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Alec Davidian

Chief Financial Officer at PET
Executive

About Alec Davidian

Alec Davidian is Chief Financial Officer of Wag! Group Co. and has served as CFO since January 2021; he joined Wag! as Corporate Controller in November 2018 and was promoted to VP of Finance & Accounting in December 2019. He previously was a Senior Manager at Ernst & Young from 2012 to November 2018, assisting high-growth companies with accounting matters, SEC filings, process improvements, and business scaling; he holds a B.A. from Newcastle University, is a California CPA, a certified Fellow member of ACCA, and a member of the AICPA . As context for performance during his tenure, Wag!’s 2024 revenues were $70.5M vs. $83.9M in 2023, with adjusted EBITDA moving from $0.7M in 2023 to a loss of $1.1M in 2024, and a net loss of $17.6M in 2024 vs. $13.3M in 2023 .

Past Roles

OrganizationRoleYearsStrategic Impact
Wag! Group Co.Chief Financial OfficerJan 2021 – presentPrincipal financial and accounting officer; signatory on SEC filings, financing amendments, and strategic transaction disclosures
Wag! Group Co.VP Finance & AccountingDec 2019 – Jan 2021Led finance and accounting prior to promotion to CFO
Wag! Group Co.Corporate ControllerNov 2018 – Dec 2019Established controls and reporting processes during growth and pre-SPAC period
Ernst & YoungSenior Manager2012 – Nov 2018Advised high-growth companies on accounting, SEC filings, process improvements, and scaling

External Roles

OrganizationRole/StatusYearsNotes
ACCAFellow MemberNot disclosedProfessional credential
AICPAMemberNot disclosedProfessional membership
California Board of AccountancyCertified Public AccountantNot disclosedLicensure

Fixed Compensation

  • Wag! is an “emerging growth company” and a “smaller reporting company” and discloses compensation for its principal executive officer and two other most highly compensated executive officers; the CFO was not included among NEOs in the 2024 disclosures, and his base salary or bonus details were not provided .

Performance Compensation

  • Company-wide equity philosophy shifted from stock options to service-vest RSUs after the SPAC merger; awards for NEOs in 2024 included RSUs with potential vesting acceleration tied to revenue and adjusted EBITDA targets (targets were not met, so no acceleration) .
  • For the CFO specifically, RSU grant sizes, performance metrics, and vesting schedules were not disclosed in the proxies; however, Form 4 filings in 2025 indicate RSU net settlements for tax withholding, evidencing ongoing RSU vesting activity .

Company Performance (FY)

MetricFY 2023FY 2024
Revenue ($USD Millions)$83.9 $70.5
Net Loss ($USD Millions)$(13.3) $(17.6)
Adjusted EBITDA ($USD Millions)$0.7 $(1.1)

Equity Ownership & Alignment

  • Beneficial ownership tables in the 2025 proxy enumerate NEOs and directors; the CFO is not listed, and his total beneficial ownership, exercisable options, and RSU quantities are not disclosed there .
  • Insider trading and alignment policies prohibit hedging transactions, short sales, and, for Section 16 insiders (which includes the CFO), pledging of company stock as collateral, reinforcing alignment and reducing leverage-related risk .
  • Equity plan context: as of 12/31/2024, 7.22M RSUs and ~4.99M options outstanding under Wag!’s plans; no new option grants are currently made, consistent with the RSU-focused approach .

Employment Terms

  • CFO-specific employment agreement, severance, non-compete, and change-in-control terms were not disclosed in the 2024–2025 proxies.
  • For reference, NEO severance letters provide six months of base salary continuation and up to six months employer-paid COBRA upon termination without cause, subject to release and covenants; acceleration terms apply under change-in-control if awards are not assumed, but these disclosures pertain to NEOs and not to the CFO specifically .

Investment Implications

  • Compensation alignment: RSU-centric equity with prohibitions on hedging/pledging points to long-term equity alignment; CFO RSU net settlements suggest ongoing vesting rather than discretionary selling, limiting near-term selling pressure from tax-withholdings vs. open-market sales .
  • Retention risk: Lack of disclosed CFO-specific severance/change-in-control economics creates uncertainty versus NEOs’ defined terms; equity-based incentives and executive ownership policies may aid retention, but exact CFO award size/vesting is undisclosed .
  • Trading signals: Multiple 8-Ks signed by the CFO covering earnings releases and debt amendments/DIP financing (July 2025) indicate active capital structure management amid listing compliance challenges and reverse split preparations, which can drive volatility around corporate events .
  • Governance safeguards: Existence of a clawback policy adopted October 2, 2023 and strong insider trading restrictions provide downside protection and signal governance maturity for incentive compensation .