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Wendell Reilly

Director at LAMAR ADVERTISING CO/NEW
Board

About Wendell Reilly

Wendell Reilly (age 67) is a long-tenured Lamar Advertising Company director (current service since 2005; he also served 1999–2001) with deep media, private equity, and CFO/CEO experience; he is a manager of the controlling shareholder Reilly Family LLC (RFLLC) and is not classified as an independent director under Nasdaq rules . He previously served as Lamar’s CFO (1985–1989) and holds current external roles including director at Brown & Brown, Inc.; his Reilly family relationships (siblings include the Executive Chairman and CEO) and RFLLC role are central to Lamar’s dual‑class governance and control .

Past Roles

OrganizationRoleTenureCommittees/Impact
Lamar Advertising CompanyChief Financial Officer1985–1989Early executive finance leadership at Lamar
Grapevine Partners LLCManaging Partner2000–presentPrivate equity/entrepreneurial investing in media/communications
Peachtree Equity Partners IIGeneral Partner2009–until dissolutionPrivate equity leadership
Grapevine Communications (7 network-affiliate TV stations)Chief Executive Officer1996–2000Operator experience in broadcast media
SignPost NetworksChief Executive Officer2003–2011Media/technology operating leadership
Berman Capital AdvisorsChairman (until merger with Cresset)Until 2022Wealth management governance leadership
Haas Publishing CompaniesChief Financial Officer1989–1994CFO experience in publishing

External Roles

OrganizationRoleTenure/StatusNotes
Brown & Brown, Inc.Director; former Compensation Committee Chair; former Lead DirectorCurrent (director)Significant compensation/governance experience at public company
Emory UniversityTrustee EmeritusCurrentHigher education governance
The Carter Center (Atlanta)TrusteeCurrentNonprofit governance
International Center for JournalistsDirectorCurrentMedia/press governance

Board Governance

  • Independence: Not independent under Nasdaq standards; independent directors are Koerner, Loeb, Mumblow, Reifenheiser, Thompson, and Fletcher (W. Reilly not listed) .
  • Committee assignments: Not listed on Audit, Compensation, or Nominating & Governance Committees (Audit: Mumblow (Chair), Reifenheiser, Loeb, Koerner; Comp: Reifenheiser (Chair), Koerner, Mumblow, Fletcher; N&G: Koerner (Chair), Reifenheiser, Mumblow, Thompson) .
  • Attendance: Board met 4 times in 2024; each director attended at least 75% of Board and committee meetings; all directors attended the 2024 Annual Meeting except Mr. Reifenheiser .
  • Years of service on LAMR board: Director since 2005 (and 1999–2001 previously) .
  • Family/Control: Sibling to Executive Chairman (Kevin P. Reilly, Jr.), CEO (Sean E. Reilly), and director Anna Reilly; all are managers of RFLLC, the controlling Class B stockholder with 10 votes per share .
  • Executive sessions: Independent directors met in executive session twice in 2024 .

Fixed Compensation (Director, 2024)

Component2024 AmountNotes
Annual cash retainer$50,000Standard cash retainer for non‑employee directors
Committee membership fees$0W. Reilly not listed on any committee (Audit: $7,500; Comp: $3,000; N&G: $3,000)
Committee chair fees$0Chairs: Audit $20,000; Comp/N&G $9,000; paid quarterly
Travel reimbursementReimbursedStandard reimbursement for Board/committee meetings
Total “Fees Earned or Paid in Cash” (reported)$50,000As disclosed for W. Reilly

Performance Compensation (Director, 2024)

ElementGrant ValueVestingPerformance Metrics
Restricted Stock (Class A)$75,00050% vests at grant; 50% vests at term end (1‑year)None (time‑based only)

In 2024, non‑employee director equity grants were fixed‑value restricted stock; no options and no performance conditions. Equity grant fair values by role: Non‑committee $75k; Committee members $80k; Committee Chairs: Comp/N&G $95k, Audit $100k .

Other Directorships & Interlocks

Company/EntityNaturePotential Interlock/Conflict
Brown & Brown, Inc.Public company directorship; former Comp Chair/Lead DirectorNone disclosed with Lamar; governance expertise relevant
RFLLC (controlling stockholder)Manager (with siblings) of entity holding 9,000,000 Class B sharesConcentrated control; all 9,000,000 RFLLC Class B shares are pledged as collateral (red flag)

Expertise & Qualifications

  • 30+ years in media/communications across CFO and CEO roles (broadcast TV stations, publishing, media tech), plus private equity leadership; brings strategic/financial oversight relevant to Lamar’s industry .
  • Public company board governance depth (former Compensation Committee Chair and Lead Director at Brown & Brown) .
  • Nonprofit and academic trusteeships contribute stakeholder and reputational perspective .

Equity Ownership (as of March 17, 2025)

SecurityBeneficial OwnershipNotesPercent of Class (if B converted)
Class A Common11,523Includes 5,000 shares held by spouse
Class B Common9,500,000Manager of RFLLC, which holds 9,000,000 Class B; managers disclaim beneficial ownership except pecuniary interest; all 9,000,000 RFLLC shares are pledged as collateral for a loan
Combined % (if all B converted)Represents 9.27% of Class A on an as‑converted basis (per proxy calculation)

Governance Assessment

  • Board effectiveness/skills: Strong sector and finance background; public company compensation governance experience (former Comp Chair/Lead Director at Brown & Brown) adds expertise useful to Lamar’s oversight .
  • Independence and conflicts: Not independent (family member of Executive Chairman/CEO and RFLLC manager); concentrated control via Class B (10 votes/share) raises minority shareholder protection considerations .
  • Related‑party exposure: RFLLC (managed by W. Reilly and siblings) holds 9,000,000 Class B shares—ALL pledged as loan collateral (pledging is a red flag); Lamar also had immaterial two‑way transactions in 2024 with EATEL (REV subsidiary majority owned by Reilly family/RFLLC) totaling ~$25k paid by Lamar and ~$290k revenue from EATEL advertising .
  • Hedging policy: Company does not prohibit hedging by employees or directors beyond insider‑trading restrictions (shareholder‑unfriendly vs peers) (red flag) .
  • Attendance/engagement: Met ≥75% attendance threshold; participated in 2024 Annual Meeting; independent directors held two executive sessions—basic engagement indicators .
  • Director pay/ownership alignment: 2024 mix is low cash retainer ($50k) plus time‑based equity ($75k FMV), aligning modestly with stock performance; no performance‑conditioned director pay .
  • Say‑on‑pay (context): 2023 say‑on‑pay support >99%, indicating investor tolerance for current pay architecture despite control structure; however, vote covers executives not directors .
  • Compliance signals: Section 16(a) filings for officers/directors reported as compliant for 2024 .
  • Clawback: Company adopted Dodd‑Frank‑aligned clawback policy in Oct 2023 (executive incentive pay), positive governance baseline though not director‑specific .

RED FLAGS

  • Not independent; direct family tie to Executive Chairman and CEO; manager of controlling RFLLC .
  • Pledging: All 9,000,000 RFLLC Class B shares pledged as collateral (raises risk of forced sales/control instability under stress) .
  • Hedging not prohibited for directors (misaligned with many governance best practices) .
  • Related‑party transactions with family‑owned REV/EATEL, albeit small in 2024, require ongoing Audit Committee oversight .

Positive Indicators

  • Relevant industry/operator and finance expertise; public board leadership (Comp Chair/Lead Director) .
  • Attendance thresholds met; independent director executive sessions held .
  • Transparent disclosure of control/related‑party arrangements and adoption of clawback policy .