Amy Pugh
About Amy Pugh
Amy Pugh (age 54) is General Counsel and Secretary at Green Dot (GDOT), serving since September 2022; she holds a B.A. in History from the University of Kentucky and a J.D. from the Salmon P. Chase College of Law at Northern Kentucky University . In 2024, Green Dot reported GAAP total operating revenues of $1.7 billion, a GAAP net loss of $26.7 million, and Adjusted EBITDA of $165.4 million; short‑term incentive plan payouts to executives were 50.4% of target, and Say‑on‑Pay passed with ~95% support, highlighting a pay‑for‑performance posture under challenging results . Her role spans legal, regulatory, and transactional execution, evidenced by signing the Walmart program extension amendment (including a $70 million one‑time payment), the 8.75% senior notes due 2029 filing, and the Federal Reserve consent order 8‑K filings .
Past Roles
| Organization | Role | Years | Notes |
|---|---|---|---|
| Cross River Bank | Associate General Counsel (preceded by multiple roles) | Dec 2019 – Sep 2022 | Joined GDOT thereafter as General Counsel |
| Ubiquity Global Services, Inc. | Senior Vice President, Legal (preceded by legal counsel roles) | Jul 2015 – Dec 2019 | Legal leadership prior to Cross River Bank |
External Roles
No external public company directorships or committee roles disclosed for Ms. Pugh in the proxy biography and executive officer section .
Fixed Compensation
| Component | 2023 | 2024 |
|---|---|---|
| Base Salary ($) | $425,000 | $460,000 |
| Target Annual Incentive ($) | — | $338,473 (plan‑based award target) |
| Actual Annual Incentive Paid ($) | — | $170,591 |
Notes:
- 2024 annual cash incentive design: 100% based on Adjusted EBITDA (threshold $157.5M; target $175M), subject to an MBO modifier of ±30% based on predetermined regulatory metrics .
- Company‑wide 2024 STIP payout outcome was 50.4% of target, reflecting below‑plan performance .
Performance Compensation
Annual Cash Incentive – 2024 Design and Outcome
| Metric | Weighting | Target/Threshold | Actual/Payout Mechanics | Payout Applied |
|---|---|---|---|---|
| Adjusted EBITDA | 100% | Threshold $157.5M (90% of target); Target $175.0M | Payout range 50%–200% of target, subject to MBO ±30% based on regulatory metrics | Company STIP funded at 50.4% of target |
| Individual (MBO) | Modifier | ±30% | Applied to financial outcome | Included in plan design |
| Executive | 2024 Target Cash Incentive ($) | 2024 Actual Cash Incentive ($) |
|---|---|---|
| Amy Pugh | $338,473 | $170,591 |
Long‑Term Equity – 2024 Awards
- Structure: 50% PRSUs on three‑year relative TSR vs. S&P 1500 Financials; 50% PRSUs on three‑year cumulative non‑GAAP diluted EPS; plus time‑based RSUs vesting over three years .
| Equity Type | Metric | Weight | Target Shares | Grant Date | Grant Date Fair Value ($) | Vesting |
|---|---|---|---|---|---|---|
| PRSU (TSR) | 3‑yr TSR vs S&P 1500 Financials | 50% | 20,469 | 3/23/2024 | $355,137 (combined with EPS PRSU for total) | Cliff at end of 2024–2026; payout 0%–175% by percentile table |
| PRSU (EPS) | 3‑yr cumulative non‑GAAP diluted EPS | 50% | 20,469 | 3/23/2024 | included above | Cliff at end of 2024–2026; payout 0%–175% of target |
| RSU (time‑based) | N/A | — | 40,939 | 3/23/2024 | $367,632 | 3 equal annual installments on each anniversary |
- TSR payout schedule examples: 50th percentile = 100% of target; 68.75th percentile or above = 175% of target (max). Below 25th percentile = 0% .
- 2023 PRSU tracking: Through the first two years of the 2023 PRSU period, cumulative non‑GAAP EPS was below the minimum threshold ($5.81) and relative TSR was below the 25th percentile threshold (no shares earned to date) .
Outstanding Equity Awards at 12/31/2024 (Unvested/Unearned)
| Grant Date | Type | Unvested/Unearned Shares (#) | Market Value at $10.64 ($) | Vesting Terms |
|---|---|---|---|---|
| 9/12/2022 | RSU | 4,261 | $45,337 | Equal annual tranches on the three anniversaries |
| 3/7/2023 | PRSU | 6,571 | $69,915 | Two‑tranche PRSU (TSR and EPS), vest at end of 2023–2025 period |
| 3/7/2023 | RSU | 9,820 | $104,485 | Equal annual tranches on the three anniversaries |
| 3/23/2024 | PRSU | 10,235 | $108,895 | 2024–2026 PRSUs (TSR and EPS) |
| 3/23/2024 | RSU | 40,939 | $435,591 | Equal annual tranches on the three anniversaries |
Equity Ownership & Alignment
- Beneficial ownership: 21,812 shares of Class A common stock held directly; represents less than 1% of outstanding shares (54,873,357 Class A shares outstanding at 3/31/2025) .
