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David Rawlinson II

President and Chief Executive Officer at QVC Group
Board
Since October 1, 2021
Age
49 years
Tenure
Joined QVCGA as CEO-Elect in August 2021 and was promoted to President and Chief Executive Officer on October 1, 2021.

Also at QVC Group

BW
Bill Wafford
Chief Financial Officer and Chief Administrative Officer
GBM
Gregory B. Maffei
Executive Chairman of the Board
MF
Michael Fitzharris
President, QVC US

About

David Rawlinson II is a 49-year-old executive who leads QVCGA as President and Chief Executive Officer. He assumed his current role on October 1, 2021, after joining as CEO-Elect in August 2021, which marked the beginning of his leadership at the company.

With a robust background in global digital commerce and extensive leadership experience across various industries, he has served in prominent roles at NielsenIQ, Grainger, and Exelis, Inc. His career also includes significant public service as a White House Fellow in both the Bush and Obama administrations, providing him a comprehensive perspective on economic policy and business strategy.

In addition to his executive responsibilities at QVCGA, he has held influential public company directorships, including a current role at Discover Financial Services and prior positions at Nielsen Holdings plc and MonotaRO Co., Ltd. His accomplishments underscore a commitment to fostering innovation and steering digital transformation on a global scale.

$QVCGA Performance Under David Rawlinson II

Past Roles

OrganizationRoleDate RangeDetails
QVCGA President and CEO-Elect August 2021 – September 2021 Role held prior to his current position at QVCGA
NielsenIQ (formerly Nielsen Global Connect) Chief Executive Officer February 2020 – March 2021 Led a global marketing research firm
Grainger President of Global Online Business November 2015 – February 2020 Joined in July 2012 and held other executive roles
Exelis, Inc. (formerly ITT Corp.) Executive Roles 2009 – 2012 Global aerospace defense and technology services company
White House Fellow Appointed Roles N/A Held positions in both the Bush and Obama administrations; served as senior advisor for economic policy in the Obama administration

External Roles

OrganizationRoleDate Range
Discover Financial Services Director Since February 2021

Fixed Compensation

Data from  FY 2024
Component NameAmountPayment ScheduleAdditional Details
Base Salary$1,250,000 Yearly Paid directly by QVC for the entire year
Stock Awards$4,598,131 Grant Date Performance-based restricted stock units awarded in 2024 subject to committee-approved metrics
All Other Compensation$1,710 Yearly Limited personal benefits and perquisites
Restricted Stock Units (RSUs)147,571 RSUs Vested on December 10, 2024 29% of 508,865 RSUs from 2021 Rawlinson Term RSUs vested
Termination BenefitsVaries Upon termination Includes accrued base salary, severance payment of $4,218,750 and RSU value of $1,478,648 if terminated without cause or for good reason
Option Awards1,185,053 options 50% vest on December 31, 2023 and 50% vest on December 31, 2024 Exercise price of $8.98 per share

Performance Compensation

Data from  FY 2024

Performance-Based Bonus

MetricThresholdActual PerformanceWeightBonus Payment
Revenue$10,097.55 million $10,088 million 50% $0
Adjusted OIBDA$1,099.05 million $1,145 million 50% $483,171
  • Target Bonus: $1,562,500 (125% of base salary)
  • Maximum Bonus: $2,500,000 (200% of base salary)
  • Vesting Schedule: Not applicable (cash bonus)
  • Evaluation Period: Fiscal year 2024
  • Additional Details: Bonus payments are contingent on achieving performance thresholds on a constant currency basis; revenue component did not trigger a bonus while adjusted OIBDA exceeded its threshold resulting in the cash bonus payment of $483,171