Acushnet - Earnings Call - Q4 2020
February 25, 2021
Transcript
Speaker 0
Ladies and gentlemen, thank you for standing by, and welcome to Acushnet Holdings Corp. Fourth Quarter twenty twenty Earnings Conference Call. At this time, all participants are in a listen only mode. After the speakers' presentation, there will be a question and answer session. I would now like to hand the conference over to your speaker today, Sandra Lennon, VP, Investor Relations.
Please go ahead. Good morning, everyone. Thank you for joining us today for Acushnet Holdings fourth quarter and full year twenty twenty earnings conference call. Joining me this morning are David Marr, our President and Chief Executive Officer and Tom Pacheco, our Chief Financial Officer. Before turning the call over to David, I would like to remind everyone that we will be making forward looking statements on the call today.
These forward looking statements are based on Acushnet's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations. For a list of factors that could cause actual results to differ, please see today's press release, the slides that accompany our presentation and our filings with the U. S. Securities and Exchange Commission.
Throughout this discussion, we will be making reference to non GAAP financial metrics, including items such as revenues at constant currency and adjusted EBITDA. Explanations of how and why we use these metrics and reconciliations of these items to a GAAP basis can be found in the schedules in today's press release, the slides that accompany this presentation and in our filings with the U. S. Securities and Exchange Commission. Please also note that when referring to year to date or full year results or comparisons, we are referring to the twelve month period ended 12/31/2020, and the comparable twelve month period.
With that, I'll turn the call over to David.
Speaker 1
Thanks, Saundra, and good morning, everyone. I hope you are staying safe and well as we move closer to the end of these difficult times. Key themes running through today's remarks will be the tailwinds of strong golfer participation and demand and headwinds resulting from COVID related supply chain challenges. As you will hear, the keys to success for Cushnet in 2020 and 2021 involve balancing new product development, demand momentum, supply chain uncertainties, short term cost increases and periodic regional shutdowns. Based on our track record, I'm confident that the Acushnet team is up to this task.
Acushnet and the entire golf industry are benefiting from the continued commitment from PGA professionals and golf course operators who have worked tirelessly to provide safe and fun experiences since the earliest days of the pandemic. More than 500,000,000 rounds of golf were played in The U. S. In 2020, 60,000,000 rounds more than 2019 and the highest annual total since 02/2002. I must also acknowledge and thank my teammates for their dedication and great work navigating the highs and lows of 2020 and positioning the company for continued success.
Their heightened commitment to associate safety, product quality and customer care is serving us well in these uncertain times and as we respond to strong demand across the Acushnet portfolio. Now turning to Slide four, we will get right into our results for the quarter. Sales of $420,000,000 were up 14% versus last year, with reported growth coming from every segment and in every region. Adjusted EBITDA of $48,000,000 reflects an 8% increase. Titleist golf ball business grew 3% as our team did good work balancing the opportunity to satisfy strong at once demand with the need to convert production to our new Pro V1 models to support their January global launch.
Golf club sales were up 21% in the quarter, led by our successful new TSI metals line. Since its debut, TSI has been the most played driver on the PGA Tour, and we are pleased with the early results from our November launch. Demand for all Titleist club categories is strong, and our supply chain is holding up well, although lead times are running longer than normal given COVID related production modifications and tight component availability. Gear was led by our Titleist golf bag business and also delivered a very strong quarter, posting a 25% gain with growth across all categories as our team did good work keeping pace with the brisk end of the year demand. And FootJoy sales of $101,000,000 were up 19% in the quarter with gains in all product categories and accelerated e commerce growth.
FootJoy brings great brand and product momentum into 2021. Looking at our business by region, as shown on Slide five, double digit gains in Korea and The U. S. Are highlights for the quarter, and we were pleased to see the Japan market stabilize late in the year. Europe battled starts and stops and inventory shortfalls en route to posting a modest increase for the quarter.
Demand for golf in Europe is similar to what we have seen in The U. S. However, COVID and Brexit related challenges continue to slow the market's momentum. These across the board regional gains in the quarter reflect the resiliency of Acushnet's global forecasting and supply chain capabilities, capabilities and competencies that have become increasingly critical during these volatile times. And here on Slide six, you see our full year results with sales reaching $1,600,000,000 and adjusted EBITDA coming in at $233,000,000 And as a final note on 2020, the Cushnet's direct to golfer e commerce sites also recovered from early season disruptions and closures and finished up about 50% for the year.
