Sarah Personette
About Sarah Personette
Sarah Personette was appointed to LifeStance Health Group, Inc.’s Board of Directors on August 20, 2025, filling the vacancy created by William Miller’s resignation; she received an initial grant of 74,766 RSUs upon appointment . She is a seasoned customer experience, media and technology executive and currently serves as CEO of Puck; prior executive roles include Chief Customer Officer at X (formerly Twitter), COO at Refinery29, and VP of Facebook Global Business Marketing . Independence and committee assignments for Ms. Personette were not disclosed in the 8-K or proxy as of her appointment date and will typically be detailed in the next proxy cycle .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Puck | Chief Executive Officer | Current as of Aug 22, 2025 | Leads journalist-owned media platform; focus on consumer experience |
| X (formerly Twitter) | Chief Customer Officer | Prior to joining Puck; dates not disclosed | Oversaw global revenue, customer relationships and business operations |
| Refinery29 | Chief Operating Officer | Dates not disclosed | Oversaw marketing and sales |
| VP, Global Business Marketing | Dates not disclosed | Led 500-person team promoting ad products | |
| Universal McCann Worldwide; Starcom Mediavest Group | Senior roles | Dates not disclosed | Senior agency leadership (media/advertising) |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Puck | CEO | Current | Private media platform; governance disclosure does not indicate related-party transactions with LFST |
| X (Twitter) | Chief Customer Officer | Prior | Large social platform; no LFST interlock disclosed |
| Refinery29 | COO | Prior | Digital media; no LFST interlock disclosed |
| VP, Global Business Marketing | Prior | Tech platform; no LFST interlock disclosed |
Board Governance
- LFST is a “controlled company” under Nasdaq rules and may rely on exemptions from certain governance requirements (majority independent board; fully independent comp and nominating committees) until it ceases to be controlled .
- Committees and current leadership (as of the 2025 proxy; Personette appointment occurred after proxy cutoff):
- Audit Committee: Darren Black, Eric Shuey (Chair), and—post-annual meeting—Eric Palmer; Shuey is the audit committee financial expert .
- Compensation Committee: Katherine Wood (Chair), Darren Black .
- Nominating & Governance Committee: Jeffrey Rhodes (Chair), Darren Black, William Miller .
- Quality & Compliance Committee: Teresa DeLuca (Chair), Robert Bessler, Seema Verma .
- 2024 engagement: Board met five times; each director attended at least 75% of aggregate Board and committee meetings; all directors attended the 2024 annual meeting .
Fixed Compensation
| Component | Amount/Terms | Source |
|---|---|---|
| Annual cash retainer (independent non-employee director) | $50,000 | |
| Audit Committee Chair cash retainer | $20,000 | |
| Annual RSU grant (independent director) | Approximately $200,000 grant-date fair value; vests on first anniversary or next annual meeting; fully vests on change of control | |
| Initial RSU grant (independent director) | Approximately $400,000 grant-date fair value | |
| Sarah Personette initial grant | 74,766 RSUs under the 2021 Plan; vesting per time-and performance-based RSU agreement; subject to continued service |
Performance Compensation
- LFST’s director compensation is primarily fixed cash plus time-based RSUs; performance metrics are not typically applied to director pay, though Ms. Personette’s 8-K references a time-and performance-based RSU agreement without disclosing specific metrics .
- Company pay-for-performance framework (executive bonus metrics) that directors oversee:
| 2024 Annual Bonus Metrics | Weighting (%) | Threshold (50%) | Target (100%) | Maximum (200%) |
|---|---|---|---|---|
| Adjusted EBITDA | 40 | N/A | $85M | $141M |
| Revenue | 20 | $1,140M | $1,215M | $1,365M |
| Free Cash Flow | 20 | $(75)M | $0M | $195M |
| Patient Satisfaction (NPS) | 20 | 70 | 80 | 100 |
Actual 2024 performance: Adjusted EBITDA $120M (150%), Revenue $1,251M (124%), Free Cash Flow $86M (127%), Patient Satisfaction 85 (125%) .
