QVC Group - Q2 2023

Transcript

Operator (participant)

Welcome to the Qurate Retail, Inc 2023 Q2 Earnings Call. During the presentation, all participants will be in a listen-only mode. Afterwards, we will conduct a question-and-answer session. At that time, if you have a question, please press star one on your telephone. As a reminder, this conference will be recorded August 4th. I would now like to turn the call over to Shane Kleinstein, Vice President of Investor Relations. Please go ahead.

Shane Kleinstein (VP of Investor Relations)

Good morning. Before we begin, we'd like to remind everyone that this call includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties, including those mentioned in the most recent Forms 10-K and 10-Q filed by our company and QVC with the SEC. These forward-looking statements speak only as of the date of this call, and Qurate Retail expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Qurate Retail's expectations with regard thereto, or any change in events, conditions, or circumstances on which any such statement is based. Please note that we have published slides to accompany the earnings release.

On today's call, we will discuss certain non-GAAP financial measures, including adjusted OIBDA, adjusted OIBDA margin, free cash flow, and constant currency. Information regarding the comparable GAAP metrics, along with required definitions and reconciliations, including preliminary notes and Schedules one through three, can be found in the earnings press release issued today or our earnings presentation, which are available on our website. Today, speaking on the earnings call, we have Qurate Retail President and CEO, David Rawlinson, Qurate Retail Group CFO, Bill Wofford, and Qurate Retail Executive Chairman, Greg Maffei. Now I'll hand the call over to David Rawlinson.

David Rawlinson (President and CEO)

Thank you, Shane. Good morning, everyone. Thank you for joining us today for your interest in Qurate Retail. As we've discussed, Project Athens is our strategic multi-year framework to transform Qurate Retail, focused on double-digit growth in OIBDA, free cash flow, and stabilized revenue through 2024 off of a 2022 baseline. We are executing on this plan with a focus on cost and margin initiatives in 2023. Our top-line results in the second quarter were largely in line with the discretionary retail industry. Consumers are still mindful of their budgets. Inflation remains a factor, particularly in Europe, now in Japan, and the home industry continues to be quite promotional, which impacted all of our businesses, most notably Cornerstone. According to the University of Michigan survey, consumer sentiment in the U.S. declined sequentially in Q2 and remained well below the past decade's average.

This contributed to softened top-line results against a difficult retail backdrop, offset by moderation in our adjusted OIBDA decline and improved cash flow. We progressed on our turnaround plan and delivered four important points within the Athens framework through Q2. First, we increased free cash flow $423 million year-over-year in the first six months of 2023. Approximately half of this increase was from the receipt of insurance proceeds, while the other half was a result of our working capital improvements. Consistent with our communication at Investor Day last November, this cash flow improvement reflects favorable working capital from inventory reduction efforts and the subsequent benefit to our accounts payable. As we look to the second half of 2023, we expect to generate additional gains in adjusted OIBDA from our Athens work streams, which will continue to benefit cash flow.

Second, we divested Zulily in May. One of the pillars of Athens is to optimize our portfolio. Zulily was challenging from a revenue perspective and was a significant contributor to our OIBDA pressure, with a $97 million OIBDA loss in 2022. The divestiture simplifies our portfolio, allows management to focus on our core business, and benefits our ongoing liquidity profile. Zulily is included in our Q2 results through May 23rd. Third, the rate of adjusted OIBDA decline moderated compared to the first quarter, primarily driven by higher gross margins at our video commerce businesses. QxH saw an increase in gross margin for the first time in 24 months, and QVC International for the first time in 18 months. These gains were mostly from increased initial product margins due to higher average selling prices, driven by pricing and better merchandise mix.

We also benefited from lower inventory obsolescence and freight costs because of our inventory reduction and other cost management actions. Fourth, we retired a portion of our near-term QVC debt maturities. We repurchased $177 million, or 30% of our outstanding 2024 notes and $15 million of our 2025 notes. We also settled $94 million in principal amounts of exchanges of the Liberty Interactive Charter exchangeable debentures. Let me discuss each of our businesses, starting with QxH. I'm pleased to report that we finalized our insurance claims related to the December 2021 fire at our former Rocky Mount, North Carolina, fulfillment center. At the end of June, we received $225 million in proceeds, primarily related to business interruption, which takes our total insurance proceeds received to $660 million.

