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Muhammad Asif Seemab

Executive Vice Chairman at Childrens PlaceChildrens Place
Executive
Board

About Muhammad Asif Seemab

Muhammad Asif Seemab (age 42) serves as Vice Chairman of the Board at The Children’s Place (PLCE) and was appointed Executive Vice Chairman effective August 1, 2025; he chairs the Human Capital & Compensation Committee and is a member of the Corporate Responsibility, Sustainability & Governance Committee . He holds a Bachelor of Commerce from Hailey College of Commerce (University of the Punjab, Pakistan) and is a Chartered Accountant (ICAP); prior roles include asset management and audit across MASIC, Allied Bank, Punjab Pension Fund, and Ernst & Young . The company’s performance-based LTIP emphasizes Net Income, Adjusted Operating Income, and Adjusted Free Cash Flow; the Board recorded full attendance across 19 Board and all committee meetings in fiscal 2024, signaling active oversight of management performance .

Board-service dual-role note: Seemab chairs the compensation committee while serving as Executive Vice Chairman, a governance structure that may raise independence considerations despite committee oversight processes and the company’s use of an independent compensation consultant (FW Cook) .

Past Roles

OrganizationRoleYearsStrategic Impact
MASIC (Mohammed Ibrahim AlSubeaei & Sons Investment Co.)Associate, Asset Management Group2012–2019Managed public equities, PE and real estate funds; portfolio construction and performance accountability
Ernst & YoungAudit Assurance4 years (dates not disclosed)External audit rigor, controls/testing experience
Allied Bank LimitedFinance role (not further specified)Not disclosedBanking exposure; credit/operations experience
Punjab Pension FundFinance role (not further specified)Not disclosedInstitutional investment processes
Mithaq Holding CompanyPortfolio Manager, later Managing Director2019–presentCapital allocation, executive selection/compensation across Mithaq entities

External Roles

OrganizationRoleYearsStrategic Impact
Aimia Inc. (TSX: AIM)Director; member of Audit, Finance & Risk; Governance & Nominating; Human Resources & Compensation CommitteesNot disclosedCross-industry governance, risk, and compensation oversight
Mithaq group entitiesDirectorNot disclosedStrategic governance aligned with controlling shareholder interests
Mithaq Holding CompanyManaging Director2019–presentStrategy execution and resource allocation across portfolio businesses

Fixed Compensation

Seemab-specific compensation timeline

PeriodRoleCash CompensationEquity CompensationBenefits EligibilityNotes
Fiscal 2024Non-employee Director$132,525 (fees earned/paid in cash) Forfeited the annual Director equity grant Director benefits per policy (e.g., travel reimbursement) HC&C Chair duties commenced in 2024
Effective Aug 1, 2025Executive Vice Chairman; Director$280,000 annual cash (in lieu of previously forfeited $140,000 annual Director equity grant), plus $100,000 annual cash retainer for Vice Chairman role None (cash in lieu of Director equity) Eligible for company health and benefits as employee Approved as a related person transaction under company policy

Director compensation structure (Fiscal 2024)

ComponentAmountVesting/Timing
Annual Cash Retainer$70,000 N/A
Annual Equity Grant (TRSUs)$140,000; $190,000 for Chairman Generally vest after one year, on first business day of fiscal year
Additional Annual Cash Retainers (Chair roles)Chairman $100,000; Audit Chair $30,000; HC&C Chair $25,000; CRS&G Chair $25,000 N/A
Committee Membership RetainersAudit $15,000; HC&C $12,500; CRS&G $10,000 N/A
Equity cap (non-employee directors)$250,000 annual cap under 2011 Equity Plan Plan limit

Performance Compensation

MetricWeightingTargetActualPayoutVesting/Holding Requirements
Net IncomeNot disclosed Not disclosedNot disclosedNot disclosedPRSUs/TRSUs net share retention requirement 67% until guideline compliance; CEO 5x salary, Brand President/CFO/SVP 3x salary; Directors 5x cash retainer
Adjusted Operating IncomeNot disclosed Not disclosedNot disclosedNot disclosedTRSUs generally vest after one year (first business day of fiscal year)
Adjusted Free Cash FlowNot disclosed Not disclosedNot disclosedNot disclosedHedging/pledging company stock prohibited for directors/officers/employees

No Seemab-specific performance equity awards or option grants were disclosed as of the latest proxy and 8-Ks; his August 2025 arrangement is cash-based and replaces Director equity grants .

