Playa Hotels & Resorts - Q3 2021
November 4, 2021
Transcript
Speaker 0
Good day,
Speaker 1
and welcome to the Playa Hotels Third Quarter 2021 Earnings Conference Call. All participants will be in a listen only mode. After today's presentation, there will be an opportunity to ask questions. Please note this event is being recorded. I would now like to turn the conference over to Ryan Emile.
Please go ahead.
Speaker 2
Thank you very much, Matt. Good morning, everyone, and welcome again to Playa Hotels and Resorts' 3rd quarter 2021 earnings conference call. Before we begin, I'd like to remind participants that many of our comments today will be considered forward looking statements and are subject to numerous risks and uncertainties that may cause the company's actual results Forward looking statements made today are effective only as of today, and the company undertakes no obligation to update forward looking statements. For discussion of some of the factors that could cause our actual results to differ, please review the Risk Factors section of our Annual Report on Form 10 Q, which we filed last night with the SEC. We've updated our Investor Relations website at investors.
Playaresorts.com with the company's recent releases. In addition, a reconciliation to GAAP of the non GAAP financial measures we discuss This call were included in yesterday's press release. On today's call, Bruce Wardinski, Playa's Chairman and Chief Executive Officer, will provide some comments on the Q3 and key operational highlights. I will then address our Q3 results, our liquidity position and our outlook. Bruce will then wrap up the call with some concluding remarks before we turn it over to Q
Speaker 3
and A.
Speaker 2
With that, I'll turn it over to Bruce.
Speaker 3
Great. Thanks, Ryan. Good morning, everyone, and thank you for joining us. As always, we appreciate your interest in Playa I'm sure most of you have had a chance to review our Q3 results reported last night. So let's get going with the discussion.
The 3rd quarter fundamentals once again accelerated sequentially with occupancies picking up as slight capacity into our markets increased versus the Q2, but the real standout was our substantial net package ADR gains compared to 2019 levels. Again, this isn't typical for our portfolio during the summer and fall months, but not much has been typical over the past 18 months. The sequential improvement was broad based across our geographic markets and resorts as all of our Playa managed resorts posted like for like As I mentioned on our last earnings call, we weren't quite sure what to expect on the pricing front as we moved into the back half of the year, But the substantial revenue book position combined with pent up demand has allowed us to maintain pricing as opposed to cutting rates to fill rooms. With the high season approaching and a healthy amount of revenue already on the books, I'm optimistic that this trend will continue. While we did experience a typical seasonal slowdown in bookings toward the end of the summer, it is difficult to parse out how much was the result of increases in COVID cases related to the Delta variant versus what we would expect to see from normal booking seasonality.
Just as a reminder, Labor Day to Thanksgiving period is typically In any case, the slowdown was fairly short lived and bookings accelerated toward the end of the quarter and into Q4 so far as well. In fact, weekly revenue gains the past few weeks have reached prior peaks we achieved this spring. Looking at our segments, Mexico has led the way during the recovery and our results there in the Q3 were once again the standout, with occupancies into the 60s for the quarter, the highest ADRs on an absolute basis and excellent flow through. Flight capacity into Cancun ramped up nicely during the Q3, resulting in September international passenger arrivals for the Cancun airport exceeding 2019 levels for the first time since the beginning of the pandemic. The results in Mexico thus far are particularly encouraging as they are an indication of the profit potential for other geographic locations as they normalize with increased airlift.
Moving on to the Dominican Republic, We experienced a healthy sequential increase in international passenger arrivals that drove our approximate 10 percentage point improvement in occupancy versus Q2. Once again, our flagship Hyatt Ziva and Zilara Cap Cana led the way as it has established itself as a great leader in the market, with the resorts EBITDA margins nearing 40% for the Q3 with occupancy only in the high 50s. The resorts progress and ramp give us further confidence in achieving our goal of 12% to 15% stabilized cash on cash returns on our investment there. The segment's overall performance was weighed down by our 2 externally managed properties, which have lagged behind our globally branded resorts in the segment and also yield a significantly lower absolute ADR compared to our globally branded and Playa Managed resorts. Similar to the Doctor, Jamaica also posted increasing occupancy in ADR sequentially each month, The pace of flight capacity additions didn't build throughout the quarter as much as our other regions and remain significantly depressed.
Demand here continues to build though as we look out to the Q4 and beyond. Our lead time is improving with the increase in revenue on the books, commensurate with the expected increase in flight capacity in the Q4. We are very encouraged by the increased demand in Jamaica, which was our best performing segment prior to the pandemic, we do not anticipate the market being structurally impaired or on weaker competitive footing despite its slower start after reopening last year. Our focus on direct channels continues to pay off, and we are confident that Playa is well on target with our 5 year plan to increase consumer direct business to at least 50% by 2023. In aggregate, during the Q3 of 2021, 41.4 percent of room nights booked were booked direct, Down 9.3 percentage points year over year, reflecting the relative strength of our direct channels, but also a significant acceleration in group and third party sourced business.