As Tom will highlight, the company's financial position entering 2021 is in great shape, and we will continue to focus on making targeted investments in our future and expanding our dividend and share repurchase programs. I am pleased to announce that our Board of Directors has approved a 6.5% increase to our dividend, bringing the annualized payout to $0.66 per share. Since initiating our dividend program four years ago, the company has returned over $160,000,000 to shareholders, and our annual per share dividend has increased by 38%. Additionally, moving to Slide seven, I am pleased to outline two significant projects, which we believe will enhance Acushnet's competitive advantages over the long term and deliver positive returns for our shareholders. The first initiative is a five year $120,000,000 capital investment in our golf infrastructure and precision manufacturing capabilities.
Roughly $35,000,000 of this commitment is normalized, sustaining investment, while the remaining $85,000,000 will be focused on new innovations, technologies and operational enhancements. The majority of this spend will be focused on our new Bedford based Ball Plants 2 And 3 and custom golf ball facility. With these investments, we will upgrade the speed and efficiency of Titleist golf ball operations and line capacity consistent with the ongoing mix shift towards Pro V1, AVX and new TorSpeed urethane covered products. We will also introduce new technologies to stretch our custom ball capabilities and support new and emerging imprinting opportunities. These capital investments will expand our production and testing capabilities and help us to further leverage Acushnet's industry leading golf ball patent and intellectual property portfolio, which represent some of the company's most valuable assets.
We believe these investments in new technologies and operational excellence will solidify and advance Titleist's position as the golf ball performance and quality leader for many years to come. The second area of investment commenced in late twenty twenty and relates to our new third party North American distribution center located in Indianapolis. This project begins with the consolidation of many of our warehousing and distribution functions, starting with FootJoy and then Titleist gear products, which have historically been warehoused and fulfilled from the East And West Coasts. Over time, we will fulfill most of our e commerce activities from this new facility and add embroidery capabilities to support custom apparel and gear. Stock golf balls will also be shipped from this new DC in addition to our East And West Coast facilities.
This third U. S. Distribution point for golf balls will enhance our service capabilities and provide a valuable hedge against unanticipated shutdowns as we experienced last year. This initiative is intended to immediately enhance the end user experience by reducing lead times and distribution costs for both our trade partners and consumers, while generating cost savings for Acushnet over the long term. And now turning to Slide eight, I will frame some of the key assumptions behind our 2021 planning process.
The game and industry are in good shape, golfer engagement is strong and trade inventories are generally healthy and in some cases low. Against this backdrop, each of our businesses brings great momentum into 2021. Acushnet's product development engines remained in high gear last year. And as you will see, new products are the foundation of our outlook and expectations for 2021. Last month, we launched new Pro V1 and Pro V1x models and are enthused by their early adoption across worldwide tours and positive early market response.
Titleist golf balls are used by approximately 75% of players across worldwide tours, and our new Pro V1 and Pro V1x represent our next chapter of performance, quality and innovation. To meet anticipated high levels of golf ball demand in 2021 and as we catch up from 2020, our golf ball plants are currently operating three shifts, and Pro V1 models are on trade allocation, which we expect to continue for the coming months. Titleist golf clubs are also well positioned for the New Year, led by the early success and high expectations around our new TSI drivers and fairways and strong momentum across all club categories. This week, we are launching the complementary TSI one and TSI four drivers along with new TSI hybrids as we look to build upon the success of the TSI franchise. Our 2021 Gear product line has been well received by trade partners and our supply chain is in good shape as we are poised to launch a wide range of new models in the first quarter.
We are confident in our ability to satisfy first quarter demand and stock golf shops for the upcoming season, while also anticipating that Q2 availability may be challenged by supply chain uncertainties. We expect FootJoy's momentum to continue into 2021 and are especially excited about new footwear models, Stratos, Premier and HyperFlex. FJ Premier was the number one shoe at the Masters, and initial tour and consumer feedback has been overwhelmingly positive. The FJ design team is on a great role, and we expect to benefit from their good work as the footwear and apparel categories stabilize over the next twelve to twenty four months. And finally, our shoes business was mixed in 2020 with golf and lifestyle posting gains, but these were not enough to offset ski, which remains negatively impacted by COVID, especially in Europe.
