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Ben Kohn

Ben Kohn

Chief Executive Officer and President at Playboy
CEO
Executive
Board

About Ben Kohn

Ben Kohn (age 51) is Chief Executive Officer, President, and a Director of PLBY Group, Inc., roles he has held since February 2021; he previously served as Playboy’s interim CEO (2016–2017) and then CEO, President and Chairman (2018–2020) prior to the business combination that created PLBY in 2021 . He holds a B.S. in management from Tulane University and an M.B.A. from Columbia University . During his tenure, PLBY’s total shareholder return (TSR) for 2024 reflected an end-of-year value of $14.75 for an initial $100 investment (2023: $10.10; 2022: $27.78), while reported net losses were $79.4M (2024), $180.4M (2023), and $277.7M (2022) . Compensation design emphasizes equity (RSUs/PSUs with stock price milestones historically), and the company adopted a Dodd-Frank compliant clawback in November 2023 .

Past Roles

OrganizationRoleYearsStrategic Impact
PLBY Group / Playboy EnterprisesInterim CEO (Playboy); CEO, President & Chairman (Playboy); CEO, President & Director (PLBY)2016–2017; 2018–2020 (Playboy); 2021–present (PLBY)Led transition into public markets via business combination and subsequent restructuring; longstanding governance link between management and board .
Rizvi Traverse Management, LLCManaging Partner2004–2018Led media/entertainment buyouts including taking Playboy private in 2011, shaping PLBY’s ownership and strategy .
Angelo, Gordon & Co.Vice President (PE/special situations)1998–2003Investment and special situations experience relevant to PLBY’s financing and M&A .
Cowen & CompanyAnalyst, M&A1996–1998Transactional foundation supporting later strategic actions at PLBY .

External Roles

OrganizationRoleYearsNotes
SESAC (performance rights organization)Board memberNot disclosedExternal board service indicating media/entertainment network ties .

Fixed Compensation

Component20232024Notes
Base Salary ($)$852,238 $852,838 As per Summary Compensation Table.
Target Annual Bonus (% of salary)100% 100% Defined in Kohn Employment Agreement.
Performance Bonus PaidNone (no annual performance bonus) None (no annual performance bonus) Company did not establish 2024 annual performance targets; no annual performance bonuses.
Transaction/Retention Cash$850,000 Transaction Bonus (paid Mar-2025 for Q4’24 financings/transactions) One-time, not formulaic annual bonus.

Performance Compensation

Metric/InstrumentWeightingTargetActual/PayoutVesting/Terms
RSU grant (7/30/2024)N/ATime-basedGrant-date FV: $652,174; 783,392 units Vests in full on 6/30/2025; accelerates upon Change of Control or certain terminations .
RSU grant (6/30/2023 vest start)N/ATime-based375,000 units outstanding at 12/31/24 Vests in two equal installments on each of the first two anniversaries of 6/30/2023 .
RSU grant (4/22/2022 vest start)N/ATime-based90,827 units outstanding at 12/31/24 Vests in four equal annual installments from 4/22/2022 .
PSUs (granted 10/29/2021)N/AStock price VWAP milestones: $20 / $30 / $40 / $50 (30-day VWAP) First three milestones achieved pre-10/9/2023 (75% vested); remaining tranche amended to vest 50% on 6/30/2024 and 50% on 6/30/2025 Service requirement applies; amended on 10/9/2023 .

2024: No stock options granted; equity emphasis via RSUs; PSUs tied to stock price with amended vesting for final tranche .

Equity Ownership & Alignment

ItemAmount/Status
Total Beneficial Ownership2,594,965 shares (2.7% of outstanding) .
Composition1,208,757 shares directly; 75,361 via Cold Springs Trust (beneficiary); 50,000 via Bircoll Kohn Family Trust (trustee/controlling person); 445,309 via Woodburn Dr LP (controlled entity); 45,413 RSUs settling within 60 days of 4/21/2025; 1,340,795 options exercisable within 60 days of 4/21/2025 .
Pledging/HedgingCompany prohibits hedging and pledging absent pre-approval; as of Record Date, no pledges by officers/directors had been approved .
Ownership GuidelinesNon-employee directors must retain at least 25% of net shares awarded; executive-specific ownership guidelines not disclosed .

Outstanding Options and Key Equity (as of 12/31/2024)

GrantTypeExercisableUnexercisableExercise PriceExpirationNotes
3/20/2019Option948,322 $3.35 3/20/2029 Legacy option; initial partial cliff then ratable vest per footnote .
10/09/2023Option160,991 160,990 $0.66 10/09/2033 Vests in two equal installments from 6/30/2023 .
10/09/2023Option231,482 231,481 $0.66 10/09/2033 Vests in two equal installments from 6/30/2023 .
10/29/2021PSUs132,047 unvested (post-amendment schedule) N/AN/AFinal tranche amended: 50% vested 6/30/2024; 50% vest 6/30/2025 .
7/30/2024RSUs783,392 N/A6/30/2025 (vest date) Single vest on 6/30/2025; CoC/termination acceleration provisions apply .
6/30/2023 vest startRSUs375,000 N/ATwo annual tranches from 6/30/2023 Time-based .
4/22/2022 vest startRSUs90,827 N/AFour annual tranches from 4/22/2022 Time-based .

