NIO - Earnings Call - Q4 2024
March 21, 2025
Transcript
Operator (participant)
Hello, ladies and gentlemen. Thank you for standing by for NIO's fourth quarter and full year 2024 earnings conference call. At this time, all participants are in listen only mode. Today's conference call is being recorded. I will now turn the call over to your host, Mr. Rui Chen, Head of Investor Relations of the company. Please go ahead, Ray.
Rui Chen (Head of Investor Relations)
Good morning and good evening everyone.
Welcome to NIO's fourth quarter and full year 2024 earnings conference call. The Company's financial and operating results were published in the press release earlier today and are posted on the company's IR website. On today's call, we have Mr. William Li, Founder, Chairman of the Board and Chief Executive Officer, and Mr. Stanley Qu, Chief Financial Officer. Before we continue, please be kindly reminded that today's discussion will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the Company's actual results may be materially different from the views expressed. Further information regarding risks and uncertainties is included in certain filings of the Company with the U.S.
Securities and Exchange Commission, the Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited. The company does not assume any obligation to update any forward-looking statement except as required under applicable law. Please also note that NIO's earnings press release and this conference call include discussions of unaudited GAAP financial information as well as unaudited non-GAAP financial measures. Please refer to NIO's press release which contains a reconciliation of unaudited non-GAAP measures to comparable GAAP measures. With that, I will now turn the call over to our CEO, Mr. William Li. William, please go ahead.
William Li (Founder, Chairman, and CEO)
Hello everyone. Thank you for joining NIO's 2024 Q4 and the full year earnings call. In Q4, the company delivered a total of 72,689 smart EVs, setting a new quarterly record in December. Amongst the deliveries surpassed 30,000 for the first time. For 2024, the company's total deliveries reached 221,970, marking a 38.7% increase. Year over year, the new brand continued to lead the premium segment, delivering 201,209 vehicles, securing a 40% market share in China's BEV segment, priced above CNY 300,000. The ONVO brand delivered 20,761 vehicles in the mainstream family market. The market share of the ONVO L60 has been steadily increasing since its launch, ranking among the top three in China's BEV SUV market, priced between CNY 200,000-CNY 300,000. In January and February, due to seasonality and the Chinese New Year holiday, the company delivered 27,055 vehicles.
We expect the total deliveries in Q1 to reach 41,000-43,000 units, reflecting a year-over-year growth of 36%-43%. On the financial side, our effort in supply chain optimization and cost control have delivered strong results. NIO's vehicle margin improved to 14.9% in Q4 while ONVO achieved a positive vehicle margin in the early stage of production run-up. As a result, the company's overall vehicle margin reached 13.1% in Q4. At the same time, the profitability of our after-sales services continued to improve along with growth in technology service revenue, leading to a positive gross margin in other sales in Q4. Now I'd like to share some updates on our products and NIO operations. Starting this year, our three smart EV brands have entered a new product cycle for the premium brand NIO.
At NIO Day on December 21, we launched NIO ET9, a flagship smart executive sedan. As the result of NIO's 10-year tech innovation, ET9 set a new benchmark for premium smart executive EVs with industry-leading technology and distinctive experience. It has been well received by users in the segment. The first edition in a limited offering of 999 units sold out within hours and the signature version continued to see strong demand. ET9 delivery will begin at the end of this month. Besides nearest version products, ET5, ET5 Touring, ES6, and EC6 will launch their 2025 models in Q2, featuring upgrades in design, cutting experience, and a smart driving chip.
Moreover, with another major product launching in the second half of this year, the enhanced product lineup will further solidify NIO's leadership in the premium BEV market while driving its overall profitability for the mainstream mass market brand. ONVO, the first product, L60, gained strong recognition among family users for its safety, space, class-leading energy efficiency, and a convenient recharging experience. ONVO's second product, L90, is positioned as a flagship large family SUV. It will be introduced in Q2 and delivered in Q3. ONVO's third product will be launched in Q4, forming a well-rounded SUV lineup to cater to a broader range of mass market users. Behind small car brand Firefly, since its debut in December 2024, Firefly has received broad attention, particularly from young buyers and families looking for a second car. The brand is set to launch and begin delivery in April.