We expect Schuhz Golf to stay on its growth trajectory in 2021 and anticipate a broader ski recovery beginning in 2022. In closing, we are enthused about the year ahead and especially by the exciting range of new products we are set to bring to market in the first half of the year. Based on our 2020 experiences, I'm confident that our team has a good handle on the circumstances that are within our control and will continue to excel at adapting to the inevitable uncertainties and operational challenges that we are likely to confront. Thanks for your attention this morning. I will now pass the call over to Tom.
Thanks, David, and good morning, everyone. I would also like to thank our associates for the resiliency they have shown in the face of the pandemic, the amazing effort they put forth to get our business back up and running in a safe and healthy manner and their exceptional execution, which has resulted in Acushnet's strong second half performance. Starting with our Q4 results on Slide 10. Consolidated net sales in the quarter were $420,000,000 up 14% year over year and up 12% in constant currency as the strong demand we experienced in Q3 continued through the end of the year. Gross profit for the fourth quarter was $220,000,000 up $34,000,000 or 18% versus last year and gross margin was 52.4%, up 170 basis points.
The increases in gross profit and gross margin were primarily from higher sales volumes during the quarter and higher average selling prices. SG and A expense was 174,000,000 up $31,000,000 or 21% compared to 2019 and R and D expense was $14,000,000 up about $1,000,000 or 6% compared to the prior year. SG and A expenses were up with the higher sales volumes during the quarter led by increases in selling costs and higher advertising and promotional costs. Income from operations in the quarter was $27,000,000 down about $1,000,000 or 5%. Our Q4 income tax expense was a benefit of $8,000,000 as the result of discrete items recorded during the quarter, including the release of a reserve related to an income tax audit for the period, which included the sale of Acushnet to Fila Korea, which was settled during the quarter.
The reversal of a corresponding indemnification receivable from Beam, our former parent company related to the audit settlement is recorded in other expense. Net income attributable to Acushnet Holdings was $22,000,000 and adjusted EBITDA was $48,000,000 up almost $4,000,000 from Q4 twenty nineteen. There is a reconciliation of net income to adjusted EBITDA for Q4 and the full year in our earnings release as well as in the appendix of the slide presentation. Moving to our full year results for 2020. Consolidated net sales were $1,600,000,000 down 4% from last year, both on an as reported and constant currency basis.
This is quite a significant improvement given we were down 20% year to date at the end of Q2 compared to 2019. Gross profit for the year was $830,000,000 down $42,000,000 or 5% from 2019 and gross margin was 51.5%, down 40 basis points from the prior year. The decrease in gross margin is primarily attributable to the overall decrease in net sales and the impact of lower production volumes caused by the government mandated shutdowns earlier in the year. SG and A expense for 2020 was $611,000,000 down $17,000,000 or 3% compared to 2019. And R and D expense was $49,000,000 down $3,000,000 compared to the prior year.
The decreases were driven by our strict management of operating expense during the height of the pandemic. Restructuring expense for 2020 was $13,000,000 Income from operations was $185,000,000 less than 2019. Interest expense was $16,000,000 or $4,000,000 lower than last year. Other expense was up $16,000,000 primarily as a result of the reversal of the indemnification receivable from Beam related to the audit settlement in Q4 and pension settlement charges associated with our restructuring program. And income tax expense was $13,000,000 down almost $28,000,000 as a result of lower income before taxes and the discrete items, which I mentioned earlier.
Net income attributable to Acushnet Holdings was $96,000,000 compared to $121,000,000 in 2019 and adjusted EBITDA was $233,000,000 down $7,000,000 compared to 2019. Moving to Slide 11, our balance sheet continued to improve during Q4. At the end of twenty twenty, we had $149,000,000 of unrestricted cash on hand. Total debt outstanding was approximately $336,000,000 a decrease of $68,000,000 from the end of last year. And we had $392,000,000 of available borrowings under our revolving credit facility.
Our leverage ratio was 1.6 at the end of twenty twenty, down from 1.8 at the end of twenty nineteen. Consolidated accounts receivable at the end of twenty twenty was $2.00 $2,000,000 down $14,000,000 or 6% from the end of twenty nineteen on very strong cash collections during the fourth quarter. Our days sales outstanding were fifty nine days, which were down one day compared to 2019. Consolidated inventories were $358,000,000 at the end of the year compared to $398,000,000 last year, down $40,000,000 or 10%, but were up $40,000,000 from the end of Q3. The year over year decrease was driven by golf balls, which was down almost 13%, golf clubs, which was down almost 22% and FootJoy, which was down almost 11% spread evenly across footwear, gloves and apparel.
