Inspirato - Q2 2023

Transcript

Operator (participant)

Good day, and thank you for standing by. Welcome to the Inspirato Second Quarter 2023 Earnings Call. At this time, all participants are in the listen-only mode. After the speaker's presentation, there'll be a question-and-answer session. To ask a question during the session, you need to press star one one on your telephone. You will hear an automated message advising you your hand is raised. To withdraw your question, please press star one one again. Please be advised today's conference is being recorded. I would now like to hand the conference over to your speaker today, Kyle Sourk, Investor Relations.

Kyle Sourk (VP, Corporate Finance and Investor Relations)

Thank you. Good morning. On today's call, we have Co-founder and CEO, Brent Handler, and CFO, Robert Kaiden. Yesterday afternoon, we issued our press release announcing our second quarter 2023 results, which is available on the investor relations page of our website at investor.inspirato.com. Before we begin our formal remarks, we remind everyone that some of today's comments are forward-looking statements, including, but not limited to, our expectations of future operating results and financial position, guidance and growth prospects, business strategies, plans, and market position and potential market opportunities. These statements are based on assumptions. We assume no obligation to update them. Actual results could differ materially. We refer you to our SEC filings for a more detailed discussion of additional risks. During the call, management will discuss non-GAAP measures, which are useful in evaluating the company's operating performance.

These measures should not be considered in isolation or as a substitute for our financial results prepared in accordance with GAAP. Reconciliations of these measures to the most directly comparable GAAP measures are included in our earnings. With that, I'll turn the call over to our CEO, Brent Handler.

Brent Handler (Co-founder and CEO)

Thank you, Kyle, and good morning, everyone. The past few months have been a pivotal time for Inspirato. Before covering our second quarter results and some of the recent travel and booking trends we're seeing, I want to spend a few moments talking about our strategic investment and partnership with Capital One. Yesterday, we announced entry into a definitive agreement for a new $25 million convertible note investment from Capital One Ventures. This investment will enable us to continue enhancing our experiences to meet the evolving needs of the luxury traveler. Capital One Ventures looks to harness the potential of innovative companies that can integrate well with its business and infrastructure. Capital One customers are passionate about travel, and we share a similar vision to find new ways to deliver luxury travel experiences with unprecedented service and certainty.

Over the past 12 years, we have worked tirelessly to build a premier luxury and hospitality brand. We take pride in delivering exceptional value and service to our members, and this summer, we've doubled down on this approach with several member-centric initiatives. In response to the current dynamics of the luxury vacation rental market and to ensure we are delivering significant value to our members, we have communicated broad-based nightly rate reductions across our portfolio of managed and controlled accommodations, including a recently launched early booking discount that encourages members to book further in advance, giving members peace of mind that advanced booking at preferred destinations will not sacrifice value or flexibility. In addition to matching our low everyday nightly rates with our members' travel needs, earlier this week, we launched Inspirato Rewards, our first ever member loyalty program.

Inspirato Rewards offers our most engaged members unique value-added benefits and additional savings on club bookings through tiered status levels, each with increasing valuable benefits. We are really excited about these new programs and offerings, as well as the progress on our initiatives aimed at optimizing our portfolio, controlling costs, and ultimately generating sustainable profitability. Jumping into Q2, we delivered more than 47,000 total nights, a 1% year-over-year increase, while the average ADR in our residence portfolio was approximately $1,750 per night, representing a slight increase year-over-year. When considering seasonality, each metric is among the highest levels in company history. Yet looking closer, the increase in nights delivered has largely been in hotels, often with lower nightly rates and average margins as opposed to our residents.

While ADRs have increased, they have been at the expense of lower occupancy rates, 72% in the second quarter of 2023, compared to 82% a year ago. Overall, our second quarter travel behavior shared similar characteristics as the broad short-term rental vacation market and OTA market. We have seen solid nights delivered in ADRs, a continued bias towards hotel and urban travel as opposed to residences and resorts, and an uptick to our European destinations, largely at the expense of US travel. While our members were not alone in shifting towards Europe and urban-based travel, these property types constitute a smaller proportion of our portfolio, and urban-based travel typically comes with lower average ADRs and length of stay.