Leveraging NIO's SaaS network for rapid market expansion. With these three brands, the company is building a comprehensive product metric spanning CNY 150,000-CNY 800,000, catering to diverse user groups. As we expand our sales and service networks, we are set to reach more users and drive sustainable growth. In terms of smart driving technology and experience, AI technology continues to drive us towards our vision of relieving stress and reducing accidents. Authorizing AI-based safety enhancements, NIO released the industry-best automatic emergency steering feature. It leads the market in speed, range, object detection, and use case coverage. To date, NIO's smart safety has prevented over 3.4 million potential accidents for users, and the release of AES has further improved driving safety. Meanwhile, we've made breakthroughs in switching to our next-generation architecture based on the New World Model, NWM. We'll provide driving, parking, and safety assistance across all.
The Early Bird program will begin in early April with mass release gradually rolled out. Globally, NIO has 183 NIO Houses and 462 NIO Spaces while ONVO has 449 stores in China, ensuring a well balanced sales carpet. On the service side, the company operates 388 service centers and 64 delivery centers. We are putting more efforts improving operational efficiency so as to better support our new product cycle and deliver on exceptional user experience. As of now, the company has deployed 3,245 power swap stations worldwide, including 970 stations on highway in China having private.
Over.
69 million swaps for NIO and onboard users. In addition, NIO has built over 25,000 power chargers and destination chargers. Battery swap remains the preferred recharging solution for NIO users on long trips. During the Chinese New Year holiday, we set a new record with over 137,000 battery swaps in a single day with top stations handing over 180 swaps. With unmatched speed and convenience, battery swap is the optimal recharging solution for long distance and holiday travel. It is a strategic advantage where we reinforce our competitive edge of the BEV market, laying a strong foundation for the sales growth of our three brands. During the upcoming product cycle, we were actively engaging with partners in more countries and regions to expand our global footprint.
As we grow our global sales channels and start Firefly deliveries, the company is accelerating its global expansion while delivering best-in-class EV solutions to users worldwide. The company remains committed to social responsibility and sustainability. In December, MSCI upgraded NIO's ESG rating from A to AA. In general, Corporate Knights ranked NIO as the number one car company in its list of 2025 Global 100 Most Sustainable Companies. The competition landscape in the smart EV industry is evolving rapidly, making 2025 a critical year for the market. Reshaping this year with nine new models across three brands, the company is forming a comprehensive product lineup while a tech-driven cost optimization with further enhanced profitability. With global expansion picking up speed, the company will be able to unlock new revenue opportunities.
In the meantime, the company is enhancing operational capabilities and business opportunities, awareness across teams, ensuring great value creation and efficiency. With this action in place, we are confident in navigating fair competition and achieving our full year operating targets. Thank you for your support. With that, I will now turn the call over to Stanley for Q4's financial details. Over to you, Stanley.
Stanley Qu (CFO)
Thank you William. Let's now review our key financial results for the fourth quarter of 2024. Our total revenues reached CNY 19.7 billion, an increase of 15.2% year over year and 5.5% quarter over quarter. Vehicle sales were CNY 17.5 billion, up 13.2% year over year and 4.7% quarter over quarter, primarily driven by higher deliveries, partially offset by a lower average selling price due to changes in product mix. Our other business segments also delivered solid performance. Other sales were CNY 2.2 billion, grew by 33.8% year over year and 12.7% quarter over quarter. The annual growth was from increased sales of parts, accessories, after sales, vehicle services, and provision of power solutions along with a rise in sales of technical R&D services.
The increase quarter over quarter was driven by higher sales in technical R&D services, used cars, and our parts, accessories, and after sales vehicle service. Looking at margins, vehicle margin was 13.1% in this quarter compared with 11.9% in Q4 last year and unchanged from last quarter. The year over year increase was mainly due to lower material cost per unit as margin turned positive this quarter, mainly due to the increase in the provision of technical R&D services as well as the sales of parts, accessories, and after sales vehicle services with relatively higher margins. Overall gross margin was 11.7%, up from 7.5% in Q4 last year and 10.7% last quarter. Turning to OpEx, R&D expenses were CNY 3.6 billion, decreased 8.5% year over year and increased 9.6% quarter over quarter.
The year over year decrease was mainly driven by reduced personnel costs and design and development cost, while the quarter over quarter rise reflects additional investments in design and development, partially offset by the decreased personnel costs as SG&A expenses were CNY 4.9 billion, up 22.8% year over year and 18.7% quarter over quarter. The year over year increase was mainly driven by increased sales and marketing for new brands and products and higher personnel cost from sales and service network expansion. The quarter over quarter increase was mainly due to the enhanced sales and marketing efforts and higher professional services costs for general corporate functions. Loss from operations was CNY 6 billion, down 8.9% year over year and up 15.2% quarter over quarter.
