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Amy Pugh

General Counsel and Secretary at GREEN DOTGREEN DOT
Executive

About Amy Pugh

Amy Pugh (age 54) is General Counsel and Secretary at Green Dot (GDOT), serving since September 2022; she holds a B.A. in History from the University of Kentucky and a J.D. from the Salmon P. Chase College of Law at Northern Kentucky University . In 2024, Green Dot reported GAAP total operating revenues of $1.7 billion, a GAAP net loss of $26.7 million, and Adjusted EBITDA of $165.4 million; short‑term incentive plan payouts to executives were 50.4% of target, and Say‑on‑Pay passed with ~95% support, highlighting a pay‑for‑performance posture under challenging results . Her role spans legal, regulatory, and transactional execution, evidenced by signing the Walmart program extension amendment (including a $70 million one‑time payment), the 8.75% senior notes due 2029 filing, and the Federal Reserve consent order 8‑K filings .

Past Roles

OrganizationRoleYearsNotes
Cross River BankAssociate General Counsel (preceded by multiple roles)Dec 2019 – Sep 2022Joined GDOT thereafter as General Counsel
Ubiquity Global Services, Inc.Senior Vice President, Legal (preceded by legal counsel roles)Jul 2015 – Dec 2019Legal leadership prior to Cross River Bank

External Roles

No external public company directorships or committee roles disclosed for Ms. Pugh in the proxy biography and executive officer section .

Fixed Compensation

Component20232024
Base Salary ($)$425,000 $460,000
Target Annual Incentive ($)$338,473 (plan‑based award target)
Actual Annual Incentive Paid ($)$170,591

Notes:

  • 2024 annual cash incentive design: 100% based on Adjusted EBITDA (threshold $157.5M; target $175M), subject to an MBO modifier of ±30% based on predetermined regulatory metrics .
  • Company‑wide 2024 STIP payout outcome was 50.4% of target, reflecting below‑plan performance .

Performance Compensation

Annual Cash Incentive – 2024 Design and Outcome

MetricWeightingTarget/ThresholdActual/Payout MechanicsPayout Applied
Adjusted EBITDA100% Threshold $157.5M (90% of target); Target $175.0M Payout range 50%–200% of target, subject to MBO ±30% based on regulatory metrics Company STIP funded at 50.4% of target
Individual (MBO)Modifier±30% Applied to financial outcome Included in plan design
Executive2024 Target Cash Incentive ($)2024 Actual Cash Incentive ($)
Amy Pugh$338,473 $170,591

Long‑Term Equity – 2024 Awards

  • Structure: 50% PRSUs on three‑year relative TSR vs. S&P 1500 Financials; 50% PRSUs on three‑year cumulative non‑GAAP diluted EPS; plus time‑based RSUs vesting over three years .
Equity TypeMetricWeightTarget SharesGrant DateGrant Date Fair Value ($)Vesting
PRSU (TSR)3‑yr TSR vs S&P 1500 Financials50% 20,469 3/23/2024 $355,137 (combined with EPS PRSU for total) Cliff at end of 2024–2026; payout 0%–175% by percentile table
PRSU (EPS)3‑yr cumulative non‑GAAP diluted EPS50% 20,469 3/23/2024 included above Cliff at end of 2024–2026; payout 0%–175% of target
RSU (time‑based)N/A40,939 3/23/2024 $367,632 3 equal annual installments on each anniversary
  • TSR payout schedule examples: 50th percentile = 100% of target; 68.75th percentile or above = 175% of target (max). Below 25th percentile = 0% .
  • 2023 PRSU tracking: Through the first two years of the 2023 PRSU period, cumulative non‑GAAP EPS was below the minimum threshold ($5.81) and relative TSR was below the 25th percentile threshold (no shares earned to date) .

Outstanding Equity Awards at 12/31/2024 (Unvested/Unearned)

Grant DateTypeUnvested/Unearned Shares (#)Market Value at $10.64 ($)Vesting Terms
9/12/2022RSU4,261 $45,337 Equal annual tranches on the three anniversaries
3/7/2023PRSU6,571 $69,915 Two‑tranche PRSU (TSR and EPS), vest at end of 2023–2025 period
3/7/2023RSU9,820 $104,485 Equal annual tranches on the three anniversaries
3/23/2024PRSU10,235 $108,895 2024–2026 PRSUs (TSR and EPS)
3/23/2024RSU40,939 $435,591 Equal annual tranches on the three anniversaries

Equity Ownership & Alignment

  • Beneficial ownership: 21,812 shares of Class A common stock held directly; represents less than 1% of outstanding shares (54,873,357 Class A shares outstanding at 3/31/2025) .
  • Stock ownership guidelines: CEO 5x base salary; all other NEOs 2x base salary; five years to comply; as of 3/31/2025, all NEOs have either satisfied their requirement or have additional time remaining .
  • Anti‑hedging/anti‑pledging: Hedging prohibited; no holding of company securities in margin accounts or pledging as collateral permitted .
  • Clawback: SEC/NYSE‑compliant clawback covers performance‑based equity and cash incentives; plan‑level recovery allows cancellation/recoupment and treats awards as not earned/vested if clawback conditions apply .
  • Potential CiC vesting value (double‑trigger): If terminated without cause/for good reason within 12 months post‑CiC, 100% acceleration of unvested equity; PRSUs accelerate at target; estimated acceleration value for Ms. Pugh at 12/31/2024: $1,300,655 .

