JD.com - Q2 2023
August 16, 2023
Transcript
Operator (participant)
Hello, and thank you for standing by for JD.com's second quarter and interim 2023 earnings conference call. At this time, all participants are in listen-only mode. After management's prepared remarks, there will be a question-and-answer session. Today's conference is being recorded. If you have any objections, you may disconnect at this time. I would now like to turn the meeting over to your host for today's conference, Sean Zhang, Director of Investor Relations. Please go ahead.
Sean Zhang (Director of Investor Relations)
Thank you, Drew. Good day, everyone. Welcome to JD.com's second quarter and interim 2023 earnings conference call. For today's call, CEO of JD.com, Ms. Sandy Xu, will kick off with opening remarks. Our CFO, Mr. Ian Shan, will discuss the financial results. After that, we'll open the call to questions from analysts. Let me quickly cover the safe harbor. Please be reminded that during this call, our comments and responses to your questions reflect management's view as of today only and will include forward-looking statements. Please refer to our latest safe harbor statement in the earnings press release on our IR website, which applies to this call. We'll discuss certain non-GAAP financial measures. Please also refer to the reconciliation of non-GAAP measures to the comparable GAAP measures in the earnings press release.
Also, please note, all figures mentioned in this call are in RMB, otherwise, unless otherwise stated. Now, let me turn the call over to our CEO, Ms. Sandy Xu.
Sandy Xu (CEO)
Thanks, Sean. Hello, everyone, and thanks for joining us today to discuss our Q2 results. Q2 was a productive quarter for JD. We delivered a solid performance with both top line and bottom line results exceeding our expectations. More importantly, during the quarter, we effectively executed our business and organizational development, further improved our supply chain capabilities, and achieved many operational and financial milestones while navigating a challenging industry environment. We are encouraged by the progress we are making on these priorities. I want to share some of the details with you. Let me start by reiterating JD's operating philosophy since our inception, which is to relentlessly strive for lower cost, higher efficiency, and superior customer experience. This is at the heart of everything we do. It primarily consists of two critical elements, namely customer experience and supply chain capabilities.
First, on customer experience, we always focus on providing best-in-class customer experience and continue to find ways to improve selection, speed, quality, and value. In Chinese, "多快好省." Particularly, since the beginning of this year, we have gone extra miles to improve our selection and value, while our quality and speed continue to lead the industry. On selection, we are taking solid steps to improve our platform ecosystem, which in JD's case, means the prosperous coexistence of both our 1P and third-party marketplace businesses. Our platform ecosystem strategy is guided by our goal to continuously improve customer experience, and both 1P and 3P models are means to this end. It was an exciting quarter for our third-party marketplace business.
We feel that we are only at the early stage of realizing JD's marketplace business potential, but we were encouraged to see the number of 3P merchants more than double year-on-year and set an all-time record in Q2. As we improve our tools and traffic allocation mechanism to build a fair and effective operating environment. With the improving operating environment, more 3P merchants brought a broad selection of products to our customers, driving 3P marketplace GMV growth to accelerate over the last two consecutive quarters. Moreover, we have seen two consecutive quarters of double-digit 3P revenue growth, mainly driven by robust growth of advertising revenues as more 3P merchants allocate ad budget to JD's platform. On value, since the beginning of the year, we have launched new initiatives to enhance our reputation for providing value to users.
Sometimes I hear people make the argument that JD's pursuit of low prices will inevitably impact user experience and our profitability. We know this argument is incorrect. Value means providing both low price and extra value or services for the many customers pay. Not surprisingly, JD's supply chain capability is the key to delivering this. With lower cost and higher efficiency generated through our supply chain, we are able to provide more value and extra service to our customers. Take our Ten Billion discount program as an example. As we continue to enrich its value for many selection of 3P merchandises, which is resonating with our customers. 3P GMV contribution with this program has gradually increased to over 50% in July. With this program moving ahead, we were still able to maintain a healthy bottom line in Q2, which Ian will elaborate shortly.
This is a strong proof of how we leveraged our supply chain and managed our business effectively to serve our users better. Another proof is that our core categories, including 3C and home appliances, continued to benefit from our robust supply chain capabilities, which enable us to provide steady supply at low prices and high-quality services at the same time. As a result, we further gained market share in these core categories in the quarter. During the quarter, we observed strong user engagement trends, including higher purchase frequency and ARPU on our app. In particular, the number of repeat customers continued to grow by double digits, while the average GMV per user increased by high single digits. The number of JD Plus members continued to grow over 20% year-over-year and reached RMB 36 million in Q2.
All these are strong testaments that on top of our speed and quality, user recognition of our improved selection and value gets stronger as our supply chain capabilities continue to serve as the bedrock of our resilient business performance. In the last two quarters this year, we have been hands down executing our strategic priorities, including our platform ecosystem and enhancing our customer experience with superior selection, speed, quality, and value. We have talked a lot about our business development today, now I'd like to share some color on the progress of our organizational restructuring. We launched this initiative in Q2, in which we focused to flatten our management structure and delegate greater decision-making power to the operational units that are closer to users. Our goal is to improve organizational efficiency and incentivize entrepreneurship, even at the frontline level. The restructuring is progressing as expected.
We've completed reassigning responsibilities and setting KPIs for each of the operational units, and are now in the process of tracking and assessing execution, as well as further streamlining the nodes in operation and iterating our business supporting systems. The restructuring involves a lot of efforts, and it takes time to bring its effectiveness into full play. We've seen that under the new structure, our operational units are more incentivized and showcase enhanced professionalism and executive capabilities. It's really encouraging to see our decisions and efforts start to pay off and yield early positive results. As JD continues to execute these strategies from a long-term perspective, we are more confident than ever in our ability to deliver healthy and sustainable growth, and continue to seize new opportunities to innovate and drive our business growth going forward.
At our 20th anniversary, this June 18th, we introduced our ambitious 35711 vision. The vision includes our goals in the next 20 years of establishing three enterprises with over RMB 1 trillion in revenues and RMB 7 billion in net profits, having five JD subsidiaries rank on the Fortune Global 500 list, and seven publicly listed companies with over RMB 100 billion in market cap, while contributing RMB 100 billion in taxes and creating over 1 million jobs as a group. This is a vision that outlines both a path for sustained growth for the next 20 years and our commitment to positive social impact. It also highlights our unshakable confidence in and commitment to China's long-term economic development.