During the Q3, playaresorts.com accounted for 18.7% of our total room night bookings, down 4.3 percentage points year over year. Looking at 2021 as a whole, as of October 15, supplyaresorts.com has generated approximately $110,000,000 of bookings for 2021 compared to $52,000,000 for the 2019 comparable period. This is a critical aspect of our business that I believe many overlook. We apply and drive a significant portion of our direct revenue in house, which is now a major competitive advantage for our current portfolio and for potential managed resorts in the future. Finally, as a reminder, We anticipated that as the world slowly returned to normal, our mix of direct business would likely fall below 50%, but still believe it will remain higher in levels seen immediately prior to the pandemic and significantly higher on an absolute dollar basis.
Though modest in dollars, non package revenue continues to be another pleasant surprise of the recovery, driven by pent up demand and an improved execution on our offerings. Again, it is difficult to gauge if the current levels of non packet spend are short lived, particularly when customers start feeling more comfortable leaving the resorts. This has been an area of focus for our resort general managers given the very attractive margin profile. Finally, we recently announced a Our next question
Speaker 2
comes from the line of David.
Speaker 3
Please go ahead. Thank you, Jim. Thank you, Jim. Thank you, Jim. Thank you, Jim.
Thank you, Jim. Thank you, Jim. Thank you, Jim. Thank you, Jim. Thank you, Jim.
Thank you, Jim. Thank you, Jim.
Speaker 2
Thank you, Jim.
Speaker 3
Thank you, Jim. Thank you, Jim. Our next question comes from the line of by leveraging Wyndham's sizable database of customer relationships to increase exposure and awareness of the value proposition of the all inclusive model. As part of our strategic alliance agreement, we will be converting 2 of our resorts in Mexico to the newly created Wyndham Ultra brand during the Q4, just in time for the high season. We look forward to sharing more with you on the potential here in the coming quarters.
Once again, I would like to thank all of our associates that have continued to deliver world class service, setting us apart from the competition and allowing Playa to realize tremendous rate gains as customers recognize that we offer a truly superior product. With that, I will turn the call back over to Ryan to discuss the balance sheet and our outlook.
Speaker 2
Thank you, Bruce. Good morning, again, everyone. I will first give you an update on our liquidity and balance sheet and then review the fundamentals of the 3rd quarter and then finish it off We began the quarter with $238,000,000 of unrestricted cash. And as I highlighted on our last earnings call, we had some unique cash Outflows during the Q3 that totaled approximately $11,000,000 namely the $4,500,000 VAT payment related to the sale of the Capri Hotel $6,500,000 down payment on our insurance policies. Given the improvement in our fundamentals, our core operating activities once again generated cash during the Q3.
We finished the quarter with a total unrestricted cash balance of $232,000,000 as of September 30. Also as a reminder, we have just under $25,000,000 of additional restricted cash on the balance sheet from our June 2020 financing. On the other side of the ledger, We currently have no outstanding borrowings on our revolving credit facility and total outstanding interest bearing debt of 1,150,000,000 We anticipate CapEx spend for full year 2021 to be approximately $21,000,000 for the year, implying roughly $9,000,000 for the 4th quarter, Some of our intended 3rd quarter spend slipped into the 4th quarter. A little less than half of our full year 2021 CapEx will be spent on maintenance The remainder being spent on payments related to the project or the roughly $5,000,000 PIP at the Hilton Rose Hall. Now turning our attention to MICE Group Business.
Demand in this segment has remained incredibly strong with the scarcity of meeting space forcing meeting planners to book further and further out. Our MICE business has rebounded nicely in the second half of twenty twenty one and we currently anticipate about $5,000,000 of MICE business to stay at our resorts during the Q4. The demand for 2022 and beyond is where we continue to see our greatest gains. With the meeting planners confidence, desire and ability to travel improving as we look ahead into next year, combined with 2 years of lost meetings, demand has far exceeded our expectations. Our 2022 MICE Group business on the books is approximately 30 $6,000,000 and increasing and compares to just under $30,000,000 at the time of our last earnings call, which puts our current MICE revenue on the books well ahead of our final full year 2019 MICE revenue of $32,000,000 and also ahead of the $33,000,000 We had on the books in early 2020 for that year prior to the onset of the pandemic.
