Maverick Carter
Live Nation EntertainmentAbout Maverick Carter
Independent director at Live Nation Entertainment (LYV) since 2018; age 43. Carter is a co-founder of The SpringHill Company and a prominent sports/media entrepreneur with a background in marketing, investing (LRMR Ventures), and brand-building; he became a partner in Fenway Sports Group in 2021 and has extensive relationships across sports and entertainment . The LYV board classifies him as independent under NYSE-aligned guidelines .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| The SpringHill Company | Co-Founder; CEO/entrepreneurial leadership across UNINTERRUPTED, SpringHill, The Shop, and The Robot Company (merged into Fulwell Entertainment, LLC in 2024) | Pre-2024–present | Built content/brand platforms focused on athlete empowerment and storytelling |
| LRMR Ventures | Co-builder/operator of investment platform with LeBron James (secured James’ lifetime Nike deal) | Prior years–present | Marketing/business development track record and high-profile brand negotiations |
| Fenway Sports Group | Partner | 2021–present | Strategic sports ownership perspective |
External Roles
| Organization | Role | Type |
|---|---|---|
| Fulwell Entertainment, LLC | Board member (post-2024 merger with The SpringHill Company) | Private/media |
| The Red Sox Foundation | Board member | Non-profit |
| Equinox Group | Board member | Private/fitness |
| RISE; After School All Stars; Flipper’s Roller Boogie Palace; LOBOS 1707 Tequila | Board member | Non-profit/Private |
| The LeBron James Family Foundation | Board member | Non-profit |
| Adviser to DraftKings, Beekeeper Coffee, Project B, Rocket Youth Brands, FL Newsletter, OffBall Inc., MSA Acceleration Partners, Tetavi, Front Office Sports, Kitch | Advisor | Various private/startups |
Board Governance
- Committee assignments: Nominating & Governance Committee member (Chair: Randall Mays). Not on Audit or Compensation .
- Independence: Determined independent by the Board under NYSE-aligned standards .
- Attendance: The Board met 4x in 2024; all incumbent directors attended at least 75% of board and committee meetings; 9/11 directors attended the 2024 annual meeting .
- Board leadership: Non-executive Chairman (Randall Mays as of April 2025) presides over executive sessions of non-management directors .
- Ownership guidelines: Directors expected to hold equity ≥5x annual cash retainer (currently $500,000) within 3 years of joining the board .
- Hedging/pledging policy: No hedging; pledging requires pre-approval .
Fixed Compensation
| Component | Policy/Amount | Carter 2024 Actual |
|---|---|---|
| Annual cash retainer | $100,000 for non-employee directors | $100,000 (in “Fees Earned”) |
| Committee membership fees | Nominating & Governance: $10,000; Audit: $21,000; Compensation: $15,000 | $10,000 (Nominating & Governance member) |
| Committee chair fees | Nominating & Governance Chair: +$10,000; Audit Chair: +$18,000; Compensation Chair: +$15,000 | None (not chair) |
| Meeting fees | None (no per-meeting fees) | — |
Total 2024 cash fees for Carter: $110,000 .
Performance Compensation
| Component | Structure | 2024 Detail |
|---|---|---|
| Annual equity | Restricted stock grant valued at $200,000 at grant policy terms; vests in full at first anniversary; grant size based on 20-day average price; discretionary extras possible (none in 2024) | Reported ASC 718 grant-date fair value $188,362; vesting in full at first anniversary (for off-cycle grants, first anniversary of on-cycle grants) |
Notes:
- No stock options are used for directors; director equity is time-based restricted stock (no performance metrics) .
- Clawback policy applies to executive incentive comp (Dodd-Frank compliant); director equity policies follow plan rules but no performance clawback applies to director time-based grants .
