Oatly Group - Q4 2025
February 11, 2026
Transcript
Jean-Christophe Flatin (CEO)
Please note this event is being recorded. I would now like to turn the conference over to Brian Kearney, Vice President of Investor Relations. Please go ahead.
Brian Kearney (VP of Investor Relations)
Good morning, and thanks for joining us today. On today's call are our Chief Executive Officer, Jean-Christophe Flatin, our Global President and Chief Operating Officer, Daniel Ordoñez, and our Chief Financial Officer, Marie-José David. Please review the cautionary statement regarding forward-looking statements and other disclaimers on slide three, which are integrated into this presentation and includes the Q&A that follows. Please refer to the documents we have filed with the SEC for a detailed discussion of the risks that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. Also, on today's call, management will refer to certain non-IFRS financial measures, including adjusted EBITDA, constant currency revenue, and free cash flow. Please refer to today's release for a reconciliation of non-IFRS financial measures to the most comparable measures compared in accordance with IFRS.
In addition, Oatly has posted a supplemental presentation on its website for reference. I'd now like to turn the call over to Jean-Christophe.
Jean-Christophe Flatin (CEO)
Thank you, Brian, and good morning, everyone. I want to begin today's discussion with slide four by emphasizing how grateful and proud I am of the entire Oatly team for delivering our first full year of profitable growth. We have achieved a major milestone of transforming Oatly from structurally unprofitable with slowing growth to a company that is now structurally profitable with accelerating growth. So thank you from the bottom of my heart to all the Oatly employees for making this happen and for continuing to nourish and grow our brand while staying true to our mission. This is truly a significant milestone. Moving to slide five, which has the key messages I want you to take away.
First, for the first time since our IPO and for the first time in seven years, we drove profitable growth for the full year with solid, constant currency revenue growth and positive adjusted EBITDA. I'm also proud of how we have delivered these results. We continue to drive efficiencies throughout the organization while simultaneously reinvesting behind our refreshed growth playbook. We are seeing clear signs that our playbook is working and driving real impact in every market where we have fully deployed it. We have truly embedded a culture that is focused on the impact of our investments. As we look forward, we expect to accelerate this impact as we continue to execute our growth strategy and drive incremental demand.
These results we are driving with our refreshed growth playbook, coupled with the visibility we have to additional growth drivers, give us the confidence to expect even stronger profitable growth than what we drove in 2025. We continue to see significant potential ahead of us, and we are confident that we are taking the right steps to turn that potential into tangible results. Turning to slide six. Here, you can see the improvements in three of our most important KPIs. Since beginning our turnaround in 2022, we have grown revenue 19%, improved adjusted EBITDA by $275 million, and improved free cash flow by $436 million. In 2025, we drove solid top-line growth and positive adjusted EBITDA, which officially enter us into our profitable growth era. While we are turning the page from one chapter to the next, our story does not fundamentally change.
We remain focused on driving growth and impact in a disciplined and profitable way. Part of that discipline building will be a continued focus on improving our free cash flow, which has significantly improved each year but is not yet where we want it to be. Our business plan remains fully funded, and bringing the company to structurally positive free cash flow is important to us, and we fully intend to drive the business to that milestone not just from improvement in the P&L but from pulling on all available levers, including working capital. Slide seven goes one level deeper on our transformation. Here, you can see that underlying health of our business has continued to improve as we have driven toward profitability. In 2025, we sold more volume than ever before and 18% more than in 2022.
At the same time, we continue to improve our gross margin to over 32%, which is 2,100 basis points higher than 2022. On slide eight, you can see the results of the cultural obsession with driving efficiencies to provide fuel for growth-driving investments. Since Daniel and I joined the company, we have reduced our cost of goods sold per liter by 23%, reflecting the significant restructuring of our supply chain, including the strategic partnership in North America that led to a consolidation of co-packers, the closure of our Singapore facility, and the creation of a culture obsessed with efficiency and continuous improvement. We have also reduced our total SG&A by nearly $100 million, or 21% of revenue, while continuing to invest to support our brand.
