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David Rudow

Chief Financial Officer at Jamf Holding
Executive

About David Rudow

David Rudow is Chief Financial Officer of Jamf, appointed CFO effective November 28, 2024 (employment start October 28, 2024). He is 55, a CPA, with an MBA in Finance and Accounting from the University of Chicago Booth and a BS in Business Administration and Accounting from the University of Illinois Chicago . Jamf’s 2024 operating performance (the year immediately preceding his CFO start) included ARR of $646.0M (+10% YoY), revenue of $627.4M (+12% YoY), and non-GAAP operating income of $103.1M (vs. $45.4M in 2023), while GAAP operating loss narrowed to $69.1M (vs. $115.2M), and operating cash flow was $31.2M (vs. $36.0M) . Under the SEC “pay versus performance” disclosure, the reported value of a $100 investment in Jamf for 2024 was $35.84 (company TSR) vs. $260.74 for the peer group TSR benchmark .

Past Roles

OrganizationRoleYearsStrategic impact
Cover GeniusChief Financial OfficerAug 2023 – Aug 2024Senior finance leadership at a global embedded insurtech
Unite UsChief Financial OfficerJan 2023 – Aug 2023Led finance at a private tech company
nCinoChief Financial OfficerOct 2019 – Jan 2023Led nCino’s IPO; public-company finance leadership
CentralSquare TechnologiesSVP, FinanceJan 2018 – Oct 2019Senior finance leadership at a software firm
Piper Jaffray; J.P. Morgan; Thrivent Asset ManagementSenior roles in investment banking/financial services~18 years aggregateCapital markets and investing experience applicable to Jamf’s public-company finance needs
KPMG; PwCAuditor/consultant (CPA)Not disclosedFoundational accounting and audit expertise

External Roles

No external public company directorships or committee roles were disclosed in the filings reviewed .

Fixed Compensation

Component2024
Base Salary ($)$450,000
Target Bonus (% of Salary)70%
Target Bonus ($)$55,943 (pro-rated for 2024 start)
Actual 2024 ACIP Paid ($)$54,824 (98% of target)
All Other Compensation ($)$1,252 (includes tax gross-up $199; 401(k) $1,038; life insurance $15)
Total 2024 Compensation ($)$6,116,643

Performance Compensation

2024 Annual Cash Incentive Plan (ACIP) structure and outcomes (CFO on-boarding year):

  • Corporate metrics included ARR and non-GAAP operating income margin; leadership/culture and individual components applied for NEOs . The Committee determined 2024 outcomes at ~98% of target for executive officers; Rudow’s ACIP paid at 98% of target .
MetricWeightingTargetActualPayoutVesting/Timing
Non-GAAP Operating Income Margin40% of target cash award percentage (within corporate goals) Not disclosed~16.4% achieved (company-level) Contributed to 98% overall payout Cash, paid per plan
ARRNot disclosedNot disclosed$646.0M achieved (company-level) Contributed to 98% overall payout Cash, paid per plan
Leadership & CultureNot disclosed“Target”Target achieved Included in 98% payout Cash, paid per plan
Individual PerformanceNot disclosed“Target”Target achieved Included in 98% payout Cash, paid per plan

Long-term incentives:

  • Equity awards are time-based RSUs (no options granted since 2019) .
Equity AwardGrant DateShares (#)Grant-Date Fair Value ($)Vesting
New-hire RSUNov 15, 2024404,312 $5,999,990 25% on each of the first four anniversaries of grant, subject to continued employment

Equity Ownership & Alignment

ItemDetail
Beneficial Ownership (4/14/2025)0 shares; <1% of outstanding
Unvested RSUs at 12/31/2024404,312 units; valued at $5,680,584 at $14.05/share
Vested vs. UnvestedEntire 404,312 were unvested at 12/31/2024
Vesting Schedule (New-hire RSU)Expected 101,078 shares on each anniversary from 11/15/2025–11/15/2028, subject to service
OptionsNone granted to Rudow; company has not granted options since 2019
Hedging/PledgingHedging and pledging generally prohibited absent specific written approval; “What we don’t do: allow hedging or pledging of equity”

Beneficial ownership table basis: 131,818,239 shares outstanding as of April 14, 2025 .