The fire had a material downstream impact at QxH that has impacted our financial results over the past 18 months. We have worked through many of these pressures. Our order to delivery times have improved from pre-Rocky Mount levels, but there is still room to improve our service promise and operating efficiencies, given Rocky Mount was our most efficient fulfillment center. From a merchandise perspective, our top-line performance indexed to the broader industry and was affected by the macro factors I mentioned earlier. Both QxH and other retailers experienced softness from a cold Easter, with the holiday being earlier than in 2022. QxH inventory was too light in certain areas, like apparel and kitchen electrics in Q2. We have bolstered our inventory position across key categories going into the back half of 2023.

At QxH, gross margins expanded 130 basis points in Q2, which was the first quarter of expansion since Q2 2021. Average selling price increased 5%, primarily due to price increases and our elevated product strategy. We continue to act on cost management. QxH reduced its operations direct labor force by 8% in May, which is expected to generate approximately $15 million of savings in the second half of 2023. This is in addition to the headcount reductions we did in February, which are expected to generate $50 million of savings in 2023. We recently signed a new multi-year agreement with our primary domestic small parcel shipping vendor. The new rates took effect in late July. Based on forecasted volumes, we anticipate significant savings on our delivery and return costs.

QxH total customer count declined 13% in the last 12 months, while average spend per customer increased 6% in both the last 12 months and in Q2. The growth in average spend per customer reflects our efforts to reengage our existing and most loyal customers. While we undergo efforts to attract and retain customers, we are focusing in the near term on levers to increase spend. As shown on slide seven in our presentation, QxH existing customers were a little more than half of our customer base, but accounted for nearly 90% of our shift sales. They increased their average spend to more than $1,500, the highest since we formed QxH. At QVC, we defined our best customers as those who purchase 20 or more items in a year.

While their count is down, they have largely performed better than the overall customer file in the last 12 months. As we said on our last call, we have many efforts underway to attract, retain, and reactivate customers, especially these best customers. In June, QVC created its customer hub, a cross-functional task force that comprises the business president and heads of merchandise, programming, planning, marketing, and digital. The team meets weekly to review business performance through the lens of the customer. We completed an in-depth customer segmentation and identified target cohorts across our new, existing, and most loyal customers. We are conducting pilots for engagement, including making proactive calls to reduce churn, providing samples of beauty products to prospective customers, mailing letters from popular hosts with special offers to emerging loyal customers, and sending timely emails to incent repeat purchases. While early, we believe we are making progress.

HSN is taking a similar approach in developing more sophisticated customer analytics to better service customer cohorts with the right product and offer. Innovative and differentiated content continue to be hallmarks of our QVC and HSN brands. At QVC, we debuted Sizzling Summer with hosts Rick Domeier and Shawn Killinger, a six-week series airing on Thursday nights that drove increased productivity and viewership trends. We are planning a fall version that launches this month. We also launched In the Afternoon with David, a five-week series designed to leverage the strength of our popular host, David Venable. Given the success of both, we are creating more limited series to drive excitement, urgency, and sales. At HSN, we collaborated with Wheel of Fortune on a week-long shopping spree that included apparel, accessories, and games broadcast on HSN, HSN.com, and HSN+.

Vanna White wore HSN vendor Christian Siriano's dress, and select HSN signature programs were featured as Wheel of Fortune puzzles. HSN posted its best week of 2023 during this collaboration. We continue to advance our strategic initiative to expand reach across new media and digital platforms. In the second quarter, we initiated our streaming experiences, QVC+ and HSN+, on VIZIO Smart TVs, combining the five QVC and HSN linear broadcast channels with three digital-only channels and original streaming-only content. We also launched QVC and HSN linear channels on Amazon's Freevee, offering approximately 40 hours a day of live video commerce programming. We are bringing our first FAST channel to Freevee, called The Big Dish, which will provide more focused experiences for culinary fans.