We have taken a portion of these savings and redeployed them in a very disciplined and deliberate manner by ensuring that our investments are all rooted in our refreshed growth playbook that Daniel will describe. Let me give you just some examples in the next few slides. We have invested in new on-trend products that are extremely relevant to today's consumer. We have launched new flavors such as the flavored barista products. We have launched new product varieties such as matcha. We have launched new products for specific customer needs such as the Baristamatic that is formulated specifically for automatic coffee machines. We invested in our lookbooks and Future of Taste reports, both of which actively inspire customers and consumers to think about, use, and consume Oatly while also solidifying us as the global taste authority.
We invested in events that introduce our products to new customers and consumers while also being a cultural experience that people share on their personal social media platforms. We invested in cart-stopping in-store executions to ensure that consumers make this part of their daily lives. As you can see, our journey to profitable growth has not just been a cost-cutting exercise. We have been shaping and building this business to sustainably drive profitable growth far into the future. Slide 15 shows our focus areas for 2026. As Daniel will outline, we are seeing very positive traction on our refreshed growth strategy, and we will be doubling down on its execution. We will, of course, maintain our culture of efficiency, continuous improvement, and impact. This cultural obsession continuously generates fuel for growth-driving investments and deploys those investments in a very disciplined manner.
Finally, while we do not have a detailed update for you today, in 2026, we plan on completing the strategic review of the Greater China segment. We continue to evaluate a range of options, including a potential carve-out, with the goal of accelerating growth and maximizing the value of the business. We will update the market on our progress as necessary. Slide 16 shows our guidance. In 2026, we expect the continued rollout of our refreshed growth playbook to drive an acceleration in our profitable growth. Specifically, we expect to drive constant currency revenue growth of 3%-5% and adjusted EBITDA of $25 million-$35 million. With that, dear Daniel, over to you.
Daniel Ordoñez (Global President and COO)
Thank you, JC, and good morning, everybody. Today, I will outline how our growth playbook is working and what to expect as we move forward. Slide 18 shows the three pillars of the playbook that we have been executing against: increased relevance, attack barriers to conversion, and increased availability to consumers. Slide 19 summarizes our focus over the past two years. We have methodically deployed this playbook, staying true to our unique strengths but radically transforming the way in which we look at the category and the way in which we deploy our brand. As part of our cultural obsession with efficiency, focus, and impact that JC was referring to, we make the strategic choice to fully leverage our iconic brand, our outstanding core product, and our unique Barista Market Developers team by focusing them on the areas of highest impact.
So staying true to what makes Oatly Oatly, this playbook change is founded on the strategic choice to be relevant to a much broader population. A decision not just to aim at growing consumption within our historical consumer base, the lactose intolerant and the environmentally conscious, but also to expand our target market to the upcoming younger generations to drive true incremental consumption growth. That means we're focusing on our strengths within beverages as opposed to trying to mimic dairy in all its form, from cheese to yogurt to ice cream and on and on, an alternative to dairy no more but an experienced canvas for the beverages market. By simplifying our focus on beverages, we have been able to simultaneously broaden our attention from primarily coffee to the much larger and faster-growing beverage space, from coffee to matcha to cold foams to dirty sodas and beyond.
We're working with customers to renovate their menus and expand their shelves to be more relevant, more provocative, and more on trend with today's consumers. As we help customers become more relevant, we're gaining more space and visibility on menus and on shelves. To attract these consumers, we knew we had to evolve alongside them. While sustainability will always remain the core of the Oatly mission, we know that the biggest sustainability impact we can have is through growing and converting more people. We also know that taste is the top driver for adoption. Therefore, as we say internally, we lead with taste and reaching with mission. We have also adapted how we communicate. Gen Z and Alpha are digitally native, and we have migrated from analog-heavy individual advertising to a more relevant, integrated, and digital-first approach. Ultimately, the proof is in the results.
We see clear signs that the strategy is working, and we have moved from slowing growth to accelerating growth. Not only Oatly being the driving force of oat milk and plant-based milk in that order, but I'm particularly excited to see household penetration on the rise for the first time in years. Slide 20 shows that our strategy has driven broad-based global growth in 2025. In the Europe and International segment, we saw a solid 7% growth in our established markets and fantastic 54% growth in our expansion markets. North America has also driven solid 7% growth in both retail and food service when excluding the largest food service customer.