As a result, this shift in travel behavior had an impact on our second quarter results and is expected to further impact travel revenues for the remainder of 2023. It's also important to remember that our second quarter results are more representative of travel behavior and strength of the consumer over the past six to 12 months, as opposed to the next six to 12 months. From a booking perspective, second quarter dollars booked decreased 15%-20% compared to both the first quarter of 2023 and the second quarter of last year. However, the recent formation of our Member Success team, which is designed in part to further engage members, has led to a slight uptick in bookings.

More importantly, we believe the actions taken this summer of lowering ADRs, instituting our advanced booking discount, and launching Inspirato Rewards will be important value enhancers for our members and improve the overall efficacy in our managed and controlled portfolio. As a result of these bookings and travel dynamics, we are reducing our 2023 revenue guidance by $30 million at the midpoint to $320 million-$340 million. Similarly, we are lowering our anticipated Adjusted EBITDA loss to between $30 million and $45 million, primarily due to our reduced revenue expectations, slightly offset by lower planned operating expenses. Of note, revised revenue and Adjusted EBITDA guidance do not contemplate any benefits from Inspirato Rewards or the Capital One Ventures partnership.

Recent booking trends have further strengthened our conviction in monetizing our available capacity through strategic partnerships and our portfolio optimization efforts, while also highlighting the importance of the continued success of our Inspirato for Good and Inspirato for Business platforms. In terms of Inspirato for Good, we sold $3.7 million of trip and membership packages in the second quarter, compared to $2.3 million in the first quarter and $1.2 million in the fourth quarter of 2022. Inspirato for Business also had solid results in Q2, with approximately $3.9 million of sales. It's important to note that as of June 30th, Inspirato for Good and Inspirato for Business have generated cumulative sales of approximately $13.5 million, though only a small portion has been recognized as revenue.

We believe these platforms can not only serve as a material growth driver for Inspirato in the future, but will provide a stable, predictable revenue stream moving forward. Finally, I want to thank our employees for their tireless work and dedication to ensuring the success of our new initiatives and member satisfaction. With that, I'll turn the call over to Robert to provide a bit more detail on our quarterly results.

Robert Kaiden (CFO)

Thanks, Brent. Before reviewing our second quarter results, I'd like to take a minute discussing our path to profitability. In past quarters, we've alluded to these initiatives in more of a qualitative sense. Today, I'd like to provide more specifics around the actions we're taking to drive cost savings and help us achieve our profitability goals in 2024. We have been decisive in executing our plan to drive significant savings by focusing on three main categories: lease expenses, payroll, and non-payroll. First, after a detailed portfolio review, we have identified and taken action aimed at generating more than $25 million annualized lease expense savings. This has largely occurred through giving notice of early termination and/or non-renewal of poor performing properties. Next, payroll. While the decisions are never easy, we're taking action to more appropriately align our cost structure to our current and future revenue projections.

On top of the January 12% headcount reduction, in July, we reduced our headcount by an additional 6% and made the decision to temper hiring outside of roles that provide member support and service. We expect these actions to result in annualized savings of approximately $20 million. Finally, non-payroll cost savings. We expect these to be both above and below the line and cover vendor renegotiations, reduced booking fees through portfolio management initiatives, and a decrease in professional services. Cumulatively, we've not only identified, but have taken action on delivering more than $50 million of annualized cost savings that will be critical in achieving positive Adjusted EBITDA in 2024. Pivoting back to the second quarter, total revenue of $84 million was flat year-over-year and comprised of $36 million of subscription revenue and $48 million of travel revenue.

Brent already covered some of the travel dynamics in the quarter, shifting to subscription dynamics, we saw an increase of 1% in subscription revenue compared to Q2 2022, as the decrease in Pass subscription revenue was offset by increases in club subscription revenue and the portion of Inspirato for Good and Inspirato for Business sales recognized as subscription revenue. In terms of subscriber activity, we ended the quarter with 15,200 active subscriptions, compared to 15,700 at the end of the second quarter of 2022. The year-over-year net increase of approximately 500 subscriptions is entirely attributable to, attributable to reduced Pass subscriptions, partially offset by a year-over-year increase in club subscriptions. The decrease in Pass subscriptions was primarily due to fewer new sales as opposed to an increase in resignations.