Moving to QVC International, in Q2, we saw gross margin expansion for the first time since Q4 2021, driven by improved initial project product margins that reflect a 5% increase in average selling price and improved product mix. QVC International is implementing a transformation plan similar to Athens, that is anticipated to generate approximately $45 million-$55 million of run rate OIBDA savings by Q1 2025. One piece of this effort is a workforce reduction in Europe that recently took effect. We expect this will create $9 million of run rate savings, of which $3 million is anticipated to benefit 2023. Additionally, the transformation plan is focused on optimizing the organizational structure, driving margin opportunities, and improving our current broadcast and content strategies. QVC U.K. launched the Integrated Experience in April.

This scalable initiative aims to turn QVC International into the ultimate shopping destination for specific categories, with the U.K.'s initial focus on gardening. This launch demonstrates our content creation capabilities across platforms, and early signs have been encouraging. In July, QVC Germany began its version of Integrated Experience with a concentration on kitchen and food. Moving to Cornerstone, the overall home sector remains highly promotional and demand for most home categories was soft. We also incurred increased fulfillment costs related to opening a new fulfillment center in Arizona, and fixed costs related to opening new retail stores in the past year. While the rate of OIBDA decline moderated compared with Q1, it was below our expectations. The Arizona fulfillment center opened in June, so we are no longer incurring these startup and duplicate fulfillment center costs. Like our video commerce business, Cornerstone is diligently managing costs.

In Q2, it eliminated 100 positions, which is expected to drive $10 million in annual savings, of which $4.5 million is anticipated to benefit 2023. In closing, I want to reiterate our Project Athens expectations for stable revenue and a double-digit CAGR for OIBDA and free cash flow through 2024 compared to a 2022 base year. Our 2023 initiatives are primarily cost-driven and weighted towards the back half of the year, reaching run rate in 2024. We do not anticipate incurring the same level of costs for outside services in 2024. We also expect more revenue-driven opportunities in 2024. We are on track with these expectations. Thank you, and now I'll turn the call to Bill to discuss the financial results of each business in more detail.

Bill Wafford (CFO)

Thank you, David, good morning, everyone. Unless otherwise noted, my comments compare financial performance for the three months ended June 30, 2023, to the same period in 2022. Starting with QxH. Revenue declined 8%, primarily on lower unit volume, reflecting fewer customers and reduced shipping and handling revenue. These pressures were partially offset by a 5% growth in average selling price, resulting from price increases and an elevated product assortment. From a category perspective, QxH experienced declines in home, electronics, accessories, and apparel, partially offset by growth in beauty. As David said, QVC U.S. inventory was light in certain categories, such as apparel and kitchen electrics. Home revenue declined 11% as we experienced lower demand, largely for cookware and seasonal. These headwinds were partially offset by continued growth in food. Apparel was down 4%, which was modestly lower than in Q1.

In Q2, we experienced softness in classic apparel and swimwear, partially offset by strength in denim and dresses. As I mentioned, we were also light on apparel inventory, which impacted category performance. Beauty grew 4%, which was the first quarter of growth since Q4 2021. This performance was mainly due to gains in bath and body and color and nails. At QVC, beauty's rebound was driven by TSVs, as well as the successful digital sales event in May. Electronics revenue declined 27%, in part due to category softness in the market. We continue to strategically pull back on electronics airtime as we focus on higher margin fashion categories where our best customers over-index. We were pleased to complete our insurance claim from the Rocky Mount fire.

In late June, we received $225 million of proceeds, which is included in QxH operating income, but excluded from adjusted OIBDA. As we have said previously, we intend to use excess cash flow and insurance proceeds to reduce debt. In July, we used proceeds from the claim to pay down a portion of the QVC revolver. Adjusted OIBDA declined $47 million or 20%, of which $20 million is Athens transformation-related costs, and $12 million is rent expense from the sale-leaseback transactions for our fulfillment centers and headquarters completed in 2022. We lapped the incremental rent expense headwind after Q2 and expect the transformation-related costs to taper down in the back half of the year.

