MoneyLion - Q2 2023

Transcript

Operator (participant)

Greetings, and welcome to the MoneyLion second quarter 2023 earnings call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Sean Horgan, Head of Investor Relations for MoneyLion. Thank you. You may begin.

Sean Horgan (Head of Investor Relations)

Thank you, operator. Good morning, everyone, and welcome to MoneyLion's second quarter 2023 earnings conference call. Joining me today to discuss our results are MoneyLion's CEO, Dee Choubey, and CFO, Rick Correia. You can find the presentation accompanying our earnings release on our investor relations website, investors.moneylion.com. Please note that any forward-looking statements made in this commentary are subject to our safe harbor statement found in our SEC filings and in our earnings press release. Now I'll turn the call over to Dee.

Dee Choubey (CEO)

Thank you, Sean. Good morning, and thank you all for joining us for our second quarter 2023 earnings presentation. I am pleased to share with you that MoneyLion delivered yet another quarter of strong performance in Q2 2023. This quarter, we reached additional important milestones in our path to profitability, and we saw the healthy operating markers we were looking for as we execute for growth and profitability for the long run.

This performance is a reflection of our ecosystem advantage, which is driving tangible results compounding on the inherent flywheels embedded in our business model. We are incredibly proud of the team's execution and the progress we've made, which reflects our deeper mission and vision to help every consumer make their best financial decision. Now, let's dive into the key takeaways for Q2 2023.

The first item to highlight is that we achieved record revenue of $107 million in the quarter. We exceeded our quarterly revenue guidance of $95 million-$100 million. This represents 14% quarter-over-quarter growth and 22% year-over-year growth. Importantly, our consumer and enterprise businesses both achieved record quarterly revenue, reflecting the strength and scalability of our business model. The second takeaway is our gross profit margin expansion.

Gross profit margin was 59%, up 4 points from 55% in Q1 2023. This exceeded the high end of our guidance of 54%-58%. This margin expansion was driven by our combined consumer plus enterprise ecosystem advantage. The third takeaway to highlight, we generated record Adjusted EBITDA of $9 million.

This exceeded our guidance of $1 million-$8 million in the quarter and represents 9% Adjusted EBITDA margin. Q2 also marked our second consecutive quarter of positive Adjusted EBITDA and more than a year of consistent quarterly improvement towards profitability, highlighting our acute focus on efficiency. We drove operating leverage across the board with reduced provision, marketing, and compensation expenses. Last but not least, we reached nearly 10 million total customers.

We added a record 2.1 million total customers during the quarter, up from 1.3 million customer adds in Q1 2023. This represented 26% quarter-over-quarter growth and 114% year-over-year growth. The growth in total customers is a testament to the increasing effectiveness of our marketplace customer acquisition channel.

As you can see, our total customer growth has been over 100% year-over-year for almost every quarter since we became a public company in 2021. We've been increasing the strength of our ecosystem by leveraging customer acquisition across a diverse set of channels and providing personalized content, insights, widgets, and expanding product breadth. Importantly, we're adding customers more efficiently than ever.

This is a result of the strategies we implemented a year ago in building an immersive and holistic experience. Turning to total products. Over 17 million total products have been consumed in our platform through Q2 2023, with 39% representing third-party products, up from 32% in Q1 2023. It is evident that third-party products are becoming an increasingly larger part of our overall product mix. This design trade-off is a planned part of our strategy.

You'll see that our average products per customer has declined year-over-year. This is natural, given the velocity of recent customer adds, and represents meaningful future product cross-sell and monetization opportunities, leveraging the full spectrum of financial and non-financial offers. Our philosophy is simple: We aim to match customers with the right product, regardless of whether that's a first-party product provided by us or a third-party product from one of our enterprise partners.

We aim to be the single most trusted source for customers to find the right product for their personal financial situation. This differentiates MoneyLion from the other platforms that exclusively offer first-party products. With each interaction, our data set gets better at predicting exactly the right next best action for the benefit of our entire customer base. Our strong execution is creating sustainable growth and profitability.

Our total customer and total product growth trends are translating into attractive financial results, marked by quarter-over-quarter healthy revenue growth, gross profit, and Adjusted EBITDA margin expansion.

Now I'll provide an update on our consumer and enterprise businesses and a new initiative that incorporates the power of our combined ecosystem. Starting with our consumer business. Performance during the quarter was strong. We originated over $1 billion year-to-date in our liquidity and credit building products, demonstrating continued demand for our first-party products. Our credit quality remained incredibly healthy, with performance well within our target in the second quarter.