While we do expect our Pass subscription count to decrease through year-end, we believe our recent initiatives, which are primarily aimed at increasing paid occupancy, will help us deliver nights in a more proportionate manner between our club and Pass members, ultimately replacing lost subscription revenue with increased travel revenue. As an offset to the decrease in active subscriptions, we sold approximately 1,200 Inspirato for Good packages in the quarter, which include a bundled Inspirato trip and a six-month or one-year trial membership. This compares to approximately 850 packages in the first quarter of 2023 and totals approximately 2,500 Inspirato for Good packages since inception in the fall of 2022.

These members are not included in our subscription count, though we have started delivering travel and exposing these highly qualified prospects to the benefits of Inspirato, and have begun to see a small but growing number of conversions to our club and Pass offerings. Look for more on this in the future. Cost of revenue was $65 million for the quarter, an increase of approximately $7.3 million, or 13% compared to the second quarter of last year. The increase in cost of revenue between periods was primarily due to a 28% increase in lease expenses related to leases that have commenced over the past year and a 15% increase in booking fees, primarily related to our experience and bespoke travel programs. Of note, on our last call, we identified an increased hotel booking fee as a cost we hope to reduce moving forward.

In the second quarter, our focus on this area resulted in a decrease in hotel booking fees of 4% year-over-year and 20% sequentially, as a portion of net rate hotel nights shifted to our leased hotels and residences. Gross margins for the quarter was -$11 million, due to a $30 million non-cash impairment related primarily to one group of underperforming properties in a single geographic location. Excluding the impairment, our gross margin would have been approximately $19 million or 23% of revenue, compared to $26 million or 31% of revenue in the second quarter of 2022. The decrease in margin, both as an absolute and percentage of revenue, is due to the increase in cost of revenue.

Importantly, we offset this increase with a decrease in our operating expenses, which were $35 million in the second quarter, a 15% improvement compared to $41 million a year ago. Operating expenses as a percent of revenue declined from 49% to 42% between periods. This improvement is primarily due to the reduction in force that took place in January of this year, and heightened focus on reducing corporate expenses. All this equated to an Adjusted EBITDA loss of approximately $12 million in each of the second quarters of 2023 and 2022. As we've articulated today, we've seen a slowdown in new subscription sales, reduced paid residents, nights delivered, and a shift from residents to hotel. These trends have contributed to ending the quarter with a cash balance of $46 million, compared to the $62 million on hand at the end of Q1.

Similar to our efforts around controlled costs, we have responded with several changes. We have incentivized multi-year subscriptions to improve retention and stabilize our subscription revenue, stood up a 100-person Member Success team to proactively engage with our members, lowered ADRs across our portfolio, implemented early booking discounts to encourage longer booking windows and more certainty around future revenue, and launched our first-ever loyalty reward program. With our current cash position, cost savings, we anticipate to realize the remainder of the year and in 2024, and the financing we anticipate closing in the next several months, we are confident in our liquidity position moving forward, but unable to provide guidance on our anticipated year-end cash balance at this time. In summary, I'm extremely confident in our ability to execute what is in our control and adapt to external forces.

We've made incredible strides in the past few months and are extremely well positioned to improve our operating efficiency heading into the back half of the year in 2024. With that, I'll turn the call over to the moderator for Q&A.

Operator (participant)

Thank you. We will now conduct the question and answer session. As a reminder, to ask a question, please press star 11 on your telephone and wait for your name to be announced. To withdraw your question, please press star 11 again. Please stand by while I compile the roster. Our first question comes from Shweta Khajuria from Evercore ISI.

Shweta Khajuria (Analyst)

Okay, thank you for taking my question. You mentioned that the European travel, you saw strength in European travel, and the supply you have there is understood that is not as high as is compared to the U.S. Could you talk about supply growth in Europe, how you're positioned there, and how you can leverage demand of international travel? The second question I have is: how do the loyalty rewards work? Could you talk about not only how they work, but also the potential impact that you expect to see on a sustainable basis? Thank you. What are you targeting with that program? Thank you.