As we look ahead to the second half of the year and the future, we are focused on the healthy growth of our business and investing in exciting new opportunities, driven by our unchanged long-term strategies that center around cost, efficiency, and customer experience, and a deeper sense of mission. We believe we are well-positioned to create long-term value for our users, business partners, shareholders, and the society at large. With that, I'll turn it over to Ian for our financial highlights. Thank you.
Ian Shan (CFO)
Thank you, Sandy. Hello, everyone. We're happy to report that JD delivered both revenues and profitability ahead of our expectation. We continue to execute our proactive business development and made solid progress across several of our priorities, including building a robust marketplace ecosystem, enhancing user mindshare, our value propositions of selection, speed, quality, and value, and delivering healthy profitability. Such results validate our strategic focus, and we're confident in the underlying strength of our business momentum. With that, let's turn to our financial results in Q2. Our net revenues grew by 8% year-on-year to RMB 288 billion in Q2. Breaking down the revenue mix, product revenues were up 3% year-on-year in Q2.
By category, electronics and home appliances revenues grew by a remarkable 11% year-on-year in Q2, mainly driven by the strong growth of home appliance and mobile phones, both of which have outpaced the industry growth during the quarter. Our further reinforced market leadership in these categories showed our strong user mindshare, robust supply chain capabilities, and industry-leading service quality, which are all key differentiators for JD. General merchandise revenues were down 9% year-on-year in Q2, primarily due to the soft performance of our supermarket category, which was partially impacted by the relatively high base in the same period last year due to COVID. That said, I would like to reiterate our confidence in supermarket's future performance, as its operating efficiency has improved significantly with a healthier product mix. Service revenues grew by 30% year-on-year in Q2, of which marketplace and marketing revenues were up 9% year-on-year.
I would like to highlight that revenues generated by third-party merchants grew faster than 1P in the quarter, driven by 3P advertising revenues. We saw notable acceleration in merchant-based expansion in the quarter. It's also encouraging to see that our traffic conversion rate had a meaningful improvement. That indicates our traffic allocation algorithm is driving co-development of our 1P and 3P business effectively. Turning back to our service revenues, logistics and other service revenues grew by 52% year-over-year in Q2. Excluding impact from Deppon's consolidation, organic growth of logistics and other service revenues was 12% year-over-year. Let's turn to our segment performance. JD Retail revenues grew 5% year-over-year in the quarter as we continue to fine-tune our operations that focus on improving efficiency and building core capabilities since Q4 last year.
Regarding JD Retail's profitability, gross margin continued to expand year-on-year in Q2. Our proactive efforts have clearly driven higher operating efficiency of the supply chain, even as we took firm steps to address value on our platform. JD Retail's non-GAAP operating margin came in at 3.2%, slightly declined compared to Q2 last year, as we made proactive efforts to invest in user experience, which has already started to show in the improvement of our user engagement. The slight year-on-year operating margin decline was also partially due to an abnormally high margin in Q2 last year on the COVID impact, when we aggressively cut back operating expenses, including marketing spending. We maintain our goal to drive sustainable growth and improve profitability of our core retail business in the long term.
In term of users, as we continue to expand supplies and address value on our platform, JD Retail saw a year-on-year increase in user shopping frequency and retention in Q2, which led to a higher average GMV per user in the quarter. This was also partially contributed by the expansion of our core user base. Overall, we're happy with strong user quality metrics, which is a result of our focus on user quality and user experience. JD Logistics saw a 31% revenue growth year-on-year in Q2. Excluding the impact of consolidation of Deppon, the growth rate was 5%.... thanks to the resilient growth from external customers. In Q2, revenues from external customers reached 69% of JD Logistics revenue.
In terms of profitability, JDL's non-GAAP operating margin was 1.2% in the quarter, a jump of 113 basis points from a year ago, primarily driven by its optimized business structure and customer mix, and better economies of scale and business expansion. Dada reported revenue of RMB 2.8 billion and non-GAAP operating loss of RMB 29 million for the quarter, a substantial improvement compared to a year ago, primarily driven by better operating efficiency and economies of scale. Intra-city on-demand retail business remains an important pillar in our strategic positioning, and we're encouraged to see that Dada and Shop Now have expanded to cooperate with 300,000 offline stores, and are providing on-demand retail services in more than 2,000 counties, districts, and cities.
Revenues from new business come down to RMB 4.3 billion in Q2 as we further scale back Jingxi and international business on a year-on-year basis, while JD Property maintained its robust growth momentum. New business saw a turnaround of profitability and recorded an operating profit of RMB 1.1 billion, primarily due to the gain from the third call fund closing of JDP in Q2, as well as the narrowing losses from Jingxi and international business, both of which were minimal for the quarter. Moving to the consolidated bottom line, we recorded RMB 8.6 billion non-GAAP net income attributable to ordinary shareholders in Q2, up 32% year-over-year. non-GAAP net margin reached 3%, up 55 basis points from a year ago, which set a new record for our June promotion quarter.
Finally, our last 12-month free cash flow as of June 30th, was RMB 33 billion, increased by 21% on a year-on-year basis. This was mainly driven by our improved profitability, which led to a higher operating cash flow, as well as further optimized cash conversion cycle. To conclude my remarks, as we continue to improve our operations, we saw multiple encouraging trends in Q2. We are confident that we'll emerge stronger with a healthy and sustainable business structure and enhanced core capabilities to unlock our growth potential. With that, I will turn it over to Sean. Thank you.
Sean Zhang (Director of Investor Relations)
Thank you, Ian. For the Q&A session, you are welcome to ask questions in English or Chinese, and our management will answer your question in the language you ask. We'll provide English translation when necessary, for convenience purpose only. In the case of any discrepancy, please refer to our management statements in the original language. Operator, we can open the call for Q&A. Thank you.
Operator (participant)
The question and answer session of this conference call will start in a moment. In order to be fair to all callers who wish to ask a question, we will take one question at a time from each caller. If you wish to ask a question, please press star then one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star then two. If you are on a speakerphone, please pick up the handset to ask your question. If you have more than one question, please request to join the question queue again after your first question has been addressed. The first question comes from Ronald Keung with Goldman Sachs. Please go ahead.