Other Directorships & Interlocks
| Company/Institution | Role | Public Company? | Potential Interlock/Conflict |
|---|---|---|---|
| Puck | CEO | Private | No LFST-related transactions disclosed |
| X (Twitter), Refinery29, Facebook | Former executive roles | N/A | No LFST-related transactions disclosed |
Expertise & Qualifications
- Customer experience, revenue operations, and marketing leadership across media/technology sectors .
- Strategic alignment with LFST’s patient-centric care focus per CEO commentary at appointment .
Equity Ownership
| Item | Detail | Source |
|---|---|---|
| Initial RSU grant | 74,766 RSUs awarded Aug 20, 2025 | |
| Vesting | Time-and performance-based RSU agreement; specific metrics/dates not disclosed | |
| Ownership guidelines | Director stock ownership guidelines not disclosed; hedging prohibited under insider trading policy | |
| Pledging/Hedging | Hedging prohibited; broader executive program notes hedging and pledging prohibitions | |
| Beneficial ownership | Not listed in April 11, 2025 proxy tables due to post-cutoff appointment |
Governance Assessment
-
Strengths:
- Appointment adds consumer-focused expertise that aligns with LFST’s stated strategy to streamline the patient journey; may enhance board oversight of growth and customer engagement .
- Director compensation policy size and structure are transparent; annual cash plus equity with change-of-control vesting clearly disclosed .
-
Watch items / potential red flags:
- Controlled company status reduces requirements for majority independent board and fully independent comp/nominating committees; investors should monitor independence and board effectiveness as ownership shifts .
- Sponsor Investor nomination rights (TPG, Summit, Silversmith) shape board composition; governance risks include potential influence over director selection and transactions; audit committee reviews related-party transactions per policy .
- Director RSUs fully vest on change of control (alignment vs. entrenchment trade-off); investors should assess whether equity design for directors incentivizes long-term value without undue focus on transaction outcomes .
- Committee assignments and independence determinations for Ms. Personette were not disclosed at appointment; clarity expected in next proxy or subsequent filings .
-
Attendance/engagement baseline: 2024 board activity met attendance policy; Ms. Personette’s tenure began post-2025 proxy cutoff, so her attendance and committee participation will be assessed in future filings .
Related Party Transactions & Conflicts
- LFST discloses a Related Person Transactions Policy administered by the Audit Committee; 2024 transactions include a payment to TPG Capital BD, LLC for debt arrangement/structuring on the credit agreement; no transactions involving Ms. Personette disclosed to date .
- No loans, related-party exposure, or business dealings involving Ms. Personette or her affiliated entities disclosed as of her appointment .
Director Compensation Summary Table (for context)
| Director Compensation Element | 2024 Policy/Practice | Vesting/Terms |
|---|---|---|
| Annual cash retainer | $50,000 for independent directors | Cash; paid during service |
| Annual RSU grant | ~$200,000 grant-date fair value | Vests at next annual meeting or first anniversary; full vest on change-of-control |
| Initial RSU grant | ~$400,000 grant-date fair value | As above |
| Audit Chair retainer | +$20,000 (Audit Chair) | Cash |
Sarah Personette Appointment & Grant Table
| Event | Date | Grant | Terms |
|---|---|---|---|
| Board appointment | Aug 20, 2025 | — | Appointed to Board; committees not disclosed |
| Initial RSU award | Aug 20, 2025 | 74,766 RSUs | Under 2021 Plan; time-and performance-based RSU agreement; subject to continued service |
Insider Trades
- Section 16 filings for Ms. Personette were not included in the April 2025 proxy (pre-appointment); her Form 3/Form 4 disclosures post-appointment were not referenced in the 8-K or proxy excerpts provided. Investors should monitor EDGAR for subsequent Form 3/4 filings .