Robert Kaiden (CFO)

Great. Thanks, Shweta. This is Brent. In terms of European travel, I think we're actually well positioned. I believe last year was somewhat of an anomaly in terms of how many people were actually traveling to Europe relative to the US. We kind of view that as a final push, I guess, post-COVID. We monitor bookings on a forward-booking basis, and we feel like our European portfolio, which also grew over the last couple of years, is actually right-sized, and we don't anticipate having the type of unprecedented demand next year that we had this year. We also have really been listening to our members and thoughtful about our pricing of our domestic vacation rental properties.

I think in the luxury segment in particular, there was just, so much, inflated price. In 2021, for bookings in 2022, there was really inflated demand. When that started to get back to a more realistic level, we probably were a little bit late in changing our pricing. We've been able to now address that actually with two changes in our pricing structure. To answer your next question about Inspirato Rewards, first, I want to talk about something called our Advanced Booking Discount, which we also just launched yesterday. Rewards and the Advanced Booking Discount were launched yesterday. Very positive response from members. A lot of bookings yesterday, a lot of people purchasing travel credit yesterday to be booking into the future.

What we're essentially doing there is we're trying to offer better rates for our members if they book further in advance.

Brent Handler (Co-founder and CEO)

... heretofore, we've priced our inventory at the highest possible price farther in advance because members would have the most flexibility with planning, with airlines, and then also, obviously, with availability. We've now flipped that a little bit and provided an incentive for our members to book further in advance, and even after one day, we're getting very positive response and we're seeing some change in behavior. In terms of our reward program, which is on our website at Inspirato.com, it's in the top nav under Rewards. It's essentially a rewards program versus a points-based loyalty program. There's three tiers. The tiers are achieved based upon a member's spend. It's how many dollars they spend with us, in a year, and they're getting 100% of their credit in a year, and then they get 5% of their total spend in previous years.

The tiers are at 20,000 and 35,000 and 50,000. Yesterday, just to give you one kind of, you know, real simplistic example, we had an unengaged member who hadn't traveled with the club since 2019, but had paid their dues, wanting to get to the top status level, actually paid $50,000 of travel credit so they could become what's called an Avanti member. The discounts that they're able to achieve through the reward program range from 10% on the low end to 20% on the high end, based upon their status and based upon whether it's a seven-night stay or a shorter stay. In addition to that, there's all types of other great benefits, early booking discounts.

All of the things our members have been asking for, really for about 10 years or so, we've put that together into a very exciting rewards program. We anticipate that activity, kind of cascading upon itself and creating a lot more velocity from our members to book. We've shared this comment before. At any given time, more than half of our members don't have a single reservation on the books for future travel. This is a great opportunity for us to get our members to be engaged and traveling again.

Because we have the ability to have lower prices, so long as we can get back up to our target occupancy and we have the right mix in club, we're very optimistic that this should help RevPAR and our overall efficacy, as we move into the end of the year, and especially into 2024.

Shweta Khajuria (Analyst)

Okay. Thank you, Brent.

Operator (participant)

Our next question comes from Brett Knoblauch, from Cantor Fitzgerald.

Brett Knoblauch (Analyst)

Perfect. Hi, guys. Thanks for taking my question. I guess the first, you know, you the, the capital raise from Capital One Ventures, I guess that partnership, can you elaborate on what type of revenue opportunities that partnership could create?

Brent Handler (Co-founder and CEO)

Sure. First off, I guess I would just say we're remarkably excited about partnering with Capital One. That's a founder-led business, highly innovative, extremely disruptive in the space. They're a cloud-based, mobile-first, really innovative business, and if you've kind of followed them, you've seen that they've done a great job of attacking new businesses, including travel, and really making an impact to their, to their cardholders. They have more than 100 million customers. They're also really one of the fastest growing small business card issuers, which is gonna be, we think, very positive for our Inspirato for Business platform. Then beyond the card, they've invested very heavily in travel. They've become a big investor in Hopper. Hopper has really grown. Capital One Travel has really kind of been extremely fast growing.

