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PetIQ - Q1 2024

May 8, 2024

Executive Summary

  • Record Q1 2024 execution: Net sales $308.4M (+6.2% YoY), gross margin 24.2% (+280 bps YoY), diluted EPS $0.48, and Adjusted EBITDA $35.3M, all at or above guidance; manufactured brands drove outsized share gains and mix uplift.
  • Guidance raised: FY 2024 net sales to $1.135–$1.185B and Adjusted EBITDA to $112–$117M; Q2 2024 guidance set at net sales $325–$335M and Adjusted EBITDA $34–$36M; management also raised FY free cash flow outlook to >$50M from >$45M.
  • Services optimization and operations: 149 wellness center closures in 2H23 are yielding improved segment margins (Services gross margin +810 bps in Q1); company expects FY margin expansion “75+ bps” versus prior 50 bps guide, aided by manufactured mix and plant efficiencies.
  • Balance sheet/seasonality: Inventory elevated due to planned seasonal build; liquidity $150.4M and net leverage 3.6x in Q1 (expected peak for year), normalizing through mid-2024; sale of Mark & Chappell closed 4/30 with ~$1.7M loss expected in Q2.
  • Catalyst: Guidance raise, accelerated manufactured brand consumption (supplements, flea/tick, dental), and visibility into marketing ROI (front-loaded +$10M in 1H) set up Q2/Q3 narrative; watch sequential margin cadence given ~$6M incremental Q2 spend and normalization of seasonality.

What Went Well and What Went Wrong

What Went Well

  • Broad-based product strength: Manufactured brands net sales +14.3% YoY with share gains across channels; supplements +51.2% YoY, flea/tick up double-digits and dental treats outperforming category (Minties +48% growth).
  • Margin expansion and profitability records: Gross margin up 280 bps YoY to 24.2%; record Adjusted EBITDA margin 11.4% (+80 bps YoY) and record net income $14.9M; management expects FY margin expansion of “75+ bps”.
  • Services optimization results: Services gross margin expanded 810 bps and net sales held flat (+0.2% YoY) despite 149 closures; vet population recovery in mobile clinics supported operational improvements.

What Went Wrong

  • Working capital drag: Q1 operating cash flow used ($85.1M) driven by seasonal receivables/inventory build and timing; inventory higher than normal, expected to normalize by mid-2024.
  • EPS disclosure discrepancy: 8-K shows Adjusted diluted EPS $0.58, while management remarks cited ~$0.53; clarify modeling impacts from convertible notes (potential 4.8M dilutive shares in certain quarters).
  • Services closures reduce revenue base: Services closures remove ~$52M revenue and ~$8M Adjusted EBITDA annually (inclusive in guidance), limiting segment scale near term; Q2 will include ~$1.7M loss on Mark & Chappell sale.

Transcript

Operator (participant)

Good afternoon, ladies and gentlemen. Thank you for standing by. Welcome to the PetIQ First Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode. Should you need assistance during today's call, please signal for a conference specialist by pressing the star key, followed by zero. After today's presentation, there will be an opportunity to ask your questions. To ask a question, please press star, then one on a touch-tone phone. To withdraw your question, please press star, then two. Please note that today's event is being recorded. I would now like to turn the conference over to Katie Turner, Investor Relations. Please go ahead.

Katie Turner (Head of Investor Relations)

Good afternoon. Thank you for joining us on PetIQ's First Quarter 2024 Earnings Conference Call and webcast. Cord Christensen, Chief Executive Officer, and Zvi Glasman, Chief Financial Officer, will review today's prepared remarks. Before I begin, please remember that during the course of this call, management may make forward-looking statements within the meaning of the federal securities laws. These statements are based on management's current expectations and beliefs and involve risks and uncertainties that could differ materially from actual events or those described in these forward-looking statements. Please refer to the company's annual report on Form 10-K and other reports filed from time to time with the Securities and Exchange Commission and the company's press release issued today for a detailed discussion of the risks that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today.

Please note on today's call, management will refer to certain Non-GAAP financial measures, while the company believes these Non-GAAP financial measures will provide useful information for investors. The presentation of this information is not intended to be considered in isolation or as a substitute for the financial information presented in accordance with GAAP. Please refer to today's press release for definitions and a reconciliation of Non-GAAP financial measures to the most comparable measures prepared in accordance with GAAP. In addition, PetIQ has posted a supplemental presentation on its website for reference. With that, I'd like to turn the call over to Cord Christensen.