While adjusted OIBDA margin decreased 180 basis points, it was a significant improvement from the 480 basis point decline in Q1. Looking at the second quarter performance in more detail. Gross profit grew 130 basis points, mainly due to favorable product margins, fulfillment, and inventory obsolescence expense. Product margins increased 70 basis points, driven by price increases and a mix shift to higher-margin products. These gains were partially offset by unfavorable returns and reduced shipping and handling revenue due to lower volume. Fulfillment expenses improved 35 basis points due to lower freight costs, reflecting less detention and demurrage costs and lower volume. These gains were partially offset by higher freight and labor rates and approximately $8 million of fulfillment center rent. Inventory obsolescence favorability was a result of a 37% year-over-year inventory reduction at QxH.

Operating expenses were unfavorable by approximately 50 basis points due to commissions, which is mostly reflected in expanded linear distribution. SG&A was unfavorable by approximately 270 basis points. The majority of the pressure is from transformation-related costs associated with Project Athens. We had 65 basis points of sales deleverage. Marketing expenses were essentially flat, delevered 25 basis points. These headwinds were partially offset by lower bad debt expense, reflecting provisional adjustments and lower installment counts. Moving to QVC International. My comments will focus on constant currency results. Revenue declined 3%, primarily on lower unit volume and reduced shipping and handling revenue. QVC, Japan, and U.K. were essentially flat and were offset by declines in Germany and Italy. QVC International increased average selling price 5% due to price increases and favorable product mix.

From a category perspective, QVC International experienced declines in electronics, jewelry, and apparel. Beauty grew modestly and home was flat. Adjusted OIBDA decreased 15% and adjusted OIBDA margin declined 220 basis points, primarily driven by higher administrative costs. Gross margin increased 60 basis points, mainly due to improved product margins and lower inventory obsolescence. Fulfillment was unfavorable 35 basis points, primarily due to a $4 million, $4 million of rent from the sale leaseback transactions in January and increased labor costs. SG&A was unfavorable, mostly due to higher fixed costs from wages, outside services, and management incentive accruals. As David mentioned, QVC International has implemented workforce reductions and is executing a transformation plan that is expected to generate material OIBDA opportunities by Q1 of 2025. Moving to Cornerstone.

Revenue declined 7% in the quarter, which is a moderation in the rate of decline from Q1. The broader home industry remained highly promotional in the second quarter, requiring Cornerstone to offer promotions to stay competitive. We experienced softness in most home categories, as well as in apparel at Garnet Hill. Adjusted OIBDA decreased $19 million, mainly due to increased promotional activity, higher fulfillment expenses associated with the opening of its new fulfillment center in June, as well as higher fixed cost overhead, reflecting the opening of three new stores in the past year. Expanding Cornerstone's retail footprint has been successful, and we plan to open three additional retail stores by early 2024, that will bring the total to 32 stores. These headwinds were partially offset by lower inbound logistics costs. Now turning to the balance sheet.

Total year-to-date capital expenditures were $105 million. For all of 2023, we continue to expect capital expenditures to be approximately $260 million. We spent $107 million on renewals of our TV distribution contracts in the first half of 2023. Our TV distribution payments can fluctuate year-over-year, depending on renewal cycles, but we expect the two-year average to be approximately $100 million. We have covered the majority of our 2023 payments already through June. Total free cash flow for the first six months of 2023 was a source of $286 million versus a use of $137 million last year. The year-over-year improvement was primarily attributable to increased cash flow from operations, partially offset by higher TV distribution payments.

The operating cash flow increase was largely driven by working capital improvements from inventory and payables, as well as insurance proceeds. In the second half of the year, we anticipate generating additional year-over-year OIBDA gains, which will continue to benefit cash flow. Looking at our debt profile. On June 30th, we had $1.4 billion drawn on the QVC revolver, with $1.8 billion in available capacity. Looking at our cash balances, as of June 30th, 2023, Qurate Retail had total cash of $1.5 billion, of which $649 million was at QVC, Inc., $442 million was at Liberty Interactive LLC, and $358 million was at Qurate Retail, Inc.

