Jan Horsfall
About Jan Horsfall
Independent director of NorthWestern Energy Group, Inc. (NWE), age 64, serving since 2015, with core credentials in technology, cybersecurity oversight, innovation, and customer engagement; financially literate under Nasdaq rules. He is Chairman and CEO of Sparq, Inc. (sports-centric AI-enabled game publisher), Managing Partner at Red Surfboard LLC, founder of VoterVac, and advisor to Huvr, Inc.; he holds a CERT Certificate in Cybersecurity Oversight and completed MIT Sloan + CSAIL’s “AI: Implications for Business Strategy” program. He serves as Operations Committee Chair and Audit Committee member.
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Sparq, Inc. | Chairman & CEO | Current (served as COO 2022–2024) | Technology and security; innovation and transformation leadership |
| Red Surfboard, LLC | Managing Partner | Since 2019 | Marketing/customer insights across sports, energy, agriculture, consumer tech |
| VoterVac | Founder | Since 2015 | Direct-response marketing approach to voter targeting |
| Universal Lubricants; Lycos; Valvoline | Senior marketing roles | Not disclosed | Marketing and customer-facing expertise |
External Roles
| Organization | Role | Tenure | Public Company? |
|---|---|---|---|
| Huvr, Inc. | Board of Advisors | Current | No (advisory role) |
| Other public company boards | None | N/A | None |
Board Governance
- Committee assignments: Operations (Chair) and Audit (member).
- Independence: Board-determined independent under Nasdaq and SEC standards (financially literate).
- Attendance: 100% Board and committee attendance in 2024; Board met 8 times.
- Committee meeting cadence (2024): Audit 4; Governance 6; Compensation 6; Operations 4.
- Board structure: Independent Board Chair; all four committees comprised entirely of independent directors; executive sessions at each meeting.
Fixed Compensation
-
NWE non-employee director compensation framework (paid quarterly in cash and unrestricted stock):
- Board Member annual retainer: $50,000 cash; 2,750 shares.
- Board Chair annual retainer: $150,000 cash; 3,750 shares.
- Committee Chair annual retainer: $15,000 cash.
- Committee Member annual retainer: $10,000 cash (per committee).
- New member initial stock grant: 1,000 shares.
-
2024 compensation received by Jan Horsfall:
Component Amount Fees Earned or Paid in Cash ($) $85,000 Stock Awards ($) (grant-date fair value) $143,773 Total ($) $228,773
Performance Compensation
- Directors receive unrestricted stock awards; no performance-based metrics apply to director equity awards.
- Quarterly grant-date fair values applicable to undeferred director stock awards for directors including Horsfall (2024): Q1 $50.89/share; Q2 $50.93; Q3 $50.08; Q4 $57.22.
Quarter 2024 Grant-date fair value per share ($) Q1 50.89 Q2 50.93 Q3 50.08 Q4 57.22
Other Directorships & Interlocks
- Current public company boards: None (reduces interlock risk).
- Shared directorships with competitors/suppliers/customers: None disclosed.
- Private/advisory boards: Huvr, Inc. (advisory).
Expertise & Qualifications
- Primary skills: Technology & Security; Innovation & Transformation; Customers & Communities.
- Financial literacy: Financially literate under Nasdaq rules.
- Certifications and programs: CERT Cybersecurity Oversight certificate; MIT Sloan + CSAIL AI strategy program.
Equity Ownership
-
Beneficial ownership as of March 3, 2025:
Category Shares (#) Percent of Common Stock (%) Unrestricted shares (direct) 7,125 <1% Deferred Stock Units (DSUs) 702 <1% Total 7,827 <1% -
Stock ownership guidelines: Directors must hold at least 6x annual cash retainer ($420,000); Horsfall at 102% of guideline with value of shares and DSUs owned of $429,311 (priced at $54.85 as of March 3, 2025).
-
Hedging/pledging: Hedging prohibited; pledging prohibited unless pre-cleared. None of the directors or executive officers have pledged NWE securities.
-
Director deferred plan: Directors may elect to defer up to 100% of qualified cash/equity compensation into DSUs or mirror 401(k) options (Section 409A compliant).
Governance Assessment
-
Strengths:
- Independent, financially literate director with deep technology/cyber expertise; chairs Operations and serves on Audit (enhances oversight of safety, environmental, technology, and risk).
- 100% attendance; independent committee structure; independent Board Chair (strong governance and accountability).
- Strong ownership alignment—exceeds 6x retainer guideline; quarterly equity grants support skin-in-the-game.
- No public-company interlocks; no pledging; hedging prohibited; no Horsfall-related party transactions disclosed.
-
Watch items:
- Multiple entrepreneurial activities (Sparq/Red Surfboard/VoterVac/Huvr advisory) are outside the utility sector; no conflicts disclosed, but continued monitoring of related party transaction disclosures advisable.
-
RED FLAGS:
- None identified (no attendance shortfalls, no pledging/hedging, no related party transactions involving Horsfall disclosed).