Most of the increase in inventory from the end of Q3 was in golf balls in preparation for the Q1 launch of the new Pro V1. Cash flow from operations was $97,000,000 for Q4 and February for the full year of 2020. This compares to $39,000,000 and 134,000,000 for the comparable periods in 2019. The increase in cash flow from operations comes mainly from the strong cash collections and lower inventory levels I just discussed. We expect accounts receivable, inventory and cash flow from operations will return to more normal levels in 2021.
Looking to capital expenditures, we spent $9,000,000 during Q4 and $25,000,000 for the full year, which is down significantly from 2019 as we reduced our capital expenditures as we managed through the disruptions caused by the pandemic. For 2021, we expect our capital expenditures to increase to about $50,000,000 driven by the key strategic investments in golf ball operations and precision manufacturing capabilities that David discussed earlier. We expect our CapEx to remain at approximately this level for the next several years in support of this five year initiative. Turning to Slide 12. While we were more conservative with our capital allocation actions during 2020, our priorities have not changed.
We fully expect to continue to make investments in the business with a focus on product innovation, golfer connection and operational excellence, and to continue to be opportunistic with acquisitions that align with our focus on premium performance products that appeal to dedicated golfers. We believe that these investments advance our long term strategies and will drive growth at a favorable return. We will also remain focused on generating strong free cash flow and returning capital to shareholders. We paid a $0.01 $55 per share dividend during the fourth quarter of twenty twenty for a total cash outflow of $11,500,000 For the full year, total dividends paid were $46,000,000 up 6% compared to 2019. And as David mentioned, our Board of Directors today declared a cash dividend of $0.01 $65 per share payable on March 26 to shareholders of record on 03/12/2021.
This represents a 6.5% increase in our dividend and an expected Q1 cash outflow of approximately 12,000,000 As you know, we suspended our share repurchase program in Q2. Prior to that, we had repurchased approximately 244,000 shares for a total of approximately $7,000,000 in 2020. We do expect to resume our share repurchase activities and to buy up to $40,000,000 worth of shares in 2021. This would include open market purchases to offset dilution and the completion of our share repurchase agreement that we entered into with Fila in 2019. Our capital allocation strategy is a foundational element of Acushnet's value proposition, which we continue to believe creates a compelling long term total return for our shareholders.
Moving to our outlook on Slide 13. We will not be providing guidance for 2021 net sales or adjusted EBITDA due to the continued uncertainties caused by COVID-nineteen. As David discussed, demand for golf and golf related products continues to be strong, trade inventories are healthy and we will be launching several exciting new products in the first half of twenty twenty one. However, we are also managing through the COVID related disruptions in the global supply chain, temporary operational cost increases and periodic market closures, all of which add a high degree of variability and unpredictability in forecasting our business. We anticipate golf's momentum in our business to remain strong throughout 2021.
However, our sales profile will likely have a very different cadence as a result of the unusual comparisons to 2020, the global product availability outlook and the decisions we have made around product launch timing. As a result, we project healthy first half year over year sales gains as compared to both 2020 and 2019 and that second half sales will be lower than both 2020 and 2019. Additionally, at this point, almost two months into the quarter, we expect first quarter sales to increase in the range of 20% to 25% compared to 2020. We expect first half twenty twenty one gross margin to be negatively impacted by 8,000,000 to $10,000,000 from higher freight expense driven by the recent increases in global air and container costs. For OpEx, it is better to compare 2021 to 2019 as our OpEx was significantly lower in 2020 than in recent years due to our tight management of operating expenses during the year.
We currently expect 2021 OpEx to be higher compared to 2019, primarily from increased expenses associated with our North American distribution center and other strategic investments, a full year of Schuh's operating expenses compared to only six months in 2019, higher stock based compensation expense and higher commissions on our retail sales in Korea. In conclusion, 2020 was an unprecedented year and our associates and trade partners did an amazing job managing through the shutdowns and delivering an exceptional second half. While we will continue to be cautious with the uncertainties and challenges we face, we are confident in our ability to meet our full year 2021 financial goals, and we believe we will continue to be well positioned to execute our long term strategies and to deliver a solid long term total return for our shareholders. With that, I will now turn the call over to Sandra for Q and A.