Recent vesting realized (2024): 582,604 RSUs vested for Kohn with aggregate value realized of $475,113, based on market prices at vest dates .

Employment Terms

TermDetail
Agreement/RoleKohn Employment Agreement effective with 2021 business combination; CEO/President .
Base Salary$850,000 .
Target Bonus100% of base salary; max 200% .
Annual/Long-Term Equity2021: $2.0M (50% options/50% RSUs); 2022+ annual $2.0M target, may include performance awards; special Initial PSUs (stock-price milestones) and Initial RSUs tied to fully diluted ownership on grant date .
BenefitsCompany-paid life insurance ($25M death benefit) and disability insurance (≥$5M annualized benefit) .
Severance (no CoC)If terminated without cause or resigns for good reason: 1.5× (base+target bonus) paid over 18 months; pro-rata bonus; up to 18 months COBRA; accelerate 100% of time-based equity; continued vesting of certain performance awards based on actual performance .
Severance (within 24 months post-CoC)2.5× (base+target bonus) paid over 30 months; pro-rata bonus; up to 18 months COBRA; accelerate 100% of time-based equity; 100% of then-outstanding Initial PSUs vest in full .
Equity Accelerators2024 RSUs vest in full on 6/30/2025; accelerate upon CoC, sale of majority of assets, or termination without cause per grant terms .
Restrictive CovenantsNon-solicitation of employees for 12 months post-termination; confidentiality/invention assignment .
ClawbackExecutive incentive-compensation clawback adopted Nov 20, 2023, compliant with SEC/Nasdaq; three-year look-back on restatements; no recoveries in 2024 .
Hedging/PledgingProhibited subject to General Counsel pre-approval; no pledges approved as of Record Date .
2024 Retention AgreementsCompany granted RSUs on 7/30/2024 (Kohn: 783,392), and intends (subject to committee approval) to grant similar RSUs in 2025 and 2026; under certain conditions, intended 2025/2026 RSUs (if not granted) may convert to cash; forfeiture if resigns/terminated for cause before grant .

Board Governance

  • Position and roles: Kohn serves as CEO, President, and Director; PLBY separates the CEO and Chairman roles, with Suhail Rizvi as Chairman, to enhance oversight while maintaining management-board communication .
  • Independence and committees: Independent directors are Tracey Edmonds, Juliana F. Hill, and James Yaffe; committee memberships exclude executives (Audit: Edmonds/Hill/Yaffe; Compensation: Edmonds/Hill/Yaffe; CGN: Edmonds/Hill/Yaffe) .
  • Board compliance: Following board expansion and addition of György Gattyán, PLBY notified Nasdaq on Feb 11, 2025 of temporary noncompliance with the majority independence requirement and received a deficiency letter; the company expects to cure by appointing an additional independent director by Aug 11, 2025 .
  • Attendance: Board held 19 meetings in 2024; each director attended at least 75% of meetings and committees served .

Director Compensation (Context for dual-role)

  • Non-employee director policy (amended 4/20/2023): annual cash retainer $65,000; committee chair/member retainers; annual equity grant target $100,000; directors must retain at least 25% of net shares awarded; Kohn, as an employee-director, is not included in non-employee director compensation .

Performance & Track Record

  • Strategic transactions: In Q4’24, PLBY executed significant financing and business deals, including (i) sale of 14.9M shares at $1.50/share to Byborg affiliate The Million S.a.r.l. (gross proceeds $22.35M), (ii) a 15-year License & Management Agreement with Byborg with $20M minimum guaranteed annual royalties, and (iii) an Additional Purchase Agreement for 16.96M shares at $1.50/share subject to stockholder approval; Kohn received a $850,000 transaction bonus in March 2025 for these efforts .
  • Capital structure actions: Fortress exchanges, amendments, and preferred conversions reduced term loans and added Series B Convertible Preferred Stock; partial conversion in Jan 2025 created a >5% common holder in Fortress .
  • Financial outcomes/TSR: Net losses of $79.4M (2024), $180.4M (2023), $277.7M (2022); TSR path shows $100 initial investment valued at $14.75 (2024), $10.10 (2023), $27.78 (2022) year-end, indicating material drawdowns during Kohn’s leadership period .

Equity Supply/Vesting Overhang (Insider Selling Pressure)

  • Upcoming vesting: 783,392 RSUs vest on 6/30/2025 (plus time-based installments from prior RSU grants) and the amended final tranche of the 2021 PSUs also vests 6/30/2025, creating potential supply near mid-2025; retention agreements contemplate additional RSU awards in 2025 and 2026 (subject to approval) or cash substitution under specific conditions .

Related Party & Alignment Considerations

  • Ownership and affiliations: Kohn previously managed at Rizvi Traverse (major PLBY holder), and he disclaims beneficial ownership of RT’s shares; he holds 2.7% beneficially via direct, trust, controlled entity, near-term RSUs, and near-term exercisable options; company policy limits conflicts via related-party transaction review, with Audit Committee oversight .
  • Hedging/pledging/10b5-1: Hedging and pledging restricted; trades require pre-clearance and Rule 10b5-1 compliance where applicable .