Cord Christensen (CEO)

Thank you, Katie, and good afternoon, everyone. We appreciate you joining us today to discuss our Q1 financial results. I'll begin with an overview of key highlights, then Zvi will review our quarterly financials and 2024 outlook. Finally, Zvi, Michael, John, and I will be available to answer your questions. We are pleased with our start to 2024. We had a record Q1 with consolidated net sales of $308.4 million at the high end of our guidance. The consistent growth of our product segment fueled our financial results. The strength of PetIQ's brand in Q1 led to favorable leverage of our costs, with gross margin expanding 280 basis points to 24.2%. This helped offset higher SG&A expense when compared to Q1 last year, resulting in record profitability.

Our net income of $14.9 million, or EPS of $0.48, increased 47.8% from Q1 last year, and Q1 2024 adjusted EBITDA increased 15% year-over-year to $35.3 million, exceeding our guidance of $31 million-$33 million. This resulted in the highest adjusted EBITDA margin in the company's history of 11.4%, an increase of 80 basis points from Q1 of last year. Based on these strong year-to-date results, we are pleased to raise our guidance for 2024 net sales, adjusted EBITDA, and free cash flow. Focusing on our product segment in more detail, for Q1 of 2024, the product segment contributed net sales of $276.9 million, an increase of approximately 7% compared to the prior year period. The growth in Q1 of this year was broad-based across all product categories.

As we've discussed with you the last few quarters, when you look at all the sales channels combined for 2023, it was one of the strongest seasons in the last 10 years for the OTC flea and tick category. We are lapping that record season in 2024, and yet we continue to generate impressive growth from PetIQ's brands, which were up 14.3% compared to the first quarter last year. This growth rate exceeded our expectations for the quarter. Our in-house sales and marketing teams are building significant brands in the pet categories that are growing both online and at brick-and-mortar retail while capturing a disproportionate amount of market share. In Q1, we spent an incremental $4.7 million on enhanced advertising and promotional efforts in line with our plan to step up in marketing for 2024. This step-up is included in our Q1 2024 adjusted EBITDA.

For Q2, we expect to spend $6 million more in brand building and marketing initiatives than we did in Q2 last year. We are continuing to lean into investments and initiatives that we expect to support the long-term success of our brands. I'd now like to focus on a few of our key category consumption highlights for the first quarter. In the first quarter of 2024, the OTC flea and tick category grew 6.2%, and PetIQ's brands increased 10.6%. PetIQ's flea and tick brands gained share across all channels and at each of our top 10 customers while continuing to capture a disproportionate amount of the growth online and dramatically outperforming the broader category, as evidenced by our market share results.

For the 12 weeks ended March 23rd, 2024, PetIQ's OTC flea and tick brands captured 15.8% of the category dollars, which is an increase of 63 basis points versus the prior year period. The pet supplement category in total maintained its growth trajectory in the quarter, gaining 14.8% over the prior year period. This fast-growing category has nearly tripled in market size over the last five years and is now the largest category within the OTC animal health market. Our pet supplement brands continue to see accelerated consumption and growth. In the first quarter of 2024, our offerings in this space grew 51.2% compared to the prior year period. This growth was driven by our PetIQ brand, along with the successful launch of Rocco & Roxie into the premium segment of the category.

Strong household penetration trends, along with expanded need states in the pet supplement category, give us confidence that these double-digit growth rates should continue for many years to come, and PetIQ is positioned very well to continue to gain share in this market. In addition, our pet dental and treat offerings also outperformed the category in Q1. The Minties and PurLuv brands both grew at three times the total category, leading to significant share gains. The Minties brand grew 48% and gained 89 basis points of share in the dental treat category. The PurLuv treat brand also continues to gain momentum as it posted outstanding growth of 65% in Q1 versus a year ago. The newest brand in our product portfolio, Rocco & Roxie, grew 23.4% for the first quarter of 2024.

