Christiane Pendarvis
Hims & Hers HealthAbout Christiane Pendarvis
Independent director at Hims & Hers since February 2023, with 25+ years scaling consumer, retail, and DTC businesses. Currently Co-Chief Executive Officer of PATTERN Beauty; previously Co-President/Chief Merchandising & Design Officer at Savage X Fenty and SVP, E-commerce & Marketplaces at FullBeauty Brands, with earlier leadership roles at Charming Charlie, Minted, Gap Inc., American Eagle, and Victoria’s Secret. Education: B.A. in Economics from Harvard University; M.B.A. from UNC Kenan-Flagler. Age 55; independent under NYSE rules; audit-committee member.
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| PATTERN Beauty | Co-Chief Executive Officer | Current | Consumer brand leadership, DTC scaling |
| Savage X Fenty | Co-President / Chief Merchandising & Design Officer | Jan 2020 – Jun 2023 | DTC category expansion and operations |
| FullBeauty Brands | SVP, E-commerce & Marketplaces | Apr 2018 – Jan 2020 | Digital commerce growth |
| Charming Charlie; Minted; Gap Inc.; American Eagle; Victoria’s Secret | Various leadership roles | Prior to 2018 | Brand/merchandising, operations across retail/apparel |
External Roles
| Organization | Type | Role | Since | Committees |
|---|---|---|---|---|
| Hootsuite | Private company | Director | Oct 2021 | Chair, Governance & Nominating; Member, Audit |
Board Governance
| Item | Detail |
|---|---|
| Independence | Board determined Ms. Pendarvis is independent under NYSE rules |
| Committee Assignments | Audit Committee member (financially literate; David Wells is committee chair and financial expert) |
| Attendance & Engagement | In 2024, Board met 5 times; Audit Committee met 4 times; each director attended at least 75% of meetings of the Board and committees on which they served |
| Leadership Structure | CEO is also Chair; David Wells serves as Lead Independent Director |
| Controlled Company | Hims & Hers is a “controlled company” under NYSE rules (CEO Andrew Dudum controls >50% voting); Board nonetheless maintains majority independent directors; Audit and Compensation Committees are fully independent |
| Nominating/Governance | Committee formed April 2025 (members: Andrew Dudum (Chair), Christopher Payne, David Wells) |
| Executive Sessions | Audit Committee meets regularly in executive session |
Fixed Compensation (Director)
| Component (2024) | Amount | Notes |
|---|---|---|
| Board annual cash retainer | $40,000 | Standard non-employee director retainer |
| Audit Committee member retainer | $10,000 | For Audit Committee membership |
| Total cash fees earned (2024) | $50,000 | Matches director compensation table for Ms. Pendarvis |
Performance Compensation (Director)
| Award | Grant Value (2024) | Vesting / Terms | Performance Metrics |
|---|---|---|---|
| RSUs (Annual Equity Award) | $159,357 | Vests in full at next annual meeting or 12 months after grant (whichever earlier) | None (time-based; no financial/ESG metrics disclosed) |
| Equity program framework | Initial Equity Award $400,000 for new directors; Annual Equity Award $200,000 (values increased in Feb 2024) | Number of RSUs based on 60-trading-day average price before grant; full vest on change in control | N/A |
Hims & Hers also adopted stock ownership guidelines in 2024 requiring non-employee directors to hold stock equal to 5x the annual cash retainer; as of Dec 31, 2024, all individuals subject to the guidelines were in compliance .
Other Directorships & Interlocks
| Category | Detail |
|---|---|
| Current public company boards | None disclosed in proxy |
| Private company boards | Hootsuite (Chair, Governance & Nominating; Member, Audit) |
| Interlocks | Compensation Committee interlocks disclosed for 2024 involve other directors (Perez, Payne); none involving Ms. Pendarvis |
Expertise & Qualifications
| Area | Evidence |
|---|---|
| DTC/Digital Commerce | Senior roles at Savage X Fenty, FullBeauty Brands; focus on scaling DTC operations |
| Brand/Marketing | Leadership across consumer retail brands (Gap, American Eagle, Victoria’s Secret, Minted) |
| Governance/Committee Experience | Audit member at Hims & Hers; Chair of Governance & Nominating and Audit member at Hootsuite |
| Education | BA Economics, Harvard; MBA, UNC Kenan-Flagler |
Equity Ownership
| Item | Amount/Status |
|---|---|
| Beneficial ownership (Class A) | 36,563 shares as of April 16, 2025 (includes 26,628 shares held directly and 9,935 RSUs that may vest within 60 days); <1% of Class A outstanding |
| Outstanding RSUs (director) | 55,567 RSUs outstanding as of December 31, 2024 |
| Hedging/Pledging | Company policy prohibits hedging and pledging by directors |
| Ownership Guidelines | Non-employee directors required to hold stock equal to 5x annual cash retainer; as of Dec 31, 2024, all covered individuals (including directors) were in compliance |
Governance Assessment
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Strengths
- Independent director with deep DTC and brand-building experience aligned to Hims & Hers’ consumer digital model .
- Serves on Audit Committee; board affirms financial literacy; audit oversees financial reporting, cybersecurity, and related-party transaction review .
- Strong alignment policies: director equity awards; director ownership guidelines (5x retainer) with compliance reported; hedging and pledging prohibited .
-
Potential Risks/Considerations
- Controlled company status centralizes voting power with CEO/Chair; although the board is majority independent and key committees are fully independent, investors should monitor independent oversight effectiveness .
- Related-party transaction noted in 2024 involved COO’s spouse’s company (Vouched) with $4.1M in payments; not related to Ms. Pendarvis but underscores the importance of audit oversight; audit committee reviews RPTs .
- No disclosed public-company interlocks or related-party transactions involving Ms. Pendarvis; continue to monitor for any business ties with PATTERN Beauty or other affiliations (none disclosed) .
-
Engagement/Attendance Signal
- Board and committees met regularly in 2024 (Board 5x; Audit 4x); each director met at least the 75% attendance threshold, indicating baseline engagement .