Ronald Keung (Equity Research Analyst)
Hey, 谢 谢 Sandy, Ian 和 Sean。 对 , 也 看 到 我 们 这 个 二 季 度 的 增 速 也 是 超 了 管 理 层 自 己 的 预 期 , 然 后 也 看 到 这 个 代 店 产 品 增 速 非 常 好 , 3P 也 是 快 于 1P。 那 想 听 一 下 管 理 层 对 于 比 如 分 品 类 的 一 个 二 季 度 的 表 现 和 一 些 展 望 , 尤 其 是 我 们 在 做 一 些 结 构 调 整 , 业 绩 的 一 些.
业务 的 一 些 调 整 , 我 们 的 KPI 看 每 个 品 类 的 表 现 , 和 overall 我 们 对 整 个 下 半 年 在 对 于 增 速 是 怎 么 看 , 尤 其 在 这 个 宏 观 和 , 这 个 业 务 调 整 的 这 个 背 景 下 。 谢谢 , 让 我 先 翻译 一 下 .
Speaker 9
Congratulations on the second quarter growth performance that exceeded management's own expectations with the electronics appliance being strong and faster 3P growth versus 1P.
Just wanna hear management's view on the performance by categories in the second quarter and the outlook for these with your business restructuring, any KPIs that you're tracking and the outlook just for overall growth into the second half, taking into the account of macro and the business restructuring. Thank you.
Sandy Xu (CEO)
好,谢谢 Ronald 的问题。 Q2, 尽 管 持 续 地 面 对 外 部 环 境 , 也 包 括 消 费 恢 复 的 这 一 系 列 的 挑 战 。 JD.com 我 们 还 是 坚 定 地 执 行 了 我 们 的 低 价 心 智 和 开 放 生 态 的 战 略 , 同 时 也 在 不 断 推 进 我 们 组 织 架 构 优 化 的 动 作 。 这 些 举 措 在 目 前 的 表 现 都 超 过 了 我 们 自 己 最 初 的 预 期 。
在 整 体 Q2 消 费 承 压 的 环 境 下 , 大 家 也 可 以 看 到 , 就 是 我 们 的 消 费 模 式 其 实 还 是 韧 性 非 常 强 的 。 通 过 我 们 不 断 加 强 的 供 应 链 能 力 , 在 整 个 大 促 的 季 节 , 也 保 证 了 我 们 高 品 质 的 商 品 的 货 源 可 以 更 稳 定 , 价 格 也 更 有 竞 争 力 , 同 时 服 务 也 更 有 保 障 。
这 些 都 带 动 了 我 们 的 核 心 优 势 品 类 , 特 别 是 家 电 品 类 , 持 续 地 获 取 市 场 份 额 。 大 家 其 实 也 看 到 , 这 个 整 个 Q2 受 到 整 个 房 地 产 行 业 和 耐 用 品 消 费 相 对 偏 弱 的 双 重 压 力 , 其 实 整 个 这 个 行 业 里 面 的 家 电 行 业 大 盘 其 实 是 压 力 比 较 大 的 , 但 是 JD.com 的 家 电 品 类 其 实 表 现 是 明 显 好 于 行 业 ,
我 们 的 市 场 份 额 还 在 进 一 步 扩 大 , 其 实 这 个 就 得 益 于 我 们 长 期 建 立 的 强 大 的 用 户 心 智 , 完 善 的 全 国 的 服 务 网 络 和 服 务 能 力 , 以 及 我 们 多 年 打 造 的 供 应 链 的 能 力 优 势 。
Speaker 10
Thank you Ronald for your question. Despite challenges in the macroeconomic and consumption landscape during Q2, we have remained dedicated to solidifying user mindshare towards our price competitiveness, fostering an open platform ecosystem, and moving forward with our efforts to further optimize business structure. The outcomes achieved thus far have surpassed our expectations. JD's business model has shown remarkable resilience in the face of the ongoing consumption environment. By constantly enhancing supply chain capabilities, we have ensured a more reliable product supply at lower cost and high quality services during the promotional season, resulting in further market share expansion in our core advantages categories.
For instance, as the retail estate market and demand of durable goods are still recovering, the overall home appliances market has faced pressure. However, JD's home appliances business meaningfully outperformed the industry and continued to gain market share. We attribute this achievement to JD's strong user mindshare and match the shopping experience we provide and the competent supply chain that we have been diligently built over the years.
Sandy Xu (CEO)
除 此 外 , 我 们 的 3C, 也 就 是 手 机 品 类 , 其 实 也 得 益 于 本 身 的 供 应 链 能 力 , 低 价 心 智 的 加 强 , 还 有 我 们 以 旧 换 新 等 服 务 带 来 了 更 好 的 购 物 体 验 , 以 及 之 前 在 O2O 领 域 的 积 极 的 布 局 。 所 以 JD 手 机 在 Q2 的 增 速 也 达 到 了 双 位 数 , 也 是 好 于 行 业 的 整 体 表 现 的 。
Speaker 10
Furthermore, our 3C categories showcase the strong performance. This can be attributed to our robust supply chain capabilities, competitive pricing and deep user mindshare, exceptional shopping experience, including convenient trade-in services and our active development in the O2O market. Notably, our sales of mobile phones achieved a double digit growth growth rate in Q2, surpassing the industry level.
Sandy Xu (CEO)
对 , 刚 刚 在 opening remarks 里 面 我 也 提 到 , 就 是 今 年 我 们 开 放 生 态 的 建 设 取 得 了 很 不 错 的 进 展 , 那 商 家 规 模 和 商 品 的 供 给 有 非 常 快 速 的 扩 张 ,
第 三 方 商 家 的 GMV 也 在 过 去 2 quarters 一 直 在 加 速 增 长 。 同 时 , 今 年 以 来 , 虽 然 我 们 为 第 三 方 商 家 提 供 了 这 个 , 包 括 这 个 降 低 平 台 使 用 费 , 降 低 商 家 扣 点 等 等 多 种 支 持 政 策 , 那 我 们 3P 的 revenue 增 速 在 今 年 first 2 quarters 其 实 依 然 快 于 我 们 的 自 营 业 务 , 而 且 保 持 在 了 双 位 数 的 区 间 。
Speaker 10
As I just mentioned in my opening remark, it is worth highlighting that we have made significant progress in the development of an open platform ecosystem this year, with both merchant base and product supply expanding at a faster pace. A growth of 3PGMV has also accelerated over the past two quarters. Moreover, since the start of the year, despite we have introduced a, a, a series of supporting policies for our new merchants, such as lowering platform service fees and take rates, our 3P revenue growth rate continued to outpace that of 1P in the first two quarters, remaining a double digit range.
