Alex Santos
About Alex Santos
Alex Sincler Santos is Chief Technology Officer at La Rosa Holdings Corp (LRHC). He joined in February 2022 as Director of Technology and became CTO in August 2022; age 43 as of the 2025 proxy . He holds a bachelor’s degree in software engineering from PUC‑PR and completed continuing education at Harvard University; his biography highlights 28+ years in software leadership and delivery . Under his tenure LRHC launched proprietary tools including the JAEME AI assistant and My Agent Account 3.0 to improve agent productivity and property management workflows . The company does not disclose CTO‑specific TSR, revenue growth, or EBITDA performance targets tied to his pay in the proxy or 10‑K .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| COLAMCO, Inc. | Application Development Manager | Not disclosed | Led a software development team to deliver successful projects |
| AmeriBen/IEC Group | Senior Software Developer | 1996–2013 period (specific years not disclosed) | Senior engineering roles contributing to enterprise systems |
| Finance Express Mortgage | Senior Developer/Manager | 1996–2013 period (specific years not disclosed) | Managed development; delivered technology solutions in financial services |
External Roles
No external public-company board roles or committee positions are disclosed for Alex Santos .
Fixed Compensation
| Metric | 2023 | 2024 |
|---|---|---|
| Base Salary ($) | 178,333 | 180,000 |
| Actual Cash Bonus ($) | 14,250 | 16,000 |
| Target Bonus % | Not disclosed | Not disclosed |
| Minimum Guaranteed Annual Bonus ($) | 15,000 (payable quarterly) | 15,000 (payable quarterly) |
Performance Compensation
| Incentive Type | Metric/Terms | 2023 | 2024 | Vesting/Notes |
|---|---|---|---|---|
| Stock Awards ($) | RSUs granted under employment agreement | 46,580 | 6,933 | RSUs vest one year from grant; additional 25 RSUs granted annually, vesting one year after issuance |
| Option Awards ($) | N/A (no options awarded) | 0 | 0 | No options outstanding for Santos |
| Annual Cash Bonus | Not metric‑based in proxy; employment agreement provides minimum guarantee | 14,250 actual | 16,000 actual | Agreement guarantees $15,000 annually payable quarterly; no formal performance weighting disclosed |
Vesting Schedules and Overhang:
- As of Dec 31, 2024, outstanding RSUs: 50 unvested and 50 unearned (post reverse-split) . LRHC effected a 1‑for‑80 reverse stock split on July 7, 2025; the 2025 proxy retroactively adjusted share counts . For 2023 prior disclosure, outstanding RSUs appeared as 4,000 unvested and 4,000 unearned (pre‑split) .
Equity Ownership & Alignment
| Metric | Record Date (2024) | Record Date (2025) |
|---|---|---|
| Common Shares Beneficially Owned | — (not listed with a number) | 25 shares |
| Ownership as % of Common | — | Less than 1% |
| RSUs Unvested (YE) | 4,000 (pre‑split) | 50 (post‑split) |
| RSUs Unearned (YE) | 4,000 (pre‑split) | 50 (post‑split) |
| Options (Exercisable / Unexercisable) | None | None |
| Shares Pledged as Collateral | Company policy prohibits pledging; no pledges disclosed | Company policy prohibits pledging; no pledges disclosed |
Alignment & Policies:
- Insider trading policy prohibits pledging, margin accounts, and hedging (puts/calls, short selling), supporting alignment by limiting risk‑mitigating trades .
- Clawback policy adopted Nov 29, 2023 mandates recovery of erroneously awarded incentive compensation for executive officers upon restatement (3‑year lookback) .
Employment Terms
| Term | Detail |
|---|---|
| Role and Start Dates | Joined LRHC Feb 2022 (Director of Technology); appointed CTO Aug 2022 |
| Agreement Term & Renewal | Continues until terminated by either party with 60 days’ prior written notice (no fixed expiry) |
| Base Salary | $180,000 per year |
| Bonus Structure | Eligible for annual bonus; minimum guaranteed $15,000 payable quarterly |
| Equity | 25 restricted shares granted at inception vesting after one year; additional 25 restricted shares granted each anniversary and vest after one year |
| Severance | $100,000 lump sum if terminated without cause or upon change in control (whether or not retained by successor) |
| Non‑Solicit | During employment and for 3 years thereafter |
| Confidentiality/IP | Confidentiality and assignment of work product obligations |
| Non‑Compete | Not disclosed |
| Clawback | Company‑wide clawback policy for executive officers |
| Hedging/Pledging | Prohibited under insider trading policy |
Investment Implications
- Pay-for-performance and risk: Santos’ cash compensation is modest with a contractual minimum bonus and time-based RSUs; there are no disclosed performance weightings (e.g., revenue/EBITDA/TSR) tied to CTO incentives, limiting direct pay-for-performance visibility . Severance of $100,000 under no‑cause termination or change-in-control indicates moderate retention protection without excessive golden parachute risk .
- Insider selling pressure: With no options and a small RSU pipeline (50 unvested + 50 unearned as of YE 2024 post-split), near-term selling pressure from equity vesting is likely de minimis; pledging/hedging prohibitions reduce forced sale risks .
- Ownership alignment: Beneficial ownership is small (25 shares, <1% of common), which provides limited direct “skin in the game,” though company-wide clawback and anti-hedging policies support governance alignment .
- Execution track record: Technology initiatives (JAEME AI assistant, My Agent Account 3.0) launched during Santos’ tenure aim to drive agent productivity and operational efficiency; while promising strategically, the proxy and 10‑K do not attribute financial outcomes (TSR, EBITDA) specifically to CTO initiatives .
Additional note: LRHC disclosed a late Section 16 Form 4 filing for Santos (Feb 1, 2024 transaction filed late in March 2024), a manageable compliance red flag to monitor .