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Lynn Hobbie

Executive Vice President – Marketing and Communications at MGE ENERGY
Executive

About Lynn Hobbie

Executive Vice President, Marketing Communications at MGE Energy (MGEE). Lynn plans to retire by the end of 2025, is retirement-eligible under plan terms, and continues to vest in outstanding awards upon bona fide retirement . Beneficial ownership totals 10,315 shares (<1% of outstanding), plus 3,743 restricted stock units counted toward stock ownership guidelines and 134 shares held in the 401(k), for 14,058 “considered owned” under guidelines . Company performance context during her recent tenure: EPS rose from $3.07 (2022) to $3.25 (2023) to $3.33 (2024) and net income increased to $120.6M (2024); MGEE TSR index value was 95 (2022), 100 (2023), 133 (2024), while EEI peer TSR was 117 (2022), 107 (2023), 127 (2024) .

Past Roles

OrganizationRoleYearsStrategic Impact

No prior roles disclosed for Lynn in the proxy statements.

External Roles

OrganizationRoleYearsStrategic Impact

No external directorships or roles disclosed for Lynn in the proxy statements.

Fixed Compensation

Metric202220232024
Base Salary ($)346,078 358,790 373,142
Annual STI Paid ($)189,501 197,270 200,711
Stock Awards – Grant Date Fair Value ($)187,969 199,890 195,899
Option Awards ($)— (none granted) — (none granted) — (none granted)
All Other Compensation ($)9,150 9,900 11,484

Performance Compensation

Short-Term Incentive (STI) Design and 2024 Results

Component / MetricThresholdTargetMaximumActual2024 Pool Contribution
EPS ($)2.87 3.19 3.51 3.33 24.4%
Residential Customer Satisfaction (1–5)4.10 4.40 4.70 4.63 6.9%
Commercial Customer Satisfaction (1–5)4.10 4.40 4.70 4.60 6.7%
Electric Reliability (SAIFI/SAIDI rank)Top-half Top-quartile Top-decile Top-decile 7.5%
Gas Safety (response/damages rank)Top-half Top-quartile Top-decile Top-decile 7.5%
Other Corporate Goals (% of target)30% 35%
Individual Performance (% of target)30% 30%–38% (NEOs)

STI target bonus opportunity in 2024 for Lynn was 45% of base salary (NEO-specific rates set by role) . Aggregate metric-specific pool contribution also exceeded target in 2023 (53.6%) and 2022 (50.5%); Other Corporate Goals paid 35% (2023) and 38% (2022); NEO individual performance ranged 32%–40% (2023) and 32%–37% (2022) of target .

Long-Term Incentives (LTI) – Award Structure

  • RSUs: 50% of LTI; cliff vest 12/31/2026; stock-settled .
  • PSUs: 50% of LTI; 2024–2026 performance; measures: 50% average ROE, 50% cumulative EPS; plus market modifier 0–50% based on relative TSR vs EEI; payout 0–200%; settlement in cash, stock, or combo per election .
  • Change-in-control: awards vest 100% .
  • Retirement: bona fide retirement confers continued vesting; Lynn qualifies .

LTI Grants to Lynn (units and fair value)

YearPSUs – Target UnitsPSUs – Grant Date Fair Value ($)RSUs – UnitsRSUs – Grant Date Fair Value ($)
20221,171 103,118 1,171 84,851
20231,249 112,522 1,249 87,368
20241,438 105,032 1,438 90,867

Outstanding Equity Awards (as of 12/31/2024)

Award TypeUnits OutstandingMarket/Payout Value ($)
RSUs (2023 grant)1,249 117,356
RSUs (2024 grant)1,438 135,114
PSUs (2023 grant, max assumption)2,498 234,712
PSUs (2024 grant, max assumption)2,876 270,229

2022 LTI cycle paid at 175% of target PSUs for NEOs (150% performance, +25% TSR modifier), with Lynn vesting 2,049 PSUs valued at $202,800 and 1,171 RSUs valued at $115,900 in 2024 settlements .

