Sign in

Megan Tobin

Chief Marketing Officer at Dave & Buster's EntertainmentDave & Buster's Entertainment
Executive

About Megan Tobin

Megan Tobin is Chief Marketing Officer at Dave & Buster’s (PLAY) since December 2023; she is 39 and holds a B.A. in English from the University of Nevada–Las Vegas . Prior roles include senior brand and digital marketing leadership at MGM Resorts International and LTK, with a decade of entertainment marketing experience . During her tenure to date, company performance tightened: FY2023 revenue was $2.17B with adjusted EBITDA $555.6M and no annual bonuses paid under the plan given misses vs targets ; FY2024 revenue declined 3.3% to $2.1B and adjusted EBITDA was $506.2M . Pay design emphasizes equity alignment, clawbacks, and anti-pledging/hedging controls .

Past Roles

OrganizationRoleYearsStrategic Impact
LTK (formerly rewardStyle/LIKEtoKNOW.it)Head of MarketingMar 2021–Dec 2023Led creator-platform marketing; brand growth and partnerships
MGM Resorts InternationalCorporate VP, Media & Brand Marketing; Director, Digital Marketing & MediaJul 2015–Mar 2021; 2007–2013Drove brand/media strategy and digital performance across destination casino-resort portfolio
R&R PartnersHead of Media & Digital Marketing2013–2015Led agency-side media/digital for large hospitality/entertainment clients

External Roles

  • No public-company directorships or committee roles disclosed .

Fixed Compensation

ItemFY 2023Notes
Base Salary (annualized)$375,000 New NEO base set in FY2023; joined Dec 2023
Target Bonus % of Salary60% Threshold 30%; Max 120%
Actual Bonus Paid$0 Company did not meet plan thresholds

Performance Compensation (FY 2023 Executive Incentive Plan)

MetricWeightTargetActualPayoutVesting
Incentive Adjusted EBITDA60% $625.0M $562.8M (52-week adjusted) 0% Cash bonus (none paid)
Total Revenue15% $2,340.0M $2,165.8M (52-week adjusted) 0% Cash bonus (none paid)
Comparable Store Sales Growth25% 3.8% (6.2%) 0% Cash bonus (none paid)

Equity Grants and Vesting (Officer 5‑Year Grant; joining awards)

Grant DateAward TypeSharesFair ValueTerms (vesting/strike/performance)
1/16/2024RSUs (Officer 5-year)11,250 $554,963 Vest in 5 equal annual installments starting 1/16/2025
1/16/2024RSUs (joining)1,969 $99,986 1-year vest on 1/16/2025
1/16/2024PSUs (200% stock-price goal)20,271 $525,424 Earn/vest 100% if stock achieves 200% increase; scheduled vest 1/16/2029
1/16/2024PSUs (300% stock-price goal)16,217 $372,829 Earn/vest 100% if stock achieves 300% increase; scheduled vest 1/16/2029
1/16/2024Stock Options8,514 $138,948 Strike $49.03; vest in 3 equal annual installments starting 1/16/2025
1/16/2024Stock Options (purchase-conditioned)10,135 $222,666 Strike $49.03; vest in 5 equal annual installments starting 1/16/2025; requires meeting share-purchase condition (window not expired as of FY2023 close)

Design context: Officer 5-year grants use stretch stock price goals (200%/300%), long vesting, and—in some awards—company-matched options conditioned on executive open-market share purchases to deepen ownership .

Equity Ownership & Alignment

ItemDetail
Beneficial Ownership (as of 4/3/2024)13,219 shares; <1% of outstanding
Options exercisable within 60 days (as of 4/3/2024)0
Unvested RSUs1,969 (joining) and 11,250 (Officer 5-year)
Unvested PSUs20,271 (200% stock price) and 16,217 (300% stock price)
Unvested Stock Options8,514 and 10,135 (purchase-conditioned)
Ownership GuidelinesOther SVPs: 2x base salary; 5 years to comply
Hedging/PledgingProhibited by insider trading policy and compensation practices
ClawbackSEC/Nasdaq-compliant clawback adopted Oct 2023 (3 fiscal years; regardless of fault)
Compliance StatusNot disclosed (standard 5-year compliance window applies)

Employment Terms

TermKey Provision
Start Date & RoleChief Marketing Officer since Dec 2023
Agreement StructureInitial 1-year term; auto-renews annually
Non-Compete / Non-Solicit1-year non-compete; 2-year non-solicit/non-hire
Severance (no CoC)12 months base salary; pro‑rata current-year bonus if earned; 12 months COBRA premiums
Change-in-Control MechanicsFor 2014-plan awards: double-trigger; PSUs convert to time-based RSUs at target/actual, with continued vesting; 5‑year PSUs vest only if price requirement met; paid out 50%/25%/25% annually
Plan Governance & Shareholder Protections2025 Omnibus Plan: no single‑trigger equity vesting; no repricing/cash buyout without shareholder approval; no excise tax gross‑ups; no evergreen; independent committee administration; clawback; no dividends on unvested awards

Compensation Peer Group & Shareholder Feedback

  • FY2023 peer group spanned experiential dining, entertainment, gaming, hotels/resorts/cruise; includes Cheesecake Factory, Bloomin’ Brands, Texas Roadhouse, Cinemark, Cedar Fair, Six Flags, Dine Brands, Golden Entertainment, etc. .
  • FY2024/2025 peer methodology updated (e.g., Bally’s, Red Rock, Topgolf Callaway Brands, Vail Resorts), reflecting mix and talent markets .
  • Say‑on‑pay approvals: 91% in 2023 ; 95% in 2024, signaling strong investor support for pay practices .

Investment Implications

  • Alignment: Tobin’s pay mix is predominantly long-dated equity with stringent stock-price PSUs, ownership guidelines, clawback, and anti‑pledging—shareholder‑friendly with high at‑risk pay .
  • Retention risk: Multi‑year RSU/option ladders (2025–2029) and 200%/300% stock‑price hurdles promote retention; failure to meet these hurdles zeroes PSU vesting, increasing performance sensitivity .
  • Near-term selling pressure: Annual RSU tranches (starting 1/16/2025) and option vests may create periodic tax‑related selling; options require in‑the‑money status and, for one grant, satisfaction of share‑purchase conditions .
  • Execution risk and trading signal: Company missed FY2023 and FY2024 incentive targets, resulting in no annual bonus payouts for NEOs, underscoring urgency to restore same‑store sales growth and EBITDA trajectory; large PSU overhang tied to 2027 EBITDA ($600–$675M) and 3–5% average same‑store sales growth will reward durable operational improvement .