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Hudson Smith

Director at Olo
Board

About Hudson Smith

Hudson D. Smith Jr. is a Partner at Thoma Bravo and became a director of Olo’s surviving corporation at the Effective Time of the 2025 merger, replacing Olo’s prior public-company board alongside Peter Hernandez . Age and education are not disclosed in Olo filings. Tenure on the Olo board commenced as of the merger closing (Form 8‑K dated September 12, 2025) .

Past Roles

OrganizationRoleTenureCommittees/Impact
Project Hospitality Merger Sub, Inc. (Thoma Bravo affiliate)DirectorPre‑merger; immediately prior to Effective TimeBecame director of the Surviving Corporation at the Effective Time
Thoma BravoPartnerCurrentLed sponsor’s point on Olo transaction; public statement supporting the investment

External Roles

OrganizationRoleTenureNotes
Thoma BravoPartnerCurrentQuoted in Olo’s deal announcement press release, emphasizing support for Olo’s platform and growth vision

Board Governance

  • Post‑merger board composition: upon closing, all nine prior Olo directors resigned; the surviving corporation’s directors became Hudson D. Smith Jr. and Peter Hernandez .
  • Committees: Not disclosed post‑merger; prior public‑company committees (audit, compensation, nominating) applied to the pre‑merger board only .
  • Independence: Smith is a Thoma Bravo Partner (the controlling buyer), so he is affiliated with the sponsor; Olo’s Class A shares will be delisted and deregistered post‑closing, and NYSE independence rules no longer apply to the private entity .
  • Pre‑merger board activity (FY2024): Board met 10 times; Audit met 5, Compensation met 3, Nominating met 4; all incumbents attended ≥75% of aggregate meetings except David Cancel (missed four board meetings) .

Board Transition Snapshot

ItemPre‑Merger (Public)Post‑Merger (Private)
Board size9 directors 2 directors (Hudson D. Smith Jr., Peter Hernandez)
Independence frameworkNYSE majority‑independent; 8 independent directors Not applicable post‑delisting
CommitteesAudit, Compensation, Nominating (chairs Kirkpatrick, Rottenberg, Meyer) Not disclosed

Fixed Compensation

  • Director pay post‑merger: Not disclosed.
  • Pre‑merger non‑employee director policy (context): annual cash retainer $35,000; chair retainer $72,500; committee member retainers $10,000 (Audit), $7,000 (Comp), $4,000 (Nominating); committee chair retainers $20,000 (Audit), $15,000 (Comp), $8,000 (Nominating); annual RSU $175,000; initial RSU $355,000; cap $1,000,000 first year/$750,000 thereafter .
Pre‑Merger Director Pay Policy ElementAmount
Annual cash retainer$35,000
Board chair cash retainer (in lieu of the above)$72,500
Committee member retainersAudit $10,000; Comp $7,000; Nominating $4,000
Committee chair retainersAudit $20,000; Comp $15,000; Nominating $8,000
Initial RSU award (3‑yr vest)$355,000 value
Annual RSU award (1‑yr vest)$175,000 value
Annual director comp cap$1,000,000 (first year), $750,000 thereafter

Performance Compensation

  • Director performance equity post‑merger: Not disclosed.
  • Pre‑merger (context for Olo board): FY2024 total director stock awards were ~$171k–$181k per director, with share counts under the 2021 Plan; several directors elected to take retainers in fully vested RSUs .
FY2024 Non‑Employee Director Stock AwardsAmount ($)
Range of stock awards per director~$171,438 to $181,390

Other Directorships & Interlocks

  • Transaction governance interlock: Smith is a Thoma Bravo Partner and served as a director of the Merger Sub; at closing he became a director of the Olo surviving corporation, establishing sponsor board control post‑transaction .
  • Supporting stockholders alignment: prior to the vote, stockholders holding ~30% of shares and ~78.5% of voting power entered support agreements to vote for the merger .

Expertise & Qualifications

  • Private equity sponsor leadership, software focus: Smith’s Thoma Bravo role and deal quote emphasize strategic support for Olo’s platform, deep customer relationships, and hospitality sector opportunities .

Equity Ownership

  • Individual beneficial ownership for Hudson Smith at Olo: Not disclosed.
  • Sponsor financing and commitments: The merger’s equity financing was up to ~$1.967B provided/secured by Thoma Bravo Discover Fund IV; delisting to follow post‑closing .

Governance Assessment

  • Sponsor‑controlled board: Replacement of Olo’s entire public‑company board with two sponsor‑affiliated directors (including Smith) centralizes control; committees and governance processes have not been disclosed post‑closing .
  • Independence and conflicts: As a Thoma Bravo Partner, Smith is affiliated with the controlling owner; while independence rules no longer apply post‑delisting, oversight of related‑party matters and transaction economics merits scrutiny in private‑company governance .
  • Shareholder sentiment pre‑merger: Olo’s say‑on‑pay previously received over 97% approval at the 2023 and 2024 annual meetings, indicating general support for compensation structures prior to the take‑private .
  • Process safeguards: The board obtained a fairness opinion from Goldman Sachs, and detailed support agreements secured voting control; termination fee provisions ($73.725M) and no‑shop/“fiduciary out” clauses were disclosed for deal governance .

RED FLAGS (for public‑market investors assessing transition risk):

  • Entire prior board resigned and was replaced by sponsor‑affiliated directors at closing .
  • Post‑merger committee structure and director compensation are not disclosed .
  • Sponsor affiliation of directors (including Smith) can introduce related‑party or conflict risks without public‑company oversight .

Key Documents and Facts

  • Olo 2025 DEF 14A: Board composition, independence, committee structures, and director compensation policy (public era) .
  • Special Meeting DEFM14A: Voting thresholds, support agreements, financing, fairness opinion, termination fee .
  • Closing 8‑K: Board resignations and appointment of Hudson D. Smith Jr. and Peter Hernandez as directors of the surviving corporation .
  • Deal press release: Smith’s role and statement as Thoma Bravo Partner .