They've also invested in airport lounges. They recently purchased Velocity Black, which is a mobile-first, very high-end concierge platform. They invested in SevenRooms, which is a dining platform. Now, with their investment into Inspirato, they're really looking to be able to access our luxury homes and our service and certainty. We don't really have today the ability to share the details of the partnership, but what I can say is that we have a definitive signed term sheet and that we're working on getting the final definitive agreement done in the same timeframe as our shareholder vote upon closing. We are extremely optimistic about them being an outstanding demand generator for Inspirato and what we can bring to the table in terms of our luxury platform.

If you asked me who I thought, you know, the best partner could be for Inspirato, it would not be a stretch for me to say Capital One. I think it's a perfect marriage, and we think that this is a game changer for us, and we are extremely excited about getting, getting going.

Brett Knoblauch (Analyst)

I know terms of the deal maybe haven't been finalized yet. I guess from a modeling perspective, should we assume that you guys are raising $25 million of cash in the third quarter? I guess any idea of what maybe the interest rate would, would be on that, or should we just leave it out for the, for the time being?

Brent Handler (Co-founder and CEO)

I think I can just direct you to the K-1 that, that, or sorry, to the 8-K, excuse me, to the 8-K, that was released yesterday. I believe you'll be able to find details on the investment there.

Brett Knoblauch (Analyst)

Got it. Then is there any update on, your, your partnership with Saks? How, how is that progressing?

Brent Handler (Co-founder and CEO)

The training has been completed with Saks. We view that as an extremely important partnership. The summer season for retail can be a little bit slower, but we have seen some kind of good progress there. As we move more into the season, we expect to see some further, some further returns from the Saks investment. But, you know, with Capital One, in terms of their, their travel and the innovative and the scale that they're bringing us in terms of that partnership, plus Saks, which we view as the top-tier luxury consumer brand, probably what you're starting to notice is Inspirato is becoming very partner-friendly.

When you think about ways for Inspirato to grow, in addition to Inspirato for Business and Inspirato for Good, it has to do with us leveraging the platform that we've invested a lot into and the technology that we've built, so that we can become very good partners to leaders in different classifications that can be demand generators for us.

Brett Knoblauch (Analyst)

Awesome. No, that makes sense. Maybe if I could just ask one more. On the, the portfolio optimization strategy, where are we at with that now? Are we completed? Should we expect continued portfolio optimization in, in the back half of the year? On the, the occupancy rate, I know, you know, 72% or 73% is still, you know, well above industry standards. I guess, what occupancy rate do you need to get the business to be Adjusted EBITDA positive, as you guys are targeting?

Kyle Sourk (VP, Corporate Finance and Investor Relations)

Yeah. Thanks for the question, Brent. We've, we've made a lot of strides as it relates to the portfolio optimization. We probably, you know, have locked in on 75% of all the deals that we're going to close on. Sometimes there's ones that we don't have a termination right until a certain date in the future, and so for those, that's why they're not all done at this point in time. When we say that, the difference between us entering into an agreement to terminate, and the actual date of the termination, there's usually a 6-month or a 12-month period. We're not seeing the real benefits yet of any of these terminations.

We'll start to see this start to bleed in really in Q4, is when the first group really will start to wind through, and then there'll be more as we go through 2024. As it relates to the occupancy rate, 72% is a low rate for us historically. If you look across the different years, this would be the lowest rate we've had. We expect that we'll be, through the efforts that we take, increasing the occupancy rate to 80%+, which is consistent with where we've been in the past.

Brent Handler (Co-founder and CEO)

This is Brent. One other note on occupancy, mix is extremely important as well. Pass is a great product for the club. It's a great product for the member, but the pass-to-club ratio is out of balance in terms of how many pass reservations are available relative to how many club reservations are available. As you know, club reservations are considerably higher in terms of ADR. In addition to increasing occupancy, we will also get back to a more favorable mix between club bookings, paid-in-stay revenue, travel revenue versus pass subscription revenue.

Brett Knoblauch (Analyst)

Perfect. Very appreciative, guys. Thank you.

Mike Grondahl (Head of Equities and Director of Research, Senior Research Analyst)

Our next question comes from Mike Grondahl from Northland. Hey, guys. Thank you. What's, what's the average duration in years that those new subscriptions are going for? Is that two to thre years, or how long are those?

