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LAMAR ADVERTISING CO/NEW (LAMR)·Q3 2025 Earnings Summary

Executive Summary

  • Q3 revenue modestly beat consensus while EPS missed: net revenues $585.5M vs $583.0M consensus; diluted EPS $1.40 vs $1.56 consensus. Adjusted EBITDA rose 3.5% YoY to $280.8M, while S&P-tracked EBITDA fell below consensus as mix/one-time costs weighed on GAAP metrics (consensus marked with * below).
  • Management reaffirmed FY25 diluted AFFO per share guidance of $8.10–$8.20; capex ($180M), maintenance capex ($60M), cash taxes (~$10M) and cash interest ($152M) unchanged. Balance sheet strengthened via $700M Term B refinancing and $400M notes at a 5.38% coupon; liquidity $834M at quarter-end .
  • Demand mix improved: national/programmatic led growth (+5.5% national; programmatic +13%), digital billing +5% (same-store +3.4%), airports +5.8% and logos +5.2%. Local remained resilient (+1.6%) with legal/insurance strength; beverages/real estate soft. Political revenue was a YoY headwind ($2.7M vs $6.1M) .
  • Strategic catalysts: pharma vertical inflecting (largest-ever pharma buy launched late Q3 and runs through most of Q4) and OptimizeRx data partnership to enhance healthcare targeting; 2026 setup positive with political cycle and World Cup tailwinds; Verde UPREIT accretive with better EBITDA flow-through vs Vancouver exit .

What Went Well and What Went Wrong

What Went Well

  • National/programmatic re-accelerated: national +5.5%, programmatic +13% YoY; digital billing +5% (same-store +3.4%) and now ~31% of billboard billing, supporting mix and rate realization .
  • Segment outperformance: airports +5.8% and logos +5.2% outpaced the broader portfolio; Atlantic and Northeast billboard regions led low-single-digit growth .
  • Capital markets execution and liquidity: refinanced the nearest maturity with a $700M Term B at L+150 bps and issued $400M 5.38% notes at the lowest-ever 8-year spread to Treasuries; total liquidity $834M at Q3 end .

Quote: “We delivered solid results… on track to hit our revised guidance for full year diluted AFFO per share.” – Sean Reilly, CEO .

What Went Wrong

  • EPS miss vs Street and slight YoY decline in net income: diluted EPS $1.40 vs $1.56 consensus and down from $1.44 YoY, as operating expenses rose and there was a $2.0M loss on debt extinguishment (consensus marked with * below).
  • Operating expense growth: acquisition-adjusted opex +3.7% YoY, including one-time severance from the Vancouver transit contract termination and phase two tech implementation costs (~125 bps contribution), limiting flow-through .
  • Political headwind: political revenue decreased to $2.7M from $6.1M in Q3’24; management cautioned on tough October comps vs 2024, impacting national pacing visibility into Q4 .

Financial Results

MetricQ1 2025Q2 2025Q3 2025
Revenue ($USD Millions)$505.4 $579.3 $585.5
Diluted EPS ($)$1.35 $1.52 $1.40
Adjusted EBITDA ($USD Millions)$210.2 $278.4 $280.8
Adjusted EBITDA Margin (%)41.6% 48.1% 48%
AFFO ($USD Millions)$164.3 $225.3 $226.5
Diluted AFFO/Share ($)$1.60 $2.22 $2.20

Q3 2025 Actual vs S&P Global Consensus

MetricConsensus*Actual
Revenue ($USD)$583.00M*$585.54M
Primary EPS ($)$1.56*$1.40
EBITDA ($USD)$280.04M*$273.21M

Estimates marked * retrieved from S&P Global.
Note: Company highlights Adjusted EBITDA ($280.8M), which increased 3.5% YoY, while consensus tracks EBITDA; Q3 GAAP EBITDA came in below consensus while Adjusted EBITDA was strong (consensus marked with * above).

Segment/Channel Highlights (Q3 2025)

CategoryQ3 YoY
Airport revenue growth+5.8%
Logos revenue growth+5.2%
National revenue growth+5.5%
Local revenue growth+1.6%
Programmatic growth+13%
Digital billing growth (same-store)+3.4%

KPIs

KPIQ1 2025Q2 2025Q3 2025
Digital billboard units (end of period)5,255 5,442
Digital billboard revenue growth (%)+4% +5%
Programmatic revenue growth (%)~+30% ~+10% ~+13%
Billboard sales mix – Local (%)82% 79% 78%
Political revenue ($)$2.7M
Free Cash Flow ($USD Millions)$121.1 $199.1 $189.2

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Diluted AFFO/ShareFY2025$8.10–$8.20 (revised Aug-8) $8.10–$8.20 (affirmed Nov-6) Maintained
Total CapExFY2025~$180M ~$180M Maintained
Maintenance CapExFY2025~$60M ~$60M Maintained
Cash TaxesFY2025~+$10M ~+$10M Maintained
Cash InterestFY2025~$152M ~$152M Maintained
Regular Dividend/ShareFY2025≥$6.20 ~$6.20 (recommendation to declare $1.55 for Q4) Maintained
Special Distribution (Vistar)Q4 2025~+$0.25 on 12/31 (all cash), subject to Nov/Dec performance New disclosure
Net LeverageFY2025~3.0x expected ~3.0x expected; secured <1x Maintained