This growth was driven by our launch into the supplement category, and the core stain and odor offerings also saw healthy growth and grew share within the market. Shifting to the services segment, we had a slight net sales increase of 0.2% to $31.6 million compared to Q1 last year. We ran more mobile community clinics across the country than a year ago and increased our pet counts to grow our services segment net sales and essentially offset the lost sales from the 149 wellness centers we closed in the second half of 2023. Our services team continues to do an excellent job managing our contract vet labor to offer pet parents convenient and affordable pet health and wellness options. We are also pleased with the significant operational improvements we achieved in Q1 of this year, which led to gross margin expansion of 810 basis points for the services segment.

That completes my Q1 highlights. Before I turn it over to Zvi, I would like to thank our team across the country for their commitment to our mission of providing smarter pet healthcare and their continued support of PetIQ's core values. I'd like to now turn the call over to Zvi.

Zvi Glasman (CFO)

Thank you, Cord. Today, I will discuss our Q1 financial results in more detail and our outlook for 2024. We're pleased with our start to the year. Our sales team generated strong growth across PetIQ's brands to increase both sales and profitability year-over-year, and the services segment optimization we completed in the second half of 2024 is already generating significant operational improvements for our business. For Q1 of 2024, the company reported net sales of $308.4 million, an increase of 6.2% compared to Q1 of last year, driven by growth in the product segment. This was at the high end of our guidance for the quarter, driven by broad-based growth across sales channels and product categories, as Cord mentioned. First quarter 2024 gross profit was $74.5 million, an increase of 19.7% compared to $62.3 million in the prior year period.

Gross margin increased 280 basis points to 24.2% from 21.4% for Q1 of last year. The growth and success of our higher margin manufactured brands was the primary driver of our margin expansion as well as operational efficiencies in our facilities. We also benefited from our services segment optimization with a closure of 149 wellness centers in the second half of 2023. From an SG&A perspective, as we noted on our Q4 call, we are spending more on marketing in 2024 to support our manufactured brands. As a result, first quarter adjusted SG&A increased $7.8 million to $47.1 million, and as a percentage of net sales, adjusted SG&A was 15.3%, an increase of 180 basis points compared to the prior year period. The increase in SG&A was primarily due to an increase in marketing expense of $4.7 million, and the remainder was mostly normal increases in annual compensation expenses.

Adjusted net income was $18.5 million, and adjusted EPS was $0.53, an increase of 32.5% year-over-year. EBITDA increased 20.2% to $32.2 million, and adjusted EBITDA increased 15% to $35.3 million, above our Q1 adjusted EBITDA guidance. Our adjusted EBITDA margin increased 80 basis points year-over-year to 11.4%, the highest in the company's history, even with the step-up in marketing expense. Turning to our balance sheet and liquidity, the company ended Q1 with total cash and cash equivalents of $25.4 million. For 2024, we are raising our guidance for annual free cash flow from an excess of $45 million to an excess of $50 million. From an inventory perspective, our inventory at the end of Q1 was a bit higher than normal for this time of the year. This is due to our planned seasonal build and the timing of available inventory from our distribution partners.

As we progress through the flea and tick season in Q2 and into Q3, we expect our inventory to be more in line with our historical levels. The company's total debt, which is comprised of its term loan, ABL, and convertible debt, was $443.9 million as of March 31st, 2024. In addition to our cash on hand, the company's $125 million ABL is undrawn. Total liquidity, which we define as cash on hand plus debt availability, was $150.4 million as of March 31st, 2024. While we continue to have no intention of making additional borrowings, we would note that our liquidity is ample and our credit facilities are flexible. Our net leverage, as calculated under terms of our credit facilities at the end of Q1, was 3.6x, an improvement from 4.5x in 2023.

Keep in mind, Q1 is always our highest leveraged quarter of the year based on seasonal changes in working capital due to the annual increase in inventory to position us well for the flea and tick season. On April 30th, 2024, subsequent to the end of the first quarter, we completed the sale of the company's foreign subsidiary within the product segment, Mark & Chappell, for approximately $4 million in net cash proceeds, and the company will receive future royalties for certain licensed trademarks and related intellectual property. As a result of the transaction, we expect to recognize an approximate $1.7 million loss subject to normal working capital adjustments in the second quarter of 2024. Now, turning to our guidance. As stated in today's earnings release, we are raising our full year 2024 net sales and adjusted EBITDA guidance that we previously provided on February 28th, 2024.