Sandy Xu (CEO)
对 , 当 然 我 们 也 有 需 要 继 续 去 提 升 和 完 善 的 品 类 和 业 务 , 尤 其 是 商 超 ,在 Q2 大 家 也 看 到 , 仍 然 面 对 业 务 和 商 业 商 品 结 构 的 调 整 , 以 及 我 们 疫 情 结 束 后 消 费 回 归 线 下 , 以 及 去 年 这 个 疫 情 存 货 高 基 数 等 等 的 挑 战 , 使 得 我 们 短 期 的 增 速 呢 , 还 是 遇 到 了 一 些 挑 战 。
但 是 包 括 商 超 在 内 的 日 百 品 类 的 POP 商 家 和 商 品 数 量 也 在 不 断 丰 富 , 我 们 也 在 这 方 面 呢 , 持 续 强 化 我 们 自 营 的 供 应 链 能 力 , 以 及 优 化 履 约 。
我 们 相 信 , 通 过 我 们 的 战 略 落 地 , 组 织 架 构 调 整 的 效 果 逐 步 体 现 出 来 , 下 半 年 商 超 业 务 将 回 到 更 加 健 康 的 增 长 势 头 上 。 长 期 来 看 , 我 们 相 信 商 超 日 百 品 类 仍 然 是 JD 最 重 要 的 增 长 驱 动 力 。
Speaker 10
Certainly, there are other categories that require our continued efforts and improvement....For example, the supermarket category's growth momentum is impacted by the category mix optimization and also the resurgence of the offline competition after the COVID and a high comparison base from the previous year. However, we have witnessed a significant increase in the number of third-party merchants and product offerings in the general merchandise categories on our platform, including the supermarket category. We are also continuing to strengthen our supply chain capabilities and optimize fulfillment. Our strategic execution and organizational restructuring efforts are gradually yielding results, providing momentum for healthier growth in the supermarket category for the second half of the year. For long-term perspective, we firmly believe that our supermarket category holds immense potential as a key driver for the growth of JD.com.
Ian Shan (CFO)
Okay, Ronald, 回 答 你 下 一 个 问 题 。 关 于 strategy 上 面 , 在 推 进 低 价 机 制 时 , 我 们 更 关 注 这 个 用 户 的 表 现 , Q2 我 们 看 到 用 户 的 指 标 是 向 好 的 , 其 中 核 心 用 户 的 ARPU 以 及 用 户 规 模 占 比 都 在 继 续 提 升 , 说 明 我 们 一 系 列 关 注 用 户 体 验 的 动 作 , 使 我 们 获 得 了 更 多 , 核 心 用 户 的 认 可 和 钱 包 份 额 。
Speaker 10
Ronald, to answer your second question from Yin. Our primary focus is on our user performance as we promote the strategy for price competitiveness. In Q2, we saw improving user engagement trends, especially both ARPU and the scale of our core user base continued to grow. These trends indicate that our efforts to enhance user experience have been successful in earning greater recognition among them, as well as their wallet share.
Ian Shan (CFO)
以 市 场 关 注 的 百 亿 补 贴 为 例 子, Q2 我 们 看 到 百 补 对 用 户 的 购 物 频 次, 跨 品 类 的 购 物 都 有 积 极 的 带 动, 同 时 对 新 用 户, 特 别 是 低 频 用 户 的 激 活, 有 比 较 大 的 拉 升 作 用.
Speaker 10
Take the Ten Billion Subsidy program, for example. The program has been effective in boosting shopping frequency and across category purchases on the platform. Also the platform, sorry, also the program contributed meaningfully to attract new users and activate low shopping frequency users.
Ian Shan (CFO)
那 第 二 呢 , 针 对 开 放 生 态 , 我 们 更 关 瞻 , 关 心 商 家 和 商 品 的 丰 富 度 , 然 后 呢 还 有 商 家 运 营 的 效 率 。 那 从 年 初 以 来 呢 , 我 们 简 化 了 这 个 商 家 的 入 驻 的 流 程 , 然 后 也 加 大 对 商 家 的 扶 持 力 度 , 包 括 , 呃 , 降 低 运 营 成 本 , 提 供 更 多 的 运 营 工 具 , 以 及 更 加 清 晰 的 运 营 规 则 等 ,
那 新 增 商 家 数 也 高 速 增 长 ,Q2 商 家 数 实 现 同 比 超 过 三 位 数 的 增 长 。 那 通 过 丰 富 的 商 家 和 商 品 供 给 , 满 足 不 同 用 户 的 多 元 化 需 求 , 这 也 是 接 下 来 我 们 收 入 和 利 润 持 续 提 升 的 重 要 增 长 驱 动 力 。
Speaker 10
Secondly, in terms of our open ecosystem, we place significant emphasis on the diversity of merchants and products, as well as merchants' operating efficiency on our platform. Since the start of the year, we have simplified the joining procedures for merchants and increased our supporting measures for them, such as lowering their operating costs, providing more operating tools, and setting up clear guidelines for merchants, etc. As a result, we have witnessed a rapid growth in the number of new merchants joining our platform and recorded a three-digit year-on-year increase in merchant base in Q2. By enriching our pool of merchants and expanding our product offerings, we are better able to meet the diverse shopping demands of our users. This will serve as a key driver for our future revenue and profit growth.
Ian Shan (CFO)
那 第三 呢,就是 在 供应 链 能力 的 提升 上,那 最 直接 体现 在 推进 低价 机制 的 同时,我们 还 为 消费者 提供 优秀 的 服务。那 这 从 我们 的 核心 优势 品类 持续 地 获取 市场 份额 上 可以 得到 证明。那 同时 呢,供应 链 能力 也 帮助 我们 的 履约 毛利率 在 持续 地 提升。
Speaker 10
Thirdly, we've been taking efforts to enhance supply chain capabilities. A direct reflection is that we are able to continue to provide high quality services to our users while promoting the strategy for price competitiveness. This is also demonstrated by our further market share gain in our core categories. At the same time, our supply chain capabilities also help us to deliver consistent growth in our fulfillment growth margin.
Ian Shan (CFO)
如 我 们 之 前 讨 论 过 , 那 我 们 今 年 所 有 的 strategy, 最 整 体 上 最 重 要 的 KPI 还 是 会 回 归 到 GMV 利 润 和 现 金 流.
