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Oren Elmaliah

Chief Financial Officer at My SizeMy Size
Executive

About Oren Elmaliah

Oren Elmaliah is Chief Financial Officer (CFO) of My Size, Inc. effective April 1, 2025, after serving as a director from May 2017 until stepping down on March 6, 2025 to assume the CFO role . He founded Accounting Team IL in September 2015 and has held finance roles including controller at Enlivex Therapeutics Ltd. (since February 2017) and CFO of Presstek Israel (since January 2017); prior roles include Financial Director at CFO Director Ltd. and Risk Management Consultant at RSM International Limited . Education: B.A. in Accounting/Economics and M.Sc. in Finance/Accounting from Tel Aviv University; licensed Certified Public Accountant in Israel . During his tenure, company TSR (value of initial $100 investment) was $157 for 2024 and $199 for 2023 per pay-versus-performance disclosure ; My Size revenues rose from $4.459M (FY22) to $6.996M (FY23) to $8.257M (FY24), while EBITDA improved from $(7.802)M (FY22) to $(5.098)M (FY23) to $(2.999)M (FY24)*. Values retrieved from S&P Global.

Past Roles

OrganizationRoleYearsStrategic impact
Accounting Team ILFounder, Account ManagerSince Sep 2015Built a consultancy providing bookkeeping, controller and CFO services to public companies .
Enlivex Therapeutics Ltd.ControllerSince Feb 2017Led public company financial reporting controls .
Presstek IsraelChief Financial OfficerSince Jan 2017Oversaw finance operations .
LG Electronics IsraelIsrael Authorities Reporting OfficerSince Sep 2015Managed regulatory financial reporting interfaces .
ChiasmaLocal Financial Report ConsultantSince Sep 2015Supported local financial reporting .
CFO Director Ltd.CPA, Financial DirectorJul 2011–Aug 2015Directed finance projects and CPA work .
RSM International LimitedRisk Management ConsultantJun 2010–Jul 2011Advised on risk management frameworks .

External Roles

OrganizationRoleYearsStrategic impact
My Size, Inc. (Board)Director (Class I)May 2017–Mar 2025Audit Committee chair (2024); audit committee financial expert; 100% meeting attendance in 2024 .

Fixed Compensation

ComponentTermsEffective DateAmount
CFO services agreement (Accounting Team Ltd., 100% owned by Elmaliah)Bookkeeping, controller and CFO servicesMar 1, 2025 (agreement); CFO effective Apr 1, 2025NIS 40,000/month (approx. $11,000) initially .
CFO services agreement (updated fee)Same servicesCurrent as of Jul 2025 ProxyNIS 63,000/month (approx. $18,000) .

| Director cash fees (2024) | Per meeting fees and annual totals | FY 2024 | Fees earned $15,637; Option awards grant-date fair value $8,773; Total $24,410 . |

  • Company has standard executive employment agreements with notice periods, non-compete, confidentiality, and invention ownership arrangements; enforceability of non-competes may be limited under applicable law . Elmaliah’s CFO engagement is via a services company agreement rather than a direct employment contract .

Performance Compensation

Incentive typeMetricWeightingTargetActualPayoutVesting
Director RSUs (non-employee director grant)Service-based (vesting milestone)N/AN/AN/AN/A2,500 RSUs granted Feb 14, 2024; vest Jan 1, 2025 .
Director OptionsService-based vesting tranchesN/AN/AN/AN/A150 options outstanding as of Nov 4, 2024; options were originally granted Oct 8, 2020 with director vesting schedules in 4 tranches (dates disclosed in option footnotes) .
  • No CFO-specific bonus targets, performance metrics, or equity grants disclosed for Elmaliah in 2025 filings reviewed .
  • RS/RSU acceleration: 2024 executive restricted stock grants (for CEO/CFO/COO) include accelerated vesting upon change in control; director RSUs vesting terms were time-based to Jan 1, 2025 .

Equity Ownership & Alignment

HolderBeneficial ownership (shares)% of outstandingCompositionNotes
Oren Elmaliah2,650<1%2,500 restricted stock; options to purchase up to 150 sharesAs of July 8, 2025; percent based on 3,103,076 shares outstanding .
  • Insider trading policy prohibits short sales, options transactions, hedging or other speculative transactions in company stock; pre-clearance and blackout periods apply to covered persons .
  • Executive Clawback Policy adopted per Nasdaq Rule 10D-1; requires recoupment of erroneously awarded compensation after accounting restatements .
  • No pledging of shares disclosed; no stock ownership guideline disclosure found in reviewed proxies .