Interest and investment loss was CNY 0.2 billion compared with investment income of CNY 1.4 billion in 2023 Q4 and $0.3 billion in 2024 Q3 primarily due to the fair value change of equity investment. Other loss net in Q4 was CNY 0.5 billion primarily due to the loss from the revaluation of overseas RMB related assets caused by the depreciation of RMB against US dollars. This quarter net loss was CNY 7.1 billion showing an increase of 32.5% year over year and 40.6% quarter over quarter. Lastly, we ended the quarter with total cash at cash equivalents, restricted cash, short term investment and long term time deposits amounting to CNY 41.9 billion. That wraps up our prepared remarks. For more information and details of our unaudited fourth quarter and full year 2024 financial results, please refer to our earnings press release now.
I will turn the call over to the operator to start our Q&A session. Thank you.
Operator (participant)
Thank you. If you wish to ask the question, please press Star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press Star two. If you're on a speakerphone, please pick up the handset to ask your question. For the benefit of all participants on today's call, please limit yourself to two questions and if you have additional questions, you can re enter the queue. Your first question is from Tim Tsai from Morgan Stanley. Please go ahead.
Tim Hsiao (Analyst)
Hi, this is Tim from Morgan Stanley. Thanks for taking my question. I have two questions. The first question is about cost reduction effort because a lot of market focus is put on news the latest round of restructuring. Just want to know that how much of cost saving would management expect to achieve and when are we going to see the contribution emerging in upcoming quarters? That's my first question.
Thank you.
William Li (Founder, Chairman, and CEO)
[Foreign language]
Thank you for the question regarding the cost reductions. Actually, since last year we have already started the cost mining initiatives and for the 2024 full year we were also on track for the cost reduction initiatives. As you can see in our vehicle margin for Q4, it has fulfilled our expectation and we will continue such cost reduction actions this year from multiple aspects including supply chain, R&D. In that case we foresee that our vehicle margin will also continue to grow starting Q2 and in terms of expenses.
Actually in Q4 last year, as we have launched the new brand ONVO together with its product, we have started to make investments and expenses in developing its sales and service networks as well as in the brand related activities and such activities and expenses will continue in Q1 this year in building up the new brand and also the sales and service networks. In the meantime, starting Q1 this year we have started an all employee comprehensive cost reduction initiative covering R&D, supply chain, sales, and also service teams. We call it CBU or Cost Business Unit. Basically we ask all the teams and employees to take the ownership and accountabilities of the company's operational targets.
We already have seen some good results and actions taken voluntarily by the R&D teams, by the sales and service teams in reducing the cost and improving the efficiency.
Now. [Foreign language]
The results of such actions will be reflected in our balance sheet in the coming quarters starting Q2 as we continue to strengthen our cost control and also expenses management in the second half of this year, together with improvements in the sales volume in the vehicle margin as well as in the expense control, we are confident that we are going to achieve our breakeven target in Q4.
Tim, please.
Tim Hsiao (Analyst)
Thank you. My second question is about ONVO. Just want to know that what actions could ONVO take to regain the growth momentum? Will NIO stick to the Bao T brand strategy? Or it could potentially change ONVO to a sub brand under NIO to save cost and enhance efficiency. That is my second question. Thank you.
William Li (Founder, Chairman, and CEO)
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Thank you for the question regarding ONVO. Its sales performance starting this year did not meet our expectation and we have also reviewed the comprehensive reasons and causes for its performance. The first reason is because of the brand awareness and exposure. As ONVO is still a new brand in terms of its brand awareness and awareness, it is actually far below its competitors. We have also done some studies and research on the influence of the brand awareness of ONVO and in terms of the brand awareness, it is only one-third of that of NIO. In that case, as we consumed all the existing order backlogs, we are facing larger pressures regarding the fresh orders starting this year, especially during and after the Spring Festival holidays. We have also taken a series of actions to help strengthen and improve the brand awareness and exposure.
We have rolled out some offline advertisements in the train stations and also in the elevators of the apartment buildings. We have also doubled down on the social media campaigns to help improve the exposures, and we are seeing some good effects in helping being more famous and well known.