Greater China has grown 5% in its key food service channel, and its entry into the retail club channel more than doubled the retail business in the segment at the back of a more decisive move into clubs with the right high-fiber portfolio. When we look at the underlying growth on slide 21, we see accelerating growth, which gives us additional confidence that the strategy is working. Europe and International constant currency revenue growth accelerated throughout the year and reached 14% in the fourth quarter. Similarly, excluding a large food service customer, North America revenue growth accelerated to 10% in the fourth quarter. Slide 22 shows that we consistently outperformed our competition in the tracked channel data. During the second half of this year, we expanded our retail market share in every single European market that we measured, whether it be an established or an expansion market.
Unlike in Sweden, Switzerland, Norway, and Austria, we have recently become the number one plant-based drink brand in Germany, which is an amazing feat given that Oatly is a single crop competing among multi-crop brands. In the U.S., as we start to lap last year's portfolio delistings, our drink portfolio returned to growth in the fourth quarter at the back of sustained strong velocities and distribution gains in the core portfolio. Importantly, our growth is being fueled by new consumers entering the category. On slide 23, you can see that most of our major markets have increased household penetration in the past year. As we dig into the data, we see that consumers are coming into the category tend to be younger Gen Z, which we find very encouraging. Now that we have discussed the past, I want to give you a preview of our future plans.
Put simply, we're doubling down on a growth playbook. Since its initial rollout, we have found that it works in every market where it is fully executed. We intend to continue executing on the three pillars: increased relevance, attack barriers to conversion, and increased availability to consumers. Our upcoming innovation launches clearly demonstrate them. Slide 25 shows how we're going to further expand our Barista lineup in 2026. Our iconic Barista product remains our top-selling item, and the flavored Baristas such as the caramel, vanilla, and popcorn flavors have been a hit with consumers. In 2026, we will be launching additional flavors such as churros and coconut. This will enable customers to create an even wider range of drinks with on-trend flavors.
I am particularly excited to announce the launch of our Barista Cold Foam that can be added on top of any beverage, hot or cold, as plant-based Barista Cold Foam options aren't available in the market yet. This is a breakthrough product that will elevate the experience for our food service customers and will delight consumers. We will also be capitalizing on the success of our new matcha lineup. Half of all matcha drinks have added flavors. So we're making it easier and more convenient for both customers and consumers by launching matcha products in retail with the flavors they have proven to like the most in food service. And unless you have been ignoring all social media for the past year, you will know that consumer awareness of the importance of fiber has been rapidly increasing. Consumers are fiber-maxing to boost gut health, increase satiety, and lose weight.
As a company that is rooted in science, Oatly has historically advocated for the benefits of fiber in people's diets. In fact, many global health authorities estimate that people in the Western world have a fiber deficiency of 10 grams per day. So we will be decisively leveraging our fiber credentials by campaigning about the fiber content of our products. But this is just the first step, and you should expect to see more from us on this topic in the future. As you can see, these new product launches are incredibly relevant to today's consumers. They directly attack barriers to conversion through on-trend flavors and convenience. And we have concrete plans to increase their availability to consumers around the world. With that, I will now turn the call over to Marie-José David, MJ please.
Marie-José David (CFO)
Thank you, Daniel. Good morning, everyone. Slide 29 shows the quarterly and full-year P&L. This quarter, we grew revenue 9.1% and 4.3% on a constant currency basis. Gross margin was 34.5%, which is an increase of 580 basis points compared to last year's Q4. Adjusted EBITDA was +$11 million in the quarter, which is $17.1 million higher than last year's Q4. For the full year, I am proud to report that we have driven our first full year of profitable growth. We grew revenue 4.7% or 2.2% on a constant currency basis. Adjusted EBITDA was +$6.8 million. Slide 30 shows the breakdown of our revenue growth. In the quarter, volume grew 2.9%. Price mix increased by 1.4%. Foreign exchange was a 4.8% tailwind. Slide 31 shows our year-over-year gross margin bridge. The benefits of absorption and supply chain efficiency improved margin by 410 basis points.