Speaker 10
I just want to add that as we previously shared. For this year, our focus of KPIs will be focused on our GMV, profitability, and cash flow. Thanks.
Ian Shan (CFO)
谢 谢 。 第 3 个 问 题 是,如 Sandy 开 场 简 阳 里 所 分 享,目 前 宏 观 和 行 业 环 境 存 在 较 多 不 确 定 性,但 是 呢,我 们 看 到 自 身 业 务 的 健 康 度 在 提 升,然 后 我 们 会 坚 定 执 行 我 们 的 长 期 战 略,然 后 有 信 心 我 们 的 核 心 业 务 保 持 稳 定 的 增 长 势 头 。
Speaker 10
Your last question regarding the outlook of the second half of the year. As Sandy shared earlier, despite of uncertainties from the macroeconomic and industrial environment, our business has continued to demonstrate healthy improvement. We will remain committed to our long-term strategies and are confident that our core business growth will maintain robust momentum. Thank you.
Sean Zhang (Director of Investor Relations)
Thank you, Ronald. Next question, please.
Operator (participant)
The next question comes from Thomas Chong with Jefferies. Please go ahead.
Thomas Chong (Regional Head of Internet and Media)
晚 上 好 , 谢 谢 Sandy Xu 总 愿 意 上 , 接 受 我 的 提 问 。 我 的 问 题 是 关 于 我 们 3P 的 战 略 的 。 关 凌 成 可 以 分 享 一 下 我 们 未 来 对 3P 的 GMV 占 比 的 看 法 , 还 有 未 来 的 展 望 。 另 外 一 个 问 题 呢 , 我 们 也 提 到 , 在 商 家 数 量 方 面 呢 , 有 一 个 很 快 速 的 一 个 增 长 。 另 外 就 , 想 问 一 下 , 我 们 怎 么 看 我 们 品 类 扩 张 的 一 个 最 新 的 一 个 update, 可 以 分 享 一 下 吗 ?
Thanks, management, for taking my questions. My first question is about our 3P strategies, as well as the GMV contribution in future. My second question is about our category expansion strategies. Can management share the latest updates given we are seeing a very fast growth in the number of merchants? Thank you.
Ian Shan (CFO)
Okay. 先 回 答 商 家 数 量 。 在 具 体 的 这 个 商 家 还 有 品 类 , 具 体 的 举 措 上 面 呢 , 分 3 个 大 的 环 节 。 第 1 呢 , 入 驻 。 在 商 家 入 驻 这 边 , 我 们 会 加 大 我 们 对 商 家 的 这 个 招 商 的 力 度 , 然 后 降 低 平 台 的 准 入 门 槛 。 同 时 呢 , 我 们 会 大 幅 简 化 我 们 的 入 驻 和 我 们 的 发 品 的 流 程 , 降 低 商 家 固 定 性 的 这 个 成 本 的 支 出 。
Speaker 10
First I will share, answer your questions on the users recruitment. There are several measures. First of all, we will expand our efforts in attracting merchants and also lower the barriers and making it more streamlined to welcome on our platform and streamline the processes, and also bring down the fixed costs for the merchants to operate on our platform.
Ian Shan (CFO)
在 运 营 上 呢 , 我 们 会 推 动 平 台 上 各 主 体 的 公 平 竞 争 , 那 这 个 包 括 自 营 和 POP 之 间 , 那 也 包 括 POP 商 家 之 间 的 这 个 竞 争 。 最 重 要 的 还 是 明 确 我 们 平 台 的 价 值 主 张 , 并 且 在 流 量 端 应 用 , 同 时 向 商 家 进 行 有 效 的 宣 传 , 然 后 打 造 商 家 在 京 东 平 台 的 清 晰 的 成 长 的 路 径 。
Speaker 10
Secondly, on the merchants operating side, we will foster a fair environment for everyone to compete on our platform. This competition is not only between our 1P and our 3P merchants, but also among our top merchants. We will make a very clear growth path for the merchants to grow their business on our platform, which is in line with our value propositions and through adequate publicity and the promotions among our merchants.
Ian Shan (CFO)
在 工 具 环 节 , 我 们 会 持 续 地 优 化 商 家 的 运 营 工 具 , 然 后 提 供 更 完 善 的 数 据 支 持 , 然 后 商 家 提 升 这 个 运 营 能 力 , 然 后 经 营 效 率 以 及 盈 利 。
Speaker 10
Also, we will provide sufficient tools to support our merchants to operate on the platform, including the data support and also, the cultivations of their skills to operate on JD's platform to improve their operating efficiency.
Ian Shan (CFO)
那 结 果 呢 ? 那 之 前 也 提 过 , 我 就 不 再 赘 述 。 那 Q2 呢 , 有 效 商 家 数 就 实 现 了 同 比 3-digit 的 增 长 , 那 特 别 是 在 商 超 、 时 尚 还 有 居 家 等 品 类 的 POP 商 家 数 , 同 比 都 实 现 了 大 幅 的 增 长 。 那 3P 收 入 增 速 也 达 到 了 double-digit , 连 续 多 个 季 度 超 过 1P 的 收 入 增 速 。
Speaker 10
Yeah, as to the achievements for this quarter, I, I just mentioned earlier that the overall number of merchants in Q2 grew by three digits. Especially we see the increasing number of merchants from the categories of supermarket, fashion, home goods, et cetera. Their 3P revenues is also grow at a double digits rate, which are all higher than the 1P revenue.
Ian Shan (CFO)
嗯 , 对 于 3P 的 展 望 , 那 还 是 想 强 调 一 下 , 就 是 那 整 体 上 1P、3P 都 是 服 务 于 我 们 以 消 费 者 为 中 心 的 价 值 主 张 , 然 后 即 多 快 好 省 , 那 目 标 呢 , 还 是 获 取 更 多 的 钱 包 份 额 。
Speaker 10
For the outlook of our 3P business, so overall, we want first want to reiterate that both 1P and the 3P, we're developing to be aligned with our consumer-centric value proposition, which is superior selection, speed, quality, and value. With the ultimate goal to increase their wallet share on JD.com.