[Foreign language]
The second reason is regarding the coverage of the point of sales. We have been ramping up the south store coverage of the ONVO brand. Last year when we just launched the brand we had around 105 stores in China and by the end of last year we had opened up another 100 stores and so far we have more than 400 stores in China. Yet most of the stores are still quite new in terms of their efficiencies and productivities. They are not yet to a mature level. It will take some time for these new stores to start to yield real results. We have also done a comparison between a mature store being in operations for more than three months in comparison to a newly established store. The productivity can be different, can be as different as three times.
As this new store is getting more mature and skillful, we believe that they will also start to play a bigger role. As you can see, we have made some investments in our sales and service networks in Q4 last year and also Q1 this year, and we've been under the pressure for this investment and expenses. Yet we also believe that these stores and the network will soon start to yield results and kick in with effect.
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The third reason is also relevant to the maturity that is regarding the maturity level of our salesforce. For the fellow teams of the ONVO brand, 60% of them have been in the company for less than three months and it will take some time to train the team and for the sales teams to polish their soft skills to be able to yield good results and make deals. As the team is getting more mature day after day, we also see that more and more fellows are now able to make deals and we also encourage these fellows to do more proactive outreach by going out of the stores to actively reach out to the potential users and help expand the funnels and this will also help us to improve the order performance.
For this year, if we look at the month-over-month trend for the number of fresh orders, it has been increasing steadily. In terms of the number of test drives that we've been receiving and doing month over month, it is also breaking the record. We believe that these fresh orders and the test drives will also soon be converted into orders and sales volume.
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The fourth reason is regarding the power swap station availability for the ONVO users. In the past several months, we've been making more progressive modifications on the power swap stations to make sure they are compatible with the ONVO products and also providing more batteries for the swap stations. Now more than 1,500 power swap stations in China are available for ONVO users. Also, at the early stage of the product launch, we had the short supply of batteries. In that case, there was only one battery for the available power swap stations, not enough for the ONVO users to experience the full power swap. Now we are supplying more batteries for the power swap. In that case, the experience for the power swap among ONVO users is also improving, also enhancing a better word of mouth for the brand.
Also, in many regions where we see more power swap stations available for onboard users, we actually see more sales volume for the ONVO products. Together with our Power Up County initiative, we believe that with more power swap stations available in the lower tier cities, this will also help improve the penetration rate of ONVO in those lower tier cities. A very interesting number to share with you is that in 12 regions in China, the sales volume of ONVO has already outnumbered the volume of NIO. This is also a good effect or result of our dual brand synergy and strategy.
[Foreign language]
Another compound factor is that our recent sales volume is majorly affected by the fierce competition as well as the negative public opinions on the brand and also PR attacks that has affected our volume by around 30%-40%. Still, even against this difficult environment, we still see a very high user satisfaction on the product L60. Actually, L60 has the highest product user satisfaction among other products launched by the new company and we also see a pretty good referral rate on the L60. This has gave us confidence on the product going forward as we pick up speed with our orders and also test the drives.
As we further enhance the brand awareness, expanding our sales and service network, growing our team and their maturity level, and also enhance the coverage and availability of the power swap stations for the onboard users, we believe that the sales volume of L60 will pick up and also fulfill our expectation.
[Foreign language]
Regarding your question on the efficiency improvement and also the synergies that can be leveraged between two brands, actually in terms of the after-sales services, power swap stations as well as the supporting functions such as finance, human resources, and some regional functions, this has been shared across two brands from the beginning. Recently, we are also making further adjustments in some regions for the supporting and the management roles. We are also trying to have one team to oversee both brands, and we see some good effects by having one team overseeing two brands in terms of the sales and the service management. In terms of the point of sales of ONVO or the sales network of ONVO, we will keep it separated and independent of the new brand as these two brands target different user groups and also are from different brand segments.
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We are also having some pilot programs where we have the incentives and the policies to encourage the intern to encourage the sales team to also sell the product from the other brand. We already have seen some good results by rolling out the pilot program.
Thank you Tim.
Operator (participant)
Thank you. The next question is from Bin Wang from Deutsche Bank. Please go ahead.
Bin Wang (Analyst)
[Foreign language] My first question is about your guidance about gross margin including the vehicle gross margin and overall gross margin. Meanwhile, you mentioned that you will expect even in the number four quarter this year. What is your assumption in terms of gross margin volume? [Foreign language] My second last question is that previously guided your 2025 volume will be double year over year after the first quarter. Can you provide an update on the volume guidance?
Thank you.