Employment Terms

  • Appointment and role: Elmaliah appointed CFO effective April 1, 2025; stepped down from board March 6, 2025 .
  • CFO engagement structure: Services agreement with Accounting Team Ltd. (100% owned by Elmaliah); initial NIS 40,000/month (approx. $11,000) effective March 1, 2025; updated fee NIS 63,000/month (approx. $18,000) as of proxy filing .
  • Severance/change-of-control economics: Not disclosed for Elmaliah’s CFO agreement in filings reviewed .
  • Indemnification: Company maintains indemnification agreements and D&O insurance for directors and executive officers .
  • Non-compete/confidentiality: Company-standard arrangements apply to executive officers; enforceability may be limited .

Board Governance (prior role)

  • Committees (2024): Audit (chair in 2024 proxy), Compensation, Nominating & Corporate Governance; identified as “audit committee financial expert” .
  • Attendance: Audit Committee met 4 times in 2024 with 100% attendance; Board met 15 times in 2024 with 100% attendance .
  • Proxy card designation: Named as proxy holder (with CEO) in 2025 Annual Meeting materials prior to CFO appointment .

Related Party Transactions

  • CFO services provided via Accounting Team Ltd., an entity 100% owned by Elmaliah; agreement terms and monthly fees disclosed .

Performance & Track Record

MetricFY 2022FY 2023FY 2024
Revenue ($USD)$4.459M*$6.996M*$8.257M*
EBITDA ($USD)$(7.802)M*$(5.098)M*$(2.999)M*

*Values retrieved from S&P Global.

  • TSR (company-level per PVP table): Value of $100 initial investment at Dec 31: $199 (2023) and $157 (2024) .
  • 2025 progress: Q3 2025 press release indicates sequential revenue growth to $2.6M, margin expansion, and net loss narrowed to $2.8M; Elmaliah listed as Investor Contact in IR .

Compensation Structure Analysis

  • Transition from director to CFO altered pay mix from modest cash+equity director compensation in 2024 to primarily fixed monthly services fees in 2025; no Elmaliah-specific annual bonus or equity grants disclosed post-appointment .
  • Option repricing: On June 4, 2025, the Compensation Committee repriced certain options to $1.28, including the CEO, former CFO, and COO; Elmaliah was not listed among repriced award holders, suggesting his 150 options retained prior terms .
  • Equity plan capacity expanded significantly (proposal to increase 2017 Plan reserve to 756,691 shares and adopt evergreen) implying potential future grants but no specific Elmaliah grant amounts disclosed .

Say-on-Pay & Peer Group

  • No advisory say-on-pay vote or compensation peer group disclosures were identified in the 2024/2025 proxies reviewed .

Expertise & Qualifications

  • Credentials: CPA (Israel); BA and MSc from Tel Aviv University; extensive finance and reporting roles across public companies .
  • Governance expertise: Designated audit committee financial expert .

Work History & Career Trajectory

  • Progression from risk management consulting (RSM) to finance leadership (CFO Director Ltd., Presstek Israel) and public company reporting (Enlivex), culminating in founding a finance services firm and appointment as public-company CFO .

Equity Ownership & Alignment Details

CategoryVested vs. UnvestedExercisable vs. UnexercisableIn-the-money valuePledged/Hedged
Restricted stock (2,500)Vested Jan 1, 2025 per director grant scheduleN/ANot disclosedHedging prohibited by policy; no pledging disclosed .
Options (150)Fully vested by 2022 based on standard 2020 grant tranches; exact Elmaliah vesting not itemizedExercisable (timing not itemized)Not disclosedNo repricing disclosure for Elmaliah; anti-hedging policy applies .

Investment Implications

  • Alignment: CFO’s ownership is modest (<1%), with anti-hedging and clawback policies supporting alignment; lack of disclosed ownership guidelines and low personal stake may limit pay-for-performance alignment .
  • Retention risk: Engagement via a services company (rather than direct employment) with no disclosed severance/change-in-control terms could increase mobility risk; however, fee increase from NIS 40,000 to NIS 63,000 suggests retention-oriented adjustment .
  • Trading signals: No Form 4s found; option repricing excluded Elmaliah, avoiding a potential red flag; equity plan expansion indicates potential dilution but not specific to Elmaliah .
  • Execution: Company trends show revenue growth and improving EBITDA; CFO credibility is supported by prior public-company reporting experience; monitoring future disclosures on CFO incentives and grants is key to evaluating pay-performance coupling .
Note: Financial values in the Performance & Track Record table were retrieved from S&P Global.*

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