Brent Handler (Co-founder and CEO)

Mike, this is Brent. I cut out in the very beginning. I'm gonna, I'm gonna repeat the question, if that's okay. I think the question is, help me understand the average duration of your subscriptions. It seems like it's about two to three years. Did I get the question right?

Mike Grondahl (Head of Equities and Director of Research, Senior Research Analyst)

Yeah. I'll just add, the press release says that 80% of sales year to date have been multiple years. I'm just curious, you know, you used to sell a one-year plan. Of the 80% that have been multiple years, on average, how long are they?

Kyle Sourk (VP, Corporate Finance and Investor Relations)

Yeah, Mike, thanks for the question. We've definitely seen, and we've had a shift towards multiyear arrangements. You know, on average, I think the ballpark you gave of two to three years is about right. We do sell those subscriptions up to five years in length. two years is very common, so there is, there's definitely, though you see it, kind of every, every phase of that. There's a lot more in that 2- to 3-year range than we had in the past.

Brent Handler (Co-founder and CEO)

I think it's important, Mike, to note that last year, we also had quite a few month-to-month subscriptions as well. Not just a year, but last year, a lot of the subscribers that we were selling were, in fact, month-to-month. Again, going from, you know, two plus years, where last year the average was well under one year, the benefits of that in terms of retention, we'll start to see in 2024. That's really just the norm moving forward.

Mike Grondahl (Head of Equities and Director of Research, Senior Research Analyst)

Got it. Got it. How should we think about IFG and IFB going forward? I mean, they are steadily ramping up. Are you putting more salespeople behind those efforts or, you know, kind of how much attention are those getting?

Brent Handler (Co-founder and CEO)

It's a great question. Both of those groups have been impacted, just like the entire company, in terms of corporate overhead and G&A. They're both, I'd say, relatively smaller to where they were. I'd like to talk about IFG first. We've made a lot of great improvements. It's hard to believe that those businesses are less than a year old. We had to go into a market in the nonprofit space and really learn from the ground up, starting about a year ago. What we've now figured out is: what are the right packages? How do we do the right marketing? What's the correct messaging? Our repeat bookings is very high.

We don't have exact numbers, but we think, we believe, to the best of our knowledge, it's gonna be around 65%-70% of nonprofits who book an event with us, turn around and book a subsequent event with us. We are increasing the dollar amount that we're offering to these nonprofits. We started with $2,000 and $4,000 packages. We now have packages well over $15,000 that are available to that market. We do think that we're getting better, our brand recognition is getting stronger, and we anticipate strong growth within Inspirato for Good. Inspirato for Business is a much larger opportunity. It's become very clear that the opportunity on the business side is very, very strong for Inspirato. We now have nearly 50 business customers who are working with the company.

Every month, we're bringing on new customers, extremely high satisfaction. These are employees who are given the, the gift of travel rather than, say, a spot bonus or an Amazon gift card, and they are typically thrilled with what it is that they're getting. Their employers are super happy. I had an employer tell me the other day that they sent out... This is a pretty big company. They sent out a memo to all leaders that said, "No more spot bonuses. You can't get a spot bonus. You can only give Inspirato travel benefit." That, that is a good question in terms of growth. It is an area where we are doing some analysis now.

We'll have more information to share in coming quarters, but we believe that there is a, a really strong payback period by bringing on new salespeople in that business, and that it will make sense for us to be invested in Inspirato for Business and growing that platform. It's also, just in terms of the core profitability of Inspirato for Business, that does really well also, just because of the makeup and how efficient it is to get these larger sales, across the, across the goal line. We're very excited about, about both, and, and I think it's reasonable to expect that you'll see some continued, positive momentum in those segments.

Mike Grondahl (Head of Equities and Director of Research, Senior Research Analyst)

Okay. Hey, great. Thank you.

Operator (participant)

Our next question comes from Tom Champion, from Piper Sandler.

Jim (Analyst)

Hi, this is Jim on for Tom. Thanks for taking the question. I guess, first one for Brent. With regards to the Capital One partnership, you know, assuming everything goes through, what sort of step one, that, you know, Inspirato can do from an operational standpoint, that can sort of drive the business going forward?