This reflects the positive impact of the closure of our Singapore manufacturing facility last December, as well as volume absorption and productivity. Pricing and product mix added 200 basis points to gross margin in the quarter, mainly driven by our strategic mix management in Europe and International and customer mix in North America. We experienced a 30 basis point headwind from inflation. Finally, the impact of foreign exchange movement was a 10 basis point headwind. Slide 32 shows the Q4 year-over-year improvement in our adjusted EBITDA. The $17.1 million improvement was driven by $19.1 million increasing gross profit, partially offset by $2 million increase in SG&A and overhead. In SG&A, our ongoing cost savings actions in areas such as indirect procurement were more than offset by a $7 million headwind from FX. Slide 33 shows segment-level details. In the quarter, each segment outperformed our top-line expectations.
Importantly, the outperformance was driven by volume, which highlights that our growth playbook is working and driving incremental consumer demand. Europe and International grew volume by 13.9%, which helped drive a $9.9 million increase in the segment-adjusted EBITDA. North America's 8.8% revenue decline was driven mainly by the change in sourcing strategy at a large customer. As Daniel mentioned, excluding this large customer, the segment grew 10% in the quarter. The segment's adjusted EBITDA increased to $4.4 million, which was the segment's highest-ever quarterly profit. Greater China constant currency revenue declined slightly. Recall that last quarter, we said that certain customers' orders shift from Q4 to Q3, which impacted the growth rates in the quarters. The segment reported $1.1 million in adjusted EBITDA. Corporate segment improved $3.5 million as we continue to right-size our cost structure. Turning to our cash flow on slide 34.
For the full year, free cash flow was a net outflow of $39 million, which is $117 million better than last year. I continue to see good progress throughout the company on all levels of cash flow and believe we still have room for improvement. As JC mentioned, our business plan remains fully funded, and we are very focused on bringing the company to structurally positive free cash flow. While we do not expect to deliver positive free cash flow for the full year 2026, we do expect to improve from 2025 level. In 2026, the biggest driver of our free cash flow improvements is expected to come from our higher adjusted EBITDA as well as working capital improvements. We will continue to maintain discipline in our investment choices. During the fourth quarter, we closed our refinancing activities that we announced in September.
While there is not material impact for free cash flow, we continue to expect approximately $5 million of non-cash interest expense savings that we discussed last quarter, with the savings being mainly driven by a reduction in our outstanding convertible notes. Turning to our 2026 outlook on slide 45. We expect constant currency growth in the range of 3%-5%. This growth includes an approximately 200 basis point headwind from a large customer in North America. Despite this headwind, we expect the North America segment to grow sales in 2026. Based on recent FX rates and assuming no change for the rest of the year, we estimate FX to add approximately 100 basis points to 200 basis points to full-year net sales growth. For Adjusted EBITDA, we expect to be in the range of $25 million-$35 million.
The year-over-year improvement is expected to mainly come from gross profit improvement driven by sales growth, absorption benefits, as well as efficiencies in the supply chain. We expect to support the continued rollout of our growth playbook with strong brand-building investments, especially in the first half of the year. Our guidance continues to assume no direct impact from U.S. tariffs. We also assume that the current economic conditions and consumer behavior will remain largely consistent for the year. We expect CapEx to be in the range of $20 million-$30 million for the full year. This is higher than 2025 driven by two factors. First, some projects that were originally planned for 2025 have moved to 2026. And second, we plan on increasing capacity in our Europe and International segment to support and enable its continued growth.
We are being very disciplined with this capacity expansion, and we expect it to generate a high return on investment. Finally, on an administrative note, due to our recent issuance of Nordic bonds, going forward, we will start filing an abbreviated quarterly report for the fourth quarter in addition to our annual 20-F. This concludes our prepared remarks. Operator, we are now prepared to take questions.
Operator (participant)
We will now begin the question and answer session. To ask a question, you may press star, then one on your telephone keypad. If you're using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star, then two. At this time, we will pause momentarily to assemble our roster. The first question comes from John Baumgartner with Mizuho. Please go ahead.
