not the merger or the business structure. Live doesn't believe the breakup of Live Nation Ticketmaster would be legally defensible remedy.
And beyond that, we're kind of limited to what was said on that live earnings call if you listen to that. Turning to Siri. Look, think it's early days. We certainly would hope during the balance of this year to see positive impact and greater learnings from the new app. The way the app is being rolled because of the app as a platform, you'll see us continue to roll out at Siri new modules and new opportunities, which will help us get benefits.
So I think you'll see some learnings early and hopefully more growing over time. But the exact timing of those and how the consumer both how we release them and how the consumer takes them up are still open to question. On economic growth, I do believe that we can start driving. We'll see better numbers in 2024 versus 2023 on SP and A. And I do think over time this app will be critical to helping us grow and getting back to a growth path at Sirius.
Speaker 7
All right.
Speaker 2
Thank you. Thanks, Jeff.
Speaker 0
Our next question comes from David Karnovsky with JPMorgan. Please proceed with your question.
Speaker 7
Hey, thanks for the question. For Seven or Greg, can you talk to F1 TV and how we should think of this as a possible growth driver for media rights this year? I wanted to understand better how the price increases have been received so far along with the new user experience. And then on Quinn, I appreciate the commentary on the strategic guide to F1, but maybe you can also discuss Quinn on a standalone basis, the market for premium hospitality. What's the kind of growth drivers over the long term?
And just for Brian on this, anything to note on the seasonality for Quinn with revenue or margin? Thanks.
Speaker 2
All right. Stefan, do you
Speaker 0
want to start?
Speaker 3
Greg, if it's fine for you, absolutely. I would say, first of all, F1 TV, as we always said, is an additional element for our fans. And offer to fans that some of them are very, very expert. They can analyze all the data we're putting on the screen. And the good thing is that the numbers that we have seen so far are very encouraging because actually even in Miami there has been almost a record subscribers that we see.
So it's a very, very important element that is related to the future of the media evolution that we want to offer to our customer. We didn't receive any negative comment on price increase. You may say maybe because it was too low before that could be a good point. But so far no one has said anything. And I would say for us it's really relevant to keep up in terms of quality of the product, in terms of content of the product and this is something that will develop even further with the artificial intelligence that will be that will play a very important part of our development with our future.
Speaker 2
Great. Thank you, Stefano. And I'll touch briefly on the quint business drivers and let Brian as you noted touch on some seasonality, which I expect his comments will be fairly limited, but I don't want to cut him down. Look on the drivers for the business, I think there are several. One is and we mentioned I mentioned one already, the opportunity to help us be a better sales arm and be more effective for Formula One itself, particularly around LBGP.
And you've seen us do more integration of that sales arm and utilize their customer knowledge, their customer strengths, the things that they do well to help us sell better particularly at the high end at LBGP. Another driver of the business though is their ability to help other F1 promoters and elements sell their products. So they work with both teams and promoters, for example, Qatar to help sell tickets to their events, not just our event and to help sell out the things that they do and do ancillary services and ancillary events around the motor around the GPs. Third driver is obviously adding new sports and new events and you've seen them grow that and expect that they will continue to do that over time. And hopefully that's a place where Liberty may be able to help them open the door to new sports.
David on seasonality, we can't give you the very specific details. But what I'll say is that Q1 is probably the lowest quarter for Quint followed by Q3. Q2 and Q4 really ramp up because you have the Kentucky Derby and you have a lot more of the larger F1 events that Quint participates in. So you'll see that Q2 and Q4 definitely vary materially from what you see in Q1.
Speaker 0
Next question comes from Ben Swinburne with Morgan Stanley. Please proceed with your question.
Speaker 6
Thanks. Good morning. Greg, now that you've had at least the public announcement with MotoGP, I'm just wondering if you had any update on opportunities that may have emerged or conversations you've had in terms of what you can do with that business now that you're all the partners of MotoGP know that Liberty is going to be acquiring most of the company? Anything that you would add from the call you did a couple of months ago? And then, Stefano, I think last quarter you said sort of conquered agreement, the next one would be something you guys could maybe finish up pretty quickly not a lot of controversy.
I wanted to see if there was any update there particularly as it relates to Brian's point about team splits being fixed going forward for this deal. Any thoughts on how we might want to think about what that might look like in the next one? Thank you, guys.