Speaker 0
Thank you, Tom. Operator, could we please open up the line for questions? Thank you. At this time, we will be conducting a question and answer session. Your first question comes from the line of Daniel Imbro with Stephens Inc.
Daniel, your line is open.
Speaker 2
Yes. Hey, thanks. Good morning, everybody, and thanks for taking our questions. David, I want to start on the multiyear golf ball capacity investment. You mentioned some of the capabilities it's going to provide.
So can you expand a little bit more on is this driven by maybe a little bit of current production being at capacity? Is this to increase your competitive advantage over peers maybe as they've made investments in their capabilities? Can you just expand a little bit on why right now is the right time for this investment? And the capital, I think, Tom, you mentioned CapEx remains elevated for the next five years. But did we hear that right?
Speaker 1
So I said the next several years, but yes, you could infer it's five because of the length of the golf ball capital investment program. Yes, Daniel. Running as you know, we run three ball plants, two here in Massachusetts, a third in Thailand and then we've got a comprehensive custom ball operation here in New Bedford as well. As I look back at sort of the cadence of investment we make in the business, you would imagine these businesses require ongoing and sustaining investment. In the 1990s, we built Ball Plant 2.
In the 2000s, we built Ball Plant 3. In 2010 or so, we built Ball Plant 4. So we a history of from time to time making significant investment in our operations. And while we won't get into the specifics of where the investment is to be targeted, it reflects for us a generational step forward that again when we look back over time, this is something that's been very consistent with how we've always thought about the ball business. It's the right time from an allocation standpoint given the investments we've made in other areas of our business and other areas of golf ball operations.
And hey, it's also incredibly exciting as continually look around for new technologies and advancements to introduce in our business. Some we do on an ongoing basis to stay ahead of the pack and some like this one just when you bundle them together become far more comprehensive and significant. So I would say it fits into the long term strategy of how we think about the ball business. And again, time is right for us to earmark capital, whereas I said in my earlier remarks for what is an incredibly important part of our business. And I don't want to lose the value of allowing us to further leverage our patent portfolio and intellectual properties.
Speaker 2
That's really helpful. I appreciate that color. And David, maybe taking a step back, what do you view as the biggest risks to golf participation this year? We finally saw nice growth in golfers, rounds played were up. It seems like that's continuing, but what do you view as the biggest risks this year?
And I think your slides and you mentioned in the prepared remarks, back half sales would be beneath twenty nineteen levels. Can you expand a little bit on why it'd be down on a like for like product cycle versus 2019, just given these participation tailwinds we see today?
Speaker 1
Yes. So I'll take the first part of that, Daniel, and then Tom can jump on the second part. So as we think about what happened in 2020, we saw an extra 60,000,000 rounds for the year, really 75,000,000 of those rounds happened in the back half of the year. It will surprise no one. We look out on 2021, we expect rounds gains in the first half, healthy rounds gains in the first half and we don't expect to comp against that frankly historic second half.
But net net, we like the trajectory and energy of the momentum that golfer participation engagement brings to the game. I've we've all looked at the external data out there. I think it's Pellucid who has a good projection of, hey, if you take half the incremental rounds and they stick that results in about a 78% increase in 2021 as compared to 2019. Too early to make projections, but I think that's the right way to frame this. We would view rounds of play momentum continuing, I think frankly it would be unlikely that we maintain the clip or pace that we saw in the second half.
That was we're up 40% in The U. S. In the fourth quarter. Now again, I think we're to be living in an environment that's healthier in 2021 than it is in 2019, But we're also trying to be realistic with how folks allocate their time and how life's going to change as we become a vaccinated country. And then you apply that same logic around the world.
As to timing of things, I'll make a couple of points and then I'll turn it off to Tom. The real change here is that we're just seeing an overall shift in our business from second half to first half as a result of what played out in 2020, some product decisions we've made, inventory availability and so on and so on. I'll get a little more prescriptive in terms of our cadence, but balls will be on their normal cadence, no real change there. Same with gear and foot choice. There are a couple of moving parts within clubs that I think are worth noting.
I had mentioned TSI one in four drivers, hybrids are launching in the first half. That was a second half twenty nineteen event. We've got some limited edition putters from the second half of twenty nineteen that won't repeat. They will, but at a time to be determined. Then we've got some other miscellaneous club volume that occurred in 2019 that will perhaps move to 2020.