Stanley Qu (CFO)
[Foreign language]
Thank you for the question regarding your questions on the vehicle margin. Normally Q1 is the off season in the sales of the vehicle products and also in Q1. We are in between generations for our 5 and the 6 series as they will soon be upgraded to the model year 2025 to clean up the inventories for the existing generation. We are also under pressure regarding the vehicle margin for the new brand and in terms of the ONVO brand. As William has mentioned, the sales performance of the ONVO product didn't meet our expectation in this year considering the amortizations and other factors. We are also under pressure and a challenging situation managing the ONVO products and its vehicle margin. Overall speaking, the company's vehicle margin in Q1 will not be as good as you would expect it based on our margin performance in Q4 last year.
Still, our full year target is to achieve breakeven in Q4. In that case, we have also mapped out a roadmap of our product margin. For the new brand, we would like to achieve a vehicle margin of 20%, and for the ONVO brand, it will be 15%.
[Foreign language]
Regarding the actual actions that we have taken to control the cost and also improve the vehicle margin, there are several actions. The first is to implement a more systematic cost reduction initiative by making our products more platform based and improving the commonalities across different products and also across brands. There are several examples. For example, we have implemented an overall platform strategy for the seats. Now the products from the new brand and ONVO brand share the same seat structure. With that we are able to reduce the total BOM cost for the system by 10%. The second example is regarding the smart hardware. We have standardized the interfaces of most of the smart hardware in the vehicles. In that case we can further reduce the costs on the cables and connectors. The piece price per vehicle is reduced from CNY 2,000 to only CNY 1,000.
The third example is regarding the in-house developed parts and also components as we've been making efforts in doing in-house development in the past two to three years. We also see very helpful cost reduction results over the past two years. For example, ET9 will soon be delivered with the NX9031 in-house chip for the smart driving. This chip will also be available on the model year 2025 for the 5 and the 6 series product, our volume products. In that case, the piece price will be decreased by around CNY 10,000 in comparison to the four-ring solution. In addition to these cost reduction measures, we are also taking some systematic measures. For example, we have a very capable team doing cost management analysis and engineering. Starting 2023, we have been enabling and empowering the team.
The team directly reports to me for any quotation where nominating prices surpassing the cost estimation results by 7.5%. Such nomination decisions will need to be escalated to the EC level for the joint approval. With all these measures taken together in 2024 we managed to reduce our BOM cost by 10% and we will continue such efforts in 2025.
[Foreign language].
The second major action or the second major contributor of improved vehicle margin will be contributed by the launch of our new models. As mentioned by William, this year we are going to introduce and launch nine new models including completely new models as well as the model year facelifts. For the model year facelifts, they will help improve the overall cost for these existing models. In terms of the new models, in the second half of this year the new brand is going to unveil and introduce a major product with better or with actually higher margin as well as more elevated brand and product positioning. This will help improve the overall vehicle margin of the new brand and for the ONVO brand in Q2. Actually in April they will unveil their second brand, L90 and then start to deliver this product in Q3.
In the meantime in Q4 ONVO is going to introduce another product. Both products from the ONVO brand will target higher margin and also higher price segments. This will also help improve the overall product margin for the ONVO brand. Together with the cost reduction actions that we've been taking as well as the margin increase driven by the new products, we will gradually achieve our margin targets in Q4 and also for the full year.
William Li (Founder, Chairman, and CEO)
[Foreign language]
Regarding your questions on the sales volume and the guidance for this year, in Q1 our sales guidance is to achieve a year-over-year growth of 36%-43%, so around 40% year-over-year growth for the deliveries in Q1. As for the full year, our target is still the same, just to double the sales volume from last year. There are several drivers behind this. The first is the new car effect. As we've mentioned, this year we are going to introduce nine new products under three brands. Starting next week, we are going to deliver ET9, and with the launch and the delivery of these nine new models, we will be able to fill up our sales volume for this year.
The second key driver is regarding the ONVO brand as we are improving the overall network, self network and service network of ONVO, enhancing the maturity level of the team and also strengthening its brand awareness. It will also gradually yield better results even if it did not fulfill the sales target we set for Q1. Yet we are confident in the continuous improvement in the ONVO brand.
[Foreign language]
A further comment on the key driver behind the sales volume is the network effect of our power swap network and the recharging network in general. If you look at the cumulative sales volume of the new brand and the distribution of the sales, actually half of this volume is contributed by the sales in the Yangtze River Delta area. For Jiangsu Province we have already achieved the power up county plan, which means that in every county in Jiangsu Province there is at least one power swap station. For Zhejiang Province we aim to achieve also county-level coverage by end of this month except for two islands where they will not have the power swap stations.