Employment Terms

TermSummary
Employment type/locationAt-will; remote (Florida); extensive travel possible
Base salary and bonus$450,000 base; 70% target bonus (pro-rated in 2024)
New-hire equity$6,000,000 RSUs; 4-year equal annual vesting
Severance (Qualifying Termination)6 months’ base salary; COBRA differential for severance period; pro-rated target bonus; if during Change of Control Period, 12 months’ salary, COBRA for 12 months, 100% acceleration of unvested time-based equity
CIC Period definitionOne-year post-CIC and three months pre-CIC (as per 2020 Plan)
Estimated termination values (12/31/2024)Without CIC: cash $280,943; healthcare $16,011; equity acceleration $0; total $296,954. With CIC: cash $505,943; healthcare $32,021; equity acceleration $5,680,584; total $6,218,548
Restrictive covenantsConfidentiality; non-compete; non-solicit; non-recruitment; arbitration. “Restricted Period” generally term of employment plus two years post-termination (state-specific modifications apply)
Competitive scopeDevice and enterprise mobility management software/services for Apple platforms across regions in which Jamf operates
Notice period4 weeks’ written notice by either party; salary in lieu at company’s option
280G treatmentBest-net approach (reduction to avoid excise tax if better after-tax or pay in full if better); cutback waterfall specified
ClawbackNasdaq-compliant recoupment for three completed fiscal years for incentive-based comp on restatement; applies to current and former executive officers and incentive pay tied to financial reporting measures
Insider trading policyProhibits trading on MNPI (except 10b5-1), blackout periods, and prohibits hedging/pledging without Legal approval; bans margin accounts absent approval

Related Compensation Details and Governance

  • Option grants: Company has not granted options or similar option-like instruments since 2019 .
  • All Other Compensation 2024: Rudow received $1,252 (tax gross-up $199; 401(k) $1,038; life insurance $15) .
  • Pensions/Deferred comp: No NEOs (including Rudow) participated in pension or nonqualified deferred compensation in 2024 or prior years .
  • Consultant/peer benchmarking: Committee engaged Radford; RSU targets informed by peer market data .
  • Compensation Committee: Vina Leite (Chair), David Breach, Michael Fosnaugh, Martin Taylor .

Performance & Track Record

  • CFO appointment and transition: Announced Sept 23, 2024; employment began Oct 28, 2024; became CFO Nov 28, 2024 .
  • Prior achievements: Led nCino’s IPO as CFO; extensive capital markets background (Piper Jaffray, J.P. Morgan, Thrivent AM) .
  • 2024 operating context: ARR $646.0M (+10% YoY), revenue $627.4M (+12% YoY), non-GAAP operating income $103.1M (vs. $45.4M), GAAP operating loss -$69.1M (vs. -$115.2M), operating cash flow $31.2M (vs. $36.0M) .

Equity Ownership & Trading Signals

IndicatorObservation
Beneficial ownership (as of 4/14/2025)0 shares owned; alignment via unvested RSUs
Near-term selling pressureRSUs vest annually; shares are withheld to satisfy payroll taxes on vesting dates (reducing net shares delivered)
Insider transactionsNo Form 4 filings were found in our SEC document search for the period reviewed (2024–2025) [ListDocuments: type 4 returned 0].
Hedging/pledgingProhibited without written approval; policy restricts margin accounts and pledging

Compensation Structure Analysis

  • Mix shifts and risk: Pay is heavily equity-based via time-vested RSUs (no PSUs or options), reducing strike-based upside/leverage vs. options but enhancing retention through four-year vesting .
  • Pay-for-performance: Cash incentives tied to ARR and non-GAAP operating margin, with 2024 executive payouts at ~98% of target—balanced between growth and profitability .
  • Governance protections: Clawback policy compliant with Nasdaq rules; hedging/pledging prohibitions; 280G “best-net” provisions .
  • CIC economics: Double-trigger style (Qualifying Termination during CIC period leads to 100% time-based equity acceleration), which can mitigate deal-related retention risk but also concentrates value realization in transaction scenarios .

Investment Implications

  • Alignment and retention: The $6.0M time-vested RSU grant with four-year ratable vesting, zero current beneficial ownership, and prohibitions on hedging/pledging suggest alignment is primarily via future equity vesting—supporting retention and long-term orientation, with limited near-term selling pressure aside from tax withholding at vest .
  • Incentive design vs. strategy: Annual incentives linked to ARR and non-GAAP operating margin align with Jamf’s 2024 results (ARR +10%, revenue +12%, significant non-GAAP operating improvement), favoring growth with disciplined profitability—supportive for cash flow inflection and investment in security ARR .
  • Downside/cycle protection: Severance of 6–12 months plus pro-rated bonus and COBRA, and full acceleration only upon Qualifying Termination during a CIC period, provide competitive but not excessive protection—limiting windfalls absent a transaction .
  • Governance risk: Clawback, insider trading restrictions, and absence of options/grant timing issues reduce governance red flags; minor tax gross-up amounts in “All Other Compensation” are modest .
  • Execution risk: Rudow’s IPO and capital markets experience should aid Jamf’s investor communications and capital allocation. Near-term TSR under the SEC framework lagged peers in 2024, underscoring the importance of sustained ARR growth and margin expansion under his tenure .