John Baumgartner (Managing Director of Equity Research)
Good morning. Thanks for the question. I'm wondering if you could speak to North America food service, the expectations there for 2026. I mean, there's a partial year overhang from the large customer drag at the outset. But can you talk a little bit about the progress you're seeing in outlets aside from that customer and how you think about bringing the flavored varieties to the U.S. and landing new store doors within the broader growth of the coffee shop sector?
Daniel Ordoñez (Global President and COO)
Good morning, John. Daniel here. Good to hear you. Do you have a second question, John, or is it only that one?
John Baumgartner (Managing Director of Equity Research)
My follow-up was more on the innovation side as well.
Daniel Ordoñez (Global President and COO)
Good. Good. Good to hear you. Listen, our story is very consistent on this front, on food service partnerships in general. For the last three years, we have been diversifying the customer base. We added a significant amount of new customers in the channel and with visible success, as you saw, the double-digit growth in the last quarter, which has been sustained for a few quarters now. The segment outside this large customer now represents 30% of the total segment and with very, very good accretive mix. So these customers, which we expect to continue to grow strongly, they believe in the Oatly playbook and are committed to growing the category profitably. So as you heard us saying before, this is our controllable. And moving forward, we will decisively take more and more of them on board. So I'm giving you more of the precise outlook there.
We expect to continue to follow this growth pattern moving forward. As far as the specific customer that you referred to, it's now below 10% of this segment's revenue in the quarter. And you know, John, very well where we come from when JC and I took over the business three years ago, right, so from a much, much larger number. And you heard MJ talking about what to factor in in the model when it comes to the headwind as we move forward. So we focus on the controllables, and that's it. From what we are seeing, and I know you are in tune with what's happening in Europe from an NPD standpoint, we see food service in North America is coffee and food service, I would say, because they are two segments within the same space, which we internally call out-of-home. It's booming.
We see a very similar dynamic as you see when you walk into any of them like we see in Europe. It's beaming and growing very, very consistently. So the type of signature drinks you see in Europe, and you could see in the lookbook, you start to see them more and more in the U.S. And I would draw your attention to the latest collab. If you want to spend a few minutes in Instagram, you can go for Kids of Immigrants, and you see the type of stuff that the brand is doing collabing with the barista community and the food service community that really, really are committed to driving us forward. And therefore, there is very, very strong similarity between the signature drinks you see in Europe, the signature drinks you see in food service in the U.S., and the kind of momentum we're driving.
When it comes to specific innovations, you would have seen that we have not made a distinction between European innovation and North America's innovation. That's a decision. Following the consumers we've addressed in the last earnings call, the similarities we see in the Oatly space, in the coffee space, and beverage space, and therefore, everything we're talking here from Baristamatic to plant-based Cold Foam, you will eventually see that in your home market very soon. So that's the destination, John.
John Baumgartner (Managing Director of Equity Research)
Great. Thanks for that. And then to follow up on the innovation front, it looks as though you're really enhancing the focus on fiber, which I guess naturally ties in with your oat ingredients there. But I'm curious, one of your largest competitors in the U.S. has recently launched a high-protein, fortified, plant-based beverage. And as you sort of think about the functionality of the category, how are you thinking about enhancing protein content, especially as you see more of these food service operators leaning towards protein-oriented innovation?
Daniel Ordoñez (Global President and COO)
Very good, John. Again, consistent with what we talked about, we stayed true to who we are. Remember when two years ago we started to pick up the noise and misinformation in the category? We really stayed tuned to what science says and what we stand for in the end. What science says is that the Western world's population has a fiber deficit of approximately 10 grams per day. At the same time, there is a protein surplus. So you see there is that we follow what everybody else is doing, or we follow not just our instincts, but who we are. As you saw in our prepared remarks, we do see a very, very significant trend, fiber-maxing trend based on gut health, both in the U.S., North America, and in Europe. That's what we will have as focus doing.
An Oatly glassful closes the gap, the fiber gap, by 20%, one only glass of Oatly. So what we are convinced about is that the world needs more oats and on the power of oats. So we're very, very excited to see fibers and gut health racing in popularity, especially with Gen Z. And we will be very active on this space, not only advocating and campaigning for it, but as you are pointing out, focusing on delivering an enhanced portfolio in this space.
