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Ronald R. Schmalzle

Director at NORWOOD FINANCIAL
Board

About Ronald R. Schmalzle

Independent director of Norwood Financial Corp (NWFL). Age 64; joined the Board on July 16, 2024; current term expires in 2027. Background includes elected public service (second-term Pike County Commissioner) and operating experience as President and Co‑Owner of Recreation Management Corp. (Ski Big Bear at Masthope Mountain; Costa’s Family Fun Park), with prior roles as a consultant and former Executive Director at Camping Management Corp. He is classified as an independent director under Nasdaq standards; no director attended fewer than 75% of board/committee meetings in 2024.

Past Roles

OrganizationRoleTenureCommittees/Impact
Camping Management Corp.Consultant; former Executive DirectorNot disclosedIndustry/operator expertise
Pike County Hotel Tax BoardFormer ChairmanNot disclosedTourism/economic development exposure
Wayne Memorial Hospital & Wayne Memorial Healthcare SystemsBoard of Trustees (former)Not disclosedCommunity healthcare governance
Pike County United WayBoard role (former)Not disclosedCommunity/charitable governance
Pike Marcellus Shale Task Force Economic CommitteeMember (former)Not disclosedRegional economic policy exposure

External Roles

OrganizationRoleTenureCommittees/Impact
Pike County, PACounty Commissioner (second term)Re‑elected; current second termGovernmental/public sector leadership
Recreation Management Corp. (Ski Big Bear; Costa’s Family Fun Park)President, Co‑Owner (and General Manager noted externally)OngoingRecreation services operations and regional economy exposure
Pike County Planning CommissionMember (current)OngoingLand use/economic planning
Pike Conservation DistrictMember (current)OngoingEnvironmental oversight

Board Governance

  • Independence: Board determined Schmalzle independent under Nasdaq standards. Independence determinations considered deposit/loan relationships and other business with organizations in which directors have interests; independence not impaired.
  • Committee assignments (FY2024 disclosures): Audit Committee (Forte, Phillips, Matergia, Hungerford, Gifford) and Compensation Committee (Lamont, Matergia, Gifford, Nolan); Nominating Committee (Lamont, Matergia, Nolan, Forte). Schmalzle is not listed on these committees in the 2025 proxy covering FY2024.
  • Attendance/engagement: Company Board held 12 regular and 2 special meetings; Bank Board held 12 regular meetings; no director attended fewer than 75%. Independent directors did not meet in executive session during 2024.
  • Leadership: Chair separate from CEO (Chair: Lewis J. Critelli; CEO: James O. Donnelly). Audit Committee oversees enterprise risk, working with internal audit.
  • Policies: Company has not adopted an anti‑hedging/anti‑pledging policy for directors, officers or employees (hedging transactions are not prohibited). RED FLAG.

Fixed Compensation (Director)

ComponentAmount/TermsSource
Fees earned or paid in cash (2024)$30,750
Stock awards (grant‑date fair value, 2024)$22,481
OptionsNone
All other compensation$0
Total (2024)$53,231
Program detail (Board/committee fees)Company Board meetings: $750 per meeting; Wayne Bank retainer: $5,250/month; Chairman additional retainer $1,250/month; Committee meeting fees (Trust, Audit, Compensation, Loan): $750/meeting
  • Equity grant mechanics (directors): Each outside director received 825 restricted shares on Dec 24, 2024; vests in 5 equal annual installments beginning one year after grant; dividends paid on unvested shares; immediate vesting on change‑in‑control; death/disability: deemed earned as if next vest date.

Performance Compensation

ItemDetailSource
Performance-linked metrics in director payNone disclosed; director equity awards are time‑based restricted stock (no TSR/ROE/ESG targets for directors)

Other Directorships & Interlocks

  • Current public company directorships: None disclosed.
  • Interlocks/overlaps with competitors/suppliers/customers: Not disclosed. Related‑party lending/transactions subject to Board approval at market terms.

Expertise & Qualifications

  • Operating executive in recreation services; local/regional economic development exposure; public-sector governance experience (county commissioner); community hospital/healthcare system board background; recognized in 2018 with the Richard L. Snyder Excellence in Business Award.