We reduced debt at Qurate Retail, Inc by $201 million in the second quarter, while we increased cash $197 million. Our leverage ratio, as defined by the QVC revolving credit facility, is 2.3 times. As a reminder, pursuant to Zulily's divestiture, it is no longer a co-borrower under the credit facility. Zulily repaid its $80 million of outstanding borrowings in this, in the quarter using cash contributed by Qurate Retail. The removal of Zulily will benefit liquidity and leverage going forward. Note that covenant OIBDA includes the adjusted OIBDA of QVC and Cornerstone, as well as the gains on sale leaseback transactions for the four quarters following such transactions, and as of the beginning of this year, also includes a portion of the next 12 months of expected cost savings.

During Q2, we repurchased $177 million of the QVC senior secured notes due in 2024, and $15 million of the QVC senior secured notes due in 2025. We made open market purchases at a discount, totaling $182 million of cash spent. We took action throughout 2022 and 2023 to create liquidity and position ourselves to execute Project Athens. We are making significant progress towards improving OIBDA and cash flow, and feel confident in delivering OIBDA growth in the balance of the year. With that, I'll turn the call over to Greg.

Greg Maffei (Executive Chairman)

Thank you, Bill. I hope, as you can see, Project Athens initiatives are benefiting the financial results, and we believe there's more to come. We saw improvements in cash flow year-over-year, largely, though, due to working capital benefits plus insurance proceeds. As OIBDA losses moderate, consistent with the plan David and team outlined, we expect more OIBDA-related operating cash flow in the second half. We did divest Zulily, which we think will benefit future liquidity and focus management on our core operations. We do continue to assess incremental opportunities to improve the balance sheet. As was noted, we repaid $192 million of near-term QVC bonds at 95% of par, picking up some discount there. We settled $94 million of exchanges on the 1.75% Charter bonds.

These bonds have an October 23 put call date, the exchange was pulled forward into this timing when we settled those recent exchanges. We have $77 million in principal remaining on those, including a $2 million additional exchange, which was done subsequent to quarter end. As was noted, we closed out our insurance claims on our warehouse fire with the $225 final payment received in June, and that was applied to our revolver paid out in July. Our current leverage is running 2.3 times, that's a sufficient cushion relative to the 4.5 times covenant and revolver. We do expect to maintain long-term leverage target of 2.5 times, in the near term, we expect free cash flow will be applied to debt repayment. With that, operator, I'd like to open it up for questions.

Operator (participant)

Thank you. At this time, we'll be conducting a question-and-answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question comes from the line of Hale Holden with Barclays. Please proceed with your question.

Hale Holden (Managing Director)

Hi, good morning. I had two questions. The first one is, I guess, you alluded to it in your final comments there, but as you're thinking about the, the back half or the, a typical seasonal fourth quarter, there isn't any reason to expect that, you know, you shouldn't have a, a more normalized margin and, and sort of free cash flow profile drop-down this year, like we would have seen historically?

David Rawlinson (President and CEO)

Yeah, it's David. Thank you for the question. Yeah, we don't we think you've seen some of the gross margin and cost work. Obviously, the fourth quarter last year was relatively exceptional, both because of downstream supply chain impact and because we were working through a fair amount of inventory reduction efforts through clearance. We had some, I would call them, extraordinary margin headwinds in the fourth quarter of last year that we don't expect to that we don't expect to repeat. We, we do think there are some margin opportunity as we go through the second half.

Hale Holden (Managing Director)

Great. The second question I had was, you know, on, on some of the, the recent weakness in Japan, I was just hoping maybe you could give us some puts and takes there in, in terms of what we should be thinking about and how that business performs in QVC International generically.

David Rawlinson (President and CEO)

Yeah, we've seen some elevated inflation in Japan that's come a little bit later than it, than it has for the rest. We've had some merchandising hits and misses that have been perhaps a little less consistent that we've seen previously. We're, we're mostly continuing to see strength in that, in that business, and we don't see any reason, going forward, where we should have, be off the long-term trend in terms of the strong performance of the, of the Japanese business. Nothing structural or underlying that's very concerning there. That's historically been one of our strongest performers.

