Elizabeth Williams

Chief Executive Officer at El Pollo Loco Holdings

Board

Since March 2024

Age

49 years

Education

Earned a bachelor's degree in marketing from the University of Texas Business Honors Program and an MBA from Northwestern University's Kellogg School of Management.

Tenure

Joined LOCO as Chief Executive Officer on March 11, 2024 and has served in that role since then.

Also at El Pollo Loco Holdings

Maria Hollandsworth

President and Chief Operating Officer

Ira Fils

Chief Financial Officer

About

Elizabeth Williams is a seasoned executive with extensive leadership experience across multiple industries, having held key roles in major companies over the past decade.

She built her career through various executive positions, including CEO roles at Foxtrot Holdings, Hart House LLC, and Drybar Holdings, as well as holding significant leadership roles at Taco Bell International and Yum Brands, along with strategic positions at The Boston Consulting Group and Dell Computer.

At LOCO, she joined as Chief Executive Officer on March 11, 2024 and continues to drive the company forward with her proven track record of transformative leadership and strategic vision.

$LOCO Performance Under Elizabeth Williams

Past Roles

Organization	Role	Date Range	Details
Viant Technology (Nasdaq: DSP)	Board Member	February 2021 to June 2024	Advertising software provider
Foxtrot Holdings	CEO	May 2022 to February 2024	Oversaw operations and orchestrated merger with Dom's Kitchen and Market
Hart House LLC	Co-founder and CEO	July 2021 to May 2022	Plant-based restaurant concept backed by Kevin Hart
Drybar Holdings, LLC	CEO	June 2020 to May 2021	N/A [N/A]
Taco Bell International	President	N/A [N/A]	Led international business operations
Taco Bell Global	CFO	2013 to 2018	Oversaw Finance, Strategy, IT, and eCommerce
Yum Brands, Inc.	Corporate Strategy Lead	2010 to 2011	Led strategy for the office of the CEO
Boston Consulting Group	Consultant (Consumer & Retail)	N/A [N/A]	Six-year tenure in U.S. and Asian markets
Dell Computer	Various Roles (Finance, Brand Marketing, Corporate Sales)	N/A (Seven years)	N/A [N/A]

External Roles

Organization	Role	Date Range	Details
Stitch Fix, Inc.	Board Member	Since January 2019	Leading online personal retailer

Fixed Compensation

Data from FY 2024

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$725,000	Annual	Fixed annual salary
Bonus	$200,000	120 days after effective date (March 11, 2024)	One-time cash signing bonus; repayable if terminated for cause or if resigns without good reason within 12 months
Signing Equity Grant - RSAs	$400,000	Vesting: 25% per year over 4 years	45,096 shares
Signing Equity Grant - Stock Options	$400,000	Vesting: 25% per year over 4 years	77,519 shares; Exercise Price: $10.32 per share
Gas Card Benefits	$0	N/A	No benefits
401(k) Plan Matching Contribution	$11,990	As per payroll matching	100% match on first 3% and 50% on next 2%; fully vested
Auto Allowance	$5,622	N/A	Fixed allowance
Other Benefits	$19,645	N/A	Includes health and welfare benefits, supplemental disability, and reimbursement for certain medical expenses
Attorney Fees Reimbursement	$7,350	Reimbursed upon submission	Reimbursement for documented attorneys' fees

Performance Compensation

Data from FY 2024

Annual Equity Incentive

Metric	Detail
Target Equity Value	$1,800,000
Performance Metrics Weights	Adjusted EBITDA: 80% , Revenue: 20%
Adjusted EBITDA Threshold / Target / Maximum	$54.9M / $61.0M / $69.5M
Revenue Threshold / Target / Maximum	$420.2M / $433.1M / $452.6M
Payout Percentages	Threshold: 25%, Target: 100%, Maximum: 180%
Actual Performance	Adjusted EBITDA: $62.7M, Revenue: $427.4M, Payout: 102.1%
Vesting / Payment	Cash award; not subject to vesting
Evaluation Period	2024
Additional Details	Not prorated for time in role; no specific grant date

Signing Equity Grant - PSUs

Metric	Detail
Grant Date	June 4, 2024
Grant Date Fair Value	$400,000
Number of Shares	41,537
Performance Metrics	Based on EBITDA and Restaurant Operating Profit, each equally weighted
Threshold / Target / Maximum	Threshold at 20%; Target at 100%; Maximum at 180%
Vesting Schedule	One-third vests upon performance certification; one-third on the last day of FY2025; one-third on the last day of FY2026 or upon qualifying termination
Additional Conditions	Subject to performance terms set by the Compensation Committee