Jung Jae Lim
About Jung Jae Lim
Jung Jae Lim, age 58, serves as Vice Chairman and Director at Reborn Coffee (REBN) and is an independent director under Nasdaq standards. He brings global logistics, transportation, and supply chain expertise, and holds a Bachelor of Language and Literature from Dankook University. He joined the REBN board in 2025.
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| KCC Mexico Transport | President | 2002–present | Global logistics and supply chain leadership |
| TJ America | President | 2002–present | Transportation operations and supply chain leadership |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| KCC Mexico Transport | President | 2002–present | External (non-REBN) leadership role |
| TJ America | President | 2002–present | External (non-REBN) leadership role |
Board Governance
- Board role: Vice Chairman and Director; elected among seven nominees for 2025–2026 term.
- Independence: Board determined Jung Jae Lim is independent under Nasdaq standards.
- Committee assignments: Audit Committee member (Audit Committee: Farooq Arjomand—Chair; Andy Nasim; Jung Jae Lim). Not on Compensation Committee.
- Audit oversight involvement: Named in Audit Committee Report recommending inclusion of 2024 audited financials in the Form 10-K.
- Board activity and attendance: Board held nine meetings in FY2024; each director (serving during 2024) attended >75% of meetings. Committees held no meetings in FY2024. Note: Jung joined the Board in 2025; 2025 attendance not disclosed.
- Nominating function: No separate nominating committee; full Board (with majority of independent directors) handles nominations.
Fixed Compensation
| Component | FY2023 | FY2024 | Notes |
|---|---|---|---|
| Annual retainer (cash) | $0 | $0 | Non‑employee directors received no compensation for Board service in 2023–2024. |
| Committee membership fees | $0 | $0 | No fees disclosed. |
| Committee chair fees | — | — | Jung is not a chair; no fees disclosed. |
| Meeting fees | $0 | $0 | Not paid. |
Performance Compensation
| Award Type | Grant Date | Shares/Units | Fair Value ($) | Vesting | Performance Metrics |
|---|---|---|---|---|---|
| Stock awards (RSUs/PSUs) | — | — | — | — | No director equity grants disclosed. |
| Options | — | — | — | — | No director options disclosed. |
| Bonus (performance-based) | — | — | — | — | No director bonuses disclosed. |
The proxy does not disclose any director equity grants, options, or pay-for-performance structures for non‑employee directors in 2023–2024.
Other Directorships & Interlocks
| Company | Public/Private | Role | Committee/Interlock |
|---|---|---|---|
| KCC Mexico Transport | Not disclosed | President | No REBN-related transactions disclosed. |
| TJ America | Not disclosed | President | No REBN-related transactions disclosed. |
- No other public company boards or committee roles are disclosed for Jung Jae Lim.
Expertise & Qualifications
- Global logistics, transportation, and supply chain management expertise.
- Bachelor of Language and Literature, Dankook University.
- Board attributes matrix: commercial experience and management experience indicated for Jung Jae Lim.
Equity Ownership
| Holder | Shares Beneficially Owned | % of Outstanding | Pledged |
|---|---|---|---|
| Jung Jae Lim | — | — | None (Company states no pledged shares among identified holders) |
- Shares outstanding: 5,967,107 as of October 2, 2025 (record date referenced in proxy).
- The proxy shows “—” for Jung’s beneficial ownership, indicating no holdings reported; company also states no shares in the table are subject to a pledge.
Governance Assessment
- Independence and committee placement: Positive signal—independent status and placement on the Audit Committee strengthens oversight breadth; Audit Committee chaired by an audit committee financial expert (Farooq Arjomand).
- Audit Committee engagement: Red flag—Audit Committee held no meetings in FY2024 despite filing of audited financials; however, the Audit Committee Report for 2024 includes Jung and evidences post‑2024 activity. Investors should monitor committee cadence in 2025–2026.
- Compensation alignment: Mixed—directors received no cash or equity compensation in 2023–2024, limiting explicit pay alignment but also avoiding pay conflicts. Absence of director stock ownership for Jung may reduce skin-in-the-game alignment.
- Related-party risk: No related‑party transactions disclosed involving Jung; one subscription by Chairman Farooq Arjomand in January 2024. Continue monitoring for any business dealings with KCC Mexico Transport or TJ America given Jung’s executive roles.
- Board structure: No nominating committee; full Board handles nominations with majority independent participation—acceptable but less formalized governance compared to peers; oversight effectiveness depends on Board engagement.
- Section 16 compliance: Company reports all insiders met filing requirements in 2024; no delinquent reports.
RED FLAGS
- Audit Committee held zero meetings in FY2024; ensure improved committee activity and documented oversight in 2025–2026.
- No director equity ownership disclosed for Jung—monitor for future equity grants or purchases to enhance alignment.
Watchpoints for investors
- Monitor Audit Committee meeting frequency and charter adherence via future proxies/8‑Ks.
- Track any REBN transactions with logistics/transport entities linked to Jung to preempt related‑party conflicts.
- Assess whether REBN introduces director compensation or ownership guidelines to strengthen alignment and retention.