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Guy Primus

About Guy Primus

Independent director newly appointed in 2025; age 56; director since 2025. Managing Director of Thrillerdome; prior CEO of Valence Enterprise (2020–2023), CEO of The Virtual Reality Company (2014–2020), COO of Overbrook Entertainment; earlier consultant with Keanry Management Consultants. He is credited with multiple patents tied to emotion-based data/user experience systems; former Chair of the Advisory Board for Georgia Tech’s School of Industrial & Systems Engineering; holds B.S. and M.S. in Industrial Engineering from Georgia Tech and an MBA from Harvard Business School .

Past Roles

OrganizationRoleTenureCommittees/Impact
Valence EnterpriseChief Executive Officer2020–2023Led analytics/data intelligence platform; technology commercialization
The Virtual Reality CompanyChief Executive Officer2014–2020Pioneered cinematic VR/AR; innovation leadership
Overbrook EntertainmentChief Operating OfficerNot disclosedDiversified media operations leadership
Keanry Management ConsultantsConsultantNot disclosedStrategy/operations consulting

External Roles

OrganizationRoleTenureCommittees/Impact
ThrillerdomeManaging DirectorCurrentInnovation strategy, IP development, commercialization
Georgia Tech School of Industrial & Systems EngineeringAdvisory Board ChairPrior serviceProgram leadership; health systems; governance
Inventor (multiple patents)Technology patentsNot disclosedEmotion-based data and UX systems

Board Governance

  • Independence: Board determined Primus is independent under Nasdaq standards .
  • Committee assignments: Audit Committee member (Felix, chair; Sawyer, Primus, Felix) and Compensation Committee member (Sawyer, chair; Felix, Primus, Sawyer) .
  • Board leadership: CEO Geordan Pursglove chairs and sets agendas/materials; Board cites current structure appropriate given size/state of operations .
  • Attendance: Board held nine meetings in 2024; each director attended at least 75% of Board/committee meetings. Primus joined in 2025; 2024 attendance refers to prior Board composition .
  • Governance documents: Code of Business Conduct and Ethics; Audit/Compensation Committee charters available on the company’s website .

Fixed Compensation

ComponentAnnual AmountNotes
Base director cash retainer$20,000Payable quarterly; each quarter, non-officer directors may elect cash or stock options equal in value (Black-Scholes)
Audit Committee chair+$10,000Applies to committee chair (Felix); not applicable to Primus
Other committee chair(s)+$5,000Applies to chair roles
Audit Committee member+$5,000Primus is an Audit Committee member
Other committee member(s)+$2,500Primus is a Compensation Committee member
Quarterly cash/option electionVariedOption strike = closing market price; 5-year term; immediate vesting for quarterly options in lieu of cash

Director compensation policy was amended March 21, 2025; Board is considering further revisions .

Performance Compensation

Equity Award TypeGrant SizeTermExercise PriceVestingFrequency
New director stock options25,000 shares5 yearsClosing market price on grant date50% at grant; remaining 50% vests 12.5% at each quarter-end thereafterUpon appointment
Annual option grant to outside directors10,000 shares (prorated if <12 months service)5 yearsClosing market price on grant dateVests 12.5% each quarter-end beginning next quarterLast business day of June annually
Quarterly options in lieu of cashShares = quarterly cash / Black-Scholes value5 yearsClosing market price on grant dateImmediate vestingAt each quarter
Performance Metrics Tied to Director CompensationStatus
Financial/operational performance metrics for director equity grantsNot disclosed (director grants are tenure/committee-based with time-based vesting; no performance metrics specified)

Clawback policy applies to awards; awards may be subject to recoupment under Board-adopted policies . Change-in-control features include potential acceleration and double-trigger vesting for assumed/substituted awards post-Change in Control .

Other Directorships & Interlocks

CompanyRoleCommittee RolesInterlocks / Potential Conflicts
None disclosedNo public company directorships disclosed for Primus

Expertise & Qualifications

  • Technical/industry: Technology commercialization, data analytics, VR/AR; inventor on multiple technology patents .
  • Governance: Advisory board leadership (Georgia Tech ISyE) .
  • Education: B.S. and M.S. in Industrial Engineering (Georgia Tech); MBA (Harvard Business School) .

Equity Ownership

MetricValueNotes
Total beneficial ownership (common)0 sharesAs of Sep 30, 2025
Beneficial ownership %0.0%As of Sep 30, 2025; 5,704,200 shares outstanding
Options exercisable within 60 days0As of Sep 30, 2025
RSUs (vested/unvested)Not disclosedNo RSU data for directors
Shares pledged/hedgingNone disclosed; company prohibits hedging, options trading, short sales; trades require pre-clearance
Initial SEC Form 3Filed Sept 10, 2025; reports zero holdingshttps://www.sec.gov/Archives/edgar/data/1335105/000149315225012977/0001493152-25-012977-index.htm

Insider Trades

Filing DateTransaction DateForm TypeReporting NamePost-Transaction OwnershipURL
2025-09-102025-09-01Form 3 (initial statement)Primus Guy Warren0 shareshttps://www.sec.gov/Archives/edgar/data/1335105/000149315225012977/0001493152-25-012977-index.htm

Governance Assessment

  • Committee effectiveness: Primus serves on both Audit and Compensation Committees, which are composed entirely of independent directors; Audit Committee met 3 times and Compensation Committee met once in 2024, indicating formal oversight cadence and chartered responsibilities (financial literacy confirmed; Felix as “audit committee financial expert”) .
  • Independence/engagement: Board affirms Primus is independent; Board held nine meetings in 2024 with ≥75% attendance, and governance documents (code and charters) are publicly available, supporting transparency .
  • Alignment and incentives: As of Sep 30, 2025, Primus reported no share ownership or exercisable options; while director equity grants are available by policy, the lack of current holdings suggests alignment should be monitored as grants/ownership develop over time .
  • Equity plan/dilution oversight: Stockholders are asked to amend the 2020 Plan to increase issuable shares by 2,750,000 to 3,500,000 total (694,309 options outstanding; 55,691 available as of Sep 30, 2025), a potential dilution vector. As a Compensation Committee member, Primus will help oversee equity usage (3-year average net burn rate 6.1%) .
  • Conflicts/related-party exposure: Company discloses no related-party transactions with officers/directors during 2022–2024; resignations/elections disclosed with no disagreements; this reduces immediate conflict risk .
  • Risk controls: Insider Trading Policy prohibits hedging/short selling and mandates pre-clearance; the equity plan includes clawback provisions and double-trigger protections under Change in Control, supporting investor-aligned governance mechanics .

References