Also for the power swap strategy in general, as you may know, our recent strategic partnership with CATL, this will further help us to expand our reach in the county levels with our power swap facilities. In the first half of this year our power swap network will cover the counties of more than 10 provinces in China and by the end of this year cumulatively 27 provincial level divisions will have power swap stations available at the county level, and the network effect of this swap station will play a very important role because we have already proved that last year we doubled down our efforts on the power swap networks in bigger provinces like Hubei and Anhui provinces and we already see some good results. Before, the swap stations were merely available in big cities.
We find that the county level coverage is more important in promoting the south and for the south volume in these two provinces. After we achieve the county level coverage, their south volumes are far above the average and this year we will continue such efforts to cover more counties in more provinces, especially big provinces like Henan, Shandong, and Sichuan. With that we will help improve the overall market share and the market reach of not only the new brand but.
[Foreign language], especially ONVO brand.
Operator (participant)
Thank you. The next question is from Paul Gong from UBS. Please go ahead.
Paul Gong (Analyst)
Hi William, thanks for taking my question. The AI and robotics has been the very hot topic in this earnings season. One of your peers' earnings call, the AI has been mentioned by 49 times during the whole call, but I guess it hasn't been mentioned here. Can you please remind us your latest thoughts on the AI, autonomous driving, robotics, etc.
William Li (Founder, Chairman, and CEO)
[Foreign language]
Thank you for the question regarding the application of AI technologies. NIO is the first car company to introduce an AI companion in the car. It's NOMI and it's loved and well received by many users. For NOMI, it has its own large language model capabilities, NOMI GPT, but on top of that it is also supporting third party large language models. With that, the satisfaction and also the interaction rate of NOMI is growing. NOMI is also a quite profit making IP with a lot of popular merchandise and also high take rate. In addition to the AI application on NOMI, we also have AI applied to our smart driving technologies and experience. As last year, we have introduced the New World Model, NWM, and the latest AD version or smart driving release will be based on the New World Model.
Actually I have participated in some internal beta version tryout and I can say that I really look forward to that version. It has quite good performance in terms of the active safety and the experience in general. Of course AI is a very important basic capability in terms of AGI, in terms of robots, in terms of the fundamental capabilities for AI. For the foreseeable future for us we will mainly focus on our core business, that is the automotive product. In that case AI will be more of an enabler to achieve better product experience as well as better business and management. AI itself is one of our top full stack capabilities and it is ever present in every aspect of our business.
As many people are talking about how the automotive product is becoming an AI agent, I believe that the company itself is also turning into an AI agent. Still, for the short term, our primary focus is our core business as well as our operating targets. A side note here is that new capital has invested in a lot of AI companies, especially industry leading AI companies. In that case, we are in close contact with the cutting edge technologies and also the outstanding founding teams in the AI arena, and in house we also have capable AI talent working on the relevant field.
Thank you, Paul.
Paul Gong (Analyst)
Yeah, sorry, my second question.
My second question is regarding the number of models. I think the company has eight models at the same time right now and after this year's new model launch it would move into some big teams given the cannibalization between each other. Also, one of the peer has demonstrated with even only one single model the volume could still be achieved. Shall we consider to concentrate more into some blockbuster models and eliminate some of the less popular models to be more focused. What do you think is the most optimal number of models for each of the brands?
William Li (Founder, Chairman, and CEO)
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Thank you for the question. As we now have three brands, NIO, ONVO, and Firefly, our overall product strategy and portfolio for these three brands will also be quite different as it is also dependent on their respective segment and also brand positioning. For the NIO brand, we will basically keep the existing lineup spanning from CNY 300,000 all the way to CNY 800,000 and it will be covering for family and for business segments. With ET9 being delivered, we are completing this brand, this price coverage from CNY 300,000 all the way to CNY 800,000 price segments in the premium market. For the premium market users, they actually care more on the personalization and also the unique identity of the vehicle product. If you look at other premium brands like BMW and Mercedes, they actually offer 40-50 products in their lineup.
For this segment, users care more about the differentiation and also the personality of their products. As for the ONVO brand, we will be more careful with the number of products in the lineup. This year we are going to introduce two new products under the ONVO brand. Together with L60, there will be three products in the lineup by the end of this year, and we will not drastically increase or expand the existing portfolio but control that within a reasonable range. As for the Firefly brand, it is a high-end small car brand. In that case, it's not necessary to really offer too many different products. Our overall strategy is to have a differentiated product portfolio and lineup for different brands, but overall maintaining a rather stable and reasonable product lineup across three brands.