Equity Ownership & Alignment

ItemDetail
Direct beneficial ownership0 shares as of April 8, 2025
Indirect beneficial ownership (shared voting/dispositive power)13,696,819 shares via Mithaq-related entities per Schedule 13D/A filed Feb 7, 2025
% of shares outstanding (for the 13,696,819-shares stake)62.2% (Mithaq Capital SPC, >5% beneficial owner table)
Vested vs unvestedNot applicable (no Seemab-specific RSU/PSU grants disclosed)
Options (exercisable/unexercisable)None disclosed
Shares pledged as collateralProhibited by company policy (hedging and pledging)
Stock ownership guidelinesDirectors: 5x annual cash retainer; executives have role-based multiples and 67% net-share retention until compliant
Compliance status vs guidelinesNot disclosed (Seemab forfeited Director equity and later receives cash in lieu)

Employment Terms

TermDisclosure
Employment start date in executive roleExecutive Vice Chairman, effective August 1, 2025
Contract term/expirationCompany states no employment agreements with NEOs; practice is to use offer letters with defined terms; no Seemab-specific agreement disclosed
Auto-renewal clausesNot disclosed
Non-compete/non-solicitOffer letters generally include confidentiality, work product, non-solicitation and non-competition obligations; Seemab-specific terms not disclosed
Severance (base+bonus multiple)Change-in-control severance agreements apply to NEOs/other executives (exceptions: Umair not entitled; Lentini not covered); Seemab’s coverage not disclosed
Change-of-control trigger (single/double)Agreements exist for covered executives; specific triggers and multiples not detailed in proxy excerpt; Seemab-specific terms not disclosed
Clawback provisionsCompany has clawback and alignment practices within compensation governance; specific triggers not detailed in cited sections
Tax gross-upsNot disclosed

Board Governance

  • Committee leadership and membership: HC&C Committee Chair; CRS&G member; post-2025 annual meeting committee appointments confirm roles .
  • Board and Committee attendance: All directors attended all meetings; 19 Board, 7 Audit, 8 CRS&G, 5 HC&C meetings in fiscal 2024 .
  • Governance structure: Separate Executive Chairman (Mithaq-nominated), reinforcing controlling shareholder oversight; compensation plan metrics adopted to tie pay to strategic drivers .
  • Independence considerations: Dual role as Executive Vice Chairman and HC&C Chair may warrant scrutiny given related person transactions reviewed under policy .

Director Compensation

DirectorCash Fees (FY2024)Stock Awards (FY2024)Notes
Muhammad Asif Seemab$132,525 $0 (forfeited annual equity grant) HC&C Chair; CRS&G Chair at end of FY2024, CRS&G membership thereafter

Say-on-Pay & Shareholder Feedback

ItemForAgainstAbstainBroker Non-Votes
2025 Say-on-Pay (advisory)15,081,289556,5661,8200

Compensation Structure Analysis

  • Shift to cash vs equity: In August 2025, Seemab received an annual $280,000 cash payment in lieu of previously forfeited $140,000 annual equity and a $100,000 Vice Chairman retainer, increasing guaranteed cash and reducing equity-based exposure; categorized as a related person transaction under policy .
  • Performance metric orientation: Company LTIP emphasizes Net Income, Adjusted Operating Income, Adjusted Free Cash Flow, aligning incentives to measurable financial outcomes; specific executive weightings/targets not disclosed in cited sections .
  • Ownership alignment: Direct holdings were zero as of April 8, 2025, but he has shared voting/dispositive power over ~13.7M shares via Mithaq-related entities; hedging/pledging is prohibited, and directors have a 5x cash-retainer ownership guideline .

Risk Indicators & Red Flags

  • Related party transaction: Additional compensation arrangement (cash in lieu of equity, Vice Chairman retainer, benefits eligibility) was explicitly reviewed/approved as a related person transaction .
  • Dual-role independence: Executive role combined with HC&C chairmanship introduces potential independence concerns for compensation oversight .
  • Hedging/pledging: Prohibited across directors/officers/employees, mitigating collateralization risk .
  • Control considerations: Mithaq’s 62.2% beneficial stake and board leadership structure centralize oversight; shareholder engagement/vote outcomes remain a key signal (2025 Say-on-Pay support strong) .

Compensation Peer Group

Fiscal 2024 Peer Group
Abercrombie & Fitch; American Eagle Outfitters; Buckle; Caleres; Carter’s; Designer Brands; Genesco; G-III Apparel Group; Guess?; Lands’ End; Oxford Industries; Tilly’s; Zumiez
  • Independent consultant: FW Cook advises HC&C; determined independent with no conflicts; meets in executive session .

Investment Implications

  • Governance and alignment: Seemab’s executive status, HC&C chairmanship, and related-person compensation arrangement merit continued governance scrutiny; however, strong say-on-pay support (96.5% for) and firm-wide prohibition on hedging/pledging are constructive alignment signals .
  • Compensation risk: The 2025 shift from equity to cash reduces equity sensitivity for Seemab; investors should monitor whether future awards restore equity-based alignment and how ownership guideline compliance is achieved given forfeited grants .
  • Control dynamics: Shared voting/dispositive power over ~13.7M shares through Mithaq and a governance framework explicitly designed for controlling shareholder oversight influence strategic decisions and risk posture; committee independence and board processes remain critical to minority shareholder protection .
  • Performance levers: Company LTIP’s focus on profitability and cash generation places emphasis on operational turnaround and liquidity; tracking execution against Net Income, Adjusted Operating Income, and Adjusted FCF metrics will be key for assessing pay-for-performance integrity and prospective payouts .