Our 2024 full year outlook remains inclusive of the services segment optimization, the sale of the company's foreign subsidiary Mark & Chappell, and a return to a more normal flea and tick season as compared to the record seasonal patterns experienced in 2023. These three items total approximately $52 million in net sales and $8 million of Adjusted EBITDA on an annual basis. If you take these into account, our growth in 2024 would be significantly higher or represent a net sales increase of approximately 11% and an adjusted EBITDA increase of approximately 19% as compared to 2023. We've broken these variables out for reference in the outlook section of today's earnings presentation posted on the investors section of our website.

Inclusive of the variables I just mentioned, for the full year 2024, we expect net sales of $1.135 billion-$1.185 billion, an increase of approximately 5% based on the midpoint, an adjusted EBITDA of $112 million-$117 million, an increase of approximately 10% based on the midpoint, including our step-up in marketing compared to last year. For the second quarter of 2024, we expect net sales of $325 million-$335 million, an increase of approximately 5% based on the midpoint, adjusted EBITDA of $34 million-$36 million, an increase of approximately 6% based on the midpoint, including the approximately $6 million in incremental marketing spend compared to Q2 of last year. Additionally, I want to reiterate that for modeling purposes going forward, our share count will vary during the course of the year due to the accounting rules regarding the company's convertible notes.

This will depend on a number of factors, including quarterly earnings. For certain quarters in 2024, the share count will increase by approximately 4.8 million shares, and our diluted EPS will be calculated on the same basis. Importantly, we currently have no intention of satisfying our convertible debt obligation with shares but are required to report the company's share count based on the theoretical increase. That concludes my financial review. Cord, Michael, John, and I are now available for your questions. Operator?

Operator (participant)

Thank you. We will now begin the question and answer session. To ask a question, you may press star, then one on your telephone keypad. If you are using your speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw it, please press star, then two. At this time, we will pause momentarily to assemble our roster. Today's first question comes from Rupesh Parikh with Oppenheimer. Please proceed.

Rupesh Parikh (Managing Director and Senior Analyst)

Good afternoon. Thanks for taking my question. And also congrats on a really nice quarter. So maybe just starting out with the gross margin line. So really strong performance across both the product side and the service side. So I know the product side typically mix can impact the delivery there, but at least on the service side, just hoping to get some more color in terms of how you guys think about the sustainability of the level of gross margin delivery we saw in Q1.

Cord Christensen (CEO)

John, do you want to take that one?

John Pearson (CRO)

Yeah. There's three key factors that are driving it, as you called out, Rupesh. So we just talked about the services element. So that's a key component of it. And then when you look at the mix of what's growing in our business, it's the manufacturer portfolio versus distributed is really benefiting in a big way. We expect that trend to continue. And then I'll let Zvi talk specifically to some of the key things we expect to continue as we trend into Q2 and Q3 and Q4.

Zvi Glasman (CFO)

Well, I think if you're thinking about services specifically, yeah, we're going to see a lot of increases in services for the balance of the year. There's always some seasonality, but we are going to be anniversary and closing 149 wellness centers. In terms of some of the improvements in product, yeah, you're right. Some of that came from mix. But also, we'd like to highlight that we had a fair bit of operational improvements, and some of those are in our base in the back half of last year. So in total, we feel really good about margins moving up and to the right this year. We had previously guided 50 basis points plus of margin improvement. We think it's more like 75 plus now. We will tell you that every quarter won't be linear.

Mix will impact it, and we're not really prepared to give margin guidance by quarter. But we feel really good about the trajectory of our margins over time. As we continue to contribute or add additional, I know we highlighted in our release in our comments, and I'm sure you will have more comments about it as this call goes on.

Rupesh Parikh (Managing Director and Senior Analyst)

Great. And then maybe just two related questions just on the environment. So you guys have tremendous momentum throughout your portfolio, but the pet category is clearly a challenge out there and some concerns about the U.S. consumer as well. So we'd just love to hear just what you guys are seeing in the pet category and then just any shifts you're seeing from a consumer behavior perspective.

Cord Christensen (CEO)

Yeah. Rupesh, it's Cord, and thanks for the questions. We're watching the product categories more than we were. There's definitely pressure on some of them that is different than what we're seeing. Our categories are still seeing good organic growth, and obviously, we're growing significantly faster than the categories. So we have not seen the consumer deprioritizing their pets healthcare where they are able to trade down, and some of the other categories go without.