Equity Ownership & Alignment

ItemValue
Beneficial Ownership (direct/indirect shares)10,315 (<1% of class)
RSUs counted for guideline compliance3,743
401(k) shares134
Total “considered owned” under guidelines14,058
Stock Ownership GuidelinesExecutives at EVP/SVP/CFO: 1.5× base salary; CEO: 3×; VPs: 1×
Compliance StatusAll NEOs achieved or are on track to meet guidelines within specified period
Anti-Pledging/HedgingProhibits pledging and hedging by directors/executives
Stock OptionsCompany does not grant stock options under 2021 LTI Plan

Employment Terms

ProvisionDetail
Severance (CIC)Lynn’s agreement (1994): 3× annual base salary + 3× highest STI in past five years, plus unpaid salary, pro-rata STI, accrued vacation; reduced to avoid 280G excise tax; payable 6 months after separation
TriggersTermination by company (other than for cause) or for “good reason,” or by employee for any reason during 30-day window starting one year post-CIC; good-faith determination of “good reason” is conclusive
CIC Definition20%+ beneficial ownership; board majority change; certain mergers/asset transactions; liquidation/dissolution
LTI Treatment100% vesting on change in control
ClawbackSEC/NYSE-compliant recoupment policy for erroneously awarded incentive compensation (cash/stock/TSR/stock price), covering past 3 fiscal years
Tax Gross-UpsGross-ups eliminated; payments reduced to avoid 280G excise tax
Legal FeesCompany pays legal expenses for disputes where employee prevails (subject to 280G limits)

Quantified as-of 12/31/2024 (illustrative): Salary $1,130,621; STI $600,358; accrued vacation $43,485; pro-rata STI $196,688; unvested LTI $757,412; total $2,728,564 .

Retirement and Deferred Compensation

Item202220232024
Pension – Present Value ($)1,797,322 1,646,974 1,614,569
Income Continuation Agreement – Present Value ($)2,811,485 3,202,920 3,089,174
DCSERP Participation— (not eligible due to income continuation agreement)
Supplemental Disability Premium ($)1,134

Compensation Peer Group and Say-on-Pay

  • Peer group used for benchmarking (latest): ALLETE, Avista, Chesapeake Utilities, Genie Energy, IDACORP, NorthWestern Energy Group, Northwest Natural Holding, Ormat Technologies, Otter Tail, Suburban Propane Partners, Sunnova Energy International, Unitil; no fixed percentile target; positioning considers experience/performance .
  • Say-on-Pay support: ~94% approval at 2024 meeting and ~94% average over five years; 2023 approval was 95% .

Related Party, Risk Indicators, and Policies

  • No related person transactions requiring disclosure since the beginning of fiscal 2024 .
  • Anti-pledging and anti-hedging policies in force for directors/executives .
  • Lynn is planning to retire by end of 2025 (retirement-eligible), implying continued vesting and eventual RSU settlement in 2026; PSUs may be cash- or stock-settled per election .

Investment Implications

  • Alignment: High equity-linked pay via RSUs/PSUs with explicit ROE/EPS/TSR metrics and strict anti-pledging/hedging enhance alignment; Lynn meets/targets stock ownership guidelines .
  • Retention/Selling Pressure: Retirement eligibility and 2026 cliff-vesting RSUs could lead to stock issuance in 2026; PSUs can be cash-settled, mitigating forced selling; no stock options outstanding reduces pressure from option exercises .
  • Change-in-Control Economics: Lynn’s 3× CIC multiple is above peers granted 2× (CEO/CFO/others), and includes a one-year post-CIC window—elevated payout risk in a transaction; 100% LTI vesting at CIC increases deal-triggered compensation .
  • Pay-for-Performance: Consistent over-target STI payouts from operational excellence (reliability, satisfaction, EPS beats) and PSU vesting above target indicate strong execution; company EPS and TSR trajectory supportive of incentive realizations .