Ian Shan (CFO)
我 们 会 平 衡 成 本 、 效 率 、 体 验 , 由 消 费 者 基 于 产 品 价 格 服 务 来 选 择 1P 或 者 3P 的 商 品 , 满 足 消 费 者 多 元 化 的 这 个 需 求 。 我 们 预 计 在 一 个 相 当 长 的 时 间 之 内 , 我 们 的 3P 最 终 形 态 会 达 到 一 个 60% 的 GMV 占 比 。
Speaker 10
We will do our best to strike a balance between cost efficiency and consumer experience. To allow our users to choose between our 1P offering and the third 3P offerings based on the product price services. To do our best to cater to the diversified needs of different users. Our long term objectives for our 3P is to have its proportion of GMV account for about 60% of the overall JD platform.
Sandy Xu (CEO)
好 的 , 那 我 来 补 充 一 下 品 类 维 度 的 情 况 。 啊 , 那 首 先 在 下 半 年 或 者 说 三 季 度 , 啊 , 的 确 我 们 还 是 会 面 对 消 费 相 对 , 呃 , 比 较 ......
这 个 恢 复 需 要 一 段 时 间 吧 。 然 后 另 外 呢 , 就 是 今 年 也 有 高 温 季 错 配 的 情 况 , 还 有 就 是 手 机 的 新 机 的 发 售 节 奏 , 啊 , 也 存 在 一 定 的 不 确 定 性 。 那 这 些 宏 观 和 行 业 的 因 素 其 实 都 会 影 响 我 们 三 季 度 以 及 下 半 年 的 业 绩 表 现 。
那 我 们 也 相 信 , 在 这 样 的 环 境 下 呢 , 京 东 的 供 应 链 能 力 也 会 得 到 进 一 步 释 放 , 那 我 们 的 运 营 韧 性 也 会 更 强 , 所 以 我 们 还 是 有 信 心 , 包 括 家 电 、 手 机 等 等 在 内 的 代 电 品 类 , 或 者 说 优 势 品 类 , 依 旧 会 保 持 行 业 领 先 的 优 势 , 好 于 行 业 的 表 现 。
Speaker 10
Also, I would like to share more about our on the category side. As we see, the economy recovery is still in ongoing situations and affected on the mismatches of the high temperatures and the different time scheduling of the cell phones, etc. However, it is important to note that the overall performance in Q3 is not only influenced by the macro environment and consumption trends, but also these kind of seasonality. Additionally, there are ongoing efforts from our proactive efforts to further optimize our business structure. Nevertheless, overall, we are confident in the development momentum and improvement of the health of our business.
Sandy Xu (CEO)
刚 刚 也 提 到 , 我 们 预 期 商 超 品 类 在 下 半 年 的 增 速 呢 会 有 起 色 , 逐 步 向 好 , 会 比 上 半 年 要 表 现 更 好 。 经 过 这 个 过 去 对 商 超 业 务 的 经 营 质 量 的 聚 焦 , 包 括 我 们 对 商 超 品 类 规 划 管 理 和 渠 道 结 构 的 优 化 , 运 营 能 力 也 进 一 步 得 到 了 提 升 , 商 超 整 体 的 盈 利 情 况 也 将 继 续 改 善 。 长 期 看 , 我 们 对 商 超 还 是 有 信 心 的 。
Speaker 10
As mentioned earlier, for, we expect for the supermarket category to show an improving trend with better growth rate in the second half of the year compared with the first half. With our dedicated focus on enhancing the operational quality of this category, such as optimizing product category mix, improving sales channel structures, and enhancing operational capabilities. We are confident to see positive profitability trends of the supermarket category. Long term speaking, supermarket category remains one of the key drivers of our growth.
Sandy Xu (CEO)
时 尚 品 类 下 半 年 将 继 续 聚 焦 丰 富 品 牌 、 丰 富 商 家 和 货 品 , 优 化 我 们 的 品 类 结 构 和 流 量 分 发 , 进 一 步 提 升 用 户 心 智 等 等 一 系 列 精 细 化 运 营 的 动 作 , 增 速 表 现 也 会 持 续 向 好 。
Speaker 10
In the fashion category, we remain committed to expanding brands and merchants, enriching product offerings, optimizing the category structure and traffic allocation. By focusing on these key areas, we aim to maintain an improving growth trajectory of the fashion category.
Ian Shan (CFO)
Thank you. Let's take the next question, please.
Operator (participant)
The next question comes from Alicia Yap with Citigroup. Please go ahead.
Alicia Yap (Managing Director and Senior Equity Analyst)
Hello, 晚 上 好 , 管 义 成 , 谢 谢 接 受 我 的 提 问 。 我 想 就 是 管 义 成 能 跟 我 们 分 享 一 下 , 就 是 , 我 们 如 何 评 价 京 东 对 上 半 年 和 六 一 八 促 销 活 动 的 一 些 执 行 绩 效 ? 在 多 方 面 的 一 些 调 整 中 , 管 义 成 认 为 京 东 在 哪 些 方 面 达 到 ,
达 到 了 最 初 的 一 些 预 期 , 哪 些 方 面 京 东 还 需 要 改 进 , 或 者 是 需 要 一 些 修 改 当 初 的 一 些 策 略 , 才 让 我 们 达 到 我 们 想 要 的 一 些 业 绩 ? 我 自 己 翻 译 一 下 。
With the first half and the 618 promotion event behind us, can management share with us how do you rate your own execution performance so far year to date? Which areas you believe JD has met your initial expectation, and which areas JD still need to improve or need to modify initial strategy to achieve the performance that you want? Thank you.
Sandy Xu (CEO)
啊 , 谢 谢 Alicia。 嗯 , 其 实 刚 才 也 讲 过 啊 , 就 是 我 们 今 年 这 个 上 半 年 主 要 推 动 的 几 个 项 目 , 包 括 天 天 低 价 , 包 括 平 台 生 态 等 等 , 其 实 都 还 是 取 得 了 一 些 阶 段 性 的 成 绩 。 那 么 , 呃 , 其 实 我 们 也 看 到 , 在 用 户 方 面 , 今 年 我 们 主 动 调 整 价 格 策 略 啊 , 提 升 用 户 体 验 的 一 系 列 动 作 的 稳 步 落 地 呢 , 也 让 消 费 者 有 了 很 明 显 的 感 知 , 取 得 的 效 果 是 好 于 预 期 的 。...