As we've said before, our decade-long experience in building scaled payments technologies, in managing identity and fraud issues, positions us as an industry leader in effectively providing liquidity products to a large number of American consumers.

We continuously manage risk effectively in the face of a dynamic economic environment. Our risk selection allows our consumer business to consistently demonstrate robust credit performance quarter over quarter, year after year.

Our first-party products are part of the important flywheels embedded in our business model. The MoneyLion ecosystem is a platform with what we believe is an unmatched range of products and offers, giving consumers more options to make the right financial decisions. We also have a powerful content strategy, providing an engaging experience around all money and adjacent conversations. We're making learning about the right next financial move a less stressful proposition for hardworking families.

Expect us to continue rapidly releasing products, content, insights, that reinforce our mission of matching customers with the right product at the right time. Let me provide an update on our enterprise business, MoneyLion's embedded finance platform.

In the second quarter, our enterprise business achieved record revenue, growing over 30% quarter-over-quarter. This is an incredible accomplishment in the face of industry-wide headwinds. In our marketplace business, our consumer marketplace delivered meaningful, high-margin revenue during the quarter, which is a direct result of the benefits of cross-selling the right financial product from the marketplace to our consumers.

This is a synergy of our combined ecosystems. In our enterprise marketplace, we continue to diversify our revenue mix with additional third-party products like high yield savings, special offers, and many more. Growth in these revenue streams accelerated this quarter, helping to offset the headwinds impacting some of the traditional lending products offered in our marketplace, with loans now representing a considerably lower mix of our enterprise revenue from a year ago.

In our media business, we continue to reap the benefits of having in-house media and content capabilities, with a team focused on scaling profitably while we build out the next phase of the media business. Having served 10 million customers to date, with many more in our ecosystem, in addition to the 50 million quarterly customer inquiries added in the second quarter through our enterprise network, MoneyLion sits on top of a treasure trove of valuable consumer intent and preference data.

Our ability to apply machine learning across the ecosystem consistently leads to better outcomes for consumers and enterprise clients alike. What's next? We're moving to deliver the value of MoneyLion as a search-first experience. When we started 10 years ago in 2013, we were pioneers in applying artificial intelligence and machine learning to make financial products more accessible to more users.

Now, we'll use those same capabilities to fulfill the vision of becoming the interface layer, providing guidance on the right financial product at the right time for all Americans. Generative AI search is a natural extension of what we believe MoneyLion is best positioned to bring to market, building on top of the company's vast data lake.

Just like machine learning technology has led to better outcomes, generative AI technologies will change how consumers find and consume information and take action. Our bold vision is to be the first place all consumers go when they have a financial question or a need a financial product. MoneyLion will be the first place all consumers go when they have a money or money-adjacent question. MoneyLion will provide the most comprehensive answer generated through our own content and insights, while incorporating the products of the entire marketplace.

MoneyLion will generate intelligent, personalized tools, tips, and offers that are actionable right then and there, instead of a long list of links or hard to navigate written blogs as exist in the market today. We believe MoneyLion is the only company in the world with the assets, capabilities, and technology to do this right.

The exciting part is, this technology isn't just limited to our own owned and operated properties. We will also deliver our embedded finance search and monetization technology to any business. This technology will be made available to our broad network of enterprise partners through easy-to-integrate technology. The opportunity to empower consumers to make their best financial decision across the internet is in front of us. With that, let's turn it over to Rick to walk us through the quarter's financial performance in detail.

Rick Correia (CFO)

Thanks, Dee, and good morning to everyone. I look forward to sharing details about our financial performance for the second quarter, ending June Thirtieth, 2023. I'll also discuss our guidance and outlook for the third quarter. As we are going through the financials, please note that unless otherwise stated, all year-over-year period comparisons refer to the second quarter of 2023 versus the second quarter of 2022.

Our GAAP consolidated financial statements and non-GAAP reconciliations are available in today's earnings release and our 10-Q filing. Separately, we have recorded a non-cash impairment charge for the remaining goodwill asset of approximately $27 million. The impairment charge is attributable to the decline in market capitalization, resulting from the adverse macroeconomic market conditions.

It is important to note that the goodwill impairment charge does not affect the company's cash position or have any impact on our future operations, and we remain highly encouraged, as you're about to hear, about our growth prospects.

