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    Elizabeth Williams

    Chief Executive Officer at El Pollo Loco Holdings Inc
    Board
    Since March 2024
    Age
    49 years
    Education
    Earned a bachelor's degree in marketing from the University of Texas Business Honors Program and an MBA from Northwestern University's Kellogg School of Management.
    Tenure
    Joined LOCO as Chief Executive Officer on March 11, 2024 and has served in that role since then.

    Also at El Pollo Loco Holdings Inc

    MH
    Maria Hollandsworth
    President and Chief Operating Officer
    IF
    Ira Fils
    Chief Financial Officer

    About

    Elizabeth Williams is a seasoned executive with extensive leadership experience across multiple industries, having held key roles in major companies over the past decade.

    She built her career through various executive positions, including CEO roles at Foxtrot Holdings, Hart House LLC, and Drybar Holdings, as well as holding significant leadership roles at Taco Bell International and Yum Brands, along with strategic positions at The Boston Consulting Group and Dell Computer.

    At LOCO, she joined as Chief Executive Officer on March 11, 2024 and continues to drive the company forward with her proven track record of transformative leadership and strategic vision.

    $LOCO Performance Under Elizabeth Williams

    Past Roles

    OrganizationRoleDate RangeDetails
    Viant Technology (Nasdaq: DSP) Board Member February 2021 to June 2024 Advertising software provider
    Foxtrot Holdings CEO May 2022 to February 2024 Oversaw operations and orchestrated merger with Dom's Kitchen and Market
    Hart House LLC Co-founder and CEO July 2021 to May 2022 Plant-based restaurant concept backed by Kevin Hart
    Drybar Holdings, LLC CEO June 2020 to May 2021 N/A [N/A]
    Taco Bell International President N/A [N/A]Led international business operations
    Taco Bell Global CFO 2013 to 2018 Oversaw Finance, Strategy, IT, and eCommerce
    Yum Brands, Inc. Corporate Strategy Lead 2010 to 2011 Led strategy for the office of the CEO
    Boston Consulting Group Consultant (Consumer & Retail) N/A [N/A]Six-year tenure in U.S. and Asian markets
    Dell Computer Various Roles (Finance, Brand Marketing, Corporate Sales) N/A (Seven years) N/A [N/A]

    External Roles

    OrganizationRoleDate RangeDetails
    Stitch Fix, Inc. Board Member Since January 2019 Leading online personal retailer

    Fixed Compensation

    Data from  FY 2024
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$725,000 AnnualFixed annual salary
    Bonus$200,000 120 days after effective date (March 11, 2024)One-time cash signing bonus; repayable if terminated for cause or if resigns without good reason within 12 months
    Signing Equity Grant - RSAs$400,000 Vesting: 25% per year over 4 years45,096 shares
    Signing Equity Grant - Stock Options$400,000 Vesting: 25% per year over 4 years77,519 shares; Exercise Price: $10.32 per share
    Gas Card Benefits$0 N/ANo benefits
    401(k) Plan Matching Contribution$11,990 As per payroll matching100% match on first 3% and 50% on next 2%; fully vested
    Auto Allowance$5,622 N/AFixed allowance
    Other Benefits$19,645 N/AIncludes health and welfare benefits, supplemental disability, and reimbursement for certain medical expenses
    Attorney Fees Reimbursement$7,350 Reimbursed upon submissionReimbursement for documented attorneys' fees

    Performance Compensation

    Data from  FY 2024

    Annual Equity Incentive

    MetricDetail
    Target Equity Value$1,800,000
    Performance Metrics WeightsAdjusted EBITDA: 80% , Revenue: 20%
    Adjusted EBITDA Threshold / Target / Maximum$54.9M / $61.0M / $69.5M
    Revenue Threshold / Target / Maximum$420.2M / $433.1M / $452.6M
    Payout PercentagesThreshold: 25%, Target: 100%, Maximum: 180%
    Actual PerformanceAdjusted EBITDA: $62.7M, Revenue: $427.4M, Payout: 102.1%
    Vesting / PaymentCash award; not subject to vesting
    Evaluation Period2024
    Additional DetailsNot prorated for time in role; no specific grant date

    Signing Equity Grant - PSUs

    MetricDetail
    Grant DateJune 4, 2024
    Grant Date Fair Value$400,000
    Number of Shares41,537
    Performance MetricsBased on EBITDA and Restaurant Operating Profit, each equally weighted
    Threshold / Target / MaximumThreshold at 20%; Target at 100%; Maximum at 180%
    Vesting ScheduleOne-third vests upon performance certification; one-third on the last day of FY2025; one-third on the last day of FY2026 or upon qualifying termination
    Additional ConditionsSubject to performance terms set by the Compensation Committee