John Baumgartner (Managing Director of Equity Research)
Great. Thank you.
Daniel Ordoñez (Global President and COO)
Thank you, John.
Operator (participant)
The next question comes from Max Gumport with BNP Paribas. Please go ahead.
Max Gumport (Director of Equity Research)
Okay. Thanks for the question. It's great to see the continued outperformance of Oatly in U.S. retail, but clearly, the oat milk category remains under pressure in U.S. retail. I was hoping to get more color on what you believe is driving the continued oat milk category declines and also what's embedded in your 2026 outlook for the oat milk category in U.S. retail. Thanks very much.
Daniel Ordoñez (Global President and COO)
Thank you, Max, Daniel, again. Good to hear from you. Yes, true. If you look at the hard data at the moment in North America, category softness. And I would like to underline, in traditional retail, in traditional retail continues. So to add color, how do we see this, Max? We see strong signs that the actions we have taken are yielding visible results, and not just our results, but category results. The reshaped portfolio, you remember where we come from, playing in three or four different categories, now is 95% drinks, approximately 95% drinks, is yielding the results you see in the last quarter, number one. Number two, as I replied to John before, the coffee and food service playbook is in full motion in the U.S. and is growing consistently at double-digit. Thirdly, we made big steps in clubs that continue to move from strength to strength.
As an extra bonus, we have opened Canada as a green field on top. So these are the things these are the measures that we have taken to drive the category forward. These actions underpinned the underlying performance that you see in the segment, the highest sales on record in both channels with 10% underlying growth in the quarter. And going specifically into retail, you see how we are outperforming the market and competitors with the highest-ever shares in both categories, oat milk and plant-based, in the last four-week period. So of course, all of us, you and us included, we're asking ourselves the question, "Okay, that's good. Therefore, your strategy is one of share-taking." Of course not. We know that we believe that we know when Oatly grows, sold off the category. And we start seeing the first results on penetration, Max. We're growing penetration again.
This is something that JC and I have not seen in the U.S. since we're leading the business. So this is no mean feat. Moving decimals of penetration is not an easy feat. So we're indeed converting consumers, and the momentum is building in the U.S. too. So what's coming? Two very important points. What's coming so we turn these early results into strong category growth, which is the top of our controllables list in the U.S.? First, in line with our selective investment choices and having reached the profitable growth milestone as a company that both JC and MJ referred to, you should expect us to progressively see this year more visible brand investment behind demand generation as you have seen in Europe in a sustained manner.
I was mentioning before the Kids of Immigrants workwear for the barista community, which is really, really breaking all records at the moment in social and within the barista community. So that's number one, investment behind the brand, investment behind demand. Second, the big missing piece here, Max, is to see in the U.S. traditional trade the kind of portfolio you can see in Europe, where we can turn all this beaming growth in food service and out-of-home and coffee into the retail space. And the teams, we're ready to deploy, by the way. All these products you see are ready to deploy, and some of them are very close to be deployed. The teams are head down on the case. But here is the point that you know very well. The U.S. market is very large, and it's more complex.
So the trends we observe in out-of-home or at Expo West in a couple of weeks take time to appear on shelves, the most notable difference being the timing of shelf of retail resets, typically once a year with very strong and narrow windows. So expect it to get progress, but only step by step. So to your point, as you can hear, we're very pleased that we see signs that we're moving in the right direction. And if I can talk for two seconds about Europe as well, we will maintain the course to sustain momentum in Europe and fully turn the corner in North America. We can get these two things, investment behind the brand and demands and the retail space transformation as we move forward. That, we believe, will make our algorithm totally work.
Max Gumport (Director of Equity Research)
Great. Thank you. And then as a follow-up on free cash flow, so it's clear you've made sizable progress again in 2025 on free cash flow, and you expect continued progress in 2026, although it sounds like you still expect free cash flow to be negative. You noted your plans are fully funded. I'm wondering, what do those fully funded plans embed for when free cash flow turns positive? Thanks very much.