Okay, now shifting gears to our performance in the second quarter of 2023. First, an update on our customer acquisition and lifecycle strategy. Starting with our top of funnel, which represents the various marketing channels that we allocate resources to as a way to acquire customers, including marketplace, brand, influencers, organic, and paid digital channels. Our top of funnel drove approximately 50 million total customer inquiries, up from 34 million in Q1 2023.

These customer inquiries converted to a record 2.1 million new total customers, up from 1.3 million in Q1, 2023. We added 2.7 million total products, compared to 1.8 million in Q1, 2023. As Dee mentioned earlier, our vast breadth of first and third-party products gives customers more options to find the best financial products for them.

We believe this product-agnostic approach differentiates us from many of our peers who only offer their own products and represents a breadth of future monetization opportunities. Turning to our unit economics for the second quarter. As mentioned, we added 2.1 million new customers. We did that at a CAC that was under $15. This dynamic reflects our highly effective marketplace customer acquisition strategy, which allows us to scale rapidly and cost effectively.

Our payback period continues to be sub 3 months, consistent with Q1 2023, and we expect it to remain constant going forward. ARPU was $48 in the second quarter. The directional trends of our unit economics are aligned with our strategic positioning, where the velocity of customer growth, combined with product breadth, represents a significant opportunity to monetize customers over time.

As we expand our TAM, introduce more customers, and trend towards a steady-state mix of first and third-party products, we expect ARPU to trend lower. This trade-off is deliberate and can produce sustainable long-term revenue growth. Our propensity to re-retain customers and drive lifetime value is evident in our historical cohorts. As you can see, our historical cohorts demonstrate our ability to drive lifetime value and generate repeat product consumption and revenue.

This upward trend continued into the second quarter of 2023 across both our consumer and enterprise businesses. Starting with consumer in the second quarter, almost 90% of our consumer revenue came from historical cohorts. In our enterprise business, similarly, over 90% of revenue from our enterprise marketplace came from prior year cohorts.

Our strong sequential revenue growth in the second quarter was due in large part to the efforts made to diversify into third-party products in the enterprise marketplace, and significantly increased consumer demand for products through our marketplaces. Despite headwinds facing the industry, our team has navigated through a challenging economic environment, delivering over 30% quarter-over-quarter revenue growth in our enterprise business. Going forward, we will continue to pursue profitable growth regardless of the environment.

We will continue to expand and deepen our enterprise partner network and add value and position ourselves for a significant revenue opportunity to meet consumer demand as the industry rebounds. We saw continued strength in our total origination performance in the second quarter. Total originations were $550 million, up 25% year-over-year.

Our provision expense as a percentage of originations, was 3.7%, which remains well below our target of less than 6%. This is yet another example of machine learning and AI hard at work at MoneyLion. As always, we will continue to manage originations to balance growth, cash flow, and credit performance. Revenue for the quarter grew 22% year-over-year to $107 million, exceeding the high end of our guidance of $95 million-$100 million.

Simply put, this outperformance was driven by the strength across our entire franchise. As Dee mentioned, we achieved record KPIs in both our consumer and enterprise divisions, which translated into record revenue in both divisions. Turning to our revenue diversification and mix shift during the quarter, consumer comprised 65% of our overall revenue mix, compared to 70% in the prior quarter.

Enterprise comprised 35% of our overall revenue, up from 30% in the prior quarter. Enterprise revenue increased 30% quarter-over-quarter to $37 million. This significant sequential increase is what drove the enterprise mix shift higher. This was in large part driven by the higher top of funnel to customer conversions in both the lending vertical and the expanding non-lending vertical. Importantly, we were able to increase our mix of enterprise revenue while also expanding our overall gross profit margin for the quarter.

This is largely the result of our enterprise consumers' consumption of higher-margin products in new verticals that we worked hard to develop over the recent quarters. Turning to gross profit. We generated $63 million of gross profit in the second quarter, representing a 59% gross profit margin, compared to our guidance of 54%-58%.

As Dee mentioned, the combined ecosystem drove gross profit margin expansion during the quarter. Despite the increase in enterprise mix, our gross profit margins expanded. That is why this is such a great outcome. It is demonstrating the value of the combined consumer and enterprise ecosystem. On to our path to profitability. Q2 2023 was our second consecutive quarter of positive Adjusted EBITDA and continued Adjusted EBITDA margin expansion.