Rupesh Parikh (Managing Director and Senior Analyst)

Okay. Great. And then just my final question. So just on the flea and tick season, or I guess in terms of how you guys plan the year, any changes versus what your initial thoughts were on planning for an average year? Is that essentially how it's playing out so far?

Cord Christensen (CEO)

Michael, why don't you take that one?

Michael Smith (President and COO)

Yeah. Rupesh, when we modeled the year, we call it a 5 on a scale of 1 to 10, kind of an average year. If you were to look at the first three-four months of the season, we would say that the year-to-date score is more like a 6. And what we are projecting for the rest of the year would be consistent with that early read that we're seeing on the season. So slightly favorable compared to our original modeling, which had the category growing 3%. Category is actually growing closer to 4%-5%. And as Cord mentioned, we're well north of that performance for our portfolio. And we would expect pretty consistent trends throughout the rest of the year.

Looking at the weather patterns, a variety of different metrics that we get to read the tea leaves, if you will, on the quality of the season, tell us we should expect something like a 5 or 6 on that scale of 1 to 10.

Rupesh Parikh (Managing Director and Senior Analyst)

Okay. Great. Thank you. I'll pass it along.

Operator (participant)

The next question comes from Jon Andersen with William Blair. Please proceed.

Jon Andersen (Partner)

Good afternoon, everybody. Congrats on the quarter. I wanted to ask about the marketing spending. Are you still planning on, at this point, spending, I think it's an incremental $12 million for the year. What is the cadence of that? And if you can talk a little bit about how you're applying those dollars, obviously, you don't want to talk too much from competitive reasons, but kind of maybe big picture where those dollars are being applied in the products and/or services businesses. Thanks.

Cord Christensen (CEO)

Hey. Thanks, Jon. Thanks for the question. Yes, we are adding the $12 million. It's on a base of $44 million. So we have significant investments already being made across the entire year. The incremental $12 million is heavily front-year loaded. So you'll see us spend close to $10 million in the front half of the year. And then the balance will be spent in the back half. But we have ample spread across that. We don't love talking about where and how we're spending it for competitive reasons, but I can tell you that, as we've said before, we are measuring it. We're seeing the return while we're exceeding our projections in the categories. And we feel good that we're still growing into the right amount of spend for how we can affect our company's brands and our sales and profits. So you definitely can see it in the numbers.

Jon Andersen (Partner)

Are you seeing on the products business are you seeing both healthy demand on the distributed side of your business, which maybe is more national or premium, as well as your own, or is there trade-down that's helping manufactured brands? I don't know if there's anything you can kind of tease out from what you've seen so far in terms of consumer behavior.

Cord Christensen (CEO)

Michael Smith, would you like to take that one, please?

Michael Smith (President and COO)

Yeah. I would say the overall health of the category is solid, right? So our outperformance isn't necessarily coming at the demise of other players in the category. So if you look at the health of our distributed brands' consumption, it is close to the expectation that we built for the year. If you look at our manufactured brands, we're obviously well ahead of the expectations that we had modeled. And again, a lot of that growth isn't necessarily coming as cannibalization. We are seeing some new customers come into the category, or we're seeing some lapsed customers come into the category that's helping to generate kind of an overall bigger pie than we expected. And we are getting a bigger piece of that pie than we modeled in the beginning of the year. So it's not that our distributed businesses are performing poorly.

It's just that our manufactured brands are really accelerated and exceeding that performance.

Jon Andersen (Partner)

Yeah. That's helpful. One quick one. I may be wrong on this, but I think it's fairly unusual for you to raise at this point of the year. Could you talk a little bit about what gives you the conviction? Maybe there are one or two things. I don't know if it's the flea season recovery consumer, if you're incremental marketing spending. What you're seeing that gives you the kind of conviction to raise at this point? Thanks.

Cord Christensen (CEO)

Yeah. Thanks for the question, Jon. Obviously, we've historically not raised guidance in the end of the first quarter because we want to see second-quarter consumption and get a real solid read on some of the seasonal parts of our business. I think, first and foremost, we're starting to see our other brands that aren't seasonal pick up steam, and they're continuing to gain momentum. And their top line is drawing at a higher percentage than what we did last year or projected. Flea and tick add a 6, add some incremental to it as well. And so right now, the consumption rates we're seeing, the way that we're seeing the market, we felt very good about raising all three of those lines and leaning in that way. And we hope to see continued acceleration if we can.

