Kimberly Schaefer
About Kimberly Schaefer
Kimberly Schaefer, age 59, has served as an independent director of United Parks & Resorts Inc. since December 2020; she is a CPA (inactive) with deep operating experience as former CEO of Great Wolf Resorts and Two Bit Circus, and currently CEO of RP Illusions . The Board has affirmatively determined she is independent under NYSE standards and she qualifies as an audit committee financial expert .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| RP Illusions | Chief Executive Officer | Apr 2024–present | CEO of educational and entertainment company |
| Alpine Acquisition Corporation (SPAC) | Chief Executive Officer; Director | Feb 2021–Jan 2024 | Led blank-check company |
| Two Bit Circus, Inc. | Chief Executive Officer; President; Consultant | CEO through Jan 2024; President 2017–2019; Consultant 2015–2016 | Experiential entertainment operations |
| Great Wolf Resorts, Inc. | Chief Executive Officer; earlier COO/Chief Brand Officer | CEO 2009–2015; COO/Chief Brand Officer 2005–2008 | Led large indoor waterpark operator |
External Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Hall of Fame Resort & Entertainment | Director | Since Jul 2020 | Board service |
| Luxurban Hotels Inc. | Director | Mar 2024–Dec 2024 | Board service |
| Education Realty Trust | Director | 2016–2018 | Board service |
Board Governance
- Committees: Audit Committee and Revenue Committee (not a chair) .
- Independence: Board determined Ms. Schaefer is independent for NYSE and committee service; Audit Committee membership fully independent .
- Audit expertise: Identified as an audit committee financial expert, reflecting CPA background and public-company CEO experience .
- Attendance: In 2024 she attended all Audit Committee meetings but fewer than 75% of aggregate Board and committee meetings due to unusually high meeting volume; the company deems the 75% metric not meaningful in this context .
- Board structure: Lead Independent Director is Timothy Hartnett; executive sessions are held regularly; Board held 12 meetings and committees held 41 in 2024 .
- Hill Path influence: Hill Path (≈49.49% ownership at the time) can designate up to three directors and has one designee on each committee by agreement; Ms. Schaefer is not a Hill Path designee .
Fixed Compensation
Director compensation for fiscal 2024:
| Name | Fees Earned or Paid in Cash ($) | Stock Awards ($) | Total ($) |
|---|---|---|---|
| Kimberly Schaefer | 102,500 | 323,375 | 425,875 |
Key 2024 retainer components relevant to Ms. Schaefer’s roles (paid quarterly; may elect DSUs/RSUs in lieu of cash):
| Position | 2024 Annual Cash Retainer |
|---|---|
| Board Member (non-chair) | 110,000 |
| Audit Committee Member | 25,000 |
| Revenue Committee Member | 20,000 |
Notes:
- She elected 50% cash and 50% DSUs/RSUs in lieu of cash; equities are valued at the prior-day closing price on grant .
- Annual equity award to non-employee directors: $220,000 in DSUs/RSUs, vesting fully the day before the next annual meeting, with double-trigger or change-in-control vesting as specified .
Performance Compensation
- No performance-based pay is disclosed for directors; director awards are time-based DSUs/RSUs under the Outside Director Compensation Policy .
- Context—company incentive design for executives: Annual bonus metrics include Adjusted EBITDA, Total Revenues, department/park objectives, guest satisfaction, and discretionary/individual goals, with no formal maximum payout on certain financial measures and a 25% reduction when cost objectives are missed .
Company executive incentive metrics and 2024 results (context):
| Metric | Threshold ($M) | Target ($M) | Max | 2024 Actual ($M) | Notes |
|---|---|---|---|---|---|
| Adjusted EBITDA (pre-bonus) | 812.0 | 902.0 | No Max | 700.2 | 0% payout vs target where applicable; cost objectives reduced awards by 25% |
| Total Revenues | 1,820.7 | 2,023.0 | No Max | 1,725.3 | 0% payout vs target where applicable |
Other Directorships & Interlocks
- Current boards: Hall of Fame Resort & Entertainment; prior: Luxurban Hotels Inc., Education Realty Trust .
- Interlocks/overlaps: Board includes Hill Path designees with committee presence by agreement; Ms. Schaefer is independent and not a Hill Path designee .
- No specific related-party transactions involving Ms. Schaefer are flagged in the proxy; related-person transactions require independent director approval per policy .
Expertise & Qualifications
- CPA (inactive); audit committee financial expert designation .
- CEO/operating leadership across leisure, hospitality, and experiential entertainment (Great Wolf Resorts, Two Bit Circus, RP Illusions) .
- Strategic revenue oversight via Revenue Committee membership .
Equity Ownership
| Ownership Element | Amount | Status/Notes |
|---|---|---|
| Common shares beneficially owned | 117 | Less than 1% of outstanding |
| Director Deferred Stock Units (DSUs) | 35,387 | Aggregate DSUs granted for equity portion of director compensation |
| Unvested DSUs (as of 12/31/2024) | 4,294 | Annual award vesting schedule per policy |
| Stock ownership guidelines | 5x annual cash retainer; retain 50% of net shares until compliant | All outside directors in compliance as of 12/31/2024 |
Governance Assessment
- Strengths: Independent status; audit committee financial expert; active service on Audit and Revenue Committees; meaningful equity-based director pay and stock ownership guideline compliance that align interests with shareholders .
- Watch items and red flags:
- Attendance: Fewer than 75% of aggregate meetings in 2024 given unusually high meeting cadence; she attended all Audit Committee meetings (mitigates risk) .
- Section 16 compliance: Ms. Schaefer filed a Form 4 on April 2, 2024 covering three transactions that were due in 2023; delays attributed to a calculation error (procedural red flag) .
- Board pay flexibility: 2025 Omnibus Plan sets a director compensation limit of up to $3,000,000 (from $1,000,000), subject to disinterested stockholder approval, which increases potential board pay and warrants monitoring for pay inflation risk .
- Control dynamics: Hill Path’s rights to designate directors and have representation on each committee create concentrated influence; protections were enhanced via the 2024 amendment requiring proportional voting above 24.9% and special committee approvals for certain transactions, but minority shareholder dynamics remain sensitive .
Additional signals:
- Say-on-Pay: 2024 advisory vote approval at 99.1% supports compensation governance credibility at the company level .
- Board workload: High meeting count (12 Board; 41 committee meetings in 2024) underscores significant director time demands; meeting fees apply only above 12 meetings .
Related-Party Exposure and Policies
- Policy requires independent director review/approval of related person transactions and special committee approvals for Hill Path-related matters post-amendment; any acquisition transaction price parity required for Hill Path vs other shareholders .
- No hedging or pledging company stock per governance practices (applies broadly to insiders) .
Director Compensation Structure and Mix
| Component | Structure | Vesting/Terms |
|---|---|---|
| Cash retainer | Board and committee retainers; meeting fees >12/year | Quarterly payments; election to receive DSUs/RSUs in lieu of cash |
| Equity retainer | Annual $220,000 DSUs/RSUs | 100% vest the day before next annual meeting; accelerated upon change-in-control per plan terms |
Overall implication: Schaefer brings strong operating and audit oversight credentials and independence, but 2024 attendance optics and a prior Section 16 reporting lapse warrant continued monitoring; evolving board pay limits and Hill Path’s structural influence are broader governance considerations for investor confidence .