Hale Holden (Managing Director)

Thank you, David. I appreciate it.

Operator (participant)

Our next question comes from the line of Jason Haas with Bank of America. Please proceed with your question.

Jason Haas (VP and Equity Research Analyst)

Hey, good morning, and thanks for taking my questions. I assure, David, if you could talk about what pressures continue to weigh on customer count and when you see that improving?

David Rawlinson (President and CEO)

Yeah, thank you. A few things. The first is, we reiterated Athens objectives today. There's nothing I see happening in our customer file, that would preclude that. Just a reminder, and I know you know this, Jason, the last 12-month data that we report, both reflects lower quality customers who came in during the pandemic, who are still falling out of the file. The other thing is that it still hasn't, and a lot of the Rocky Mount fire impact where I think, we frankly didn't have the capacity to serve some of our customers, the way they deserve. What we have seen is a stabilization in the average daily customer counts, which is what we spend most of our time looking at. How many purchasing customers do we have, every day?

That's actually been pretty stable as we've gone throughout this year. One way to start to see that in the reported figures is, I think if you look at the last quarter versus this quarter, we're just down low single digits from Q1 to Q2. You are starting to see very real stabilization in the, in the customer count as we reset, having shed some of the excess pandemic customers. I would also tell you that 35%-40% of our new customers we acquire in the fourth quarter, so we're putting a lot of effort into what the fourth quarter will look at. Then, finally, just a reminder about the way our customer file works, right?

Our existing customers are half of the count and 90% of the sales, how they perform matters a lot more than the total aggregate customer file. When you look at our existing customers, they continue to be extraordinarily strong. Their average spend was up to more than $1,500. That's the best since QxH was formed in 2018. They increased their average spend 6% in the last trailing 12 months, ending June 30th. In Q2, our retention rate for our existing customers was 87%, still extraordinarily strong, one of the strongest numbers you can find in retail. If you double-click on our existing customers, what we call our best customers at QVC. A best customer is somebody who purchases more than 20 times a year.

Our best customers are about 18% of our count and about 75% of our sales. And when you look at the best customers, our retention rate with them is in the high 90%. If you count them in our total file, it's in the very high 90%, and their spend has continued to grow as well. We're doing a lot to concentrate on our existing customers and our best customers, and we think that gives us. In addition to the sequential moderation you're seeing in the customer file, we think that the strength with those customers gives us a lot of the strength we need as we seek to deliver the second half of 2023 and as we go through 2024.

Finally, just on new, I, I mentioned a little bit of this in my prepared remarks, but we have a lot of efforts going against how we attract new customers. Our streaming service is continuing to grow. We've seen some good results from new streaming episodes and new streaming programs bringing in some new customers. We've formed the customer hub at QVC. That hub is focusing on 17 different focused customer segments, prioritized into seven different groups by new, existing, and our most loyal customers. We're doing proactive calls out to customers who we've seen churn. We're sending letters from hosts with special offers. We have a all hands on deck, full-scale effort going against our customer file in the second half. Like I said, I think you can already start to see some of that working if you just look sequentially at the customer file.

Jason Haas (VP and Equity Research Analyst)

That's great, thank you. Can you talk about the relative performance of HSN versus QVC?

David Rawlinson (President and CEO)

Yeah. HSN, I would say, is, you really have to start the story going back to last year. We started with the inventory efforts. HSN was a much bigger part of that effort than QVC on a percentage basis, so that, that business has had the more significant swings, both in terms of clearance and margin, in terms of inventory and getting the right inventory for the right time. So I would say, they lagged QVC. We've had some real inventory and merchandise improvements at QVC in the first half. I think HSN is on a similar path, tracking a little bit behind because it took them a little bit longer to get clean on inventory so to bring in new inventory.