Marie-José David (CFO)
Sure. Hi, Max. This is MJ. Look, thank you first for recognizing all the progress. And it's absolutely true, and we've been consistent repeating that our business plan is fully funded and cash is important, not only to me, but you've heard me as well saying that the culture within the company has changed significantly. So how are we looking at that moving into 2026? First, clearly, you've heard all the things we are doing in order to drive the growth. So the combination of driving the top line, continuing to be obsessed by driving efficiencies, as well as the progress that we've been doing on working capital with strong discipline on CapEx, honestly, this is the combo that gives us the full confidence that this business will be free cash flow positive.
Now, honestly, it's a matter of time because we know and we see the building blocks are in place. So clearly, if you allow me to say that, we will continue to give you an update as we go within 2026. But right now, we are not giving more than what we just said. Sounds good?
Max Gumport (Director of Equity Research)
Great. Thanks very much.
Marie-José David (CFO)
Sure.
Operator (participant)
The next question comes from Kaumil Gajrawala with Jefferies. Please go ahead.
Kaumil Gajrawala (Managing Director)
Hey, hi. Good afternoon, I believe, from where you are. Good morning to everyone in the U.S. I guess a couple of questions. Well, first of all, congratulations. It's quite the win and quite the effort that you a couple of things to maybe talk about. The increasing household penetration, particularly in Europe, is that. That? Can you maybe talk about that customer? You mentioned that they're a bit younger, but is it the innovations that are bringing new customers in? Is it just general branding of the category and your brand itself? What maybe is driving this sort of seems like an inflection in household penetration? And then shifting to the U.S., I'm sure you've seen there were new dietary guidelines. And part of that, and I guess on social media and such, there's this big whole milk craze that's starting to take off for whatever reason.
I'm curious how you're thinking about that, if that has any impact on your business or maybe even the view of the category in general. Thanks.
Daniel Ordoñez (Global President and COO)
Thank you, Kaumil. Daniel, I will start here, and possibly JC will take the second part. Listen, thank you for picking up on penetration. And I know very well you understand how complex and not easy it is to get penetration back to growth. By the way, I would like to underline that both in the U.S., but especially in Europe, Oatly is the only brand that is driving and growing penetration, which tells you a lot about the playbook. So the answer to your question is pretty straightforward. It is the new growth playbook, Kaumil, the inflection point that you called out very well. And we could have quoted a number of other markets as well, especially the new markets, which are also driving Oatly, oat milk, and plant-based category penetration in that order comes from the new playbook precisely from the new portfolio. So it is related.
I prefer to talk about portfolio, Kaumil, than innovation because innovation, it feels like it could be random. But it's the point about making sure that consumers can have at home the same type of signature drinks they are drinking when in coffee and food service, be it the matcha, be it the popcorn. All of those are driving new penetration. And the numbers we have, the data points about the demographics are pretty impressive. So it really follows the exact same words that I use in my prepared remarks, which is Gen Z is an alpha, so really, really young consumers coming into the category as a cross-check with the new portfolio. So there is something on the pace strategy for sure. So it's mostly about that, Kaumil. Thank you for your question.
Jean-Christophe Flatin (CEO)
Thank you, Kaumil. JC, taking over. First of all, thank you so much for your words of recognition for the journey. It means a lot. It has been quite a journey, so happy to hear. I'm taking your two points. Cow's milk, what we see is cow's milk in volume continues to decline. And it's a decline that started years ago. There is one very specific segment within cow's milk that is uptick, which is the one with protein. Protein-enriched cow's milk is the only one that is seeing an uptick. The rest is going down. So just to clarify the way we look at that. Now, when it comes to the new U.S. dietary guidelines, I look at it with mixed feelings, to be honest.
The first, on one hand, I'm heartened, and I see very positively the normalization of non-dairy milks in the Whole Milk for Healthy Kids Act, meaning that more children in more schools around the U.S. will have an easier access to nutritious, sustainable non-dairy options on their lunch trays. I think that's great. On the other hand, when I look at the DGA's heavy push for diets to include more whole cow's milk, animal proteins, and animal-based fats, I find it both concerning and a missed opportunity, concerning because the leading cardiologists have warned that encouraging an increase in meat and full fat while neglecting fiber goes against clinician advice, ignores decades of clinical evidence, and risks increasing evidence and incidence of heart disease for Americans, which already is the leading cause of death in America.