Maybe we do the same thing at the end of the second quarter or third quarter. But we're definitely seeing the right trends right now.

Jon Andersen (Partner)

Great. Thanks so much.

Operator (participant)

As a reminder, if you do have a question, please press star, then one on your telephone keypad. The next question comes from Bill Chappell with Truist Securities. Please proceed.

Bill Chappell (Managing Director)

Thanks. Good afternoon. Can you hear me?

Cord Christensen (CEO)

I can hear you, Bill. Can you hear us?

Bill Chappell (Managing Director)

Yep. Sorry. A couple, is there any way to kind of bridge the gross margin expansion in terms of product mix versus being manufactured versus distributed as compared to just channel mix? I'm just trying to understand how much of this was your products versus manufactured products and I mean, versus third-party product distribution business, and how much of this was actual just gains and efficiency and overall?

Cord Christensen (CEO)

Yeah. I think, Bill, we said it a couple of times that, look, our products are doing extremely well, much higher margin. We're seeing the overall average margin in that portfolio move up a little above where we were talking about from before. So we're better than the 56%+ right now. And when your growth rates are 14.3% overall and you have categories where we're 50%, 3x the category, flea and tick being up better than 2x, that's going to be a contributor. We are getting extremely good in our plants. And as you get more throughput and get bigger, where the efficiencies we find are paying dividends at a faster rate.

And then closing down stores that had a drag on it and picking up the 810 basis points in services that we believe that we can retain throughout the year gives us a lot of confidence that we're doing the right things with the margin and heading the right direction. So our mix for the quarter was really in line with what our normal mix is. And so it wasn't a significant mix change. It's the other things we just talked about. I don't know, Zvi, if I missed something or just wanted to clarify.

Zvi Glasman (CFO)

Cord said it right. We had a little bit of benefit in the mix, but it was not the biggest part of the story. It was 1% or 2% higher manufactured versus distributed versus last year. But by the same token, our manufactured business, our health and wellness brands, and our dental treats are growing faster, and they carry a slightly lower margin than our flea and tick. So I think everything Cord said is right. The margin improvements are a real thing. We expect them to continue, albeit at a different rate throughout the course of the year. That's why we signaled that we'll be up 75 basis points plus in margin for the year.

Bill Chappell (Managing Director)

Got it. Well, maybe just to follow up. I thought there was a distributed product, a new product in the market, kind of a three-in-one that was started last year that you thought was going to drive a lot of the revenue growth, which would have pushed down margins. Was that not the case? I guess I was thinking there were some headwinds just from that standpoint.

Cord Christensen (CEO)

Yeah. I mean, the product just launched. It's doing extremely well. We're starting to see it pick up. It was a direct contributor to the excess inventory that people will refer to as you look at Zvi talk to. But again, the timing of the season and what's going on yet first quarter, it's not enough volume. And the consumption rates we're watching, we've taken that into account to feel like we can still capture that 75+ basis points improvements in margin we talked about.

Bill Chappell (Managing Director)

Okay. And then in terms of kind of what you're seeing for Rocco & Roxie, I thought this was a quarter where you'd see pretty meaningful distribution gains. I think that's right. Did you get those gains? Are they on the shelf, and should that show up more as we move forward through this year?

Cord Christensen (CEO)

Michael, do you want to take that one, please?

Michael Smith (President and COO)

Yeah. We had a few big expansions planned that have played out as expected. Last quarter, we talked a little bit about the launch of Rocco & Roxie into the supplement space. Those points of distribution have played out as expected. And they were later in Q1, and we'll have a bigger impact in Q2 and the rest of the year. Our large-bone launch under the Minties brand also hit our expectations and a little ahead of that in the quarter. And a couple of other expansions within our flea and tick portfolio that all have played out as expected, as these planograms, modulars for the kickoff to 2024 have hit the stores.

Bill Chappell (Managing Director)

Okay. Great. And then one last one on services. Any changes on kind of just the overall vet population in terms of hiring and even for the mobile clinic side?