Nearly 90% of this MICE business is slated to stay in the first half 2022, which is slightly more balanced than our MICE pacing at the time of our last call, as many of our incremental bookings have come in for the second half of the year, given limited space. Our pacing for 2023 is also far ahead versus any comparable period in our history with over $15,000,000 already on the books. The return to this MICE business should provide a nice base to help manage yields and drive improved profitability year over year, particularly at our resorts in Los Cabos, Rose Hall and Cap Cana. With respect to advanced deposits, as of October 8, we had roughly $37,500,000 sitting with us versus just under $37,000,000 at the last time of our last call, with roughly 34% of that related to stays in the Q4 of 2021 and 27% related to stays in Q1 of 2022. As a reminder, the majority of our leisure business does not pay in advance at the time of booking.
Now moving on to the fundamentals. Starting in the Yucatan, as Bruce mentioned, Q3 fundamentals improved sequentially versus Q2, despite normally being a seasonally slower period. The quarter continued the momentum seen in June despite rising COVID cases in the country. ADR growth remained solid as the quarter progressed, Aided by strong close in demand, once again, we believe it is extremely important to maintain price integrity and allocate inventory accordingly in a rising demand environment. We expect our 4th quarter occupancy to improve sequentially at a slightly higher absolute ADR to that reported in the 3rd quarter, Representing a gain of roughly 30% versus 2019.
Revenue on the books in the Yucatan for Q1 2022 Is up over 30% versus 2019 at the same time for that respective year. ADR is also pacing up over 20 for Q1 2022 relative to the same point in time in 2019. In the Pacific, The segment reported our highest ADRs in the 3rd quarter, but our occupancy gains were more modest as compared to our other locations as this segment, particularly the Hyatt and Los Cabos, is still experiencing significantly depressed mice revenue. Looking ahead, we expect our Q4 occupancy to improve sequentially at a similar absolute ADR to that reported in the Q3. Revenue on the books for Q1 2022 is up mid teens with ADRs also up mid teens versus 2019.
Turning to the Dominican. As Bruce mentioned, the Ziva and Zilara Ocana led the way this segment while our 2 third party managed resorts are weighing on segment results. The Doctor segment revenue on the books for Q4 of 2021 The Playa owned and managed resorts is significantly ahead of 2019 levels at the same time of the year, driven obviously by the addition of the Ziva Zilara Cap Cana and the renovated Hilton La Romana. ADR on the books in the segment is also pacing nicely ahead of 2019 levels. The 2 externally managed resorts are behind 2019 in both revenue and ADR on the books for both quarters.
We expect Q4 occupancy to improve sequentially at a similar absolute ADR in the Doctor as well. Finally, fundamentals in Jamaica ramped nicely during the quarter, but international arrivals into the destination continue to significantly lag 2019 levels and our other geographic segments. We're very happy to see that the segments begin to stabilize, but expect the recovery here to continue to be Given the visibility on flights and continuing COVID related travel restrictions. Currently, revenue on the books for Jamaica is lagging versus 2019 for the Q4 of 2021 with rates up high single digits. The primary driver of the drop in pacing was cancellations for the month of October, Our pacing in November December continued to improve, with December continuously adding net revenue almost every week since our last earnings call.
Revenue on the books for the Q1 of 2022 is modestly ahead of where we were at the same time in 2019, with ADRs up mid teens for the period. For the Q4, we expect occupancy to be similar to Q3 at a slightly higher ADR before hopefully ramping up more meaningfully in Q1 of Now taking a look at who is traveling, nearly 42% of the ply managed room night stays in the quarter came from our direct channels. As our group mix improved sequentially and OTA mix remained significantly depressed. Geographically, our U. S.
Sourcing increased 17 points to 72 percent of managed room nights, while South American sourced business increased 2 60 basis points. Given the current state of travel Our Canadian and Asian customer mix continues to essentially be 0 as compared to nearly 10% of our mix in Q3 of 2019. Our booking window improved versus Q2 and narrowed the gap versus 2019 levels despite returning to a shorter penalty free cancellation window during the quarter. Also, our length of stay improved during the quarter, nearly returning to 2019 levels, and this trend is expected to continue as we rely less on close in bookings. So in aggregate, our revenue on the books for Playa owned and managed resorts for the Q4 2021 is currently pacing up in the high 20s versus where we were in 2019 at the same time, with the ADRs driving the bulk of the revenue increase.
The Q1 2022 is also pacing ahead of where we were in Q4 of 2019 for Q1 of 2020, up around 40% with ADRs driving roughly half the gain. As a reminder, these stats exclude the 2 externally managed assets in the Dominican Republic, which as I mentioned earlier, are both pacing 2019 for Q4 and for Q1. Also, these pacing figures obviously exclude resorts that we manage on behalf of third party owners. Taken altogether, we expect our Q4 occupancy to continue to improve sequentially at similar to slightly higher ADRs than we saw in the 3rd quarter. On the cost front, while our Q3 margins were extraordinary compared to historical 3rd quarters, we want you to be aware The fact that achieving normal or pre pandemic historical margin levels will be much more difficult in the Q1 of 2022, given the absolute productivity of our resorts on both rate and occupancy during what is traditionally our seasonally highest margin quarter.