Adjusted EBITDA in the second quarter was $9 million, compared to -$19 million in the second quarter of 2022, and marked our sixth consecutive quarter of Adjusted EBITDA improvement. Importantly, our Adjusted EBITDA margin expanded 85 basis points quarter-over-quarter in Q2 2023. During the second quarter, we made significant progress towards generating positive cash flow, with near breakeven net operating and investing cash flow.

We ended the quarter with $97 million of operating cash, which is flat quarter-over-quarter, even after paying down $8 million of financing activities, including $5 million of senior debt. While we are enjoying growth, we continue to be highly committed to scaling profitably. Shifting gears to guidance. As Dee discussed earlier, all metrics exceeded our previously provided guidance for the second quarter of 2023.

Our revenue was $107 million, exceeded our guidance of $95 million-$100 million. Our gross profit margin was 59%, compared to our guidance of 54%-58%, and Adjusted EBITDA was $9 million, compared to our guidance of $1 million-$8 million.

Additionally, our EBITDA margin expanded to 9%. For the upcoming third quarter of 2023, we expect revenue will be between $110 million-$115 million, representing a 24%-30% year-over-year growth, an acceleration from the 22% year-over-year growth we had in the second quarter. We expect gross profit margin to be between 55% and 60% and Adjusted EBITDA of $6 million-$10 million.

I am incredibly proud of my teammates around the globe that achieved our record financial performance in the second quarter and the progress we've made towards consistent Adjusted EBITDA profitability. We are now growing efficiently and sustainably. I look forward to continuing to build on this momentum in the second half of the year. With that, I'll turn it back over to Dee for closing remarks.

Dee Choubey (CEO)

Thanks, Rick. Look, our second quarter results reflect an important evolution of our financial profile. These results demonstrate a company with over $425 million in annualized revenue and with over $35 million in annualized Adjusted EBITDA. We achieved record revenue in both our consumer and enterprise businesses in Q2, and we have a highly recurring revenue base that continues to scale with incremental profitability as our cross-sell capabilities expand.

Adding record customers gives us confidence of higher profits and margin expansion to come as those cohorts mature. We're just getting started in realizing the benefits from a rapidly increasing total customer base. We're now evidencing the markers of a healthy company. Synergies are paying off. The flywheel effect of our consumer and enterprise businesses are working, and the generation of operating cash marks an important inflection point for us.

As Rick said, we're incredibly proud of the financial results, but more importantly, we're proud of driving towards our mission and vision. We will build on this momentum with a slate of innovative, innovative releases coming soon in AI-powered search and additional embedded finance solutions that give everyone the power to make their best financial decision. Thank you very much. We look forward to taking your questions.

Operator (participant)

Thank you. At this time, we'll be conducting a question-and-answer session. If you'd like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question comes from the line of George Sutton with Craig-Hallum Capital Group. Please proceed with your question.

Speaker 6

Hey, guys. This is James in for George. Nice result. The generative AI search tool is pretty interesting, and it makes a ton of sense from a consumer perspective, but you also mentioned offering it to your enterprise partners. Could you talk about how partners might use it, how it would impact your P&L, and could you talk about how it might help you take share?

Dee Choubey (CEO)

Hey, James, thanks for the question. It's Dee. Look, I, I think anytime you talk about how AI is utilized, you got to think about, is the company positioned to actually implement it at large scales? If you think about MoneyLion's history since 2013, we have been pioneers in applying artificial intelligence, to fraud issues, to document checking, to the entire, call it the fintech stack, if you will. We have been pioneers.

You have to think about your own talent base, right? We've been incredibly blessed with having really trained artificial intelligence personnel inside our four walls, and we've cultivated that talent base over the last 10 years. It's safe to say that artificial intelligence, machine learning, have been part of our DNA since our inception. As we think about large language models, right?

Large language models are, you know, as good as the paper they're written on without the dataset. One of the things that we've always been saying is that we have a massive set of data around transactions, around consumer intentions, around consumer preferences, around, you know, how they're spending on Mondays versus Tuesdays versus Thursdays.

That intelligence across transactions, across media and content, we know what our consumers are consuming by way of financial literacy videos, money conversations, money-adjacent conversations. That allows us really to create really four-dimensional views on a, on an aggregate basis of the population in terms of what they're looking for and what the right next best action is.

Really, the artificial intelligence-driven search strategy is an abstraction of the 10 years of work that we've done to create that dataset and put it in one place, make it accessible, and, you know, whether we're talking about transformers or whether we're talking about GPUs, we have been doing all that hard work first to prove it out on the MoneyLion consumer experience.