同 时 虽 然 大 促 的 效 果 增 速 超 过 预 期 , 其 实 它 也 从 侧 面 证 明 , 用 户 对 于 促 销 的 心 智 还 是 非 常 强 的 。 我 们 想 要 推 动 天 天 低 价 的 日 销 模 式 , 说 明 还 是 需 要 更 多 努 力 , 或 者 说 更 长 的 时 间 周 期 , 需 要 逐 步 地 去 改 变 用 户 的 心 智 。
Speaker 10
Thanks, Alicia. As I just mentioned that actually, in this quarter, we have taken measures to promote our everyday low price and to foster our open platform strategies. All have seen some positive progress. On the user side, we've steadily implemented a series of actions to further optimize our price strategies and enhance user experience, which has been well received by consumers, exceeding our expectations. With the success of the grant promotion, it's also like indirectly prove that users still have a very strong mentality towards promotions, which also means that it takes a relatively long period of time for users to change their mindset. Our commitment to promoting the everyday low price daily sales model needs time and dedication.
Sandy Xu (CEO)
另 外 呢 , 在 平 台 这 个 商 家 , 商 家 这 个 生 态 的 繁 荣 方 面 , 其 实 整 个 生 态 的 繁 荣 也 是 需 要 时 间 去 积 累 的 , 那 么 流 量 分 发 机 制 和 规 则 也 是 要 逐 步 地 去 调 整. 虽 然 在 目 前 为 止 , 招 商 和 商 家 入 驻 取 得 了 很 好 的 进 展 , 那 么 接 下 来 我 们 在 平 台 的 运 营 规 则 , 流 量 的 分 发 算 法 机 制 方 面 还 是 有 很 大 的 改 善 空 间.
Speaker 10
On the merchants acquisition part, it also takes time for the marketplace ecosystem to flourish. Although we have made good progress in attracting merchants, there's still significant room for improvement in platform operations and traffic allocation, mechanism, etc.
Sean Zhang (Director of Investor Relations)
Okay, thank you, Alicia. Let's take the next question, please.
Operator (participant)
The next question comes from Eddy Wang with Morgan Stanley. Please go ahead.
Eddy Wang (Executive Director and Internet Analyst)
Hey, Sandy Xu, 也, 感谢接受我的提问。我这边有一条问题是关于这个新业务的, 因为我们看到这个也有传闻说, 我们可能会拼拼重新要开始做。如果你看二季度整个的这个新业务的减亏, 这个力度是也是非常大的。我想问一下, 就是从公司角度来说, 未来 12 到 18 个月, 我们在新业务上的这个重点会是在哪些?我, 我自己翻译一下. Thank you management for taking my question. My question is on the new business, we have heard some news flow talking about we will refocus on 拼拼 business. If you look at the second quarter, the narrow loss of the new business actually has been quite significant. Just want to ask, what's our focus of the new business in the next 12-18 months? Thank you.
Sandy Xu (CEO)
谢谢 Eddy 的 问题。我们 的 就 整个 其实 京东 的 战略 重点 或者 说 业务 重点 一直 都 是 比较 聚焦 的,我们 始终 都 聚焦 在 供应 链 能力 的 提升,开放 生态 建设,然后 还有 即时 零售 等等 这些 长期 能力 的 打造 上面。在 这里 面 呢,即时 零售 也 包括 近期 升级 的 小时达 业务,是 我们 目前 对 新 零售 业态 最 主要 的 策略 之一。
创新 零售 业务,包括 拼拼、前置仓、七鲜 等 业务 的 整合,更多 的 呢 是 推动 他们 在 供应 链 端 的 协同。目前 其实 这些 业务 基本上 都 还 处于 试点 阶段,更多 的 是 在 探索 模式,草 通 模式,探索 我们 这 几 条 业务 条线,供应 链 协同 可以 产生 更 大 synergy 的 这个 方式 吧。即使 在 一些 市场 或者 说 城市,这个 模式 得到 验证,其实 也 是 需要 1 个 城市,1 个 城市 的 推进。大家 不用 太 担心,整体 的 投入 力度 还是 可控 的,也 不会 影响 我们 对 全年 利润 或者 说 盈利 趋势 的 预判。
Speaker 11
Thank you, Eddy. Our primary focus remains on enhancing our supply chain capabilities, establishing an open ecosystem, and developing on-demand retail and other long-term capabilities. On-demand retail includes our recently updated Shop Now service, which is a key component of our new retail strategy. Our innovative retail business integrates our Jingxi Pinpin community group buying business, distributed warehousing and 7Fresh. Its main purpose is to create synergies within our supply chain operations. Currently, we are in the experimental phase, testing different models to enhance synergies in supply chain and to generate a higher revenue to meet customers' demands and improve their shopping experience. Even when the business model proves viable in certain markets, we still will take a step-by-step approach and to test it city by city. The overall investment is manageable. It won't affect our expectations for the full year profitability.
Sandy Xu (CEO)
Yeah, I think the English should be to generate higher synergy instead of higher revenue. Scale is not our top priority for these new businesses at this stage.
Sean Zhang (Director of Investor Relations)
谢 谢 Sandy 多.
Eddy Wang (Executive Director and Internet Analyst)
Thank you, Sandy for that. Thank you, Eddie.
Sean Zhang (Director of Investor Relations)
Okay, let's take the last question, please.
Eddy Wang (Executive Director and Internet Analyst)
That question comes from Kenneth Fong with Credit Suisse. Please go ahead.
Kenneth Fong (Director for Credit Risk Management)
...
谢谢管理层接受我的提问。我 有 2 个 问 题,第 一 个 是 关 于 这 个 电 商 平 台,我 看 到 大 家 都 越 来 越 注 重 这 个 低 价,感 觉 平 台 之 间 越 来 越 同 质 化,也 看 到 很 多 用 户 也 是 跨 平 台 去 比 价,也 越 来 越 普 遍。我 想 请 教 一 下,就 是 我 们 要 将 来 应 该 怎 么 去 想,京东,跟 其 他 平 台 一 些 差 异 化 的 竞 争 呢?
有 就 是 将 来 中 国 电 商 行 业 往 后 的 发 展 呢?第 2 个 问 题 就 是 我 也 看 到,我 们 重 启 这 个 社 区 团 购,也 知 道 我 们 是 现 在 一 个 阶 段 性 的 尝 试,可 以 分 享 一 下,我 们 现 在 投 入 的 策 略 和 之 前 惊喜,有 什 么 改 变 呢?我 自己 翻译 一下。
Speaker 12
Thank you management for taking my questions. My first question is that we notice that the e-commerce platforms are increasingly use low price strategy as a key focus and key initiative. User are more frequent to compare prices among different platforms, and platforms are also becoming more commoditized and similar. How would JD differentiate going forward? How should we think about the development for the overall China e-commerce industry going forward? My second question is that we noticed that we are re-entering the community group purchase. Can you share with us the strategy and how it will different from Jingxi that we in-invested before? Thank you.