Say-on-Pay & Compensation Governance

  • Exequity serves as independent compensation consultant to the Compensation Committee; the committee determined Exequity’s independence under SEC/Nasdaq rules; 2025 proxy includes advisory vote on executive compensation .

Compensation Structure Analysis

  • Mix/shift: 2024 had no new options and emphasized time-based RSUs; the last PSU tranche was amended from stock-price contingency to time-based dates for the final 50% (June 2024/June 2025), lowering performance contingency on that portion .
  • Discretionary elements: 2024 included a one-time $850,000 transaction bonus to Kohn; no annual performance bonus was awarded for 2024, reflecting use of discretion tied to transactions rather than preset annual performance metrics .
  • Clawback: Implemented Nov 2023; no recoveries required for 2024 .

Data Tables

Summary Compensation (Kohn)

Metric20232024
Salary ($)852,238 852,838
Bonus ($)850,000 (Transaction bonus paid Mar-2025 for Q4’24 deals)
Stock Awards ($)495,000 652,174
Option Awards ($)518,063
All Other Comp ($)9,754 9,754
Total ($)1,875,055 2,364,766

Pay vs Performance (Company-level context)

YearPEO Total ($)PEO Compensation Actually Paid ($)Average Non-PEO NEOs Total ($)Average Non-PEO NEOs Compensation Actually Paid ($)Value of $100 Investment (TSR) ($)Net Loss ($)
20223,717,913 (16,575,910) 1,793,824 (2,398,126) 27.78 (277,704,361)
20231,875,055 1,965,832 651,866 575,483 10.10 (180,417,941)
20242,364,766 2,781,839 1,010,700 1,150,583 14.75 (79,397,000)

Beneficial Ownership Detail (Kohn)

CategoryShares
Direct1,208,757
Cold Springs Trust75,361
Bircoll Kohn Family Trust50,000
Woodburn Dr LP (controlled)445,309
RSUs (settling within 60 days of 4/21/2025)45,413
Options (exercisable within 60 days of 4/21/2025)1,340,795
Total Beneficial Ownership2,594,965
% of Outstanding2.7%

Upcoming Vesting/Acceleration Triggers (Kohn)

GrantShares/UnitsNext Vest DateAcceleration Terms
RSUs (7/30/2024 grant)783,392 6/30/2025 Accelerates upon Change of Control, sale of majority of assets, or termination without cause per grant .
PSUs (10/29/2021; amended 10/9/2023)132,047 unvested at 12/31/24 6/30/2025 (final 50%) If terminated within 24 months post-CoC, 100% of then-outstanding Initial PSUs vest .
RSUs (6/30/2023 vest start)375,000 unvested at 12/31/24 Annual installments from 6/30/2023 Time-based .
RSUs (4/22/2022 vest start)90,827 unvested at 12/31/24 Annual installments from 4/22/2022 Time-based .

Risk Indicators & Red Flags

  • PSU amendment: Final tranche of 2021 PSUs had performance condition removed in Oct 2023 (converted to scheduled time-based vesting on 6/30/2024 and 6/30/2025), reducing performance linkage for that portion .
  • Discretionary transaction bonuses: 2024 paid outside annual plan, highlighting reliance on non-formulaic awards in a loss-making year .
  • Governance compliance: Temporary Nasdaq deficiency (majority independence) post-board expansion; cure targeted by Aug 11, 2025 .

Compensation Committee & Governance

  • Members: Edmonds (Chair), Hill, Yaffe; all independent; Exequity engaged as independent consultant; committee meets in executive session; CEO recuses on his own pay .
  • Hedging/pledging: Prohibitions in place; no pledges approved as of Record Date .
  • Related-party review: Audit Committee oversees related-person transactions per policy .

Investment Implications

  • Pay-for-performance alignment mixed: While equity is a large component and initial PSUs were tied to stock price, the 2023 amendment removing the final PSU performance hurdle and the 2024 discretionary transaction bonus weaken strict performance linkage during a period of negative TSR and recurring net losses .
  • Near-term selling pressure risk: Significant units are scheduled to vest on 6/30/2025 (RSUs and amended PSUs), and retention agreements contemplate additional 2025/2026 RSUs, creating potential supply pockets around mid-year vesting dates (or cash alternatives if not granted) .
  • Retention economics robust: Severance multiples (1.5×; 2.5× with CoC), accelerated time-based vesting, and guaranteed life/disability benefits provide meaningful retention but raise change-in-control cost considerations for shareholders .
  • Governance watch items: Temporary loss of board majority independence and significant related-party commercial/licensing and financing arrangements (Byborg/Fortress) merit ongoing oversight of potential conflicts and strategic execution risks .

Overall, Kohn’s package is equity-heavy with meaningful severance protection; the PSU amendment and reliance on discretionary awards reduce performance rigor, while mid-2025 vesting creates observable trading windows to monitor for potential insider supply .