The next stage that we're working on as we speak, is really abstracting that and making it easy with, call it 5 lines of code, that any publisher, any business on the internet can embed those 5 lines of code and very quickly access our servers and access our capabilities to return back, what the next best financial product is. You know, we, we always talk about, you know, take an example of Uber, right?

You could be using your MoneyLion debit card to spend on Uber. You can be an Uber driver earning money into your RoarMoney digital bank account. If you search for Uber on MoneyLion, we can instantly go into transactions, we can go into substitute offers, we can go into cross-selling with Uber Eats.

That's a benefit that we're first going to try out on the MoneyLion consumer side and then make it available to any of our enterprise partners to make their consumers experience that much more immersive over time. In terms of impact to P&L, we're still early, early innings on that. It's safe to say that, you know, it's going to be a significant proposition for us.

Rick Correia (CFO)

From a, from a financials perspective, what you're looking at is just really kind of adding water to kind of a proven model today, which is increasing the top of funnel, increasing conversion and monetization moments, and increasing kind of lifetime value of the customers on the platform.

Speaker 6

Great. Thank you. Then you guys have been hitting the net customer add out of the park every quarter. Has your approach to customer acquisition changed at all without giving anything away to your competitors? I guess, what's working so well?

Dee Choubey (CEO)

Yeah. So look, I, I think the total customer adds, right? If you look at it year-over-year, a year ago, we were at 4.6 million total customers. We ended this quarter at 9.9 million total customers. That's doubling effectively the customer base. It's a lot of things. In terms of our consumer products, they continue to have an incredible product market fit.

Rick talked about just the liquidity products, the credit building products continue to be doing incredibly well. On the enterprise side, we just continue to add more and more financial and non-financial partners to the overall marketplace strategy. What that does is, it gives more reasons for larger segments of the population to find value in the ecosystem.

That cross-selling capability for us is continuing to get better. From a channel perspective, look, we're incredibly we've always been incredibly diversified, but our ability now to continue to add products and capabilities, in addition to having a lot of strength in the lending verticals, really gives more opportunities for consumers to come and interact with us.

Speaker 6

Great. Thanks, guys.

Operator (participant)

Thank you. Our next question comes from the line of Hal Goetsch with B. Riley Securities. Please proceed with your question.

Hal Goetsch (Managing Director, FinTech Equity Research)

Hey, good morning, guys. Terrific quarter. Great to see it. You had, like, a 500 basis points shift back to enterprise and third-party marketplace as a part of your mix, and that was a big change from quarter to quarter. I just wanted you to maybe spend some time explaining some of the tactics that allowed that to happen in this quarter at that magnitude. Thanks.

Dee Choubey (CEO)

Yeah. Hal, hey, thanks for the question. I'll, I'll start that and, and Rick can chime in as well. I think, look, our, our, you know, our, our sales team, our partner solutions team, did a great job of expanding the offer set. We saw a lot of tailwinds in high-yield savings. We saw tailwinds in non-personal loan asset classes from a tactics perspective.

We also saw some of the synergies that we've been talking about for the last year, really get installed and really started to pay off in this quarter as well. What I mean by synergies is, every capability that's available from our product partners on the overall marketplace are now available in the MoneyLion consumer app experience, right?

As the number of total customers increase in our app, they get now exposed to the entirety of the marketplace, and that proposition really started to work as well, in the quarter more than, more than before.

Rick Correia (CFO)

Yeah. Net, net, you know, what you'll see is our, our product diversification in the marketplace. The technology that underpinned the market-leading lending vertical, we took that across the rest of the verticals.

What you're seeing is the benefit this quarter of a slight return to an increase on the applicant conversions and the lending, in addition to the expanded verticals that we worked hard to implement over the last several quarters, all coming to fruition, and giving that kind of big lift, you know, overall in the second quarter. In addition to that, what you're seeing is we're getting this kind of margin expansion because the non-lending verticals are a slightly higher margin profile versus the lending verticals.

You know, being able to kind of go across some of those new verticals, is giving that overall lift in the margin as well.

Hal Goetsch (Managing Director, FinTech Equity Research)

How would you describe, like, the macro right now? Is there, like, a tremendous amount of consumer demand, but the enterprise partners are kind of holding back, or kind of where's that balance right now? It seemed kind of tight last quarter. I just wanna know what you're seeing on that front.