So round numbers, Daniel, I'd say you're looking at about 50,000,000 to $60,000,000 in club volume, maybe half is going to come into the first half of twenty twenty one, maybe a quarter is going to bump into the early part of twenty twenty two and then another quarter is TBD, some of the limited edition stuff, which is not on a strict timeline. So that's how we're framing the first half, second half journey. I'll kick it over to Tom for any more color. Yes. The only two things I would add is, it is mainly driven by, as David said, the change in some of the timing of our launch cadences compared to 2019.
The only other piece I would add is in 2019, we owned Schuh's in the second half of the year. The second half of the year for them has historically been the bigger half of the year because of their because of the impact of the ski business on their full year. And obviously, the ski business has been significantly challenged as a result of COVID. And so we're going to see some decreases there as it relates to Schuh's.
Speaker 2
Got it. That's really helpful color. I appreciate it guys and best of luck.
Speaker 1
Thanks. Thanks, Daniel.
Speaker 0
Thank you, Daniel. Operator, next question please. Your next question comes from the line of Joe Altobello with Raymond James. Joe, your line is open.
Speaker 2
Thanks. Hey, guys. Good morning. So first question, I was curious if you had any sense for how much of an increase we saw in the number of on course golfers last year in The U. S?
Obviously, the $60,000,000 increase in rounds played is clearly encouraging. But is that largely existing golfers playing more golf? Or do you get a sense that there was more participation last year?
Speaker 1
There are a couple of groups out there, the NGF and a few others who track and model this. And I won't point to any one, but I'll point to our roll up of all the reports we look at and give you somewhat of a summary view. One interesting piece of data I saw had they tried to capture the 60,000,000 rounds, right? And they said, 20,000,000 of the avids played an extra couple that accounted for 40,000,000 of the rounds, 4,000,000 to 5,000,000 lapsed golfers, golfers who had moved away from the game came back in, contributed to a portion and then another 4,000,000 to 5,000,000 new golfers contributed to a portion. So that's how we think about it.
I will add as well some good work really led by PGA of America, PGA Tour, LPGA Tour focused on this particular area, okay? We brought in new golfers, we brought back lapsed golfers. What can the industry do to maintain and preserve them and keep them active and engaged in the game? So we're encouraged by that. But Joe, hopefully that gives you a bit of a framework for some of the numbers metrics behind what we saw play out in 2020.
Speaker 2
No, it certainly does. I guess it's a good segue to my next question, which is how you're thinking about 2021. I mean, obviously, we all hope with the vaccine that things start to go back to normal this summer. And I certainly understand why you wouldn't expect to comp that second half round plate number. But in terms of the new and lapsed golfers, would you is this a new plateau and we grow off of this in 2022?
Or do you expect to lose some of those this year?
Speaker 1
As I said earlier, we're still in a massive transition, right? 2020 was a massive transition year. 2021 will be a massive transition year. When the dust settles, hopefully sooner versus later, I tend to look at it, okay, what's the world going to look like 2022 versus 2019? And I think the golf landscape is going to have more energy, more momentum, more golfers.
Again, do I think we sustain and maintain the levels we saw in the back half of 2020? That would be extraordinary for the simple reason that so many other life events are going But hey, the game shined in 2020. A lot of folks had very good experiences with the game. I keep pointing back to the great work of golf course operators and PGA professionals really driving a lot of that energy and momentum.
So we're not going pinpoint where this thing is going to go, but we tend to look at it in longer term views see a general positive energy around the game with the expectation and understanding, as I said earlier, you're going to see momentum in the first half, you're going to see energy in the second half, hard pressed to keep up with the levels we saw in 2020 from a rounds of play standpoint.
Speaker 2
Got it. Okay. Thanks, David. Thanks,
Speaker 0
Joe. Operator, next question please. Yes, our final question comes from the line of George Kelly with ROTH Capital Partners. George, your line is open.
Speaker 2
Hey, everyone. Thanks for taking my questions. So just a few for you. First, back to the guidance you gave. I just want to make sure I understand the cost side of what you set up.
So in the first half, there will be, I think you said 8,000,000 to $10,000,000 of incremental kind of cost of goods sold charges in the first half just related to shipping. Did you say anything about the second year expectations in the second half of the year? Did I hear you right?