Speaker 2
Thanks, Ben. So on MotoGP, when we after the announcement, we had an outpouring of interest from both potential broadcast partners,
Speaker 6
OEMs,
Speaker 2
potential sites, all of which are very interesting. Unfortunately, due to the nature of the regulatory process, we will be formulating those amongst ourselves and our plans, but we really can't reach out and do anything concrete with the MotoGP management team to avoid gun jumping until we have regulatory approval. So we are conjuring plans. We have some really good ideas, I think, I hope. And we hope to get permission to execute on those sooner rather than later.
Speaker 3
On my side Ben with regard to the update on coker agreement, as we always said that the situation as you know very well this will expire in 2025. Now we are in a process of discussion with the teams. The most important point is to keep the situation as stable as possible. These are the points of discussion. And as you can imagine, cannot go into detail of it, but as soon as we can we will share what we can do.
As I said, the situation is optimal to keep discussing with the teams that we build the relevant part is the best way to finalize everything for a stronger future up to a longer term.
Speaker 8
Okay. Thank you.
Speaker 0
Our next question comes from Steven Lasik with Goldman Sachs. Please proceed with your question.
Speaker 9
Hey, great. Thanks for the questions. Maybe for Greg on F1 meteorites. I'm curious if you could talk more about the strategy. Again, some of the renewals you called out in the release, it looks like you took a good bit of duration in MENA, maybe aligned The Nordics with Sky.
I know some of The Americas and Asia contracts are up in 5%. Anything more to add to that conversation or that strategy on meteorites would be helpful.
Speaker 2
Thanks for the question, Stephen. I think in general on meteorites, we've been very happy with the renewals and interest we've seen. We and you noted some of the good renewals we've had that have been very attractive. We continue to see strong demand. And we continue to see as we talked about F1 TV, we continue to see interesting ways in which F1 TV can be an asset working with our media partners.
The U. S. Renewal is obviously out ahead. It's been interesting to watch some of the most recent renewals around either other motorsports or other sports in general in The U. S.
And hopefully those give us some confidence about given where the demand we've seen both among broadcasters and the like and the level of interest in races like I've obviously mentioned already the Miami one what that will lead to.
Speaker 9
Got it. And then just on race promotion, you have I think 10 races up for Nil over the next two years. Stefano you called out the 11 interested cities being serious contenders for GPs this past weekend. Could you add a little bit more context just around the supply demand dynamic you're seeing right now? And what do think that can mean for things like promotion step ups, investments in hospitality fan experience?
That would be helpful. Thank you.
Speaker 3
Well, for sure what we have seen and what we have seen happening in the course of the last years, because of the strong demand of our product and because of the standard that we are, let's say, asking a word together with our promoter, We have seen everything going up in terms of quality of the event, of course, economical impact for both the promoter and our side. And the strong demand we are receiving just shows really the strategy is right. Now the point is to keep the balance between the different countries that are requesting the different Grand Prix. And of course, what is important is to
Speaker 2
think we may have lost Stefano or maybe we're off. Operator?
Speaker 0
Checking. Let me
Speaker 2
So we'll assume that we'll get Stefano back. Maybe we can move to the next question and we'll come back and answer that. And either we'll try it again without Stefano or we'll hopefully get Stefano to answer. Okay. Question operator.
Thank you.
Speaker 0
Of course. Our next question comes from Barton Crockett with Roseblatt Securities. Please proceed with your question.
Speaker 10
Okay, great. Thanks for taking the questions. I guess, wanted to switch gears a little bit and just get Greg your thoughts on baseball and the Braves and TV and Diamond Sports. Now some question about the viability of the emergence with the blackout of Comcast. What can you tell us about what the Braves could do if Diamond isn't viable?
And what are your thoughts longer term about what should happen there with the TV rights situation there for the Braves?
Speaker 2
Well, I'll give one cursory comment and then let Derek perhaps if you want to contribute happy to have you take over. I think we have some visibility into the Diamond Holdings not only from our experience with the Braves, but our experience with Charter. And we watch the situation obviously very carefully. We have the benefit as we've mentioned before of an enormously attractive territory and think we have options in the event that they are unable to complete their successful emergence from Chapter 11. But I'll let Derek touch on that a little more if he would like.
Speaker 5
Thanks, Greg. Yes. To the first point, obviously carriage disputes are sort of commonplace unfortunately. And we don't like the fact that this carriage dispute is going on. We're not a party to it.
