Sign in

You're signed outSign in or to get full access.

Ellen Robinson

Director at First Western Financial
Board

About Ellen S. Robinson

Independent director at First Western Financial, Inc. (MYFW); age 62; joined the Board in 2024. She is Principal and Founder of Robinson Coaching Group, Inc. (since 2007), with prior leadership roles at Denver Pepsi Cola, EventConnex, Ascent Sports, and Frito-Lay. Education: B.S. in Finance and Marketing from The Wharton School (University of Pennsylvania) and Professional Coach Certification (2012). Board-designated independent under Nasdaq rules; tenure ~1 year as of the 2025 proxy.

Past Roles

OrganizationRoleTenureCommittees/Impact
Denver Pepsi ColaExecutive and General ManagerNot disclosedSales/marketing leadership; team building; coaching talent
EventConnexFounder & CEONot disclosedBuilt and led operations; change management
Ascent Sports, Inc.PresidentNot disclosedExecutive leadership; brand growth
Frito-Lay, Inc.Brand ManagerNot disclosedBrand management; marketing execution

External Roles

OrganizationRoleTenureFocus/Scope
Robinson Coaching Group, Inc.Principal & FounderSince 2007Leadership development and coaching for private/public sectors

Board Governance

  • Independence and tenure: Independent director; joined in 2024. The Board determined all directors except the CEO (Scott Wylie) and COO/Bank President (Julie Courkamp) are independent.
  • Committees and chair roles: Member, Audit Committee; other members are Luke A. Latimer and Chair Julie A. Caponi. No chair role disclosed for Ms. Robinson. Audit Committee met 5 times in 2024.
  • Attendance and engagement: Board met 5 times in 2024; each director attended at least 75% of aggregate Board and assigned committee meetings.
  • Board leadership context: Combined Chair/CEO structure with a Lead Independent Director (Joseph C. Zimlich) providing independent counterbalance.

Fixed Compensation (Director)

Item2024 Amount/TermsNotes
Cash fees (Robinson)$29,2002024 partial-year cash fees inclusive of Bank Board meetings
Stock awards (RSUs, Robinson)$12,500 (grant date fair value)RSUs time-vest 20% annually; partial-year grant
Total (Robinson)$41,7002024 director compensation
Program: Annual board retainer$45,000 (of which $25,000 in RSUs; $20,000 cash)Standard structure; per-Director
Program: Per board meeting$800 (cash)Per meeting fee
Program: Committee chair retainersAudit $8,000; Comp $5,000; Governance $5,000Annual, cash
Program: Committee member retainersAudit & Trust $5,000; Comp & Governance $4,000Annual, cash
Program: Per committee meetingChairs: Audit/Trust $800; Comp/Gov $700; Members $500Cash

Performance Compensation (Director)

ElementStructureVesting/Performance
Annual RSU retainerGranted at/around annual meetingTime-based: 20% per year over 5 years; no performance metrics; subject to one-year minimum vesting under the Omnibus Incentive Plan (limited exceptions)
Dividends on unvested awardsNot paid until vestingGovernance feature of plan
Change-in-control treatmentDouble-trigger vesting (termination without cause within 12 months post-CIC)Awards become fully vested/exercisable under plan provisions

No director performance metrics (e.g., TSR goals) apply to non-employee director equity; awards are time-based under the Omnibus Incentive Plan.

Other Directorships & Interlocks

Company/OrganizationRoleCommittee rolesNotes
No current public company directorships disclosed for Ms. Robinson in the 2025 proxy.

Expertise & Qualifications

  • Core expertise: Leadership development and coaching, sales and marketing, building effective teams, talent mentoring, and driving change.
  • Financial expertise designation: Not designated as the Audit Committee financial expert (that role is held by Audit Chair Julie Caponi).
  • Education: B.S., Wharton (Finance & Marketing); Professional Coach Certification (2012).

Equity Ownership

MetricAmountDetail
Beneficial ownership (as of Apr 11, 2025)146 sharesShares issuable upon settlement of restricted stock within 60 days; <1% of outstanding shares
Outstanding stock awards (12/31/2024)733Vested and unvested stock awards held by Ms. Robinson
Ownership as % of SO<1%SO = 9,667,142 shares outstanding
Pledged sharesNone disclosed for RobinsonCompany policy generally prohibits hedging/pledging, subject to limited exceptions and pre-approval
Director ownership guideline$250,000 within 5 years of joining BoardApplies to non-employee directors; sales limited if below target after 5 years
Compliance statusEarly tenure; below guidelineNew director in 2024; allowed 5 years to comply

Related-Party & Conflict Screening

  • Related-party transactions: None disclosed for Ms. Robinson. The related-party section lists leasing with a director-controlled entity (Mr. Gart), an executive’s relative employed at the Bank, and vendor relationships tied to a later-hired executive—not involving Ms. Robinson. The Company applies an SEC/Nasdaq-compliant related-person transaction policy.
  • Independence: Board-affirmed independent director; not an employee of the Company or Bank.

Governance Assessment

  • Positives for investor confidence

    • Independent director enhancing Board diversity and leadership/HR expertise; no related-party transactions disclosed.
    • Audit Committee membership provides additional oversight on financial reporting; committee met 5 times in 2024; Board-wide attendance ≥75%.
    • Director equity retainer creates alignment; plan includes best-practice features (no liberal share recycling, minimum one-year vesting, no dividends on unvested awards, clawback, no tax gross-ups).
    • Strong director ownership guideline of $250,000 within five years.
  • Watch items / potential red flags

    • Low current personal ownership as a new appointee relative to guideline (expected to build over time).
    • Broader governance context: combined Chair/CEO remains, mitigated by an empowered Lead Independent Director.
    • 2024 Say-on-Pay support was 67%, prompting shareholder outreach and program changes; while focused on executives, it signals governance scrutiny.

Net: Robinson appears independent, conflict-free, and engaged, adding leadership and talent development depth to the Board. Ownership alignment should strengthen as she accumulates RSUs toward the five-year ownership requirement.