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Jan Horsfall

Director at NorthWestern Energy GroupNorthWestern Energy Group
Board

About Jan Horsfall

Independent director of NorthWestern Energy Group, Inc. (NWE), age 64, serving since 2015, with core credentials in technology, cybersecurity oversight, innovation, and customer engagement; financially literate under Nasdaq rules. He is Chairman and CEO of Sparq, Inc. (sports-centric AI-enabled game publisher), Managing Partner at Red Surfboard LLC, founder of VoterVac, and advisor to Huvr, Inc.; he holds a CERT Certificate in Cybersecurity Oversight and completed MIT Sloan + CSAIL’s “AI: Implications for Business Strategy” program. He serves as Operations Committee Chair and Audit Committee member.

Past Roles

OrganizationRoleTenureCommittees/Impact
Sparq, Inc.Chairman & CEOCurrent (served as COO 2022–2024) Technology and security; innovation and transformation leadership
Red Surfboard, LLCManaging PartnerSince 2019 Marketing/customer insights across sports, energy, agriculture, consumer tech
VoterVacFounderSince 2015 Direct-response marketing approach to voter targeting
Universal Lubricants; Lycos; ValvolineSenior marketing rolesNot disclosed Marketing and customer-facing expertise

External Roles

OrganizationRoleTenurePublic Company?
Huvr, Inc.Board of AdvisorsCurrent No (advisory role)
Other public company boardsNoneN/ANone

Board Governance

  • Committee assignments: Operations (Chair) and Audit (member).
  • Independence: Board-determined independent under Nasdaq and SEC standards (financially literate).
  • Attendance: 100% Board and committee attendance in 2024; Board met 8 times.
  • Committee meeting cadence (2024): Audit 4; Governance 6; Compensation 6; Operations 4.
  • Board structure: Independent Board Chair; all four committees comprised entirely of independent directors; executive sessions at each meeting.

Fixed Compensation

  • NWE non-employee director compensation framework (paid quarterly in cash and unrestricted stock):

    • Board Member annual retainer: $50,000 cash; 2,750 shares.
    • Board Chair annual retainer: $150,000 cash; 3,750 shares.
    • Committee Chair annual retainer: $15,000 cash.
    • Committee Member annual retainer: $10,000 cash (per committee).
    • New member initial stock grant: 1,000 shares.
  • 2024 compensation received by Jan Horsfall:

    ComponentAmount
    Fees Earned or Paid in Cash ($)$85,000
    Stock Awards ($) (grant-date fair value)$143,773
    Total ($)$228,773

Performance Compensation

  • Directors receive unrestricted stock awards; no performance-based metrics apply to director equity awards.
  • Quarterly grant-date fair values applicable to undeferred director stock awards for directors including Horsfall (2024): Q1 $50.89/share; Q2 $50.93; Q3 $50.08; Q4 $57.22.
    Quarter 2024Grant-date fair value per share ($)
    Q150.89
    Q250.93
    Q350.08
    Q457.22

Other Directorships & Interlocks

  • Current public company boards: None (reduces interlock risk).
  • Shared directorships with competitors/suppliers/customers: None disclosed.
  • Private/advisory boards: Huvr, Inc. (advisory).

Expertise & Qualifications

  • Primary skills: Technology & Security; Innovation & Transformation; Customers & Communities.
  • Financial literacy: Financially literate under Nasdaq rules.
  • Certifications and programs: CERT Cybersecurity Oversight certificate; MIT Sloan + CSAIL AI strategy program.

Equity Ownership

  • Beneficial ownership as of March 3, 2025:

    CategoryShares (#)Percent of Common Stock (%)
    Unrestricted shares (direct)7,125 <1%
    Deferred Stock Units (DSUs)702 <1%
    Total7,827 <1%
  • Stock ownership guidelines: Directors must hold at least 6x annual cash retainer ($420,000); Horsfall at 102% of guideline with value of shares and DSUs owned of $429,311 (priced at $54.85 as of March 3, 2025).

  • Hedging/pledging: Hedging prohibited; pledging prohibited unless pre-cleared. None of the directors or executive officers have pledged NWE securities.

  • Director deferred plan: Directors may elect to defer up to 100% of qualified cash/equity compensation into DSUs or mirror 401(k) options (Section 409A compliant).

Governance Assessment

  • Strengths:

    • Independent, financially literate director with deep technology/cyber expertise; chairs Operations and serves on Audit (enhances oversight of safety, environmental, technology, and risk).
    • 100% attendance; independent committee structure; independent Board Chair (strong governance and accountability).
    • Strong ownership alignment—exceeds 6x retainer guideline; quarterly equity grants support skin-in-the-game.
    • No public-company interlocks; no pledging; hedging prohibited; no Horsfall-related party transactions disclosed.
  • Watch items:

    • Multiple entrepreneurial activities (Sparq/Red Surfboard/VoterVac/Huvr advisory) are outside the utility sector; no conflicts disclosed, but continued monitoring of related party transaction disclosures advisable.
  • RED FLAGS:

    • None identified (no attendance shortfalls, no pledging/hedging, no related party transactions involving Horsfall disclosed).