Natalia Premovic
About Natalia Premovic
Natalia Premovic, 40, was appointed as a non-employee, independent Class III director of PLBY effective August 4, 2025; her initial term runs until the next annual meeting unless she resigns or is removed . She holds a B.A. in political science from Columbia University and brings 15+ years of retail, marketing, licensing, e-commerce, and brand-building experience from senior roles at Netflix and The Walt Disney Company . The Board determined she is independent under Nasdaq Listing Rule 5605(b)(1), and her appointment restored PLBY’s Board to a majority of independent directors and returned the company to Nasdaq compliance on independent board composition .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Netflix, Inc. | Head of US/Canada/Australia/NZ Consumer Products and Global e-Commerce; built and led global consumer products division | Jan 2019 – Jul 2025 | Oversaw brand strategy, licensing, retail, marketing, e-commerce, publishing, operations |
| The Walt Disney Company and affiliates | Multiple executive leadership roles in e-commerce, digital content, brand building, product marketing | 2007 – 2019 | Led e-commerce and digital content strategy; product marketing |
| Fitstop Australia Pty Ltd | Director | 2023 – 2024 | Board service at international functional fitness franchise |
External Roles
| Organization | Role | Current/Former | Notes |
|---|---|---|---|
| Fitstop Australia Pty Ltd | Director | Former | 2023–2024 board service |
| Public company boards | — | None disclosed | No other public company directorships disclosed for Premovic |
Board Governance
- Class III director; committees to be determined later by the Board (company said it would amend the 8-K upon assignment) .
- Independent status confirmed; appointment restored PLBY’s majority independent board and Nasdaq compliance on Rule 5605(b)(1) .
- No related-party transactions or family relationships requiring disclosure under Item 404(a); no appointment arrangement/understanding with any party .
- Board context: prior to her appointment the Board had three independent directors; membership of standing committees in 2024 was: Audit (Hill—Chair; Edmonds; Yaffe), Compensation (Edmonds—Chair; Hill; Yaffe), and Corporate Governance & Nominating (Yaffe—Chair; Hill; Edmonds) .
- Board meeting attendance in 2024: the Board met 19 times and each director attended at least 75% of Board/committee meetings; four directors attended the 2024 annual meeting (Premovic joined in 2025) .
Fixed Compensation
| Component | Amount | Notes |
|---|---|---|
| Annual cash retainer | $65,000 | Non-Employee Director Compensation Policy (amended Apr 20, 2023) |
| Audit Chair | $20,000 | Annual cash retainer |
| Audit Member | $10,000 | Annual cash retainer |
| Compensation Chair | $15,000 | Annual cash retainer |
| Compensation Member | $10,000 | Annual cash retainer |
| CGN Chair | $15,000 | Annual cash retainer |
| CGN Member | $10,000 | Annual cash retainer |
| Equity grant (annual) | $100,000 grant-date fair value | RSUs; policy reduced annual equity grant from $200,000 to $100,000 in Apr 2023 |
| Indemnification agreement | Standard form | Company will enter standard indemnification agreement with Premovic (Exhibit 10.26 to 2/16/2021 8-K) |
| Stock in lieu of cash | Electable | Director may elect vested shares in lieu of cash retainers |
| Ownership guideline | Retain 25% of awarded shares (net of taxes) until departure | Alignment requirement |
Performance Compensation
| Grant Date | Award Type | Shares | Price/Fair Value | Vesting/Terms |
|---|---|---|---|---|
| Oct 28, 2025 | Award (Common Stock) | 68,027 | Price: $0; SEC Form 4 | Post-transaction ownership 68,027 shares; director-level award filing |
- No director-specific performance metrics (e.g., revenue, EBITDA, TSR) were disclosed for director compensation; the policy specifies cash retainers and time-based equity grants rather than performance-conditioned director pay .
Other Directorships & Interlocks
| Company | Relationship | Potential Interlock/Conflict | Status |
|---|---|---|---|
| Byborg/The Million S.a.r.l./Docler | Largest licensee and significant stockholder; Board includes György Gattyán (Byborg nominee) | Board-level related-party exposure exists at PLBY; Premovic herself has no Item 404(a) transactions disclosed | PLBY-level exposure: licensing MG $20M/yr; share purchases by The Million; Premovic—none disclosed |
Expertise & Qualifications
- Consumer products licensing, brand strategy, digital commerce, publishing operations from leadership roles at Netflix and Disney .
- Education: B.A., Political Science, Columbia University .
- Board experience at an international fitness franchise (Fitstop) .
- Assessed by PLBY as qualified to provide business-specific guidance on IP-led brand building, consumer insights, digital commerce, and stakeholder alignment .
Equity Ownership
| Date | Source | Shares Beneficially Owned | Ownership % of Shares Outstanding | Notes |
|---|---|---|---|---|
| Aug 14, 2025 | Form 3 | 0 | — | Initial statement (on appointment) |
| Oct 28, 2025 | Form 4 | 68,027 | ~0.066% (vs Q3’25 weighted-average shares 102,503,857) | Post-award ownership; percentage based on Q3’25 weighted-average shares |
- Hedging and pledging: PLBY prohibits hedging and pledging without pre-approval; as of the 2025 Record Date, no pledges by officers/directors had been approved .
- Stock ownership guideline: directors must retain at least 25% of awarded shares (net of taxes) until departure .
Insider Trades
| Filing Date | Transaction Date | Form | Type | Shares | Post-Transaction Ownership | Link |
|---|---|---|---|---|---|---|
| Aug 14, 2025 | Aug 4, 2025 | 3 | Initial statement | 0 | 0 | |
| Oct 30, 2025 | Oct 28, 2025 | 4 | Award (A) – Common Stock | 68,027 | 68,027 |
Governance Assessment
- Independence and Board Effectiveness: Premovic’s appointment restored a majority-independent board and re-established Nasdaq compliance, strengthening investor confidence in board oversight .
- Committee assignments: Not disclosed as of Aug 7, 2025; the company indicated an amendment would follow—monitor for placement on Audit/Compensation/CGN committees given her licensing and digital commerce expertise .
- Alignment: Director compensation is modest cash plus time-based equity ($100,000 grant-date fair value annually) and a 25% retention requirement, promoting long-term alignment; directors can elect stock in lieu of cash to increase skin-in-the-game .
- Conflicts: Company-level related-party exposure exists through Byborg (largest licensee and significant holder) and the Board’s Byborg-nominated director; Premovic has no Item 404(a) transactions and no family relationships, reducing personal conflict risks .
- Shareholder sentiment: 2025 Say‑on‑Pay passed (53.7M for; 9.5M against; 14.3M broker non-votes), suggesting acceptable compensation governance context at PLBY .
- RED FLAGS: None identified for Premovic personally (no related-party transactions, no pledging/hedging approvals, independence affirmed) . Watch firm-level governance around licensing dependence on Byborg and board representation dynamics .