Alex Guo
About Alex Guo
Alex Guo (age 42) serves as Vice Chairman and Director at Reborn Coffee, Inc. (REBN), appointed to the board in 2025. He holds a Ph.D. in Computer Science from the University of California, Irvine, and has a background spanning technology leadership and international trade associations, including serving as President of the Thai‑Chinese Special Economic Zone Investment Development Trade Association (SIDTA) since 2024 and prior roles at Levyx Inc. .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Levyx Inc. | Principal Scientist and CEO | 2018–2020 | Led technology operations and executive management |
| University of California, Irvine | Ph.D. (Computer Science) | Completed prior to 2018 | Technical credentials relevant to data/technology oversight |
External Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Thai‑Chinese Special Economic Zone Investment Development Trade Association (SIDTA) | President | 2024–present | International trade/investment association leadership |
Board Governance
- Role: Vice Chairman and Director; independent under Nasdaq standards (independent directors include Alex Guo) .
- Committee assignments: Not listed on Audit or Compensation Committees; current committee rosters exclude Guo (Audit: Farooq M. Arjomand (Chair), Andy Nasim, Jung Jae Lim; Compensation: Andy Nasim (Chair), Farooq M. Arjomand, Mi Young Jeong) .
- Nominating governance: No separate nominating committee; full board handles nominations (majority of independents participate) .
- Attendance: Board held nine meetings during fiscal 2024; each member (serving in 2024) attended >75%. Guo joined in 2025, so 2024 attendance not applicable .
- Committee activity: Audit and Compensation Committees held no meetings in fiscal 2024 (noted governance inactivity vs. fiscal 2023) .
- Board leadership: Chairman and separate CEO; vice chair roles exist; risk oversight led by board and Audit Committee per charter .
Fixed Compensation
| Component | 2023 | 2024 |
|---|---|---|
| Annual Retainer (Cash) | $0 | $0 |
| Committee Membership Fees | $0 | $0 |
| Committee Chair Fees | $0 | $0 |
| Meeting Fees | $0 | $0 |
Non‑employee directors did not receive compensation for serving on the board in 2023 or 2024 .
Performance Compensation
| Award Type | Grant Date | Shares/Units | Fair Value | Vesting Schedule | Performance Metrics |
|---|---|---|---|---|---|
| RSUs | — | — | — | — | — |
| PSUs | — | — | — | — | — |
| Stock Options | — | — | — | — | — |
No director equity or performance awards disclosed for 2023–2024; no director performance metrics tied to compensation for that period .
Other Directorships & Interlocks
| Company/Organization | Public Company? | Role | Committees |
|---|---|---|---|
| SIDTA | No | President | Not applicable |
| Levyx Inc. | No | Principal Scientist and CEO (prior) | Not applicable |
No public company directorships or disclosed interlocks for Guo; no shared directorships with REBN competitors/suppliers/customers disclosed .
Expertise & Qualifications
- Technology and scientific expertise (Ph.D. Computer Science; prior tech leadership) .
- Management/commercial experience; board skills matrix lists Guo with Commercial and Management experience; not marked for Financial/Public Board experience .
Equity Ownership
| Item | Value |
|---|---|
| Shares Beneficially Owned | 0 shares (as of Oct 3, 2025) |
| Ownership % of Outstanding | 0.0% (5,967,107 shares outstanding) |
| Vested vs. Unvested Shares | Not applicable (no holdings) |
| Options (Exercisable/Unexercisable) | None disclosed |
| Shares Pledged as Collateral | None; “No shares identified below are subject to a pledge” |
| Ownership Guidelines & Compliance | Not disclosed |
Governance Assessment
- Independence and role: Guo is an independent director and serves as Vice Chairman, adding technology and international commerce perspectives, but he is not currently on key oversight committees (Audit/Compensation), limiting direct influence over financial reporting and pay design .
- Alignment: Zero share ownership as of Oct 3, 2025 suggests limited “skin‑in‑the‑game” alignment; no pledge or hedging disclosure beyond pledge statement, and no director ownership guidelines disclosed—an alignment gap for investor confidence .
- Committee effectiveness: Audit and Compensation committees did not meet in fiscal 2024 (versus meeting in 2023), a governance weakness; monitoring 2025 activity is warranted given board refresh and new independent directors (including Guo) .
- Related party exposure: No related party transactions disclosed involving Guo; recent related party transactions involved other directors (Arjomand subscription; Egidi loans), reducing direct conflict risk for Guo .
- Shareholder feedback signals: 2024 Annual Meeting had strong director election support and ratified auditor; say‑on‑pay (April 2024) passed on an advisory basis, with board adopting triennial frequency—no immediate investor pushback affecting Guo’s appointment cycle .
RED FLAGS:
- No director equity ownership (alignment risk) .
- Zero committee meetings in fiscal 2024 for Audit and Compensation (process effectiveness risk) .
- Lack of disclosed director ownership guidelines (policy gap) .