David Hass

Chief Financial Officer (CFO) at Primo Brands Corp

Since November 8, 2024

Age

46 years

Tenure

Joined PRMB on 11-08-2024 as Chief Financial Officer, after holding multiple leadership roles at Primo Water and Legacy Primo.

Also at Primo Brands Corp

Robbert Rietbroek

Chief Executive Officer

View →

HSK

Hih Song Kim

Chief Administrative Officer and Assistant Corporate Secretary

Jason Ausher

Chief Accounting Officer

About

David Hass is a seasoned executive currently serving as the Chief Financial Officer at PRMB, having joined the company on 11-08-2024.

Prior to his current role, he held significant positions at Primo Water and Legacy Primo, including Chief Financial Officer and Chief Strategy Officer, which underline his extensive experience in strategic planning and financial management.

At 46 years old, his leadership contributes to the company’s operational efficiency and growth, supported by a competitive compensation package that includes a base salary of $625,000 and substantial equity incentives.

Past Roles

Organization	Role	Date Range	Details
Primo Water	Chief Financial Officer (CFO)	Jan 2023 - Nov 2024	Former CFO role before joining PRMB
Primo Water	Chief Strategy Officer	2020 - 2023	N/A
Legacy Primo	Chief Strategy Officer	2011 - 2020	N/A
Legacy Primo	Vice President of Strategy	2011 - 2020	N/A
Legacy Primo	Vice President of FP&A	2011 - 2020	Financial Planning & Analysis role
Legacy Primo	General Manager, Canadian & Water Direct Business Units	2011 - 2020	Oversaw Canadian business unit and Water Direct Business Unit

Fixed Compensation

Data from FY 2024

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$550,000	Annual (2024)	Fixed annual salary for 2024
Stock Awards - RSUs	22,470 RSUs	Vest in three equal annual installments	RSUs granted in 2024; vesting subject to continued employment
All Other Compensation	$26,375	Paid in 2024	Miscellaneous fixed compensation
Severance Plan	$9,267,333	As per plan terms upon termination	Breakdown: Cash Severance: $1,203,125; Non-Equity Incentive Plan Payment: $412,500; Medical Continuation: $36,503; Accelerated Awards: $7,615,205

Performance Compensation

Data from FY 2024

Bonus-Adjusted EBITDA

Metric	Value
Weight	50%
Threshold	$375.0 million
Target	$412.9 million
Outperform	$474.8 million
Actual	$435.6 million
% Payout	136.7%
Weighted % Payout	68.4%

Bonus-Adjusted Operating Free Cash Flow

Metric	Value
Weight	25%
Threshold	$144.5 million
Target	$170.0 million
Outperform	$195.5 million
Actual	$201.6 million
% Payout	200.0%
Weighted % Payout	50.0%

Bonus-Adjusted Revenue

Metric	Value
Weight	25%
Threshold	$1,779.0 million
Target	$1,872.6 million
Outperform	$2,003.7 million
Actual	$1,894.8 million
% Payout	116.9%
Weighted % Payout	29.2%

Aggregate Bonus Payout

Metric	Value
Aggregate Bonus %	147.6%

Grant Details

Grant Dates: November 8, 2024 and December 11, 2024
Grant Date Fair Values:
- November 8, 2024: $2,581,689
- December 11, 2024: $1,929,224

Equity Awards

Performance-Based Restricted Share Units (RSUs):
- Units: 22,470 RSUs
- Vesting: Vest in three equal annual installments
- Grant Date Fair Value: $713,198
Performance-Based Stock Performance Units (PSUs):
- Units: 43,618 PSUs
- Vesting: Based on TSR relative to the S&P 400 index over a three-year period (2025–2027)
- Grant Date Fair Value: $1,929,224

Non-Equity Incentive Plan Compensation

Metric	Value
Threshold	$206,250
Target	$412,500
Maximum	$825,000
Annual Target Bonus (% of Base Salary)	75% ( )
One-time Discretionary Cash Bonus	$300,000

The performance compensation components for 2024 include detailed bonus metrics based on EBITDA, operating free cash flow, and revenue, along with equity awards and non-equity incentive plan compensation. All payouts are tied to specified performance metrics and vesting schedules as detailed above.