Eitan Ajchenbaum
About Eitan Ajchenbaum
Eitan Ajchenbaum (age 63) is an independent director of Pluri Inc., appointed on September 10, 2025. He serves as Chair of the Audit Committee (designated an audit committee financial expert) and is the sole member of the Investment Committee; the Board determined he is independent under SEC and Nasdaq rules and used his appointment to regain Nasdaq audit committee compliance on September 11, 2025. He is a CPA (Israel) with 30+ years in senior finance roles; he holds a B.A. in Accounting and Economics from Tel-Aviv University and has expertise in U.S. GAAP/IFRS, risk management, internal controls, and corporate governance .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Berkshire Hathaway Guard | Chief Financial Officer and Treasurer; previously Chief Risk Officer; board member in most Guard group companies | 2011–Apr 2024; board since 2007 | Led finance, accounting, corporate legal, investments, internal audit, and risk management . |
| Bezeq International Ltd. (BZQIY.TA) | Chief Financial Officer | n/d | Senior finance leadership . |
| Direct Insurance Ltd. (DRIN.TA) | Executive Vice President | n/d | Senior operating/finance role . |
| Analyst Investment Company Ltd. (ANLT.TA) | Finance & Organization Manager | n/d | Finance/operations leadership . |
| Kesselman & Kesselman (PwC Israel) | Auditor (early career) | n/d | Foundational audit experience . |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| WeSure Global Tech Ltd. (WESR.TA) | Chief Financial Officer & Deputy Chief Executive Officer | Since June 2025 | Public holding company in financial/insurance arenas (Tel-Aviv Stock Exchange) . |
Board Governance
| Item | Details |
|---|---|
| Independence | Board determined Ajchenbaum is independent under SEC and Nasdaq rules . |
| Audit Committee | Chair; designated audit committee financial expert; appointment on Sept 10, 2025 restored Nasdaq audit committee compliance on Sept 11, 2025 . |
| Investment Committee | Sole member (appointed Sept 10, 2025); responsibilities include managing investment portfolio, investment guidelines/hedging, FX risk, adviser oversight . |
| Audit Committee scope | External auditor oversight; financial reporting review; internal controls; disclosure procedures; cybersecurity risk oversight . |
| Committee activity levels | Audit Committee held seven meetings and acted by written consent twice in fiscal 2025 . |
| Board meetings (context) | In fiscal 2024, Board held nine meetings; all then-directors met 75%+ attendance; Ajchenbaum was not yet on the Board . |
Fixed Compensation
Not disclosed for Ajchenbaum as of the 2025 proxy/10-K period (he joined after the fiscal 2024 director compensation disclosure). The Company compensates non-employee directors with a mix of cash fees and share-based awards; 2024 director compensation (excluding Ajchenbaum) included cash fees and RSU grants, with equity plan administration under the 2016 and 2019 plans .
Performance Compensation
| Feature | Details |
|---|---|
| Equity plan(s) | Directors may receive RSUs under the 2016 Equity Compensation Plan and 2019 Plan; awards and administration at Compensation Committee/Board discretion . |
| Clawback | Compensation Committee administers the Company’s clawback policy . |
| Vesting/acceleration (directors) | For directors, 100% vesting acceleration if not re-nominated or not re-elected; up to 50% acceleration on voluntary resignation (subject to Board approval); 100% acceleration on change in control . |
Other Directorships & Interlocks
| Category | Disclosure |
|---|---|
| Current public company directorships | None disclosed for Ajchenbaum . |
| Prior public company boards | Board member in most Berkshire Hathaway Guard group companies (subsidiaries) since 2007 . |
| Potential interlocks | None disclosed; Board confirms independence . |
Expertise & Qualifications
- CPA (Israel); B.A. in Accounting & Economics, Tel‑Aviv University .
- Financial reporting under U.S. GAAP and IFRS; risk management and internal controls; corporate governance .
- Designated Audit Committee financial expert .
- Deep operating experience in insurance, telecom, and investment management .
Equity Ownership
| As of | Filing | Reported Holdings | Notes |
|---|---|---|---|
| Sept 10, 2025 (event); signed Sept 22, 2025 | Form 3 | 0 shares; “No securities are beneficially owned.” | Initial statement upon joining Board; subsequent grants/holdings not disclosed in available filings . |
Insider Filings
| Date (Event/Filed) | Form | Summary | Post-Filing Holdings |
|---|---|---|---|
| 09/10/2025 (event); 09/22/2025 (filed) | Form 3 | Initial statement of beneficial ownership upon becoming Director | 0; “No securities are beneficially owned.” . |
Governance Assessment
-
Positives
- The Board appointed Ajchenbaum as Audit Committee Chair and audit committee financial expert, restoring Nasdaq audit committee compliance one day post‑appointment; this is a strong signal on governance responsiveness and financial oversight depth .
- Concentrated risk oversight remit includes cybersecurity within Audit and investment/FX oversight within the Investment Committee, aligning with his finance/risk background .
- Board confirms independence; no related‑party transactions involving Ajchenbaum disclosed in Item 13; existing related‑party activity in 2025 involved another director (Weinstein) and was separately disclosed .
-
Watch items / potential red flags
- Committee workload concentration: Ajchenbaum chairs Audit and is sole member of the Investment Committee; while efficient, this centralization elevates key‑person risk on risk, audit, and treasury oversight. Consider monitoring committee resourcing and succession plans .
- Perception risk: Ajchenbaum began his career at Kesselman & Kesselman (PwC Israel), which is the Company’s current independent auditor—Board maintains his independence, but investors may monitor for any auditor oversight sensitivities; no conflicts are disclosed .
-
Context on compensation governance
- Compensation Committee is independent and administers equity plans and the clawback policy; historically has used independent consultants (e.g., Deloitte Israel) to benchmark compensation—an indicator of structured pay governance .
Attendance: Fiscal 2025 committee attendance for Ajchenbaum not individually disclosed; Audit Committee met seven times in 2025. Fiscal 2024 Board attendance was 75%+ for all then-directors (preceded Ajchenbaum’s tenure) .