We're hoping that Comcast and Valleys get together. To Greg's point, we're obviously monitoring the whole bankruptcy proceedings and doing our part to protect our rights. At this
Speaker 9
point in
Speaker 5
time, Valleys is fulfilling their terms with us including full payment. But if the rights come back to us, we are very optimistic because as Greg noted, we have a very large territory, one of the largest in sports. There's huge demand on the team and we believe there's more optimism than pessimism with the future of Brave's television rights in that marketplace.
Speaker 0
That's great. If I could just follow-up.
Speaker 10
I mean, the precedent at some of the other baseball teams has been if they lose their RSN carriage that they're having to move to a lower revenue model where perhaps they get broader exposure on broadcast but less revenue. Sounds like you don't think that that's what the Braves would face if it came to it. Am I hearing you correctly?
Speaker 5
Yes. Think you are hearing me correctly, partly because the other situations that we've seen around in particular baseball, the marketplaces are just vastly different and their situations I don't think are necessarily analogous to us. We have about six states that are in our territory and about 35,000,000 people in that territory. So one way to look at this is the extent that we can unlock the opportunity to offer the Braves content to a wider stretch of that territory to more of those 35,000,000 people, we think that the revenue should follow. And we've been modeling that and feel like we're in a good position should those rights come back to us.
But again, at this point in time, we're still operating under the terms of the Valleys agreement and they are as well. So we'll continue that to the extent that that stays the case.
Speaker 11
Okay. Thank you.
Speaker 0
Our next question comes from Brian Kraft with Deutsche Bank. Please proceed with your question.
Speaker 8
Hi, good morning. I had one for Greg on Sirius and one on F1 for Stefan if he's back or for Greg. Greg, sorry to ask this question again this quarter, but a lot of people want to know. I know you stated that the Sirius transaction is on track to close in early 3Q, but can you just walk us through the sequence of steps to close? And just comment on whether it might closing might get pulled into early June?
It seems like it could from someone on the outside looking in. And then on F1, I was just wondering if you could talk about what you're seeing in terms of race promotion contract renewals as far as step ups on renewals and escalators within the contracts. I think pre COVID race promotion didn't seem like much of a growth opportunity. But with growth in demand over the past few years and improving promoters' economics, wondering if you think that race promotion is now more of a growth opportunity over the medium to long term even outside of Vegas, which is kind of its own thing? And then separately, can you talk about what you've seen with Las Vegas ticket sales since they went on sale in late March?
Thank you.
Speaker 2
Well, I'm going to let Renee walk you through the regulatory steps that we anticipate. And then, Stefano, I think you're back on. So after we'll let you talk about race promotion. Yes.
Speaker 0
Thanks, Rick. Yes.
Speaker 1
So with regard to the CRE closing, we're making very good progress with the SEC as well as on the SEC front. And we are still on target. I think as we mentioned earlier this year that we'd be looking to close sometime during the summer.
Speaker 2
Stefano, do you want to touch on race promotion? Yes.
Speaker 3
I would say following to what I was trying to say before, don't know where I was cut it, but for my information, the rate promotion before COVID everyone was worried about the fact in terms of revenue stream this could have been a very fat lie. And actually the fact that we have a lot of demands of course is pushing up also the possibility of having or maximizing in the best way that we can the raising promotion fees. Connected of course, this is of course one relevant point, but that has to be connected to our strategic development in different markets. So everything is progressing very, very well. And I would say in the next couple of years, I'm expecting to see and we are expecting to announce also some new venues that could be very attractive to grow the business of overall.
Speaker 2
So if I could just add to that to Stefano's point. I think for a long perceived that the growth in promotion would come from incremental races. And we obviously went from 18 or something to up to this 24 level, which is where we do not anticipate growing any more races. But as I think we talked about at the Investor Day back in November, it actually creates a great incentive scarcity to be able to play promoters off against each other and not to try and take advantage of them, but just given the amount of demand we have both among fans to attend and among promoters to host an event, we've been able to find attractive pricing and good uplifts and we continue to find new venues and new locations which find it very attractive given the amount of demand we have and given the opportunities they've seen others pursue. So, so far so good on promotion and I do think it can change from any growth area.
And we'll go back to Renee and let you touch on Vegas tickets.
Speaker 1
Sure. Thanks, Greg. So we were very happy with the results of our presale with our partner American Express. But overall, we are seeing a trend towards ticket purchases closer to the events, particularly in The U. S.
And I would say even more so in Vegas, which is known as a last minute market. That being said, are working very hard on our product ladder this year. We have looked to really differentiate those products creating about 10,000 new GA tickets available, which will be very much I think appealing to that last minute market. We have now three different zones at tiered pricing. We will have the T Mobile Sphere zone continuing to focus on the music entertainment as well as the racing phenomenon on the Sphere zone.
