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    Bill Bennett

    CEO and Director at Innovative Food Holdings Inc
    Board
    Since February 28, 2023
    Age
    42 years
    Education
    Holds a bachelor's degree in Business Management with an emphasis in Finance from Brigham Young University and an MBA from Duke University's Fuqua School of Business.
    Tenure
    Joined IVFH as CEO and Director on February 28, 2023 and has since led significant strategic initiatives and a comprehensive corporate restructuring.

    Also at Innovative Food Holdings Inc

    BS
    Brady Smallwood
    COO and Director
    GS
    Gary Schubert
    CFO

    About

    Bill Bennett began his professional journey holding key leadership roles at multiple renowned companies. Early in his career, he served at General Mills, followed by a pivotal role leading the pricing strategy team at S.C. Johnson, which laid the groundwork for his future in strategic operations and finance.

    During his tenure at Walmart and The Kroger Co., he honed his expertise in eCommerce and store leadership. At Walmart, he worked in various roles that spanned finance, merchandising, and product management, while at Kroger he managed a $10 billion eCommerce business, spearheading initiatives that integrated marketing, technology, supply chain, and analytics to drive growth.

    Since joining IVFH, Bennett has focused on transforming the company’s operations by launching new retail partnerships and initiating a bold corporate restructuring. This restructuring plan includes the divestment or shutdown of several entities, preparations for a Nasdaq uplisting, and strategic moves such as a reverse stock split and a planned private placement to fund expansion, all while emphasizing innovative digital strategies.

    His leadership is further highlighted by his recognized passion and energy to innovate, and his ability to drive growth in multi-billion-dollar environments, marking him as a transformative figure steering IVFH towards new opportunities.

    $IVFH Performance Under Bill Bennett

    Past Roles

    OrganizationRoleDate RangeDetails
    The Kroger Co.Vice President of eCommerce2020-2023Led $10 billion eCommerce business
    WalmartVarious eCommerce and store leadership roles2013-2020Included roles in finance, merchandising, strategy, analytics, and product management
    S.C. JohnsonLed Pricing Strategy Team2011-2013
    General MillsVarious Leadership Roles2006-2011

    Fixed Compensation

    Data from  FY 2023
    Component NameAmount ($)Payment ScheduleAdditional Details
    Base Salary (Pro-rated)344,712Pro-rated from February 28, 2023 to December 31, 2023Annual Base Salary of 375,000
    Signing Bonus50,000One-time bonus at commencementSigning bonus as specified
    Health Insurance Premiums32,491Annual payment in 2023Health insurance premiums paid by company
    Tax Withholding Payments167,300One-time tax payment on stock issuanceWithholding taxes made on stock compensation

    Performance Compensation

    Data from  FY 2023

    Annual Incentive Bonus

    MetricDetail
    Target Bonus50% of base salary: 187,500
    Required ConditionsTriggered upon meeting unspecified performance criteria
    Evaluation Period2023 (annual period)
    Vesting ScheduleNot specified

    Additional Bonus

    MetricDetail
    Maximum BonusUp to 300,000
    Required ConditionsConditional on achieving certain performance targets; details not provided
    Evaluation Period2023 (annual period)
    Vesting ScheduleNot specified

    Value Achievement Awards (Equity Grants)

    MetricDetail
    Performance ThresholdsPrice targets with associated share quantities:
    • $0.60: Lower of 2.00% of issued shares or 975,133 shares
    • $0.80: Lower of 1.50% of issued shares or 731,350 shares
    • $1.00: Lower of 1.00% of issued shares or 487,567 shares
    • $1.20: Lower of 0.75% of issued shares or 365,675 shares
    • $1.40: Lower of 0.75% of issued shares or 243,783 shares
    • $1.60: Lower of 0.50% of issued shares or 243,783 shares
    • $1.80: Lower of 0.50% of issued shares or 243,783 shares
    • $2.00: Lower of 0.50% of issued shares or 243,783 shares | | Evaluation Period | Based on meeting the market price targets across 60-day volume weighted average periods through December 31, 2025 | | Vesting Conditions | Vesting occurs upon satisfying the respective price targets; continued employment and compliance with all related agreements are required | | Additional Details | Specific grant date, grant date fair value, and grant date stock price are not provided |

    Note: While minimum bonus figures and potential bonus caps are provided for incentive components, detailed performance metrics, weights, and actual results leading to payouts are not fully specified in the documents.