Rick Correia (CFO)

Yeah, it's, it's a great question. You know, I think if you've been listening to us for a few quarters now, it's been that kind of challenging kind of tight credit market profile. While it is early innings, we are seeing, you know, based on our data, an increase in the, the conversion of those applicants.

You know, I would say that we've had a steady increase in that kind of demand for product, but we were basically having some, you know, abandoned carts, just because the supply wasn't there from product partners. You know, we started to see this quarter that turn. I mean, again, it's too early to kind of call that we're out of the, out of the woods yet, but, it certainly is a positive trend.

Then for us, trying to just, you know, move away from that kind of exposure from a macro perspective, being able to have those multiple verticals that I was mentioning, really allows us to diversify away from credit, to be able to kind of meet our customers across the breadth of needs that they have. You know, whether it's, you know, times where they have, a need for a savings account, investment account, auto refi, insurance, et cetera.

You know, so that's allowing us to diversify away from that kind of tightening of the credit markets. Again, we're getting that lift given the turn that we saw this quarter. Yeah, Hal, just to add to that, from, from the consumer side of the house, you know, we continue to see a strong labor market.

We continue to see, the folks that rely on our banking and liquidity products, are, are healthy, and that shows up in the growth that we're showing on the consumer business, and that's remaining staple, and we foresee that to remain similar, going forward in the second half of the year.

Hal Goetsch (Managing Director, FinTech Equity Research)

All right. Thank you, guys.

Operator (participant)

Thank you. Ladies and gentlemen, as a reminder, if you'd like to join the question queue, please press star one on your telephone keypad. Our next question comes from the line of Josh Siegler with Cantor Fitzgerald. Please proceed with your question.

Will Carlson (Analyst)

Hi, team. This is Will Carlson on for Josh Siegler. First question, are you seeing any material uplift in conversion resulting from MoneyLion's AI-driven lifecycle marketing?

Rick Correia (CFO)

Yeah. Hey, Will, how are you? We are always optimizing, Our, our conversion funnels, right. If, if you think about the story from the quarter, we saw gross profit margin expansion from a margin perspective, and we also saw operating leverage expansion with our EBITDA margin going up, right. How do we do that, right.

Dee Choubey (CEO)

There's, you know, we always say that the DNA of the company is very quantitative, it's data driven. We're applying artificial intelligence across the board, right. If you think about AI, where it really shows up is in automation. It shows up in the nominal marketing dollars that are required to acquire the incremental number of users. That optimization is continuously happening. Our lifecycle, as Rick has said before, continues to get better.

You know, we can now retarget consumers across multiple channels, channels, whether they're digital, whether there's offline. It's a multidimensionality to it. Absolutely, you know, we continue to see that optimization really drive our ability to, as we always say in our words, meet the customer where they're at, with the right product at that time that's right for them.

Will Carlson (Analyst)

Great, thanks. When thinking about optimizing between growth and profitability, how do you see your CAC trending for the remainder of the year?

Dee Choubey (CEO)

Yeah, great question. You know, you've heard us kind of say this, that, that we get to be both, you know, kind of growth and profitability greedy. That is really a function of what is becoming an increasingly kind of optimized, formula around kind of our business model. From a CAC perspective, you'll see that we continue to have our CAC kind of sub $15.

We expect that to continue. The machinery is working from an acquisition perspective. You know, we're going to continue to use that machinery to expand our TAM, and you've seen that this quarter. We had $50 million applicants kind of come through from the top-of-funnel perspective. We were able to convert that into $2 million new customer adds in the quarter.

You know, you're gonna see that velocity of customer growth continue as well. As a function, and very deliberately, you know, when we think about kind of growth from a revenue perspective, that's what's driving kind of our growth going forward.

Yes, you're going to see our ARPU tick down slightly, as the velocity of that kind of customer adds kind of outpaces, you know, from a numerator and denominator perspective. What you're going to see is, that's going to drive sustainable long-term revenue growth and extend out our lifetime value. It's a very deliberate focus around, you know, that expansion of our TAM, continuing to kind of keep our costs low from an acquisition perspective, and driving that lifetime value.

Will Carlson (Analyst)

Thanks, team, and congrats on the quarter.

Dee Choubey (CEO)

Thanks. Appreciate it.

Operator (participant)

Thank you. This concludes our Q&A session and thus concludes our call today. We thank you for your interest and participation. You may now disconnect your lines.