Said differently, it will be tougher to lap those higher ADR and margin quarters as compared to the slower seasonal periods like we just saw in the Q3. Also, we still expect incremental cost pressure as we mentioned on our last call in the upcoming quarters as a result of inflationary pressures on labor, utilities and cost of goods, as well as the need for higher staffing levels to meet increasing demand and to deliver a premium experience for the premium rates we are currently yielding. Finally, as we mentioned on our last call, the change in billing methodology at our largest OTA partner that is impacting our ADR and cost in Mexico we'll be approximately 110 basis point drag on Yucatan margins, a 60 basis point drag on Pacific segment margins and 40 basis point drag on total company margins for the Q4 of 2021. Combining this with the previously mentioned cost pressures and more difficult comparisons will make it harder to achieve With that, I'll turn it back over to Bruce for some closing remarks.
Speaker 3
Thanks, Ryan. So in summary, we believe all the pieces necessary to have a successful high season are coming together, namely a healthy book position, normalizing flight capacity, increased vaccine penetration globally and the resurgence of MICE business. Our focus on execution and service has placed us uniquely at the top of our markets to lead the way in pricing. Our new partnership with Wyndham is yet another exciting avenue for growth beyond the COVID recovery, we will continue to look for ways to leverage our expertise, leadership and experience in the all inclusive segment to create shareholder value. With that, I'll open up the line for any questions.
Speaker 1
We will now begin the question and answer session. Our first question will come from Chris Woronka with Deutsche Bank. Please go ahead.
Speaker 4
Hey, good afternoon guys and thanks for all the data points Thus far, very, very helpful. You've talked a lot about the pent up wedding business being a pretty big driver for you next year. I wonder if you can maybe add a little bit of color around that in terms of the economics of it and just thinking about things like rate compression for non wedding business and also kind of the out of room spend, what that looks like if you get back to a higher mix of wedding than normal?
Speaker 2
Yes, we've actually to be clear, we're talking more about meetings and incentive groups for next year. The wedding business that we saw a drop off in 2020, we actually saw it come back more readily in 2021. If you think about the size of a destination wedding, they're typically not 400 People weddings and given this fact that all of our spots at our resorts for the ceremonies or even the reception can be held outdoors, it made people feel a heck of a lot more And couple heck of a more comfortable kind of continuing that wedding business this year. We drive it's usually pretty good rates from that business, but also a lot of non package spend because they're renting out, they're having a celebration on the beach or in one of the outdoor spaces up on the roof depending on the property. So It's a combination of both good ADRs and non package spend that makes wedding business so appealing to us.
Speaker 4
Okay. Thanks, Ryan. That's helpful. And then on the direct bookings, so you're 42%, I think you mentioned was to the quarter and you're still able to get nicely higher rates even though the direct bookings fell a little bit year over year because you got Hi, Ak. So going forward, we get back to kind of that 50% longer range target.
Do you think you can kind of maintain or expand these kind of rates? Or is there Something else. And I'm just really talking about like for like from the direct channels. Should those rates continue to go higher from where you are today from the Hyatt and Hilton and apply that to
Speaker 2
Yes. I think generally more long term, if the broader question is, given that kind of leisure spend has been relatively inelastic During this period, can that stay given all the things we've done behind the scenes and we believe so. 1, like you said, just our continued push toward direct And when we eventually get to kind of run rate 50% direct, we should that should allow us to keep a big portion of those rate gains intact permanently, even if consumer sentiment or consumer demand changes. But also when you think about like just the relative value of our Properties and you think about compared to what's happened in the U. S.
To Mexico, when we're talking in the Q3, for instance, our rates were up over 19%, almost 40%. That's on any given hotel anywhere from $50 to $75 to $80 We're not talking about a $400 rate increase, right? So we think it's far easier to keep these relative gains because I think we're probably a little too cheap to begin with.
Speaker 3
Yes. And let me just say, Chris, it's a little confusing. And so It looks like we were 50% and we went down to 40%. That's a negative. It's actually not a negative.
When you parse through all the data, and it's always complicated Yes, nothing is consistent in this period we're in. If you look on absolute dollars, right, in the absolute rate, it's actually doing great. So the direct is great and the part of the reason for the drop was because our group business went up. Well, what do we like about our group business? Typically, we get our highest rates out of our group business.
So when you look at the potential of both our direct business, our group business, as Ryan mentioned, all of the increases in the higher numbers we're seeing for the MICE business and then rates, I think all of them are pointing upward. So I don't see any negative. It's just like I said, it's just kind of The way the numbers blend and we anticipate that, right? We kept saying on the last couple of 3 calls that it was going to go down once the other channels turned on. And all you're seeing now is the other channels turned on.