Other Directorships & Interlocks
| Category | Detail |
|---|---|
| Current public company boards | None disclosed for Carter |
| Board interlocks on LYV board | Richard A. “Rich” Paul (LYV director) is a minority partner of The SpringHill Company; Carter is co-founder of The SpringHill Company — shared private-company affiliation |
| Liberty Media nominees on LYV board | Chad Hollingsworth and Greg Maffei (stepping off in 2025; replaced by Carl Vogel) nominated via Liberty agreement (context for board dynamics) |
Expertise & Qualifications
- Entertainment and media industry depth; athlete empowerment, brand-building; significant marketing and business development experience from LRMR and SpringHill .
- Recognized network and reputation across sports/media; strategic partnerships and content development .
- Board skill contribution: consumer brand, content, sports ecosystem, and cultural influence aligned with LYV’s live entertainment strategy .
Equity Ownership
| Holder | Common Stock | Exercisable Options | Unvested Restricted Stock | Other | Total | % of Outstanding |
|---|---|---|---|---|---|---|
| Maverick Carter | 15,898 | — | 2,115 | — | 18,013 | * |
Notes: “*” denotes less than 1% of outstanding shares (per Security Ownership table methodology) . Company-wide director ownership guidelines require ~$500,000 in market value within 3 years; per-director compliance status is not individually disclosed .
Insider Trades (recent Section 16 filings)
| Date | Form | Transaction | Source |
|---|---|---|---|
| 2025-06-12 | Form 4 | Stock Award (Grant) to director (annual grant timing) | https://www.streetinsider.com/SEC+Filings/Form+4+Live+Nation+Entertainmen+For%3A+Jun+12+Filed+by%3A+Carter+Maverick/24936991.html |
| 2025-06-12 | Form 4 | Stock Award (Grant) | https://nz.finance.yahoo.com/quote/LYV/insider-roster/ |
| 2024-06-14 | Form 4 | Director grant; filed by Attorney-in-Fact (Brian Capo) for Maverick Carter | https://investors.livenationentertainment.com/sec-filings/section-16-filings/content/0001335258-24-000114/wk-form4_1718399050.html?TB_iframe=true&height=auto&width=auto&preload=false |
| 2023-06-13 | Form 4 | Director grant; filed by Attorney-in-Fact (Brian Capo) for Maverick Carter | https://www.sec.gov/Archives/edgar/data/1335258/000133525823000077/xslF345X04/wk-form4_1686689667.xml |
Note: Share amounts and prices are not disclosed in the above sources’ excerpts; Carter’s beneficial holdings and unvested RSU counts are provided in the 2025 proxy ownership table .
Related-Party and Conflicts Review
- The Audit Committee oversees related-person transactions ≥$120,000; the 2025 proxy lists transactions with Liberty affiliates and Atlanta Braves (ordinary course) but does not disclose any related-person transactions involving Maverick Carter .
- Policies: No hedging; pledging requires pre-approval; robust related-party oversight via Audit Committee charter .
Say-on-Pay & Shareholder Feedback (governance context)
- 2024 say-on-pay support was 62.7% (passed but below typical large-cap median), prompting 2025 policy changes (no cash bonuses without performance; 20–30 consecutive-day stock price condition for performance shares; no overlapping STI/LTI metrics) — improvements to investor alignment .
Governance Assessment
- Strengths: Independent director with consumer/media expertise; serves on Nominating & Governance (board composition/refresh focus); strong independence and anti-hedging/pledging policies; board self-assessment and single-class voting structure .
- Alignment: Receives a standard mix of cash retainer plus time-vested restricted stock; 2024 total director comp $298,362, with equity vesting on 1-year schedule; ownership guidelines promote skin-in-the-game; Carter beneficially owns 18,013 shares (including 2,115 unvested) .
- Watch items: Private-company interlock with fellow director Rich Paul via The SpringHill Company merits ongoing monitoring for potential information flow; however, no related-party transactions involving Carter are disclosed in the proxy .
- Engagement/attendance: Board reports at least 75% attendance for all incumbents in 2024; non-executive chair structure and executive sessions support independent oversight .