Sandy Xu (CEO)
好 的 , 谢 谢 Kenny 的 问 题 。 我 觉 得 就 是 刚 才 第 一 个 问 题 是 关 于 电 商 平 台 这 个 同 质 化 和 低 价 的 问 题 哈 。 从 京 东 的 角 度 来 讲 , 我 们 其 实 始 终 都 在 聚 焦 在 我 们 的 这 个 供 应 链 基 础 设 施 和 我 们 的 差 异 化 的 竞 争 优 势 。
我 们 也 是 围 绕 着 供 应 链 和 用 户 体 验 去 不 断 打 造 我 们 的 核 心 能 力 , 一 方 面 确 保 优 质 、 低 价 , 还 有 稳 定 的 商 品 供 给 , 同 时 呢 能 够 把 这 些 商 品 精 准 地 匹 配 给 适 合 的 用 户 , 为 用 户 提 供 更 好 的 购 物 体 验 , 不 断 地 去 赢 得 用 户 的 信 赖 。
其 实 我 想 强 调 的 是 说 , 不 仅 仅 是 电 商 平 台 , 零 售 业 务 从 这 个 历 史 上 一 诞 生 开 始 , 就 是 非 常 注 重 低 价 的 , 所 以 这 也 是 为 什 么 我 们 把 这 个 成 本 、 效 率 、 体 验 作 为 我 们 的 核 心 经 营 理 念 。
实 际 上 从 京 东 的 角 度 , 我 们 非 常 期 待 更 多 的 用 户 可 以 在 购 买 之 前 跨 平 台 的 比 价 , 因 为 我 们 对 自 己 的 供 应 链 能 力 , 以 及 我 们 自 营 的 规 模 优 势 所 带 来 的 低 成 本 和 优 质 服 务 是 非 常 有 信 心 的 。
Speaker 10
Thank you, Kenny. At JD.com, we have constantly focused on strengthening our differentiated competitiveness, so our core advantage lies in our supply chain-based business model. By continuously developing our capabilities on supply chain and user experience, we can guarantee high quality, low price and reliable product supplies. Also we can effectively matching products with our users, creating a superior shopping experience, and further building users trust in JD.com. We also want to reiterate that for not only e-commerce, but all the retailers from day one of our existence, our core competitiveness, it's or the essence of our business, it's the low price.
That's why we have always anchor on our business philosophy, cost, efficiency, and customer experience. In fact, actually we, we very welcome and we're looking forward to to welcome our users to compare prices across platforms before they make place the order decisions. As we are very confident in our supply chain capabilities and the low price and high quality services we can provide, based on our distinct 1P services, which benefits from our scale advantages.
Sandy Xu (CEO)
对 , 就 像 我 开 场 讲 过 , 围 绕 多 快 好 省 的 用 户 心 智 , 一 方 面 呢 , 京 东 将 继 续 加 强 和 巩 固 我 们 自 己 的 优 势 , 继 续 发 挥 并 且 加 强 我 们 在 快 和 好 方 面 的 体 验 , 不 断 加 强 用 户 的 信 赖 。 那 另 外 一 方 面 , 我 们 也 会 逐 步 补 齐 我 们 自 己 的 不 足 , 通 过 引 入 更 多 的 商 家 来 丰 富 我 们 的 平 台 生 态 , 提 升 供 给 的 多 样 性 和 丰 富 度 , 来 满 足 用 户 的 不 同 需 求 。
Speaker 10
As I, I introduced, earlier that, we, continue to focus on strengthen users mindshare towards our superior selection, speed, quality and value offering. Now we, we want to leverage our established advantages in speed and quality, while at the same time we continuously working on expanding our, platform ecosystem by attracting more merchants and enhancing its, diversity and richness. This will enable us to cater to more verified demands of our, users to work on more on the selection and value part.
Sandy Xu (CEO)
同 时 , 在 这 个 过 程 中 , 我 们 也 做 了 很 多 工 作 来 保 证 和 提 升 用 户 体 验 , 那 包 括 第 一 , 来 保 持 严 格 的 平 台 商 家 的 准 入 门 槛 和 商 品 管 理 。 啊 第 二 , 提 升 自 营 业 务 的 规 模 效 应 , 带 动 采 购 成 本 持 续 降 低 , 来 让 利 给 用 户 ,
同 时 也 提 升 自 , 自 营 的 服 务 标 准 , 确 保 京 东 自 营 最 优 质 的 用 户 体 验 。 那 第 三 呢 , 在 平 台 运 营 和 流 量 分 发 上 , 强 调 产 品 、 价 格 、 服 务 的 核 心 标 准 。
Speaker 10
At the same time, we have made significant efforts to ensure and improve the user experience, including first, maintaining efficient management for merchants entry and product management. Secondly, continuously enhancing the scale effects of our 1P business to drive down procurement costs and pass on the benefits to users. In the meantime, raising the standards of our 1P services to ensure the best user experience. Lastly, emphasizing on the core criteria of product, price, and service in our platform operations. Yeah. As regards to Jingxi Pinpin, we've mentioned previously, our community group buying business and its team have maintained its presence throughout. Following our business optimization last year, Jingxi Pinpin has shifted its focus to Beijing and the surrounding regions.
The team is now exploring the local short chain supply chain model, especially on fresh products, refining its product offerings, enhancing user experience, optimizing business processes, and improving its UE. Currently, Pinpin is conducting small-scale pilots to test this model, and the overall investment is manageable.
Sean Zhang (Director of Investor Relations)
Thank you. Thank you, Kenny.
Operator (participant)
We are now approaching the end of the conference call. I will now turn the call over to JD.com's Sean Zhang for closing remarks.
Sean Zhang (Director of Investor Relations)
Thank you for joining us on the call today and for your questions. If you have further questions, please contact me and our team. We appreciate your interest in JD.com and look forward to talking to you again next quarter. Thank you.
Operator (participant)
Thank you for your participation in today's conference. This concludes the presentation. You may now disconnect. Good day. Good evening.