And we're super happy to have the group channel turn on. As you remember, it's basically for the last 18 months, it's basically been 0, Right. And so for us to get back to groups and Brian mentioned the group hotels that will benefit the most, those hotels will do incredibly well as that group spigot It gets turned on. So I just want to clarify that, that 41% is not a negative. You have to look at the absolute and not just the percentage.
Speaker 4
Right, right. Got you. Understood. Thanks, Bruce. And then last question is just on the Wyndham announcement with the Altra brand.
That's obviously a little bit different segment of the market than most of your well, than all of your Hyatt, Hilton Branded Hotels, is there any way to think about the TAM for that for you guys in terms of management contracts? I mean, it seems like that's a if we look at the worldwide or just Caribbean all inclusive markets, there's probably more hotels that fit into that bucket than in your higher end bucket. So just thoughts on Potential for more management contracts that are going forward.
Speaker 3
Sure. No, it's a great question, Chris, and you analyzed it 100% correctly. Okay. So we're so excited to be partnered with Wyndham. We love the name Wyndham Altra.
I think it's a really cool name and kind of all the connotations that that has with all inclusive, ultra, all those kind of things. But like you said, it's a huge segment. It is the biggest segment, right, in all inclusive. And we really didn't have any good brand partnership relationship to penetrate that segment and now we do. And our arrangement with them is very favorable to us with some exclusivity rights for 3 years and then the ability to extend that based on milestones that we hit.
So That's our goal, right? Our goal is to successfully grow with Wyndham just like we have with our other brand partners and really to be able to kind of thrive in a segment that is very different than what you correctly highlighted is occupied by the Hyatt, Ziva's Law and the Hilton Brands. So we just could not be more excited about this and I think you're going to see a lot of growth. And just to highlight, what is our strategy to be 100% branded. We have some opportunities there.
Not all of our properties are, as you're well aware. So eventually, those are all going to be branded With one of our brand partners and we may add 1 or 2 additional brand relationships in the future. We want to be the dominant Player, when it comes to brand, partnerships in the all inclusive space and we're really excited that this Wyndham Ultra is going to really allow us to accomplish a lot.
Speaker 1
Our next question will come from Shaun Kelley with Bank of America. Please go ahead.
Speaker 5
Hey, good morning or good afternoon, everyone. Thanks for the all the prepared remarks. Bruce or Ryan, just wanted to ask a little bit about sort of the ADR levels that you're seeing, which are obviously pretty phenomenal. So if we go back to the commentary that we got in early September, I think right before our conference, you talked about ADRs at that time, I think exceeding 2019 levels by around 30%. And then Ryan, if I think it up and I think I called it correctly, Some of the commentary for heading into the Q1 is that number could be up 40%.
But that may have been a pacing number. So could you just kind of maybe break down as we're moving into 2022, The trajectory for, let's call it, occupancy versus rate for what's remaining here in 2019 and then what's remaining here, sorry, in 21 and then more importantly, can you point us to 2022 and help us think about that mix?
Speaker 2
Yes, sure. So on from a Q4 perspective, we think just kind of taken altogether compared to Q3, you'll see rates in our various segments be roughly the same as Q3 or step up slightly as you move into Q4 with occupancy moving up sequentially. Just given where we are and at any given point in this time of year, you've got roughly 95% to 98% of your Q4 book. So we feel pretty good about where things sit for Q4 at this point. Q1, you caught that correctly, that was a pacing number.
And so you're right. So the last time we spoke, we gave the numbers that Q1 was significantly ahead of 2019 levels booking for Q1 2020. As you would imagine and the phenomenon we've seen that we've pulled so much this demand forward, so as you approach the reference period, you expect that that revenue on the books to contract some. Now anybody can do that in any given year if they put out a low rate. They could build revenue on the books and then and say, hey, look, where my book position is from a revenue That's not what we've been seeing.
So while that revenue on the books position has compressed, we've done so by not just maintaining rates, but by increasing it. So when I look out to 2022 short of giving any guidance at this point, I would expect occupancy to continue to step up, not back to pre COVID levels yet, but continue to step up at continued healthy rate gains.
Speaker 5
Helpful. And then just sort of going that layer deeper, and think I tried this one last quarter, but now we should be 90 days closer. How much typically would you Have Q1 is obviously very important seasonally to you. So how much would you typically have on the books for the Q1 right now? Just give it can you give us a ballpark or a sense of that?
Speaker 2
Yes, it's right or in the mid-50s right at this point.
Speaker 5
Mid 50%.
Speaker 2
Okay.