And when it comes to the planet health perspective, we know that meat and dairy alone represent half of all climate emissions produced by our food system. So where does that bring me? I still believe that dietary guidelines are a great starting point for national public health policy, and they can make an enormous difference in improving the well-being of citizens, farmers, and the planet. And when I look at a positive example, I choose to look at Denmark, the first country in the world to create a government-led action plan to shift diets towards more sustainable sources of protein and other nutrients, including fiber and healthy fats, which is, for me, the best existing example out there.
Kaumil Gajrawala (Managing Director)
Got it. Thank you.
Operator (participant)
The next question comes from Samu Wilhelmsson with Nordea Markets. Please go ahead.
Samu Wilhelmsson (Credit Research Analyst)
Hi. Hi. Thank you for the presentation. I could continue a bit on the free cash flow that Max highlighted there. What is the underlying reason that we haven't seen improvement in free cash flow during the past two quarters? And what is the thing that's going to change in 2026 given that you are now also guiding higher CapEx in 2026 compared to 2025? And you still seem confident that the free cash flow will be positive in 2026.
Marie-José David (CFO)
Your question is about the free cash flow comparison Q3 versus Q4. Is that correct?
Samu Wilhelmsson (Credit Research Analyst)
No, it's perhaps that we haven't seen improvement sequentially, the free cash flow. When I looked, it hasn't been improved since Q2. And now you're expecting it to change in 2026, seeking for a cash flow improvement ratio that you see that the free cash flow is going to be positive in 2026. So what is the underlying reason why we haven't seen that yet and will see it in 2026?
Marie-José David (CFO)
Yeah, the variance is definitely coming from, so the short answer is the following. First, as you noticed, we do have some phasing in our different components, either it's CapEx, either it's tax, either it's interest. That's my number one. My number two, the biggest driver as well, is coming from how the net working capital is evolving between quarters. So now I'm still explaining the fact that between in 2025, again, it's unreasonable between Q4 and Q4. So that's one explanation. Now, going into 2026, what do we expect? We do expect EBITDA, so the free cash flow, to increase and to continue to improve, as I just explained, to Max, which is really about how we are going to accelerate this EBITDA to our North America, how we are managing our CapEx.
You've heard in the prepared remarks that we have some phasing here as well in regards to CapEx and how we are managing working capital, which is, honestly, one of our biggest levers that we still have to unleash and really leverage as we go through the year. I hope I answered your question, but maybe you have a double click.
Samu Wilhelmsson (Credit Research Analyst)
Yeah, I think that's a good answer to that question. Thank you. But just shortly on the CapEx also, just a minor detail. But given that you mentioned capacity increase for 2026 in terms of CapEx, are your abilities gross at what was the capacity utilization of your existing facilities at the end of the year?
Jean-Christophe Flatin (CEO)
Thank you so much. So as you can see, from an oat-based standpoint, we have everything we need, and we are very confident that we can fulfill the foreseeable goals with the oat-based capacity we have. Because of the accelerated growth in Europe and International, which is honestly a great challenge to have, we will be adding a new filling capacity. This is what's included in our CapEx guidance.
Samu Wilhelmsson (Credit Research Analyst)
Okay. Got it. One last question from my side. It's regarding your equity position. Given that you currently have only $80 million of equity in your balance sheet, is this a risk that you are currently assessing given the near-term earnings development and how we should think of your equity position to develop going forward?
Marie-José David (CFO)
So clearly, I think I said it already, we are always looking at our opportunities when it comes to how to manage the balance sheets and the value creations from the balance sheet. So I honestly don't have a lot to say today, but yes, we are looking at everything.
Samu Wilhelmsson (Credit Research Analyst)
Okay. Appreciate the callout. Thank you.
Marie-José David (CFO)
Thank you.
Operator (participant)
This concludes our question and answer session. I would like to turn the conference back over to Brian Kearney for any closing remarks.
Brian Kearney (VP of Investor Relations)
Great. Thank you. Thank you, everybody, for joining us today. If you have any follow-up questions, please feel free to reach out to me, and we can set something up. Have a great day.
Operator (participant)
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.