For each model there will be also emphasize the highlights and also targeted user group.
Paul Gong (Analyst)
Thank you.
Operator (participant)
Thank you. The next question is from Yuqian Ding from HSBC. Please go ahead.
Yuqian Ding (Analyst)
The first question is about cash position, supply chain perspective against that and also potential financing. We see our net cash position at above CNY 25 billion but given the volatility between quarters, the supply chain coming from more conservative perspective and how sustained would that require additional financing? No matter if it's debt or equity? Can we have a little bit more clarification on that? Second question is about the CapEx guidance. Can we see a little bit breakdown into a refreshed CapEx guidance? This year we talked about a commitment into swap network, but since we signed up the collaboration with CATL, can we leverage partnership to do some CapEx building? Can we expect the CapEx to taper off this year? Thank you.
Stanley Qu (CFO)
[Foreign language]
Thank you for the question. Regarding your first question on the cash reserves, by the end of 2024 our cash position was RMB 49.1 billion. In Q1 as we see the decrease in the sales volume quarter over quarter, we did experience an operating cash outflow. Yet as we have introduced that this year will be a pivotal year for our product launch. As we witness the rebound start in Q2 we will also see major improvement in the operating cash flow. Also as we have previously introduced starting Q1 this year we have conducted a series of adjustments and also streamlining activities. This will also be reflected in our financial performance starting Q2. Overall speaking, we will be prudent with our cash flow management to make sure that our resources can sustain our continuous growth and development.
Regarding your second question on the fundraising, we have various options. We have various fundraising channels for the capital market, for the U.S. capital market, RMB capital market public, republic private. We will be planning our fundraising requirements and activities according to the operations of the company as well as the changes in the market. Regarding the question on the CapEx, as we have mentioned that this year we will launch major products. In that case we have made the CapEx spending in the toolings and also the production equipment together with our supply chain partners. In the meantime as we are launching new products, our third factory is also going to be put in operations depending on the world production plan.
Our capex this year will be higher than in last year, but still we will have a very prudent measure and manner in managing our investment pacing and also our cash position to make sure that we have a very good control over the spending. In terms of the capex for the power swap stations, starting last year in terms of the power swap network expansion, we have already started to adopt one principle that is to leverage the resources of our power swap partners as much as possible. As last year we have announced the Power UP Partner plan where we invite the partners to jointly build the swap stations and the network for the Power up county plan. This year most of the stations will actually be sponsored or built by our partners and by ourselves.
In that case, the CAPEX utilization for the power swap stations will also be relatively limited.
Thank you.
Operator (participant)
Thank you. The next question is from Ming Hsun Lee from Bank of America. Please go ahead.
Ming Hsun Lee (Analyst)
First question is regarding your autonomous driving technology plan. When do you plan to roll out your end to end model and in the future do you consider to use the Thor chips in your car or you will use your Sanji chips in all of your NIO branded model?
Thank you. That's my first question.
William Li (Founder, Chairman, and CEO)
[Foreign language]
[Foreign language]
[Foreign language]
Thank you for the question. Actually, last year we have already implemented the end to end solution to our active safety features. As different companies may have a different priority or force ranking on the technology applications, and for us we believe that safety matters the most. That is why we have implemented the end to end model firstly in our active safety features, and we did see major improvement regarding the safety level week over week by 40%. It is playing a very important role in providing a safer trip for our users. In terms of the end to end solution based navigate on pilot plus for the city roads, we have also started small scale testing and internal testing, and we plan to release that to our users by the end of April after a series of preparations and also approval applications.
Regarding the use of the chip for smart driving, ET9 is going to premiere our in-house developed chip for the smart driving. It is made with advanced manufacturing process NX9031 and after ET9, our 2025 model year, the 5 and 6 series will also be launched and equipped with the in-house developed chip for the smart driving. All the future new models will be equipped with this in-house chip. As for the ONVO brand, currently it is using the Orin X chip for the smart driving functionalities and it does not have plan to use Thor.
Ming Hsun Lee (Analyst)
Thank you. My next question is regarding the OPEX because in the past few quarters we continue to see your gross margin continue to improve QoQ but for the operating expense do you have the latest guidance and new plan? For example, in the past William mentioned that the stabilized R&D will be CNY 13 billion every year and could you give any new updates for December and also for the sales and marketing expense, do you have any target ratio OPEX ratio for these numbers? Thank you.