Earnings Call Themes & Trends

TopicQ1 2025 (prior)Q2 2025 (prior)Q3 2025 (current)Trend
National vs Local DemandNational slightly down; local steady; programmatic strong (~+30%) Both grew; national/programmatic +0.5% on billboard; cautious Oct comps National +5.5%, local +1.6%; largest-ever pharma buy launched Improving national; local resilient
Programmatic~+30% YoY ~+10% YoY ~+13% YoY Sustained growth
Digital NetworkDigital rev +4% in Q1 Ended Q2 with 5,255 units; adding 325–350 in 2025 Ended Q3 with 5,442 units; digital ~31% of billboard billing Expanding footprint/mix
Airports & LogosOutpaced portfolio (+2.8%, +2.3%) Outpaced portfolio; strong rebound Airports +5.8%, Logos +5.2% Ongoing outperformance
Political Advertising2026 expected tailwind Big 2H24 comp headwind; -100 bps Q3, -200 bps Q4 Q3 $2.7M vs $6.1M last year; October replacement strong ex-political Headwind easing into 2026
AI/TechEnterprise conversion raising opex Enterprise conversion sets up AI benefits in 2027 Investment phase; later benefits
M&A/UPREITYTD M&A >$70M; buybacks $150M Verde UPREIT closed; Q2 M&A ~$110M; Vancouver exit ~$300M 2025 M&A incl. Verde; better flow-through vs Vancouver Accretive consolidation
Capital MarketsLiquidity $491M; no near maturities Leverage ~3.0x; liquidity $363M (revolver drawn) $700M Term B (L+150), $400M 5.38% notes; liquidity $834M Strong execution
Vancouver Transit ExitExit impact ~$0.06 FY25 (mostly severance) One-time severance included in opex growth Headwind largely one-time
Healthcare/Pharma VerticalLargest-ever pharma buy; OptimizeRx partnership for clinical targeting New growth vector

Management Commentary

  • “We delivered solid results in the third quarter… Based on our pacings, we are on track to hit our revised guidance for full year diluted AFFO per share.” – Sean Reilly, CEO .
  • “Adjusted EBITDA for the quarter was $280.8 million… margin for the quarter remained strong at 48%, essentially flat year-over-year.” – Jay Johnson, CFO .
  • “The bond deal was oversubscribed… lowest-ever spread to treasuries for an eight-year in the high-yield market, with a coupon of 5.38%.” – Jay Johnson, CFO .
  • “Programmatic grew a little over 13% in Q3… Top five accounts increasing spend: Geico, Progressive Insurance, JPMorgan Chase, Coca-Cola, and Johnson & Johnson.” – Sean Reilly, CEO .
  • “We are going through a pretty extensive enterprise conversion… setting us up to realize the benefits of AI in 2027.” – Sean Reilly, CEO .

Q&A Highlights

  • 2026 setup: Stronger pacings vs last year, political tailwind, and Verde offsetting Vancouver (with better EBITDA flow-through than Vancouver contributed) .
  • AI enablement timeline: Enterprise conversion completes mid-2026; AI-driven efficiencies expected to materialize by 2027 .
  • Airports strategy: Focus on small/middle-market airports outside top 20 DMAs; continued pursuit of RFPs in this segment .
  • Special distribution: All-cash special distribution tied to Vistar sale expected around $0.25 on 12/31 alongside regular Q4 dividend (subject to Nov/Dec performance) .
  • National sustainability: Blue-chip spend increases (insurance, financials, beverages, pharma) and improved dialogue for 2026 underpin confidence ex-political .

Estimates Context

  • Relative to S&P Global consensus, revenue modestly beat while EPS and EBITDA missed: Revenue $585.54M vs $583.00M*, Primary EPS $1.40 vs $1.56*, EBITDA $273.21M vs $280.04M*. Company-reported Adjusted EBITDA rose 3.5% YoY to $280.77M .
  • Drivers of variance: higher acquisition-adjusted opex (+3.7% YoY) from Vancouver severance and tech implementation costs (~125 bps), plus a $2.0M loss on debt extinguishment weighed on GAAP results vs consensus .
  • FY25 guide affirmed; Street estimates may recalibrate mix assumptions (national/programmatic strength, airport/logos outperformance) and model lower opex growth into 2026 as one-time items roll off .

Estimates marked * retrieved from S&P Global.

Key Takeaways for Investors

  • Revenue resilience with improving mix: national/programmatic and airport/logos outperformed; digital penetration and rate continue to support margins (Adj. EBITDA margin 48%) .
  • EPS/EBITDA consensus gap driven by one-time opex and non-operating items; these should abate as Vancouver severance and tech implementation costs roll off, aiding 2026 comps .
  • Balance sheet is a strategic asset: extended maturities, ample liquidity ($834M), lowest-priced Term B (L+150), and oversubscribed 8-year notes at 5.38% provide dry powder for accretive M&A .
  • Healthcare/pharma emerging as a growth vertical: largest-ever pharma campaign plus OptimizeRx partnership (ZIP+4 clinical targeting) position LAMR to capture incremental share from data-driven healthcare budgets .
  • 2026 setup looks favorable: political cycle flips to tailwind; World Cup demand adds; national buyer tone improving; Verde contribution provides better EBITDA flow-through than Vancouver .
  • Dividend visibility remains strong: regular ~$6.20 per share for FY25, with potential ~$0.25 special cash distribution at year-end tied to Vistar sale .
  • Near-term trading: Watch for Q4 ex-political trends and margin trajectory as one-time opex normalizes; medium-term thesis hinges on digital/programmatic scaling, healthcare vertical, and disciplined M&A underpinned by balance sheet strength .