MC
MARCUS CORP (MCS)·Q3 2025 Earnings Summary
Executive Summary
- Q3 2025 headline EPS of $0.52 beat consensus, though the beat was driven by a $0.10 per-share insurance gain; excluding the gain, EPS was ~$0.42, roughly in line. Revenue (pre-reimbursements) missed consensus as a softer film slate weighed on Theatres, while Hotels outperformed local comps despite a tough RNC lap . Revenue vs. consensus and EPS consensus from S&P Global estimates are shown below (values with asterisks) (see Estimates Context).
- Theatres: admissions -15.8% and attendance -18.7% YoY on mix lacking family tentpoles; pricing actions lifted average ticket price +3.6% and concessions per patron +2.1%. Hotels: RevPAR -1.5% YoY on ADR normalization vs. RNC, but occupancy +1.7ppt and competitive set outperformance by 5.2ppts .
- Capital allocation: repurchased ~0.6M shares for $9.0M; Board added 4.0M shares to authorization (4.7M total available). Liquidity >$214M; net leverage 1.7x; CapEx 2025 guided to $75–$85M (up from $70–$85M), stepping down to ~$50–$55M in 2026. Dividend of $0.08/share declared Nov 5, 2025 .
- Setup: holiday slate includes Wicked: For Good and Zootopia 2 with presales strong; 2026 slate notably more franchise- and family-heavy, a favorable mix for MCS’s Midwest footprint. Management sees stronger free cash flow in 2026 as CapEx normalizes, and has incremental buyback capacity as a catalyst .
What Went Well and What Went Wrong
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What Went Well
- Hotels outperformed competitive sets by 5.2 ppts as group business and renovated assets drove resilience despite ADR normalization vs. last year’s RNC impact . “We continue to capitalize on the strength in group business…particularly strong at our newly renovated properties” — Michael R. Evans, President, Hotels .
- Pricing initiatives supported per-cap growth: average ticket price +3.6% and concessions per patron +2.1% YoY, helped by blockbuster surcharges and Everyday Matinee adjustments .
- Capital return: $9.0M buybacks in Q3; new authorization for up to 4.0M additional shares, bringing 4.7M shares available; cumulative >$25M returned in last four quarters .
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What Went Wrong
- Theatres’ film mix lacked a breakout tentpole and family content, leading to admissions -15.8% and attendance -18.7% YoY; division revenue -16.6% and Adj. EBITDA -33.4% YoY .
- Consolidated revenue (pre-reimbursements) -10.2% YoY and operating income -30.7% YoY; Adj. EBITDA -22.6% YoY as Theatres volume pressure outweighed Hotels’ stability .
- Revenue missed Street (basis consistent with pre-reimbursement “Revenues”) given softer film slate; Q3 Hotels RevPAR -1.5% YoY from ADR normalization vs RNC .
Financial Results
Headline P&L (GAAP/Company metrics)
Margins (S&P Global data; company-reported basis differs from consensus methodology)
- EBITDA Margin %: Q3’24 22.38%; Q2’25 15.50%; Q3’25 19.57%
- EBIT Margin %: Q3’24 14.61%; Q2’25 6.51%; Q3’25 11.13% Values retrieved from S&P Global.
Versus Estimates (S&P Global consensus; same basis for revenue as “Revenues” pre-reimbursements)
Segment Detail (Q3)
KPIs
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “Marcus Hotels & Resorts led the way…delivering revenue growth and overcoming a tough comparison to last year’s third quarter, which significantly benefitted from the impact of the Republican National Convention in Milwaukee.” — Gregory S. Marcus, CEO .
- “We expect these dynamics to be short-lived, with presales of Wicked: For Good trending over three times ahead of pre-sales for last year’s Wicked…including family-friendly titles that tend to play well in our markets.” — Mark A. Gramz, President, Marcus Theatres .
- “We now expect capital expenditures for fiscal 2025 of $75 to $85 million…we see a meaningful step down in capital expenditures in 2026…approximately $50 to $55 million.” — Chad Paris, CFO .
- “Our board of directors has approved a 4 million share increase in our current repurchase authorization…In the absence of growth investments with attractive returns, we will continue to use this authorization to opportunistically repurchase shares.” — Gregory S. Marcus .
Q&A Highlights
- Leverage and M&A: Comfortable flexing to ~2.25x–2.5x net leverage for actionable M&A; would not issue equity at current valuation; balanced use of debt/buybacks based on opportunity .
- Pricing: Blockbuster surcharges and Everyday Matinee changes expected to provide admission per-cap tailwind; no major new pricing changes beyond annualization of Q3 actions .
- Concessions demand: No evidence of consumer pushback; stable hit rates and basket sizes; merchandise attach supporting per-cap growth .
- Hotels pacing: 2026 group room pace ~14% ahead YoY; banquet and catering also ahead; some markets see leisure softening but portfolio resilient .
- Leadership transition: President of Theatres retiring March 2026; search underway; expect fresh ideas but no wholesale strategic change .
Estimates Context
- Q3 2025 vs S&P Global consensus: Revenue (pre-reimbursements) $199.5M vs $207.0M consensus (miss); Primary EPS $0.52 vs $0.415 consensus (beat), but ex-$0.10 insurance gain ≈ $0.42, roughly in line. Q4 2025 consensus revenue ~$193.9M and EPS ~$0.17 set the near-term bar; 2026 shows expected seasonal dip in Q1 before a stronger Q2 .
- Target price consensus stood at ~$23.25 across the periods observed*. Values retrieved from S&P Global.
Key Takeaways for Investors
- Hotels resilience and renovated assets are offsetting Theatres softness from an unfavorable Q3 slate; film mix turns more favorable into holidays and especially 2026 (family-heavy franchises), a positive setup for MCS’s Midwest footprint .
- Quality-of-earnings nuance: headline EPS beat was insurance aided; underlying profitability tracked closer to consensus, while revenue (pre-reimbursements) underperformed amid attendance pressure .
- Structural levers in Theatres—pricing optimization and premium large format mix—are expanding per caps and can help margin recovery as volumes normalize .
- Hotels’ competitive outperformance and 2026 group pace imply durable earnings support; ADR should benefit from recent renovations even as RNC comps fade .
- Capital return and FCF inflection: FY25 CapEx raised low-end but narrows; FY26 CapEx step-down to ~$50–$55M should lift FCF, alongside a larger buyback authorization and maintained dividend .
- Balance sheet capacity: net leverage 1.7x with comfort up to ~2.25–2.5x provides optionality for opportunistic M&A or incremental repurchases, depending on opportunity set/valuation .
- Near-term catalysts: holiday box office performance (Wicked: For Good, Zootopia 2, Avatar), continued per-cap gains, and updates on buyback execution/leadership transition at Theatres .
Values retrieved from S&P Global for items marked with an asterisk (*).
Citations:
- Q3 2025 press release financials, segment data, KPIs, buybacks/authorization
- 8-K 2.02 and attached exhibit confirming results and authorization
- Q3 2025 call commentary on insurance gain, theatres/film mix, hotels metrics, CapEx, liquidity/leverage, outlook
- Q2 2025 press release and call for prior-quarter comps and guide baseline
- Q1 2025 press release for sequential/trend context
- Dividend press release
- Theatres president retirement press release