John Pearson (CRO)

No. We feel like we've got better on the key pivot for us is we've been really focused on the key wellness centers that generate the most income up for us. And we've had success in landing vets in key locations that we need. But more importantly, we have a very healthy pet sorry, vet population on the community clinic side. So continuing to have, on average, around 3,500 vets in that population. As a reminder, kind of peak COVID timeframe, we only had about 800. So we're really happy with how that's climbed back up. And we're seeing it in our cancellation numbers, which was called out by Cord. Cancellation numbers are as low as they've been back in 2019. So really proud of the team in rallying there and getting the vet population back in.

Bill Chappell (Managing Director)

Great. Thanks for the color.

Operator (participant)

The next question comes from John Lawrence with The Benchmark Company. Please proceed.

John Lawrence (Senior Equity Research Analyst)

Yeah. Good afternoon. Thanks. Good quarter. Congrats. Cord, could you talk about following that last question just a little bit more on that services optimization? Obviously, getting that sort of the fill rates and everything in that business better than what it's been in the last couple of years. Can you dig in a little bit more of what you did to optimize that mobile clinic business? Is it all just stopping the absenteeism? What did you do that really optimized the mobile clinic business?

Cord Christensen (CEO)

Yeah. And it's across all the services business, not just the mobile. It's also the wellness centers that contribute. I feel like when you close stores like we did, there's going to be a pickup from underperforming stores. We've put a lot of controls and operational controls on all of the stores. We're running more community clinics, and they have a higher profitability and margin that they drive. And I think just in general, we've really made sure that as we've kind of got further and further away from all the closures that took place during COVID and all the cancellations to where we're really solving for a lot of those problems. So you're overcoming labor issues that we had coming out of COVID. We're closing stores that were just never going to be great like we'd said.

You add all those up together, and that's why you're seeing the margin improvements and the contribution go in the right direction.

John Lawrence (Senior Equity Research Analyst)

Right. Thanks. Secondly, Rocco & Roxie, can you go back and talk about the plan when you looked at that acquisition? Now, you've had it for a period of time doing extremely well. Is that the best example or a base case of how we should look at possibilities, how you extend the business and extend the categories going forward?

Cord Christensen (CEO)

Yeah. Thanks for the question, John. Look, we feel like we're running all of our brands, all of our categories in the same way, and we're seeing great results across all of the business by doing that. Rocco & Roxie is a great example of when we make an acquisition that we have line of sight to very quick improvement in placement, product extensions, and a number of ways to improve it. And we've done it a number of times. Frankly, most of our acquisitions have been very similar to that. So I'd say we're very smart to find acquisitions that are great brands that we can then put our ability to really improve everything about it, whether it's manufacturing, whether it's efficiencies across just people, it's store count, it's products, you name it. It's a great example.

Yes, it's done extremely well, and the team has done extremely well at getting placement for the extensions. We're seeing the brand really performing well across all channels right now. We hope to continue to do that across our existing brands, that brand, and all the ones that come in the future.

John Lawrence (Senior Equity Research Analyst)

Not to go too far with that, Cord, but would that be even when you look at that example, it's both top line and bottom line from where the original strat plan? Is that right?

Cord Christensen (CEO)

Yeah. We're ahead of our plan on the growth rate for the top line. We've said many times that we paid 8-8.5 times trailing and expected to be kind of that 4-5 on a run rate basis within six months. We've been ahead of schedule on both top and bottom.

John Lawrence (Senior Equity Research Analyst)

Great. Congrats.

Thanks.

Cord Christensen (CEO)

Thanks, John.

Operator (participant)

Once again, if you do have a question, please press star, then one. At this time, we are showing no further questioners in the queue. This does conclude our question and answer session for today. I would like to turn the conference back over to Cord Christensen for any closing remarks.

Cord Christensen (CEO)

Just first, I'd like to thank all the great people at PetIQ that keep delivering such great work, that deliver great results, and just feel really, really great about how the company continues to get better and better every day at what we do. Thank all of the shareholders and analysts and everyone that shows up and challenges us and we get to interact with as we talk about those great results. Look forward to talking to many of you over the next few days, and definitely look forward to talking to you again when we get to the end of second quarter. Thanks for joining us today.

Operator (participant)

The conference has now concluded. Thank you for attending today's presentation, and you may now disconnect.