- Stock ownership guidelines: CEO 5x base salary; all other NEOs 2x base salary; five years to comply; as of 3/31/2025, all NEOs have either satisfied their requirement or have additional time remaining .
- Anti‑hedging/anti‑pledging: Hedging prohibited; no holding of company securities in margin accounts or pledging as collateral permitted .
- Clawback: SEC/NYSE‑compliant clawback covers performance‑based equity and cash incentives; plan‑level recovery allows cancellation/recoupment and treats awards as not earned/vested if clawback conditions apply .
- Potential CiC vesting value (double‑trigger): If terminated without cause/for good reason within 12 months post‑CiC, 100% acceleration of unvested equity; PRSUs accelerate at target; estimated acceleration value for Ms. Pugh at 12/31/2024: $1,300,655 .
Employment Terms
- Employment status and severance: At‑will. Historically, Ms. Pugh had no individual contractual severance; in April 2025, the Board adopted a Severance Policy for executives terminated without cause providing 12 months base salary, a prorated target bonus, up to 12 months COBRA reimbursement, and pro‑rated vesting of the then‑current tranche(s) of time‑based RSUs and certified PRSUs based on actual performance (pro‑rated by service) .
- Change‑in‑control (Corporate Transaction Policy): Double‑trigger acceleration—upon qualifying termination without cause/for good reason on or within 12 months after a corporate transaction, 100% acceleration of unvested equity awards; PRSUs convert/accelerate at target; no golden parachute tax gross‑up under the policy .
- Start date in current role: September 2022 .
Performance & Track Record
- Company operating backdrop during tenure: 2024 GAAP total operating revenues $1.7B; GAAP net loss $26.7M; Adjusted EBITDA $165.4M; below‑plan outcomes led to STIP funding of 50.4% of target for executives and no discretionary bonuses .
- Long‑term incentives tied to performance: 2023 PRSUs tracking below threshold for both EPS and relative TSR through year two (no interim earning), indicating a high performance bar and alignment of equity outcomes with results .
- Key legal and transactional filings: Ms. Pugh signed the Walmart program extension 8‑K (amending term to Jan 31, 2033; $70M one‑time incentive payment), the 8.75% Senior Notes due 2029 8‑K, and the Federal Reserve consent order 8‑K, evidencing central involvement in commercial and regulatory matters .
Compensation Structure Analysis
- Cash vs. equity mix: 2024 compensation weighted to equity and at‑risk pay (stock awards and performance‑based cash), with base salary raised to $460,000 (up ~8.2% vs. 2023); no stock options granted to NEOs in 2024, reflecting a continued shift to RSUs/PRSUs .
- Performance metric rigor: STIP tied 100% to Adjusted EBITDA with an added regulatory MBO modifier of ±30%, and LTI PRSUs split 50/50 between three‑year cumulative EPS and relative TSR vs. S&P 1500 Financials; maximum PRSU payout reduced from 200% to 175% of target to conserve shares while maintaining slope of payout vs. performance .
- Governance features: Robust clawback and strict anti‑hedging/anti‑pledging rules; stock ownership guidelines (2x salary for non‑CEO NEOs, five‑year compliance window) .
Investment Implications
- Alignment and incentives: Ms. Pugh’s pay design is strongly tied to multi‑year TSR and EPS performance and to annual EBITDA, with meaningful downside realized when goals are missed (2024 STIP at 50.4% of target; 2023 PRSUs below threshold through year two), indicating high pay‑for‑performance sensitivity .
- Selling pressure and vesting cadence: Time‑based RSUs vest on annual anniversaries (not quarterly), and anti‑pledging/hedging policies reduce forced‑sale/hedge risks; however, standard tax‑related sales may occur at vest dates (noted RSU grants on 9/12/2022, 3/7/2023, and 3/23/2024 with three‑year schedules) .
- Retention and change‑in‑control: The April 2025 Severance Policy provides a baseline 12‑month severance and pro‑rated vesting upon a without‑cause termination, reducing unwanted turnover risk; CiC double‑trigger acceleration at target creates retention through potential strategic transactions (estimated CiC acceleration value of ~$1.3M for Pugh at 12/31/2024) .
- Governance and regulatory execution: Strong governance (“no hedging/pledging,” clawback) and Pugh’s direct execution on major filings (Walmart program extension, senior notes, Fed consent order) underscore centrality to risk management and strategic enablement; Say‑on‑Pay’s ~95% support suggests investor acceptance of the program design .
Appendix — Multi‑Year Compensation (Summary Compensation Table Extract)
| Metric | 2023 | 2024 |
|---|---|---|
| Salary ($) | $425,000 | $450,577 |
| Stock Awards ($) | $834,508 | $722,769 |
| Non‑Equity Incentive Plan Compensation ($) | — | $170,591 |
| All Other Compensation ($) | $8,250 | $8,372 |
| Total ($) | $1,267,759 | $1,352,310 |