Jennifer Hoover
About Jennifer Hoover
Jennifer Hoover, age 48, was appointed Head Accounting Officer of LiveWire Group, Inc., effective July 14, 2025, and serves as the principal financial officer and principal accounting officer for SEC filings; she joined LiveWire in 2023 as Director of Financial Reporting and Accounting after a 25-year career at PwC (1998–2023) . As PFO, Hoover signed the September 30, 2025 Form 10‑Q SOX 302 and SOX 906 certifications, evidencing responsibility for disclosure controls and internal control over financial reporting . Company performance during Q3 2025 showed revenue of $5.701 million vs. $4.445 million in Q3 2024 and operating loss of $(18.812) million vs. $(26.525) million YoY .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| LiveWire Group, Inc. | Head Accounting Officer; Principal Financial Officer & Principal Accounting Officer | Appointed effective July 14, 2025–present | Signed SOX 302 and SOX 906 certifications; accountability for disclosure controls and ICFR |
| LiveWire Group, Inc. | Director of Financial Reporting & Accounting | 2023–2025 | Financial reporting and accounting leadership; foundation for ICFR responsibilities |
| PricewaterhouseCoopers (PwC) | Roles of increasing responsibility | 1998–2023 | Extensive audit/accounting experience; senior technical background |
External Roles
- No external public-company directorships or committee roles disclosed in the filings reviewed for Hoover .
Fixed Compensation
| Component | Value | Effective Date | Notes |
|---|---|---|---|
| Base Salary | $235,000 | July 14, 2025 | Increased upon appointment to Head Accounting Officer |
| Target Annual Cash Incentive | 30% of base salary | July 14, 2025 | Annual cash incentive opportunity |
| Target Long-Term Incentive | 50% of base salary | Commencing with fiscal 2026 awards | Instrument type not specified in 8‑K |
Performance Compensation
- Specific performance metrics, weighting, targets, and payout details tied to Hoover’s incentives were not disclosed in the appointment filing or proxy. Company-wide STIP metrics for NEOs in 2024 were LiveWire unit sales and LiveWire cash burn (equally weighted), with different metrics for the Head of Product Development & Design; these illustrate organizational incentive levers but are not disclosed as Hoover’s own metrics .
Equity Ownership & Alignment
- Beneficial ownership: Hoover is not listed in the 2025 proxy’s beneficial ownership table of directors and named executive officers; no Hoover-specific share ownership was disclosed .
- Anti-hedging and anti-pledging: Company policy prohibits short sales, transactions in options or derivatives, hedging, and pledging of Company stock by employees, officers, and Directors (including family members), with trading window restrictions and pre-clearance .
- Clawback: The Company’s Clawback Policy allows recovery of excessive incentive-based compensation from covered officers upon an accounting restatement; covered officers include CFO, Controller, and certain VP-level leaders and policy-makers (Hoover serves as PFO) .
- Equity program context: As of Dec 31, 2024, only RSUs and performance-based RSUs were issued (no exercise price), with 25,986,198 shares available under the 2022 plan; general vesting for NEO grants is three-year ratable, but Hoover’s specific award terms are not disclosed .
Employment Terms
- Appointment and role: Appointed Head Accounting Officer effective July 14, 2025; acts as principal financial and accounting officer for filings .
- Severance/change-of-control: No Hoover-specific severance or change-of-control terms disclosed. The Executive Severance Plan applies to NEOs (CEO/President receive 12 months’ base salary and benefits; other NEOs 6 months), with pro-rated STIP, outplacement, restrictive covenants, and 280G cutback provisions; not confirmed for Hoover .
- Governance policies: Insider Trading Policy prohibits hedging/pledging and imposes trading windows and pre-clearance ; Clawback Policy applicable to covered officers .
Company Performance Snapshot During Hoover’s Tenure
| Metric | Q3 2024 | Q3 2025 |
|---|---|---|
| Revenue, net ($USD Thousands) | $4,445 | $5,701 |
| Operating loss ($USD Thousands) | $(26,525) | $(18,812) |
| Loss before income taxes ($USD Thousands) | $(22,692) | $(19,303) |
| Net loss per share, basic and diluted ($USD) | $(0.11) | $(0.10) |
Investment Implications
- Compensation alignment: Hoover’s cash/equity mix (30% target bonus; 50% target LTI beginning FY 2026) signals moderate at-risk pay with increasing long-term equity alignment; near-term equity selling pressure likely limited pending FY 2026 awards .
- Governance and risk controls: Anti-hedging/anti-pledging policy and Clawback coverage for PFO roles reduce misalignment and restatement risk; continued monitoring of control disclosures is warranted given Hoover’s SOX certifications .
- Operating trajectory: Q3 2025 showed improved revenue and reduced operating loss YoY but the business remains loss-making; finance leadership stability and execution on cost controls/cash burn (key incentive metric at the Company) are critical watch items .
- Trading signals: Monitor future Form 4 filings for Hoover to assess insider transaction patterns and potential selling pressure around any FY 2026 LTI grants and vesting dates; current filings reviewed do not disclose Hoover-specific ownership or transactions .