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Daina Middleton

Director at Palomar HoldingsPalomar Holdings
Board

About Daina Middleton

Daina Middleton, age 59, has served as an independent director of Palomar Holdings, Inc. since July 2021. She brings extensive expertise in digital marketing, data, analytics, artificial intelligence, and channel marketing, supported by a B.A. in Technical Journalism from Oregon State University, an MIT AI Strategy Certification, and a Stanford Sustainability Strategy Certification . She is currently a member of Palomar’s Audit, Compensation, and Sustainability Committees; her current Class II board term expires in 2027 .

Past Roles

OrganizationRoleTenureCommittees/Impact
Britelite ImmersiveChief Executive Officer; company sold to a strategic acquirerFormer CEO; sale in Nov 2021Led experiential creative technology initiatives
AnsiraChief Executive OfficerFormerLed marketing technology and services focused on customer relationship development
TwitterSenior management positionFormerDigital marketing leadership
PerformicsSenior management positionFormerPerformance marketing solutions leadership
Hewlett-PackardLed global advertisingFormerGlobal advertising leadership

External Roles

OrganizationRoleTenureCommittees/Impact
PrismWorkCo-founder (leadership and culture consultancy)CurrentCo-founded consultancy focused on culture
Marin Software (Public)DirectorCurrentPublic company board role
Level Agency (Private, PE-backed)DirectorCurrentBoard role at marketing services company
Bond Brand Loyalty (Private, PE-backed)DirectorCurrentBoard role at marketing services company
Oregon State University School of Arts & Communication Advisory CouncilMemberCurrentAdvisory role

Board Governance

  • Independence: Middleton is one of six independent directors (of seven total) under Nasdaq rules; she is a non-employee director per Rule 16b-3 .
  • Committee assignments: Audit (member), Compensation (member), Sustainability (member). Audit Committee met five times in 2024 and comprises independent directors; Compensation Committee comprises independent directors .
  • Attendance: In 2024, the Board held five meetings, and each director attended more than 75% of the aggregate Board and applicable committee meetings; five directors attended the 2024 Annual Meeting (attendance by director not individually disclosed) .
  • Board structure: CEO serves as Chair; Lead Independent Director is Richard Taketa with defined responsibilities to ensure independent oversight .
  • Term and tenure: Class II director; director since 2021; current term expires 2027 .

Fixed Compensation

  • Structure: Non-employee directors receive an annual board cash retainer; committee chair cash retainer (in lieu of member retainer); and an annual equity retainer in RSUs with a 1-year cliff vest; committee member cash retainers were discontinued effective 2025 to align with market practices .
  • Independent compensation consultant: Pay Governance LLC advises the Compensation Committee on director pay .
YearFees Earned or Paid in Cash ($)Stock Awards ($)All Other Compensation ($)Total ($)
2024123,250 99,964 223,214

Performance Compensation

  • Annual equity retainer: RSUs granted in connection with the Annual Meeting; 1-year cliff vest; time-based vesting only (no performance conditions for directors) .
  • Anti-hedging/anti-pledging: Directors are prohibited from short sales, hedging, pledging, and other speculative transactions in Palomar securities .
  • Stock ownership guidelines (directors): Effective 2025, directors must hold 5x annual cash retainer within five years; stock ownership counts vested shares, unvested time-based RSUs, and ESPP shares; performance awards and options do not count (and, effective 2024, in-the-money options are excluded) .
ComponentGrant TimingGrant Date Fair Value ($)Vesting SchedulePerformance Conditions
Annual RSU Equity RetainerIn connection with Annual Meeting 99,964 (2024) 1-year cliff vest None (time-based RSUs)

Other Directorships & Interlocks

CompanyPublic/PrivateRolePotential Interlocks
Marin SoftwarePublicDirectorNot disclosed in Palomar filings
Level AgencyPrivate (PE-backed)DirectorNot disclosed in Palomar filings
Bond Brand LoyaltyPrivate (PE-backed)DirectorNot disclosed in Palomar filings

Expertise & Qualifications

  • Core skillset: Digital marketing, data/analytics, AI, channel marketing; former CEO experience; broad consulting across industries .
  • Education & credentials: B.A. Technical Journalism (Oregon State University), MIT AI Strategy Certification, Stanford Sustainability Strategy Certification; OSU Advisory Council member .

Equity Ownership

  • Ownership guidelines: Directors required to hold 5x annual cash retainer (5-year compliance window); counting rules include unvested time-based RSUs; exclude performance awards and options; in-the-money options excluded effective 2024 .
  • Anti-hedging/anti-pledging policy applies to directors .
  • Shares outstanding used for percentage calculations: 26,734,469 (as of April 1, 2025) .
HolderShares Held DirectlyShares Held IndirectlyOptions Exercisable within 60 daysRSUs Scheduled to Vest within 60 daysTotal Beneficially OwnedBeneficial Ownership %
Daina Middleton4,266 1,224 5,490 * (<1%)

Governance Assessment

  • Strengths:
    • Independence and multi-committee service (Audit, Compensation, Sustainability) enhance oversight across financial reporting, pay practices, and ESG; Audit and Compensation Committees are fully independent .
    • Board attendance above 75% and defined Lead Independent Director role support board effectiveness and investor confidence .
    • Director compensation balanced between cash and RSUs with 1-year vesting; use of independent comp consultant (Pay Governance) is a governance-positive practice .
    • Robust anti-hedging/anti-pledging and enhanced stock ownership guidelines (5x cash retainer) strengthen alignment; directors have five years to comply .
  • Potential risks/considerations:
    • External board and advisory roles (Marin Software; Level Agency; Bond Brand Loyalty; PrismWork) increase time commitments; continued monitoring of attendance and engagement is prudent .
  • Red flags:
    • No director-specific related-party transactions disclosed for Middleton in the 2025 proxy; company policies require Audit Committee review of related-party transactions .
    • No hedging or pledging permitted under company policy; no pledging disclosed for Middleton .
  • Shareholder context:
    • Say-on-pay support exceeded 94% in 2024, indicating shareholder endorsement of compensation governance; Compensation Committee led investor engagement and implemented enhancements for 2025 (including higher ownership multiples) .