Susan Echard
WM TECHNOLOGYAbout Susan Echard
Susan Echard, age 60, is Chief Financial Officer at WM Technology (MAPS). She was Interim CFO from February 2024 through November 2024 and appointed permanent CFO on November 7, 2024; she serves as a consultant via SeatonHill Partners, LP rather than as a full-time employee. Echard has 35+ years of finance experience, including Big Four and multiple CFO roles, and holds a Bachelor of Business Administration in accounting from the University of Michigan–Flint . For 2024, MAPS’ short-term incentive plan was tied to company metrics (Revenue, Adjusted EBITDA, and year-end cash) and individual performance; goals achieved at 90% overall (80% on financial metrics and 100% on individual), and Echard received a discretionary cash bonus recognizing her contributions .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| WM Technology, Inc. | Interim Chief Financial Officer | Feb 2024–Nov 2024 | Stabilized finance leadership; signed key SEC-related and quarterly results filings as principal financial officer . |
| WM Technology, Inc. | Chief Financial Officer | Nov 2024–present | Appointed permanent CFO; continues to sign earnings 8-Ks and lead financial reporting . |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| SeatonHill Partners, LP | Partner | Since Feb 2021 | Provides executive CFO services; Echard serves MAPS via an Executive Services Agreement . |
| Direct Digital Holdings | Chief Financial Officer | Jun 2021–Jun 2023 | Led finance for a digital marketing & advertising provider . |
| Trinity Capital Investment | Chief Financial Officer | Apr 2019–Feb 2021 | Responsible for firm financials, IR, legal, and HR at a venture debt/equipment financing provider . |
| CUBEX LLC | Chief Financial Officer | Jan 2017–Feb 2019 | CFO for a medical/dental/veterinary inventory management company . |
Fixed Compensation
| Metric | 2023 | 2024 |
|---|---|---|
| Salary ($) | — | 440,800 |
| Target Bonus (%) | — | — (no target under SeatonHill agreement) |
| Actual Cash Bonus ($) | — | 200,000 (discretionary) |
| Benefits Eligibility | — | Not eligible for company employee benefit plans (consultant status) |
| Consulting Fee Arrangement | — | SeatonHill paid $61,800 per month (incl. $1,800 admin); Echard receives a portion; proxy notes she indirectly received 80% of fees for services |
Performance Compensation
| Component | Metric | Weighting | Target | Actual | Payout Basis | Vesting |
|---|---|---|---|---|---|---|
| Company STIP (Framework) | Revenue | 50% of STIP (company component) | Pre-set FY2024 company target | 80% achievement (company metrics aggregate) | Contributed to 90% overall plan achievement | N/A (cash bonus) |
| Company STIP (Framework) | Adjusted EBITDA | 50% of STIP (company component) | Pre-set FY2024 company target | 80% achievement (company metrics aggregate) | Contributed to 90% overall plan achievement | N/A (cash bonus) |
| Company STIP (Framework) | Year-end Cash | 50% of STIP (company component) | Pre-set FY2024 company target | 80% achievement (company metrics aggregate) | Contributed to 90% overall plan achievement | N/A (cash bonus) |
| Individual Performance | Individual contributions | 50% of STIP | Qualitative | 100% achievement in 2024 | Contributed to 90% overall plan achievement | N/A (cash bonus) |
| Echard 2024 Bonus | Discretionary | N/A | No target established | Discretionary award | $200,000 cash bonus recognizing 2024 contributions | N/A |
Note: The STIP structure applied to MAPS NEOs in 2024; Echard did not have a target bonus under her consulting agreement but received a discretionary award based on contributions .
Equity Ownership & Alignment
| Date (As of) | Class A Shares Beneficially Owned | % of Class A | Class V Shares Beneficially Owned | Combined Voting Power % | Unvested RSUs | Unvested PRSUs | Shares Pledged |
|---|---|---|---|---|---|---|---|
| May 13, 2024 | 0 | 0% | 0 | — | — (no awards disclosed) | — (no awards disclosed) | Not disclosed |
| Apr 21, 2025 | 0 | 0% | 0 | — | — (no awards disclosed) | — (no awards disclosed) | Not disclosed |
- Echard did not receive RSU/PRSU grants in 2024 and was not eligible under the 2021 Equity Plan as a non-employee consultant .
- No pledging disclosures identified for Echard in the proxy’s beneficial ownership section .
Employment Terms
| Item | Detail |
|---|---|
| Status | Consultant (not an employee) |
| Interim CFO Start | February 2024 |
| Permanent CFO Appointment | November 7, 2024 |
| Executive Services Agreement | Dated July 16, 2023 between MAPS and SeatonHill Partners, LP |
| Compensation under ESA | $61,800 per month to SeatonHill (incl. $1,800 admin); Echard receives a portion; proxy notes she indirectly received 80% of fees for her services |
| Benefits | Not eligible to participate in company employee benefit plans |
| Severance | Not disclosed for Echard (contrast: specific severance disclosed for other executives) |
| Change-of-Control | Not disclosed for Echard |
| Clawback/Ownership Guidelines | Not disclosed for Echard in DEF 14A sections reviewed |
Additional Notes on Performance & Governance
- Pay-versus-performance: MAPS provided mandated “CAP” disclosures; not specific to Echard but indicates the firm’s broader pay-performance framework for NEOs (CAP figures shown for PEO and average Non-PEO NEOs) .
- Legal/regulatory context: Company disclosed a settlement-in-principle with SEC regarding prior MAU metric reporting; Echard signed the 8-K as Interim CFO .
Investment Implications
- Alignment: Echard holds no MAPS equity and did not receive RSU/PRSU awards due to consultant status, which reduces direct equity alignment and removes typical insider selling pressure from vested equity; she nonetheless received a discretionary cash bonus for 2024 contributions .
- Retention & mobility: Consulting arrangement (monthly fee, no benefits) suggests flexibility for both parties; absence of disclosed severance or change-of-control terms for Echard limits parachute risk but may also indicate higher transition fluidity in leadership .
- Pay-for-performance: Company-wide STIP relied on Revenue, Adjusted EBITDA, and cash metrics with 90% achievement for 2024; Echard had no target bonus under her agreement, so her pay is more discretionary vs formulaic—reducing hard metric linkage but allowing recognition of situational contributions .
- Governance risk signals: No pledging or related-party transactions disclosed for Echard; MAPS’ broader legal settlement context and evolving leadership (CEO appointment, CTO transition) underscore operational execution focus where CFO oversight is central .