Speaker 5
Thank you. And then, last question would be, I mean, obviously, A bit slower of a comeback in Jamaica, but the sequential trends are supportive there as well. Can you just talk a little bit about what's going to take to Market kind of to fully recover and maybe timing around that or what visibility you might have for a bigger improvement in Jamaica?
Speaker 3
Yes. I mean, Sean, I can't. I don't have a crystal ball to say this is when it's going to kind of pivot and pick up again. But just Coincidentally, I was with the Jamaican Minister of Tourism last week and they're doing a lot. So I will say, they're Very aware of the situation and I hammered home to him that, hey, we're doing way better in Mexico and Dominican than we are in your country.
They're working on a number of initiatives to get things going back in the right direction. I think you're going to see A positive trend there sooner rather than later, okay, is my prediction. And the nice thing is if you kind of look at where we sit today, Right. We're kind of in the I'll never say the best of all worlds because the last 18, 20 months have shown us that you can't predict anything with certainty, but a lot of the kind of indicators are pointing the right direction. So what's good about it for us We're going into our best time of the year.
So for things to be kind of all gelling and coming together well, here in November, Going into our high season and into the Q1 of next year, I couldn't really be happier. So let's just keep our fingers crossed, nothing derails that, but I think that's going to be the case. And as you just build up the demand and Ryan highlighted a lot of the numbers, When things fill up, just like with the groups, right, as they fill up in Mexico and the Dominican, it becomes the water balloon and that Business is going to get pushed other places in Jamaica with its slower pace is going to fill up. So I'm optimistic about Jamaica. As we've said before, it was doing the best for us.
It was the segment performing the best pre pandemic and there's no reason There's no fundamental reason for it not to continue to perform well in the future.
Speaker 5
Thank you very much.
Speaker 2
Thanks, John.
Speaker 1
Our next question will come from Chad Beynon with Macquarie. Please go ahead.
Speaker 6
Hi, good afternoon. Thanks for taking my question. I wanted to focus on the non packaged side of things. I believe sequentially it grew 5,000,000 or 6,000,000 and you kind of noted that as a positive in the quarter. Can you talk about how we should continue to see this ramping?
Is there a certain type Of customer, Ryan, you noted that customers are staying longer. I'd assume that's a positive for non package. But just anything in terms of how we should think about this and given the pacing for MICE next year, should that even further accelerate this? Thanks.
Speaker 2
It's a great point on the MICE. So at the MICE properties, that is a big help to those properties because typically these meetings incentive groups, They're being brought by their companies, potentially with a partner or spouse, and so it's all paid for. It's essentially a free vacation for them. So 1, the big group that's there is already doing large events on the beach or banquets or things like that. But then people have free time So I think it's a net positive to those resorts that have large meeting space, namely Rose Hall, Cabo and Cap Cana.
At the other properties, I would expect it to that acceleration to flow a little bit just because as Bruce mentioned, People, particularly in those resorts like in downtown Cancun, Riviera Maya, people feel more comfortable leaving the resort and kind of wandering around and they'll spend a little bit less at the properties. That said, we learned quite a bit during this pandemic. We've talked about it now in the last couple of calls, but just the way we sell cabanas and up charging and things like that, there's a lot of that that we've learned in the way in people's preferences. I think a lot of that's here to stay. So I think we learned quite a bit and we'll be able to maintain some of those gains, but I expect it to slow a little bit.
Speaker 6
Great. Thanks. And then Ryan, you talked about how we should think about the Q4 and even into the Q1. But just in terms of price Integrity across the portfolio, what are you seeing there? And then more specifically in Doctor with Xevo Xelara, are you able to charge the same ADR as some of the other leaders in that market?
Are you already able achieve what you kind of set out to when you open the property? Thanks.
Speaker 2
Yes. The rate integrity, it's It's been the same since the beginning of this. Bruce has made it very clear internally to make sure that we allocate inventory accordingly. And like I said, it is proven out and we've been able to show every single quarter with the book's position and the fact that rates that we're not giving up rates to do so, which is pretty exciting to see. As far as the other properties, particularly the brand new Zivas and Zilarz, our expectation is we should be outperforming the market.
Obviously, I don't have the data on the other resorts, but We care less about what the competitors are doing these days and more about like what the consumer is willing to pay for these higher end properties, which is I think the right thing to do.
Speaker 3
Yes, Chad. And I'll echo what Ryan said. I mean, what we've really learned over the pandemic and a lot of it is due to The mix of customers that we've had and it changed, right? When Europe shut down, a lot of people who would go to Europe for the summer, go to Europe for the winter vacations or Fall vacations or the spring vacations, right? I go to Europe all the time and I'm one of those customers, right?
They had to look for alternatives. Well, what was available to American travelers? Guess what? It was Mexico and the Caribbean. And so we got some new people.