Stanley Qu (CFO)
[Foreign language]
Thank you for the question regarding opex. In terms of the R&D funding and expenses for this year, we will continue to have the same intensity level for the R&D expenses around CNY 3 billion every quarter on the non-GAAP basis of course. As mentioned by William, this year we have rolled out the CBU mechanism where we emphasize more on the project with high return and also high yield. In that case we will also optimize our project initiation and approval process to make sure that our R&D expenses are reasonable and also efficient.
[Foreign language]
Regarding the SG&A expenses, we did have bigger challenges to manage in the first quarter of this year. As Q1 is normally the off-peak season for the sales, the overall volume in Q1 is not so high. In that case the SG&A expenses account for a bigger part to the sales revenue. Also in this quarter we are still building up and expanding the sales and service network as well as growing the salesforce capabilities for the ONVO brand. In that case ONVO's SG&A expenses is also higher.
As we have introduced, we are going to take a series of actions to improve the efficiency and the productivity of the teams and also to streamline the non-frontline cell functions, to consolidate some of the sales functions between the NIO and the ONVO brand and also to leverage NIO's network for the sales of Firefly. With all these actions taken, we expect the better results to be reflected in our financial performance in the coming quarters as we grow our sales volume and also gradually achieve the break-even target in Q4. You will also see SG&A accounting for smaller portions to the sales revenue and with that you will see also the effect reflected by the improvement in both volume and also in the efficiency of people and expenses.
Ming Hsun Lee (Analyst)
[Foreign language] That's all my question.
Operator (participant)
Thank you. The next question is from Jing Chang from CICC. Please go ahead.
Jing Chang (Analyst)
[Foreign language] My question is regarding the other sales, other revenues, and we can see that in the fourth quarter the gross profit margin of other sales has already turned positive and reached 1.1%. Could you please break down the reasons for this?
Stanley Qu (CFO)
[Foreign language]
[Foreign langauge]
[Foreign language]
Thank you for the question regarding the gross margin of other cells. It mainly consists of three things: the revenues from the other self services, revenues from the power services, and also revenues from the technical services we provide to the supply chain partners and also to affiliated parties. In Q4 we have the positive margin on other cells. It's mainly because we have been continuously improving the efficiency of the other self services. Of course, in terms of the power swap or the power service in general, as we are still making advanced deployment of the facilities and infrastructure network, the loss is actually not significantly narrowed from the power perspective. For the other cells to be with positive gross margin in Q4 last year, it's mainly because of the revenues from our technology services provided to the partners and also the affiliated parties.
It's around CNY 220 million in Q4 last year yet such revenues are more project based and also it's relevant to the cadence and the progress of the services we provide to them. In that case there will be in the future there will be also similar revenues but it will not be a recurring regular revenues from that perspective in 2025 as we continue to increase our vehicle population we also foresee continuous increase in the efficiency of our after self services. As for the power networks, as we are still making advanced deployment of the power swap stations we will still encounter slight loss making with the combined margin of the after self services and the power services.
If we exclude the technical services, in terms of the technical services, if we can make major deals or if we can make major progress, probably there will be some good news to disclose.
Thank you.
Operator (participant)
Thank you. The next question is from Tina Hou from Goldman Sachs. Please go ahead.
Tina Hou (Analyst)
Thanks management for taking that question. I have a quick one just regarding our longer term outlook, say by 2030, do we still maintain our previous, I think, volume and the margin outlook? Could you please remind us of your revenue scale, sorry, your sales volume scale target as well as your maybe overall gross margin as well as operating margin? Thank you.
William Li (Founder, Chairman, and CEO)
[Foreign language]
As right now the company is still striving to be breaking even in 2024 this year, if we set for a longer term outlook for the future, we believe that for the smart EV companies or for the automotive industry in general to maintain a relative competitive edge among the competitions, an annual volume of 2 million units with 20% gross margin, 7%-8% net margin, that will be a baseline for a smart EV company to survive for the longer term.
Thank you, Tina.
Tina Hou (Analyst)
Thank you. Thank you, William.
Operator (participant)
Thank you. As there are no further questions now, I'd like to turn the call back over to the company for closing remarks.
Rui Chen (Head of Investor Relations)
Thank you so much for joining us today. If you have further questions, please feel free to contact NIO's IR team through the contact information on our website. This concludes the conference call.
You may now disconnect the line.
Thank you.