We have a new entry level price point in Flamingo, which will have a viewing structure for fans to watch the racing down Cobalt. And then a third new product offering, is going to be announced very soon, which will focus on viewing in the heart of the DRS zone along Cobalt Street. This is allowing us to continue to really reach out to those individual consumers and the new F1 fans who want to come and watch really on track the incredible racing we had as well as enjoying the unique Vegas style entertainment that we will continue to offer throughout the track.
Speaker 8
Thank you, Renee. And if I could just follow-up on your comments on the CRE closing. You mentioned very good progress with the SEC. I mean, my understanding is that you had SEC approval already for the proxy, but you have to update basically for the March numbers. So I was just curious as to like what's the timing for updating the filing?
And it seemed like that would be sort of a rubber stamp approval from the SEC since they already approved it. And then so you should be able to get to a shareholder vote probably within the next thirty days. I was just looking for a little more color if there's anything there that you can share?
Speaker 1
Sure. Well, think we'll be ready to file within the next few weeks now that we've gotten through our quarterly audits. And then I would never say the SEC is going to rubber stamp anything, but we have at least cleared our financial and legal comments, which is great progress. It's hard to say exactly when we'll be ready to close, but I do think we're looking at end of Q2 early Q3 once we get everything in order for the shareholder meeting.
Speaker 8
Okay. Got it. Thank you so much.
Speaker 0
Our next question comes from David Joyce with Seaport Research Partners. Please proceed with your question.
Speaker 11
Thank you. And thinking about the other factors outside of the pre team share EBIT calculation, are there any other significant expenses that are either straight lined or variable? And sort of related to that with Quint, just wondering how we'd be accounting for that with the Quint F1 related revenue? Is that going to be within reforming one and therefore in pre team share EBIT? And then there are other events that are going to be outside of that.
Just wanted to verify that there would be that split of Quint activities that way.
Speaker 2
Brian, you want to take this? Yes. So I'll start with the Quint piece first. Yes. So revenue that Formula One generates from Quint related to those ticket sales do flow through the team payment calculation.
So those are included just like they've been beforehand. And then on your first question Team Pay Sorry just to add there. But you're correct David that non F1 related events like Kentucky Derby and all those flow through F1 but not the F1 team. Just Yes, correct. Sorry.
And then on your question about straight line expenses, team payments is really the largest expense that is straight line. Other things are more along when they're incurred. So think about hospitality when the event actually happens same with freight those types of things. Obviously, there's a bunch of fixed expenses related to payroll and the like that are relatively smooth throughout the year, but teen payments would be the largest example of a per race kind of amortization.
Speaker 11
All right. Thank you.
Speaker 0
Our final question is from Matthew Harrigan with Benchmark Company. Please proceed with your question. Thank you. My last dangling MLP question might be more for Derek. What's your present view on how the changes rule changes are fostering interest in the game?
And I think Greg's next great investment might be a surgical clinic doing Tommy John surgery, if you look at what's coming off the pitch clock changes, just kind of where are we midstream in terms of what's going to the popularity of the sport? And are there any downsides to what's happening? Thanks.
Speaker 2
I'll say they're overwhelmingly popular, but I'll let Derek. Derek, ahead. No, I was going to tee you up. Go ahead please.
Speaker 5
Yes. I mean, think obviously the bulk of the rule changes took place last season. So we saw the results of those and have been able to study all of last season as well as the first part of the season. I think the overwhelming viewpoint from fans, media, players, teams is that the rule changes were successful and have been embraced and we're excited to continue with those. Primarily, the idea that you're creating a game that is a little bit shorter, a little bit more action inside of that game with some of those changes including the elimination of the shift things like that.
But as we've seen some of the small little changes that have taken place from last year to this year, a couple of seconds taken off of the pitch clock is one example. I think it's really hard to correlate those changes to some of the things that you might be seeing and whether it be our pitchers or others. I think that the sample size is just too small and we're going to rely a little bit on MLB to do a full study with the Players Association on that. But I think overall, I would tell you the rule changes have been from our vantage point, fans vantage point very successful and have continued to make a great game even better.
Speaker 11
Great. Thanks.
Speaker 2
Thank you to our listening audience for all of your questions and your interest in Liberty Media and the Atlanta Brace Holdings. We look forward to speaking with you again next quarter if not sooner.
Speaker 0
This concludes today's conference. You may disconnect your lines at this time and we thank you for your participation.