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Sarah Personette

Director at LifeStance Health Group
Board

About Sarah Personette

Sarah Personette was appointed to LifeStance Health Group, Inc.’s Board of Directors on August 20, 2025, filling the vacancy created by William Miller’s resignation; she received an initial grant of 74,766 RSUs upon appointment . She is a seasoned customer experience, media and technology executive and currently serves as CEO of Puck; prior executive roles include Chief Customer Officer at X (formerly Twitter), COO at Refinery29, and VP of Facebook Global Business Marketing . Independence and committee assignments for Ms. Personette were not disclosed in the 8-K or proxy as of her appointment date and will typically be detailed in the next proxy cycle .

Past Roles

OrganizationRoleTenureCommittees/Impact
PuckChief Executive OfficerCurrent as of Aug 22, 2025Leads journalist-owned media platform; focus on consumer experience
X (formerly Twitter)Chief Customer OfficerPrior to joining Puck; dates not disclosedOversaw global revenue, customer relationships and business operations
Refinery29Chief Operating OfficerDates not disclosedOversaw marketing and sales
FacebookVP, Global Business MarketingDates not disclosedLed 500-person team promoting ad products
Universal McCann Worldwide; Starcom Mediavest GroupSenior rolesDates not disclosedSenior agency leadership (media/advertising)

External Roles

OrganizationRoleTenureNotes
PuckCEOCurrentPrivate media platform; governance disclosure does not indicate related-party transactions with LFST
X (Twitter)Chief Customer OfficerPriorLarge social platform; no LFST interlock disclosed
Refinery29COOPriorDigital media; no LFST interlock disclosed
FacebookVP, Global Business MarketingPriorTech platform; no LFST interlock disclosed

Board Governance

  • LFST is a “controlled company” under Nasdaq rules and may rely on exemptions from certain governance requirements (majority independent board; fully independent comp and nominating committees) until it ceases to be controlled .
  • Committees and current leadership (as of the 2025 proxy; Personette appointment occurred after proxy cutoff):
    • Audit Committee: Darren Black, Eric Shuey (Chair), and—post-annual meeting—Eric Palmer; Shuey is the audit committee financial expert .
    • Compensation Committee: Katherine Wood (Chair), Darren Black .
    • Nominating & Governance Committee: Jeffrey Rhodes (Chair), Darren Black, William Miller .
    • Quality & Compliance Committee: Teresa DeLuca (Chair), Robert Bessler, Seema Verma .
  • 2024 engagement: Board met five times; each director attended at least 75% of aggregate Board and committee meetings; all directors attended the 2024 annual meeting .

Fixed Compensation

ComponentAmount/TermsSource
Annual cash retainer (independent non-employee director)$50,000
Audit Committee Chair cash retainer$20,000
Annual RSU grant (independent director)Approximately $200,000 grant-date fair value; vests on first anniversary or next annual meeting; fully vests on change of control
Initial RSU grant (independent director)Approximately $400,000 grant-date fair value
Sarah Personette initial grant74,766 RSUs under the 2021 Plan; vesting per time-and performance-based RSU agreement; subject to continued service

Performance Compensation

  • LFST’s director compensation is primarily fixed cash plus time-based RSUs; performance metrics are not typically applied to director pay, though Ms. Personette’s 8-K references a time-and performance-based RSU agreement without disclosing specific metrics .
  • Company pay-for-performance framework (executive bonus metrics) that directors oversee:
2024 Annual Bonus MetricsWeighting (%)Threshold (50%)Target (100%)Maximum (200%)
Adjusted EBITDA40N/A$85M$141M
Revenue20$1,140M$1,215M$1,365M
Free Cash Flow20$(75)M$0M$195M
Patient Satisfaction (NPS)207080100

Actual 2024 performance: Adjusted EBITDA $120M (150%), Revenue $1,251M (124%), Free Cash Flow $86M (127%), Patient Satisfaction 85 (125%) .

Other Directorships & Interlocks

Company/InstitutionRolePublic Company?Potential Interlock/Conflict
PuckCEOPrivateNo LFST-related transactions disclosed
X (Twitter), Refinery29, FacebookFormer executive rolesN/ANo LFST-related transactions disclosed

Expertise & Qualifications

  • Customer experience, revenue operations, and marketing leadership across media/technology sectors .
  • Strategic alignment with LFST’s patient-centric care focus per CEO commentary at appointment .

Equity Ownership

ItemDetailSource
Initial RSU grant74,766 RSUs awarded Aug 20, 2025
VestingTime-and performance-based RSU agreement; specific metrics/dates not disclosed
Ownership guidelinesDirector stock ownership guidelines not disclosed; hedging prohibited under insider trading policy
Pledging/HedgingHedging prohibited; broader executive program notes hedging and pledging prohibitions
Beneficial ownershipNot listed in April 11, 2025 proxy tables due to post-cutoff appointment

Governance Assessment

  • Strengths:

    • Appointment adds consumer-focused expertise that aligns with LFST’s stated strategy to streamline the patient journey; may enhance board oversight of growth and customer engagement .
    • Director compensation policy size and structure are transparent; annual cash plus equity with change-of-control vesting clearly disclosed .
  • Watch items / potential red flags:

    • Controlled company status reduces requirements for majority independent board and fully independent comp/nominating committees; investors should monitor independence and board effectiveness as ownership shifts .
    • Sponsor Investor nomination rights (TPG, Summit, Silversmith) shape board composition; governance risks include potential influence over director selection and transactions; audit committee reviews related-party transactions per policy .
    • Director RSUs fully vest on change of control (alignment vs. entrenchment trade-off); investors should assess whether equity design for directors incentivizes long-term value without undue focus on transaction outcomes .
    • Committee assignments and independence determinations for Ms. Personette were not disclosed at appointment; clarity expected in next proxy or subsequent filings .
  • Attendance/engagement baseline: 2024 board activity met attendance policy; Ms. Personette’s tenure began post-2025 proxy cutoff, so her attendance and committee participation will be assessed in future filings .

Related Party Transactions & Conflicts

  • LFST discloses a Related Person Transactions Policy administered by the Audit Committee; 2024 transactions include a payment to TPG Capital BD, LLC for debt arrangement/structuring on the credit agreement; no transactions involving Ms. Personette disclosed to date .
  • No loans, related-party exposure, or business dealings involving Ms. Personette or her affiliated entities disclosed as of her appointment .

Director Compensation Summary Table (for context)

Director Compensation Element2024 Policy/PracticeVesting/Terms
Annual cash retainer$50,000 for independent directors Cash; paid during service
Annual RSU grant~$200,000 grant-date fair value Vests at next annual meeting or first anniversary; full vest on change-of-control
Initial RSU grant~$400,000 grant-date fair value As above
Audit Chair retainer+$20,000 (Audit Chair) Cash

Sarah Personette Appointment & Grant Table

EventDateGrantTerms
Board appointmentAug 20, 2025Appointed to Board; committees not disclosed
Initial RSU awardAug 20, 202574,766 RSUsUnder 2021 Plan; time-and performance-based RSU agreement; subject to continued service

Insider Trades

  • Section 16 filings for Ms. Personette were not included in the April 2025 proxy (pre-appointment); her Form 3/Form 4 disclosures post-appointment were not referenced in the 8-K or proxy excerpts provided. Investors should monitor EDGAR for subsequent Form 3/4 filings .