And because of that and because of our newly opened and constructed like Hyatt Ziva's Law and Tap Kona and the renovated Hilton's, we had great offerings for people. And then you get the online reviews and the online reviews kept going up and up and up and that allowed us to really focus on the service. So we had the product focused on the service and now we have this new customer, right? And so we're delivering on the new customer. So the non package spend kind of is an end product of that customer, right, because that customer is used to spending more money.
As well, this is a very discerning customer. So they're not focused as much on rate. They're focused on what they're getting for the rate. And so that's what we've decided to do. And as Ryan said, and that's really true, we're not looking as always the salespeople, well, our competitors are pricing at this and we have to price lower, Right.
Or we have to match them. And I'm like, yes, no, okay. That's not our game plan anymore. Our game plan is we are offering a superior product and we're going to charge a superior price, Okay. And that's the game.
And so going forward, in this world of scarcity of kind of labor and other things that impact everybody in the world As well as inflation, everything's going up in price, why would we discount? We're not going to discount. So the objective is, let's keep premium pricing, Okay. Let's continue to deliver an exceptional product and service level and let's get customers we didn't have before. Going into this, and I was just recently in Europe, it's still not easy to travel to Europe, right?
You can go there, but it's not easy. It's a heck More easy to go to one of our markets and that's what we're going to show you for the Q1. We're going to bring people there. They're going to have a great time. And very importantly, they're going to pay a high rate.
Speaker 6
Thanks, Bruce. Thanks, Ryan. Appreciate it.
Speaker 3
Thanks, Chad.
Speaker 1
Our next question will come from Smedes Rose with Citi. Please go ahead. Our next question will come from Tyler Batory with Janney. Please go ahead.
Speaker 7
Hi, good afternoon. Thank you. So quick follow-up question on the commentary for the Q4. Are there occupancy limits in place right now, either government mandates or self imposed that are perhaps putting a cap on how much or how full your resorts and your properties could be?
Speaker 2
No, that's a change from the last call. There are no more government mandated limits. We do have self imposed limits that Look, we'll still sell sellouts for group business and stuff like that. So we make sure that we're using those self imposed limits appropriately. But we're still kind of ramping the business and making sure we do so smartly and more importantly safely for the consumer and the guest experience.
We've just because the CDC still has the testing requirements to come back to the United States, we get a nice preview into positivity rates of everyone that we test to leave our resorts. And so it's nice to see the continued extremely, extremely low percentages of our overall guests tested positivity for COVID and the last thing we want to do is for that to change. So generally depending on the hotel and Time of the year, we've self imposed around 85%. But again, if we have a sell out for a big group, we're not going to short ourselves there.
Speaker 1
Okay. Appreciate that.
Speaker 7
And then just to tie the loop actually on the group side of things here. The numbers you provided for 2022 quite strong. I mean, at this point, how much space do you even have available? I mean, I'm just trying to get a sense of how much higher those booking numbers could get? And also if you could talk about how Cap Cana is contributing to Just driving that number overall higher as well.
Speaker 2
Yes. Cap Cana just overall and the numbers generally is about 40% of that overall business, depending on the quarter or the time, it's a brand new property. It essentially sells itself. It's spectacular. You've been there and it's done really, really well for us.
Think obviously in the first half, I think I alluded to it earlier, the first half of the year were probably fairly booked for as far as meetings incentive business. There's a little more room in the back half of the year, I think from that perspective.
Speaker 8
Okay, okay, great.
Speaker 7
And then my last question is actually a follow-up on Cap Cana too. I mean, you Talked about margin there. I think you said close to 40%, but occupancy only 50%. So that's really quite good. Any change to your expectations in terms of where margin could stabilize there, where EBITDA could stabilize there at that property and any change now versus pre COVID in terms of your expectations for returns on that property?
Speaker 2
Yes. No, I mean, we provided a range. I think the midpoint of our range was like around 13% or 14% of our invested capital. Like as of today, it just makes More confident in the upper end of that range, not ready to move it yet. It still hasn't even had a full year open kind of post COVID, but it just makes us all the more comfortable with what we
Speaker 1
Our next question will come from Patrick Scholes with Truist Securities. Please go ahead. Hi, good afternoon, everyone.
Speaker 3
Thanks, Matt.
Speaker 0
I have a follow-up question on the Ultra Wyndham product. In the earlier question, you had indicated possibly just managing or converting some Existing properties that you have. But in the growth strategy, would it be possible that you would also be buying and converting properties and or building from the ground up, would those be in your strategy as well?
Speaker 3
Sure. Good question. So let's kind of go through them. The first one, management contracts, absolutely, 100%. I think you're going to see some movement there.
Our development guys are working really well with the Wyndham development guys. I think you're going to see progress there. So that's number 1. Number 2, conversion of some of our existing properties. Yes.
