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Ron Cook

Principal Financial and Accounting Officer at GENERATION INCOME PROPERTIES
Executive

About Ron Cook

Ron Cook, age 47, is GIPR’s Principal Financial and Accounting Officer and Vice President of Accounting and Finance. He was appointed Vice President of Accounting effective November 15, 2023 and began serving as Principal Financial and Accounting Officer effective January 1, 2024, under a non‑employee contract set to run through December 31, 2025 with an option to renew . Cook’s background spans CFO and strategic advisory roles at The Peebles Corporation (2019–2022), senior management at Riveron Consulting (2014–2018), finance and accounting roles at Jair Lynch, Hines Interests, and Ross Management, and audit at Reznick, Fedder and Silverman (now CohnReznick); he holds a BS in Finance (James Madison), an MS in Accounting (University of Maryland GC), and an MBA (UVA Darden) . Company documents do not disclose TSR, revenue growth, or EBITDA growth linked to his tenure, nor individual performance metrics tied to his compensation .

Past Roles

OrganizationRoleYearsStrategic Impact
The Peebles Corporation (private real estate developer)CFO & Strategic Advisor2019–2022Oversaw all financial functions, acquisitions/development, and strategic initiatives
Riveron Consulting (boutique management consultancy)Senior Manager2014–2018Led transaction advisory, IPO readiness/execution, and business strategy across industries
Jair Lynch Real Estate Partners; Hines Interests; Ross Management ServicesFinance/Accounting rolesPre‑2014 (years not individually specified)Various finance and accounting responsibilities in real estate firms
Reznick, Fedder and Silverman (CohnReznick)AuditorCareer startAudited exclusively real estate clients

External Roles

OrganizationRoleYearsNotes
Cook Financial PartnersManagement consulting (founder/consultant)2008–presentProvides outsourced business and financial advisory services
One10 Advisors (Tampa accounting firm)Consultant (provider of services to GIPR)2023–2024 (with auto‑renewal)Engagement at $200/hour; services provided to GIPR until Nov 14, 2024 with single 12‑month automatic renewal; terminable by company at any time

Fixed Compensation

Metric202320242025 (Contract Terms)
Cash Compensation (Salary/Fees)$26,000 $240,000 $20,000 per month through Dec 31, 2025, option to renew
Hourly Engagement (One10 Advisors)$200/hour; terminable by company
Engagement TermNov 15, 2023 start; services until Nov 14, 2024; single 12‑month auto‑renewalNon‑employee contract through Dec 31, 2025; option to renew
Bonus (Target/Actual)None disclosed; actual $0None disclosed; actual $0None disclosed
Stock Awards (RSUs/Restricted Stock)NoneNoneNone

Notes: 2023 hourly engagement and terms from the 8‑K/DEF 14A ; 2024/2023 compensation amounts from the Summary Compensation Table ; 2025 non‑employee contract and rate from DEF 14A .

Performance Compensation

Incentive TypeMetricWeightingTargetActualPayoutVesting
Annual performance bonusNot disclosed for Ron CookNone paid (2023–2024)
PSUs/Performance SharesNone disclosed
OptionsNone outstanding (vested or unvested) for executive officers
Time‑based RSUs/Restricted StockNone disclosed for Ron Cook

The company emphasizes equity incentives broadly but did not grant Ron Cook equity in 2023–2024; executive officers had no options outstanding, and unvested stock awards disclosed pertain to other named executive officers .

Equity Ownership & Alignment

DateShares Beneficially OwnedOwnership %Vested vs UnvestedPledged/HedgedNotes
Oct 11, 2024 (5,423,188 shares outstanding)— (no shares) <1% (asterisk) NoneHedging/short sales/options prohibited by Insider Trading Policy Principal stockholders table shows “Ron Cook” with “-” shares
Oct 22, 2025 (5,447,772 shares outstanding)— (no shares) <1% (asterisk) NoneHedging/short sales/options prohibited by Insider Trading Policy Principal stockholders table shows “Ron Cook” with “-” shares

Stock ownership guidelines for executives were not disclosed. Anti‑hedging policy prohibits hedging transactions, short sales, and publicly traded options involving company equity; pledging was not specifically addressed in the proxy excerpt .

Employment Terms

TermDetail
AppointmentVice President of Accounting effective Nov 15, 2023; Principal Financial and Accounting Officer effective Jan 1, 2024
Contract TypeNon‑employee contract; One10 Advisors engagement in 2023–2024; direct non‑employee contract for 2025
2024 EngagementOne10 provides services to GIPR until Nov 14, 2024 with a single 12‑month automatic renewal; rate $200/hour; terminable by company at any time
2025 EngagementContinues through Dec 31, 2025; rate $20,000 per month; option for renewal
Severance/Change‑of‑ControlNot disclosed for Ron Cook; CEO severance and change‑of‑control economics provided separately and not applicable to Cook
Non‑compete/Non‑solicitNot disclosed for Ron Cook
ClawbackNot disclosed for Ron Cook; no compensation recovery policy cited for him

Investment Implications

  • Pay‑for‑performance alignment appears limited: Cook’s compensation is entirely cash‑based with no disclosed bonus payouts, equity grants, or performance‑linked incentives for 2023–2024; a fixed non‑employee retainer at $20,000/month persists through 2025 .
  • Retention risk is moderate: engagement terms are time‑bound and, historically, terminable by the company; the 2025 contract provides continuity through year‑end 2025 but remains non‑employee with option to renew, which can ease transition risk but does not embed equity‑based retention .
  • Insider selling pressure is negligible: no beneficial ownership, outstanding options, or unvested RSUs for Cook; anti‑hedging policy further reduces derivative activity risk .
  • Governance context: while Cook’s arrangements present low alignment via equity, company‑level related‑party items (e.g., CEO loans/guarantee fees) may be relevant to overall governance diligence though not directly tied to Cook’s compensation; investors should monitor compensation committee practices and future equity grant policy usage .

Overall, Ron Cook’s role is structured as a non‑employee principal financial officer with fixed cash compensation and no performance equity—supporting operational continuity but offering limited shareholder alignment via “skin‑in‑the‑game.” Future equity participation, if adopted, would improve alignment and potentially retention.