Speaker 1
You did hear me right. So we said 8,000,000 to $10,000,000 of headwinds primarily in the first half. We currently do expect that the challenges we're seeing in some of the air freight and container freight will begin to normalize in late second quarter into the second half.
Speaker 2
Okay, great. And then as far as OpEx, I think you said you expect them to be positive, higher than 2019 levels all in?
Speaker 1
That is correct. And what we said there was there's three or four factors. The first is some of the increased expenses associated with the North American distribution center initiative and some other strategic initiatives that we have ongoing. A full year of Schuh's operating expenses. So in 2019, we only own them for half a year.
So there's only six months worth of OpEx in 2019 versus a full year in 2021. And then we said higher stock based compensation expense as a result of some changes we've made in our grant structures. And finally, higher commissions on our retail sales in Korea. If you recall, under U. S.
GAAP, we have to report those as selling expenses. And so as the sales levels increase continue to increase in Korea, those expenses continue to go up.
Speaker 2
Okay, great. That's helpful. And then next question for me is just I'm still a
Speaker 1
little unclear on
Speaker 2
the $120,000,000 investment in the ball plants. So is this something that maybe every ten years or fifteen years, this is just sort of how it works. There's things that you need to catch up on and processes, etcetera, that really require this. Is this just kind of a normal cost of doing business or something more unique? Yes.
Speaker 1
We don't see this as a catch up in any stretch. We're confident that we invest regularly in the business to keep us the front of the pack. So we're very comfortable and confident with where we are. I do think you're right in the sense that this is how you run a leading precision golf ball manufacturing facility in custom ball operations. Again, we make ongoing investment.
And then from time to time, it makes good sense both from a competitive and strategic standpoint and an ROI standpoint to make more meaningful investments. And as I said a while back, if you look back over our thirty plus years, that's how it's worked around here and it's worked really well. I also acknowledge too that, hey, there's forever a shift in evolution of the type of balls you make, whether it's cerulan or cast urethane or thermoset or TPU thermoplastic urethane, whether it's two piece, multi layer, three piece, four piece, etcetera. So that requires some capital investment to stay ahead of that process, which is part of this journey as well. So again, I'll just reiterate, George, I don't see this as a catch up by any stretch.
I think this is a leap forward that fits into how we've always thought about golf manufacturing at the Acushnet Company. George, I was just going to add, of the $120,000,000 investment over five years, I would call 35,000,000 of it or so just normal recurring CapEx. So we normally spend 6,000,000 to $7,000,000 a year in golf ball CapEx in our last couple of years we spent 30,000,000 to $33,000,000 so 6,000,000 or 7,000,000 of that is golf ball. So the 85,000,000 the remaining 85,000,000 of the 120,000,000 is really that incremental investment.
Speaker 2
Okay, got you. And then last question for me around the second, distribution facility that you talked about. Does this represent any kind of change of I if I heard you right, it's mostly about your e commerce business or that's a heavy that's a big part of it. Will this allow you to do anything in e commerce that you really haven't been able to do? Or does it represent any kind of change of strategy regarding your e commerce?
Speaker 1
Yes, I would say this I wouldn't characterize this as an investment focused or pointed at e commerce. It really starts with the reality that we distribute today FootJoy out of Fairhaven, Massachusetts and we distribute our gear business out of Carlsbad, California, there's a better way to do that. And we bring in most of those products from overseas to the East And West Coast and then we fulfill really the country and in some cases North America from the East And West Coast. There's a better way to do that, part one. Part two is it gives us an added advantage with regards to golf balls.
We ship golf balls out of the East And West Coast today. Many years ago, we had a Central U. S. Distribution center. We moved away from that.
So this gives us a third point of distribution, shortened lead time, shortens cost for our customers and ourselves. And hey, we experienced this year shutdowns in California, Massachusetts. And had we had this center operational, we wouldn't have incurred the shutdown ramifications that we did in 2020. It does as well allow us to consolidate e commerce fulfillment over time and that's an advantage and provide better service levels, quicker lead times, etcetera. But I wouldn't point to this project as an e commerce centric event.
It's going to really touch many parts of our business, e commerce being one of them. Okay. That's helpful.
Speaker 2
Thank you and congrats on a wonderful quarter.
Speaker 1
Thanks,
Speaker 0
Thank you, George.
Speaker 1
Thanks. Everybody, as always, we appreciate your time and interest. Stay safe and well. We look forward to speaking to you in a few months after the close of our first quarter.
Speaker 0
Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.