You look at some of our existing properties that are right at that mid kind of price level, I think those would be super candidates to convert. We really didn't have the option to do it with Hyatt or Hilton brands, right, because those properties weren't at that level. They're really well positioned. They're great properties, great beach. And so I think you're going to see some conversions there.
And then on the 3rd, kind of you had 2, right, acquisitions and ground up, let me hit the easy one, ground up unlikely, Okay. No real need to do ground up in today's world, especially at that price point. I think, as we said, this is the biggest segment in all inclusive. And that means that there's a whole lot of existing properties out there. And so I think the conversion opportunity from on existing property that's really unbranded or underbranded to Wyndham Altra is where we see the biggest Growth opportunity for us and for Wyndham with their new brand.
So we're actively out there in discussions with people. When we made the announcement, it was really well received in the industry. And I think again, people who have properties at that price point Didn't have ways to work with Playa and they do now and there's a lot of excitement. And so I'm hopeful in the near future we'll be able to make more announcements about that. I hope that answers your question.
Speaker 0
It certainly does. Thank you very much.
Speaker 3
Okay. Thanks, Patrick.
Speaker 1
Our next question will come from Smedes Rose with Citi. Please go ahead.
Speaker 8
Hi, thanks. Sorry about that earlier. I wanted to circle back on your Q4 remarks. Sorry to beat a dead horse here, but you gave some revenue mode. But then you said at the end of your remarks, Ryan, that you have some margin challenges.
So I guess my question is, would you expect to come in ahead of 4Q 2019 Resort EBITDA in the Q4 of 2021 or did some margin concerns offset your revenue improvement?
Speaker 2
Yes. No, I think it should be close. I mean, the point we were trying to make is that Q3 just in general on Very seasonal business such as ours is our kind of lowest productivity from a rate and margin perspective. So just said differently, it's just easier to beat 2019 levels. Q4 traditionally is better from an ADR and better from a margin perspective.
So subsequently, I would assume that and therefore imply that it's a little bit harder to beat those in the same manner that we did Q3 and kind of put all that together with the fact that I said, I expect occupancy to improve sequentially and rate to be kind of similar slightly up, it would imply that we could be around the same margins in 2019 there. The main point I was trying to get across was that 2021 becomes more difficult because Q1 The higher excuse me, Q1 2022 is a much higher productivity quarter. That's all.
Speaker 8
Okay. And you mentioned for Q1 of 2022 that ADR is tracking at 20%, I think versus Q1 of 2019. And is that on a same store number or would that include the Cap Cana
Speaker 2
That includes Cap Cana.
Speaker 8
Okay. So on a same store number, do you have what the ADR is tracking at versus
Speaker 2
Yes, 2 percentage points lower. Still doing pretty well even with Doc Topcona.
Speaker 8
Okay. So it's really being driven by That property, your overall absolute number.
Speaker 2
No, no. No, I'm saying it's so I said it's around 20 with You take out the renovation properties, it only drops down a couple of percentage points. So it's helping, but it's not the lion's share by any stretch.
Speaker 8
Okay, sorry. Okay, I misunderstood you. The last thing I just wanted to ask, you talked about labor inflationary costs. So are you seeing in these markets, this kind of what we're seeing in the U. S.
In terms of shortages of labor and like kind of lower skilled or hourly labor basically getting a higher bid here or kind of what are you seeing in your local markets?
Speaker 2
We're seeing inflationary cost pressures like you see in the rest of the world, but we're not seeing shortages of labor for the same reason. I think we touched on a little bit last quarter that We saw a little bit harder in some of our destinations where the vaccine availability was lower and particularly when COVID cases were rising 3 months ago. It's a little bit harder, but now I mean the big difference now from last time we spoke, both the Doctor and Mexico, all of our associates were 99% penetration for vaccination rates. And the last time we spoke in Jamaica, we were in like 30s or 40s and today we're in the 70s to 80 at our properties. And so we've seen some nice it makes a lot easier to bring back some of the The associates are a little more worried.
It has nothing to do with anything you see in the U. S. With unemployment benefits being extended or something like that. But we're not immune to similar cost and salary and wage inflation pressures that you see elsewhere.
Speaker 8
Okay. Thank you, guys.
Speaker 3
Thanks, Meets. Thanks, Meets.
Speaker 1
This concludes our question and answer session. I would like to turn the conference back over to Bruce Wodinski for any closing remarks.
Speaker 3
Great. Thanks. I'll be really quick. We appreciate everyone's participation in our call today. We're super excited about what went on with our Q3 results.
And as we've said today, going into Q4, more importantly Q1 of next year, we're very optimistic. So, hope everyone stays safe and, you better book at playaresorts.com now because we're filling up. Thanks a lot. Bye bye.
Speaker 1
The conference is now concluded. Thank you for attending today's presentation. You may now