So we're expecting HSN to have stronger performance in the back half, both on a, on a margin perspective, but also on a, on a sales perspective as we get to the type of merchandise we want. The other thing that's been true about HSN is we've seen bigger positive variation when we do large events. I talked about the Wheel of Fortune event. We had a Foodie Fest event. We've had some nice celebrity collaborations, Lionel Richie, Debbie Gibson, that we're gonna continue in the, in the second half. We actually, we actually feel pretty good. Though it was it's been a bit weaker than QVC in the first half, we actually feel pretty good about the momentum going into the second half of HSN.

Jason Haas (VP and Equity Research Analyst)

Great to hear. Thank you.

Operator (participant)

Our next question comes from the line of Carla Casella with JPMorgan. Please proceed with your question.

Carla Casella (Managing Director and Senior Analyst)

Hi, thank you. Cash at Liberty Interactive moved up about $67 million this quarter. Is that from the Zulily sale, or was there some other source of cash at that entity?

Ben Oren (EVP and Treasurer)

That was from the sale of our stake in Comscore.

Carla Casella (Managing Director and Senior Analyst)

Okay. Then it sounds like this is the final insurance payment. Is that correct?

David Rawlinson (President and CEO)

Correct.

Carla Casella (Managing Director and Senior Analyst)

Okay. Then you mentioned that you'd use some proceeds after quarter end to pay down the revolver. Can you give us how much that was and, and let us know if you bought it back any bonds after the quarter end?

David Rawlinson (President and CEO)

It, it was immaterial, Carla.

Carla Casella (Managing Director and Senior Analyst)

Okay.

Ben Oren (EVP and Treasurer)

Bill, I'll, I'll let you answer on the revolver, but it was the insurance claim proceeds that were applied to the revolver paydown, Carla.

Carla Casella (Managing Director and Senior Analyst)

Okay, was it all? Did you use all of the proceeds?

Bill Wafford (CFO)

No, we paid the QVC revolver down, by, I think it was, what? In the $177 million range.

Carla Casella (Managing Director and Senior Analyst)

Okay, that's great. Then there was some comment about, well, on the media rights spend, there was some comment about one, I guess, right or agreement that you exited. Can you just give us any more color on that proceeds or why exit? Is the way you think about that media rights changing?

David Rawlinson (President and CEO)

Can you say that again, Carla?

Carla Casella (Managing Director and Senior Analyst)

I thought I heard comments about there was a media, well, when in your discussion of the media rights, there was one contract that sounded like you exited and took in some proceeds from. Did I misunderstand that? Just wondering if there's any change in how you think about that media business, just given the increased move to online spending or online, you know, consumer spending.

David Rawlinson (President and CEO)

Yeah, I'm not, I'm not exactly sure what, what you're referring to. Maybe, we can, we can clarify if you send us a note. Our basic go-to-market on the, on the media rights side hasn't changed substantially. Our commission structure remains the same. There's some variability now that streaming's becoming a bigger part of that, and we have some variability in the go-to-market now that e-commerce remains a big part of our go-to-market. We have digital marketing spend variations, but no, no big changes to sort of structurally, our commission structure with our carriers and that sort of thing.

Carla Casella (Managing Director and Senior Analyst)

Okay, great. That's actually what, what I was looking for, even though my question was very poorly worded. Just one last one. International and the domestic seems to be a lot of similarities between the business. I'm just wondering how intertwined each of your international businesses are. Do you do all of your programming in each market? Do you use a lot of the shared resources between the U.S. and international markets?

David Rawlinson (President and CEO)

Yeah, thank you for that. I'd say it's a mixture. We're doing a lot more with how we understand our programming, how we understand our pricing, how we view things like product strategy. Obviously, in the context of Project Athens, we've built substantial amounts of new analytical capability across all of those. We have multiple ways of sharing, learning, both across QVC and HSN in the U.S. and with all of the international businesses. That's why you've seen, I think, some things like gross margins going up and basic concert, average sale price going up and basic concert. Each market has a number of things that make it differentiated.