Employment Terms

  • Employment status and severance: At‑will. Historically, Ms. Pugh had no individual contractual severance; in April 2025, the Board adopted a Severance Policy for executives terminated without cause providing 12 months base salary, a prorated target bonus, up to 12 months COBRA reimbursement, and pro‑rated vesting of the then‑current tranche(s) of time‑based RSUs and certified PRSUs based on actual performance (pro‑rated by service) .
  • Change‑in‑control (Corporate Transaction Policy): Double‑trigger acceleration—upon qualifying termination without cause/for good reason on or within 12 months after a corporate transaction, 100% acceleration of unvested equity awards; PRSUs convert/accelerate at target; no golden parachute tax gross‑up under the policy .
  • Start date in current role: September 2022 .

Performance & Track Record

  • Company operating backdrop during tenure: 2024 GAAP total operating revenues $1.7B; GAAP net loss $26.7M; Adjusted EBITDA $165.4M; below‑plan outcomes led to STIP funding of 50.4% of target for executives and no discretionary bonuses .
  • Long‑term incentives tied to performance: 2023 PRSUs tracking below threshold for both EPS and relative TSR through year two (no interim earning), indicating a high performance bar and alignment of equity outcomes with results .
  • Key legal and transactional filings: Ms. Pugh signed the Walmart program extension 8‑K (amending term to Jan 31, 2033; $70M one‑time incentive payment), the 8.75% Senior Notes due 2029 8‑K, and the Federal Reserve consent order 8‑K, evidencing central involvement in commercial and regulatory matters .

Compensation Structure Analysis

  • Cash vs. equity mix: 2024 compensation weighted to equity and at‑risk pay (stock awards and performance‑based cash), with base salary raised to $460,000 (up ~8.2% vs. 2023); no stock options granted to NEOs in 2024, reflecting a continued shift to RSUs/PRSUs .
  • Performance metric rigor: STIP tied 100% to Adjusted EBITDA with an added regulatory MBO modifier of ±30%, and LTI PRSUs split 50/50 between three‑year cumulative EPS and relative TSR vs. S&P 1500 Financials; maximum PRSU payout reduced from 200% to 175% of target to conserve shares while maintaining slope of payout vs. performance .
  • Governance features: Robust clawback and strict anti‑hedging/anti‑pledging rules; stock ownership guidelines (2x salary for non‑CEO NEOs, five‑year compliance window) .

Investment Implications

  • Alignment and incentives: Ms. Pugh’s pay design is strongly tied to multi‑year TSR and EPS performance and to annual EBITDA, with meaningful downside realized when goals are missed (2024 STIP at 50.4% of target; 2023 PRSUs below threshold through year two), indicating high pay‑for‑performance sensitivity .
  • Selling pressure and vesting cadence: Time‑based RSUs vest on annual anniversaries (not quarterly), and anti‑pledging/hedging policies reduce forced‑sale/hedge risks; however, standard tax‑related sales may occur at vest dates (noted RSU grants on 9/12/2022, 3/7/2023, and 3/23/2024 with three‑year schedules) .
  • Retention and change‑in‑control: The April 2025 Severance Policy provides a baseline 12‑month severance and pro‑rated vesting upon a without‑cause termination, reducing unwanted turnover risk; CiC double‑trigger acceleration at target creates retention through potential strategic transactions (estimated CiC acceleration value of ~$1.3M for Pugh at 12/31/2024) .
  • Governance and regulatory execution: Strong governance (“no hedging/pledging,” clawback) and Pugh’s direct execution on major filings (Walmart program extension, senior notes, Fed consent order) underscore centrality to risk management and strategic enablement; Say‑on‑Pay’s ~95% support suggests investor acceptance of the program design .

Appendix — Multi‑Year Compensation (Summary Compensation Table Extract)

Metric20232024
Salary ($)$425,000 $450,577
Stock Awards ($)$834,508 $722,769
Non‑Equity Incentive Plan Compensation ($)$170,591
All Other Compensation ($)$8,250 $8,372
Total ($)$1,267,759 $1,352,310