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    Sandra Y. Campos

    CEO and President at Petmed Express Inc
    Board
    Since April 29, 2024
    Age
    57 years
    Tenure
    Joined PETS as CEO and President on April 29, 2024, and has served on the Board of Directors since May 2023, including participation in the Audit, Compensation, and Corporate Governance and Nominating Committees.

    Also at Petmed Express Inc

    CC
    Christine Chambers
    CFO, Treasurer, and Secretary
    DK
    Doug Krulik
    Chief Accounting Officer
    RD
    Robyn D’Elia
    CFO

    About

    Sandra Y. Campos is a seasoned executive with over 25 years of leadership experience in consumer retail, e-commerce, and brand management. Her impressive career includes pivotal roles at renowned companies like Diane von Furstenberg and Global Brands Group Holding Limited, where she drove business growth and digital transformation.

    At PETS, she assumed the role of CEO and President on April 29, 2024, after joining the Board of Directors in May 2023. During her tenure, she has actively contributed to the company’s strategic direction by serving on key committees including Audit, Compensation, Corporate Governance, and Nominating Committees.

    Beyond her responsibilities at PETS, her entrepreneurial ventures—such as founding Fashion Launchpad and launching Dream Out Loud with Selena Gomez—demonstrate a strong commitment to innovation and continuous improvement. Her strategic, customer-centric approach and dedication to operational excellence have marked her as a transformative leader in the industry.

    $PETS Performance Under Sandra Y. Campos

    Past Roles

    OrganizationRoleDate RangeDetails
    PetMed Express, Inc. Board MemberMay 2023 - Apr 29, 2024 Served on Audit, Compensation, and Corporate Governance & Nominating Committees
    Project Verte Inc. CEONov 2020 - Nov 2021 Retail technology and supply chain solutions provider; entered receivership and bankruptcy filings
    Diane von Furstenberg (DVF) CEOApr 2018 - Nov 2020 Global luxury fashion lifestyle brand
    Global Brands Group Holding Ltd. Co-President, Women's Apparel2015 - Apr 2018 Managed multiple brands: Juicy Couture, Bebe, Buffalo, Tretorn, BCBG, and Herve Leger
    Fashion Launchpad FounderEstablished Jun 2020 Continuing education platform for retail and fashion professionals
    Dream Out Loud Co-FounderEstablished 2009 First teen celebrity brand management company; launched at retail in 2010; exclusive to Kmart from 2010 to 2015
    Polo Ralph Lauren Leadership PositionN/A Lifestyle company specializing in apparel
    Nautica International Leadership PositionN/A Lifestyle company specializing in apparel

    External Roles

    OrganizationRoleDate RangeDetails
    PureRED Board MemberSince Mar 2023 Active board member
    PDS Limited Board MemberSince Aug 2022 Global supply chain holding company
    Fabric Board MemberSince Aug 2022 Modular and headless commerce solution
    Big Lots (NYSE: BIG) Board MemberSince May 2021 Serves on Audit Committee and Capital Allocation Planning Committee

    Fixed Compensation

    Data from  FY 2024
    Component NameAmountPayment ScheduleAdditional Details
    Annual Base Salary$550,000AnnualMay be increased at the Board's discretion but cannot be decreased except as part of a proportional reduction in management salaries.
    Signing Bonus$120,000One-timeSubject to repayment if Ms. Campos leaves within one year under conditions detailed in her employment agreement.

    Performance Compensation

    Data from  FY 2024

    Annual Performance Bonus

    MetricValueDetails
    Target Bonus$550,000Corresponds to 100% of the base salary.
    Maximum Bonus$1,100,000Equals 200% of the base salary.
    Performance MetricsN/ASpecific performance thresholds, targets, and conditions are not provided.
    Evaluation PeriodAnnualGoals determined by the Company's Board of Directors.

    Equity Grants

    ComponentGrant DateValueVesting ScheduleAdditional Details
    Initial RSU GrantApril 29, 2024$2.0 millionOne-third vests on each of the first three anniversaries. Value calculated based on the closing price of the Company's common stock; exact share quantity not provided.
    Annual RSU GrantAnnually in 2024$750,000As per grant terms established by the Board. Calculated based on the closing price with a floor of $4.00 per share.
    Annual PSU GrantAnnually in 2024$750,000Three-year performance period with vesting upon meeting goals. Performance conditions and metrics are determined by the Board and are not specified in the documents.