Equity Ownership

ItemDetailSource
Beneficial ownership (as of record date Mar 4, 2025)16,446 shares; <1% of shares outstanding
Notes on calculationExcludes unvested restricted stock; options not applicable to director holdings; 9,262,592 shares outstanding as of record date
Unvested director RSUs825 restricted shares granted 12/24/2024; 5‑year ratable vesting
Hedging/pledgingCompany does not prohibit hedging/pledging for directors; no pledging by Schmalzle specifically disclosed
Ownership guidelinesNot disclosed

Insider trades (Form 4s; alignment signal)

Transaction dateTypeSharesPricePost‑txn ownershipDirect/IndirectSEC link
2024‑09‑10Open‑market purchase7,400$27.007,400Not statedhttps://www.sec.gov/Archives/edgar/data/1013272/000095017024105481/0000950170-24-105481-index.htm
2024‑12‑19Open‑market purchase7,692$26.0015,510Dhttps://www.sec.gov/Archives/edgar/data/1013272/000095017024139876/0000950170-24-139876-index.htm
2024‑12‑24Director stock award825$27.25825Ihttps://www.sec.gov/Archives/edgar/data/1013272/000095017024140543/0000950170-24-140543-index.htm
2025‑01‑30Open‑market purchase2,000$26.0017,621Dhttps://www.sec.gov/Archives/edgar/data/1013272/000095017025011722/0000950170-25-011722-index.htm
2025‑01‑31Open‑market purchase3,129$26.0020,750Dhttps://www.sec.gov/Archives/edgar/data/1013272/000095017025012191/0000950170-25-012191-index.htm
2025‑01‑31 (amend.)Open‑market purchase3,129$26.0012,605Ihttps://www.sec.gov/Archives/edgar/data/1013272/000095017025015296/0000950170-25-015296-index.htm
2025‑02‑04Open‑market purchases (3 lines)1,712; 839; 6$26.50; $26.298; $26.0014,323; 15,162; 15,168Ihttps://www.sec.gov/Archives/edgar/data/1013272/000095017025015306/0000950170-25-015306-index.htm
2025‑02‑05Open‑market purchase8,500$26.58523,668Ihttps://www.sec.gov/Archives/edgar/data/1013272/000095017025015306/0000950170-25-015306-index.htm
2025‑02‑07Open‑market purchase2,800$26.49126,468Ihttps://www.sec.gov/Archives/edgar/data/1013272/000095017025016145/0000950170-25-016145-index.htm
2025‑08‑05Open‑market purchase600$24.358,715Dhttps://www.sec.gov/Archives/edgar/data/1013272/000095017025102585/0000950170-25-102585-index.htm

Notes: “D” = direct, “I” = indirect ownership as reported on each Form 4.

Governance Assessment

  • Positives
    • Independent director with meaningful local operating and public-sector experience; brings regional economic insight and stakeholder connectivity to the board.
    • Strong alignment signals via repeated open‑market purchases since appointment and receipt of standard time‑based director equity award. [Insider trade links above]
    • Attendance threshold met; board maintains separate Chair/CEO roles; Audit Committee actively oversees risk.
  • Watch items / potential red flags
    • Company lacks an anti‑hedging/anti‑pledging policy for directors and officers—shareholder‑unfriendly practice that can weaken alignment. RED FLAG.
    • Independent directors did not hold executive sessions in 2024—limits independent oversight optics; consider adopting regular executive sessions.
    • Discretionary NEO bonus pool of $1.5 million approved for 2024 despite negative net income; while Schmalzle is not on the Compensation Committee per proxy, the board‑level posture on discretion merits ongoing investor scrutiny.

Appendix: Additional Director Compensation Mechanics

  • As of 12/31/2024: Schmalzle held 825 unvested restricted shares; all outside directors received 825 shares on 12/24/2024; vest in five equal annual installments starting 12/24/2025; accelerate on change‑in‑control; death/disability earns next vesting tranche; dividends payable on unvested shares.
  • Related party transactions policy: Any director/officer transactions (including loans) are at market terms, approved by the full Board with the interested director abstaining.