Brent Handler (Co-founder and CEO)

Yeah, great question, Tom. I think that, you know, the way to think about this partnership is that Inspirato has built a platform of service and certainty for luxury travel that's unmatched, especially when you consider the portfolio of homes that we exclusively manage and control. Over the two years where we had nearly 50% growth, it's been, you know, well documented now that we grew too fast. We had too much inventory. We're now right-sizing that inventory, and at the same time, we're bringing an incredible demand engine into our business as a partner in Capital One. What I would say is that the benefit to Inspirato will be that Capital One will help us bring new subscribers, more travel demand into our platform. We also see opportunities with Velocity Black, that Capital One just purchased.

We think there's a great opportunity there for incremental demand. We also, you know, really look at the partnership from the lens of Inspirato for Business. They are a very, very, very big player in the corporate card space at really all levels of size, and we know that we do really well with our business platform, but getting help on the lead gen side and on the demand side will be extremely, you know, extremely helpful there. I think it's really about them being a great demand partner for us, and us providing Capital One luxury travel and service and certainty that's really unattainable in the marketplace. You know, details forthcoming when the definitive agreement is announced.

Jim (Analyst)

That's great, thank you. Then I guess one more for Robert. It looked like subscription revenue was down sequentially again in 2Q. Should we expect that cadence to continue through the balance of 2023?

Kyle Sourk (VP, Corporate Finance and Investor Relations)

Yeah, thanks, Tom. The, you know, the breakout of the subscription revenue is really, it's a Pass story. Pass is down 500+, and, and, when you look at the rest of the subscriptions, we were, we were, you know, flat to up. It's really the questions around Pass. We do expect that for the remainder of the year at least, that we will see some further deterioration around our number of Pass holders. That being said, we have a tremendously loyal group of Pass members who use Pass very, aggressively and very consistently, as, as, Brett mentioned before, where they're, you know, they're, they're, going on far more trips per person, than all of our other members.

While we do expect the decline to continue, because we've seen it for the last three quarters now, there is a point where we expect that that'll start to level out, because the Pass product really works really well for people who wanna do a lot of traveling, and it becomes a tremendous value proposition for them. While other people in the, in the post, revenge spend era, have, you know, have to kind of drop back down to being, being able to travel a few times a year, kind of which would be more consistent with a club member.

Brent Handler (Co-founder and CEO)

One, one thing to, to add there that, that we're learning pretty quickly and we're very excited about is what we did learn post-COVID, I guess just pre-COVID a little bit and then post-COVID with Pass, is that we are able to attract an affluent traveler who can put in their brain, "I'm gonna spend $30,000 a year, and I'm gonna commit that amount of dollars, and I'm gonna travel." With Inspirato Rewards, we have this similar kind of budget. You could spend $20,000 or $30,000 or $50,000, instead of it being with the Pass algorithm, where you're limited in where you can go and you have to be flexible, but it's incredibly valuable, now you're able to make a commitment to travel with Inspirato, you're getting great benefits through Inspirato Rewards, you spend the same amount of money.

Maybe now you're going on that spring break trip exactly when you want, and you're feeling great about the value that you're getting. Versus with Pass, maybe you couldn't travel over spring break, but instead, you have to travel the first week of March, and you're gonna go to Europe instead of to Cabo. We really now have two platforms that are both value-centric, that drive the two different types of consumer. The person who is super flexible, that travels a lot, as well as typically families, who just wanna make sure they're getting what they want, when they want it, and they can feel comfortable and confident in their bookings that they're gonna be getting great value with the club.

Jim (Analyst)

Great. Thank you.

Operator (participant)

As a reminder to ask a question, please press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please stand by. Please stand by. At this time, I'm showing no further questions. I would now like to turn the conference back to Brent Handler for closing remarks.

Brent Handler (Co-founder and CEO)

Fantastic. Thank you. Well, I just wanted to thank everybody for joining our call today. We're extremely excited on a variety of fronts. We're excited about Capital One, we're excited about the launch of Inspirato Rewards and our advanced booking discount. We're very excited for our loyal employees, and for the opportunity we have ahead of us, and the roadmap that we've set for profitability, next year. We are out there executing and we look forward to talking to everybody at the next call. Thank you.

Operator (participant)

This concludes today's conference call. Thank you for participating. You may now disconnect.