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Gabe Carimi

Vice President of Operations at JONES SODA
Executive

About Gabe Carimi

Gabe Carimi (age 36) is Vice President of Operations at Jones Soda and General Manager of Mary Jones, appointed March 4, 2024 and October 2024, respectively; he holds a B.S. in engineering from the University of Wisconsin–Madison and previously co-founded Stryve Biltong after a professional football career (Falcons, Buccaneers, Bears) . Company performance in 2024: revenue grew 15% to $19.1M, adjusted EBITDA was $(8.7)M, and net loss was $(9.9)M; the pay-versus-performance disclosure indicates a 2024 TSR value of 108 for a fixed $100 investment .

Past Roles

OrganizationRoleYearsStrategic Impact
Stryve BiltongCo‑Founder and Co‑CEO2017–2019Built healthy snack brand; operating leadership and commercialization experience
Atlanta FalconsPlayer (NFL)2011–2015Team-level professional experience
Tampa Bay BuccaneersPlayer (NFL)2011–2015Team-level professional experience
Chicago BearsPlayer (NFL)2011–2015Team-level professional experience

External Roles

No public-company board or committee roles are disclosed for Carimi in company filings; his biography lists operational roles and education without external directorships .

Fixed Compensation

Metric2024
Base Salary (contracted)$200,000 per year (Offer Letter)
Salary Paid$168,525 (pro-rated in 2024)
Target Bonus % of Salary30% (annual, contingent on Company revenue and adjusted EBITDA targets)
Actual Bonus Paid$0 (2024)

Performance Compensation

MetricWeightingTargetActualPayoutVesting/Timing
Company Revenue (annual)Not disclosedSet annually by Compensation Committee Not disclosed$0 (2024) Annual cash bonus if targets met
Adjusted EBITDA (annual)Not disclosedSet annually by Compensation Committee Not disclosed$0 (2024) Annual cash bonus if targets met
Equity IncentiveGrant DateTypeQuantityStrikeExpirationVesting Schedule
Offer Letter EquityPending (not granted as of Record Date)Non‑qualified Stock Options500,000Not disclosedNot disclosedEqual annual installments over 3 years from grant

Equity Ownership & Alignment

Ownership ItemAs of Record Date (May 21, 2025)
Shares Beneficially OwnedNot listed; below 1% per table (“*”)
Ownership % of Shares Outstanding<1%
Options – ExercisableNone disclosed for Carimi
Options – UnexercisableNone granted as of Record Date
Shares Pledged as CollateralProhibited by policy; none pledged by officers as of 12/31/2024
Hedging/Margin TransactionsProhibited for officers/directors/employees
Stock Ownership GuidelinesCompensation Committee develops and reviews guidelines (specific multiples not disclosed)

Employment Terms

TermDetail
Employment Start DateMarch 4, 2024 (VP Operations); GM Mary Jones since October 2024
RoleVice President of Operations; General Manager, Mary Jones
Base Salary$200,000 per year
Annual Bonus Opportunity30% of base salary; contingent on annual revenue and adjusted EBITDA targets set by Compensation Committee
EquityNon‑qualified options to purchase 500,000 shares; vest annually in equal installments over 3 years; not granted as of Record Date
SeveranceNot disclosed for Carimi in filings reviewed
Change‑of‑ControlNot disclosed for Carimi in filings reviewed
Non‑compete/Non‑solicitNot disclosed for Carimi in filings reviewed
Clawback PolicyAdministered by Compensation and Governance Committee
Insider Trading / Anti‑Hedging & PledgingHedging, short sales, margin accounts, and pledging are prohibited

Investment Implications

  • Pay‑for‑performance alignment: Carimi’s cash incentive is tied to Company revenue and adjusted EBITDA, with no bonus paid in 2024, consistent with a performance‑conditioned structure . Equity exposure is anticipated via a 500,000‑option grant vesting over three years, but was not granted by the Record Date, which limits near‑term vesting‑driven selling pressure .
  • Ownership and selling pressure: Beneficial ownership was below 1% and no pledged shares are permitted under policy, reducing forced‑selling/pledging risk; anti‑hedging rules further align with shareholder interests .
  • Retention risk: Absent disclosed severance, non‑compete, or change‑of‑control terms specific to Carimi, retention relies on role scope and future equity grants; monitoring subsequent grants and any disclosed agreements is prudent .
  • Company performance context: 2024 revenue growth (+15% to $19.1M) with weaker profitability (adjusted EBITDA $(8.7)M, net loss $(9.9)M) suggests near‑term incentives may emphasize operational execution and cash discipline; TSR metric of 108 in 2024 provides shareholder return context for the year .