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My Size, Inc. (MYSZ)·Q2 2025 Earnings Summary

Executive Summary

  • Q2 2025 revenue was $2.00M, up 2% YoY, with gross profit of $1.10M and operating loss narrowing to $0.59M, aided by the initial Percentil contribution and Orgad’s logistics optimization .
  • Percentil contributed $0.18M revenue since the May acquisition; management expects acceleration in H2 2025 as EU circularity rules drive adoption .
  • Cash and equivalents stood at $4.28M with $2.90M in inventory at quarter-end, supporting near-term execution while the mix shifts toward higher-margin circular fashion and SaaS .
  • Estimate visibility remains limited; S&P Global consensus for Q2 2025 EPS and revenue was unavailable, increasing the likelihood that company-specific catalysts (EU regulatory tailwinds, Percentil integration milestones, and Orgad FBA transition) drive stock narrative rather than “beat/miss” headlines .

What Went Well and What Went Wrong

What Went Well

  • Percentil integration ahead of schedule and contributing revenue; management frames EU circularity mandates as a structural tailwind: “The EU is rewriting fashion’s rulebook. Percentil is designed to help brands comply… and unlock new opportunities for growth.”
  • Gross profit increased 14% YoY to $1.10M, reflecting better mix and execution; operating loss improved 49% YoY to $0.59M .
  • Orgad’s transition to Fulfillment by Amazon lowered logistics costs and improved delivery efficiency, supporting margin trajectory .

What Went Wrong

  • H1 2025 revenue declined 30% YoY to $3.5M due to a decrease in Orgad sales amid market changes, partially offset by Percentil .
  • Limited sell-side coverage and absence of a published Q2 2025 consensus for EPS/revenue from S&P Global constrains “beat/miss” signaling and may dampen liquidity/near-term sponsor engagement .
  • Execution risk around scaling Percentil and monetizing Circularity-as-a-Service; despite early pilots, ramp depends on retailer adoption timelines and regulatory pacing .

Financial Results

MetricQ2 2024Q4 2024Q1 2025Q2 2025
Revenue ($USD Millions)$1.98*$1.46*$1.48*$2.00
Gross Profit ($USD Millions)$0.98*-$0.29*$0.42*$1.10
Operating Loss ($USD Millions)N/AN/AN/A$0.59
EBIT ($USD Millions)-$0.88*-$1.33*-$1.06*-$0.44*
EBITDA ($USD Millions)-$0.87*-$1.28*-$1.02*-$0.38*
Gross Margin (%)49.7%*N/A28.4%*56.0%
EBITDA Margin (%)-43.9%*-87.9%*-68.8%*-18.9%*
EBIT Margin (%)-44.3%*-91.6%*-71.7%*-22.0%*
Diluted EPS (Continuing Ops)-$1.28*-$0.55*-$0.51*-$0.15*
Cash & Equivalents ($USD Millions)$3.20*$4.88 $3.70*$4.28
Inventory ($USD Millions)N/AN/AN/A$2.90

Values with * retrieved from S&P Global.

Segment/KPI highlights:

Segment/KPIQ2 2025Notes
Percentil Revenue ($USD Millions)$0.18Since May acquisition; integration ahead of schedule
Orgad LogisticsFBA transitionLower logistics costs, improved delivery efficiency
H1 Revenue ($USD Millions)$3.50Down 30% YoY due to Orgad; mix benefit from Percentil

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Percentil Revenue ($USD)H2 2025N/A$1.5M target for H2 2025 Initiated
Percentil ContributionH2 2025N/A“expects Percentil’s contribution to accelerate” Qualitative raise

No explicit ranges were provided for consolidated revenue, margins, OpEx, OI&E, or tax rate in Q2 materials .

Earnings Call Themes & Trends

No Q2 2025 earnings call transcript was found after searching company documents and external sources (PR distribution/IR site), suggesting no public call transcript was published for the period .

TopicPrevious Mentions (Q4 2024)Previous Mentions (Q1 2025)Current Period (Q2 2025)Trend
EU Circularity & RegulationNot a focal point in FY wrap; focus on growth, cash discipline Strategic outlook flagged M&A and roll-up, not EU regs EU mandates central; Percentil positioned to enable compliance Rising strategic importance
AI/Technology InitiativesNaiz Fit modules adoption; platform integrations Data/AI vision across group companies FirstLook Smart Mirror/Smart Catalog differentiation Continuity with execution
Supply Chain/LogisticsOrgad e-commerce contribution N/AOrgad FBA transition lowers logistics cost Operational improvement
M&A/Roll-up StrategyFY commentary on disciplined growth Two LOIs for second-hand and AI shoe tech Percentil acquisition executed; integration ahead of schedule Active execution
Segment Mix ShiftSaaS/e-comm noted Emphasis on profitability path Three complementary segments: SaaS, e-comm (Orgad), resale (Percentil) Mix evolving toward circular economy

Management Commentary

  • “We are focused on building long-term value while delivering operational progress each quarter… Percentil is designed to help brands comply with these new standards and unlock new opportunities for growth.” — Ronen Luzon, CEO
  • “Some companies see regulation as a hurdle. We see it as the competitive advantage… we intend Percentil to be at the center of that infrastructure.” — Ronen Luzon, CEO
  • “Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one… EBITDA-positive returns from the very beginning.” — Ronen Luzon, CEO

Q&A Highlights

  • No public Q2 2025 earnings call transcript or Q&A was found across IR site and major PR distribution sources .
  • Guidance clarifications were provided via press releases (Percentil H2 revenue target; integration pacing) rather than live Q&A .

Estimates Context

  • Q2 2025: S&P Global consensus for EPS and revenue was unavailable; results therefore cannot be benchmarked to a formal Wall Street consensus for the quarter .
  • Historical reference: Q4 2024 S&P Global showed revenue consensus $2.50M vs actual $1.46M, and EPS consensus -$0.65 vs actual -$0.18 (single estimate) — highlighting sparse coverage and potential volatility when estimates exist*.

Values with * retrieved from S&P Global.

Key Takeaways for Investors

  • Structural EU tailwind: The company is positioned to monetize regulatory-driven circularity via Percentil and Circularity-as-a-Service offerings; pilots with large retailers cited in May support demand formation .
  • Margin trajectory improving: Q2 gross margin at 56% with operating loss narrowed to $0.59M, aided by mix and Orgad’s FBA logistics optimization .
  • Cash runway: $4.28M cash and $2.90M inventory provide flexibility to execute integration and growth plans in H2 2025 .
  • Near-term catalysts: Percentil integration milestones and H2 revenue target ($1.5M) offer tangible checkpoints for tracking scale in Europe’s circular fashion economy .
  • Coverage risk: Absent Q2 consensus and no call transcript shifts narrative dependence to company execution updates; thin sell-side attention may amplify price reactions to operational headlines .
  • Execution focus: Watch conversion of EU compliance tailwinds into B2B uptake, the pace of brand partnerships, and the durability of Orgad’s logistics cost improvements .
  • Medium-term thesis: If Percentil scales per guidance and SaaS growth persists, mix shift could support sustained margin improvement and lower cash burn; monitor segment disclosure depth in future filings to validate unit-level profitability .