Most of the day-to-day operating decisions are made closer to the customer, within the market, while we continue on the big structural, strategic choices and moves to operate across to make sure we're getting scale across the full franchise, and we're getting best practices spread throughout all of the markets. Only other thing I would say is, one thing we've started doing a lot more of that I think has proven effective, is using some of the smaller markets as a test bed. AI is a good example of where we're doing that. As we see success and as we perfect whatever the new discipline is, then scaling that back across the U.S. That's been the other other way we've tried to use some of the international markets, especially the U.K.

Carla Casella (Managing Director and Senior Analyst)

Great. Thank you very much.

Operator (participant)

Our next question comes from the line of William Reuter with Bank of America. Please proceed with your question.

William Reuter (Managing Director and Senior Research Analyst)

Good morning. The first is, you did some bond repurchases during the quarter. You mentioned opportunities for the balance sheet. Do you expect that you'll continue to complete open market repurchases of those? Do you have hopes of refinancing those if financial results improve? What are your thoughts for the, for the 2024s?

David Rawlinson (President and CEO)

Ben, do you wanna, do you wanna answer that?

Ben Oren (EVP and Treasurer)

Yeah, sure. It's Ben Oren. I think we'll be consistent with what we've said in the past, which is that we expect to handle those with, you know, some mixture of free cash flow and revolver. As we move forward into 2024, see where rates are and where funding costs are. At this time, we've got very attractive coupons. To the extent the cash can handle those maturities or revolver draw, which is our best funding source, we're gonna lean towards that and then term out when things get better.

William Reuter (Managing Director and Senior Research Analyst)

Great. There's clearly some pretty massive divergence of category performance. I guess, can you talk a little bit about your lead times, and your ability to shift your inventory mix to areas like beauty that are doing better, and away from categories like home, that are, that are suffering right now?

David Rawlinson (President and CEO)

Yeah, thank you. It's a great question. General lead times in this business are six to nine months. I think we're in some categories, we're able to do a bit better than that. I think the good thing about where we are going into the second half is we've actually, the larger trends are not a surprise. Beauty's been relatively strong in the broader market all of this year. We've been able to see that as it's developed. Likewise, electronics has been relatively weaker as we've gone through this year. While there is variability, it's not at this point, it's not unpredictable variability and differentiation. I think we, we've seen relative stability in how the categories have performed relative to each other.

We think we have a fair amount of insight going into the second half about what's happening in the broader market. I would the one other thing I'd say is that you probably can't pick up on just by looking at the category performance. There's actually much more variation going in within categories than across categories. Part of what we're seeing is a trade down to necessities, where people care a lot about price, but then a trade up if people still really want things. It's the hollowing out of the middle within categories, this sort of barbell effect, that's probably been the most notable thing we've seen as we've gone throughout the first half.

William Reuter (Managing Director and Senior Research Analyst)

All right. Just lastly for me, David, you gave some helpful commentary on stabilization of customers and those COVID cohorts starting to roll off. I guess you also talked a little bit about what you're doing in terms of new customer acquisition. Is there a date when you believe maybe we will see an increase in the number of actively engaged customers? Do you think that, you know, by the end of the year, we could actually see growth?

David Rawlinson (President and CEO)

Yeah, it's a good question. I would certainly expect to see moderation over the next quarter or two on the type of decline that, you're seeing in the 12-month. It makes it a little bit hard to get you full detail in the, in the full 12-month, trailing, because things just have to cycle through. I would say what we have seen is a real ability to move the needle, across specific initiatives with new customers. Some of those are still relatively small, and so we're just beginning to, scale some of them.

There's no reason to believe, based on the data we're seeing and the reaction we're having to some of our early initiatives, that we can't eventually get to new customer growth, I think in all brands, but especially in the QVC and HSN U.S. brands.

William Reuter (Managing Director and Senior Research Analyst)

Great. That's all for me. Thank you.

Greg Maffei (Executive Chairman)

All right, operator. I think we're done with those questions. Thank you, investors, for your interest in Qurate, and we look forward to speaking with you next quarter, if not sooner.

David Rawlinson (President and CEO)

Excellent. Thank you.

Ben Oren (EVP and Treasurer)

Thank you, everyone.

Operator (participant)

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.