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Mel Keating

Chair of the Board at Rocky Mountain Chocolate Factory
Board

About Mel Keating

Independent director and current Board Chair at Rocky Mountain Chocolate Factory (RMCF) since November 2024; age 78 as of June 1, 2025. Background includes CEO experience, extensive public board service, and capital markets expertise. Education: B.A. Art History (Rutgers; Henry Rutgers scholar), M.S. Accounting and M.B.A. Finance (Wharton; Shell Oil and Benjamin Franklin fellow). Core credentials include serving as Audit Committee financial expert and membership on Audit, Compensation, and Nominating & Corporate Governance Committees .

Past Roles

OrganizationRoleTenureCommittees/Impact
Alliance Semiconductor Corp.President & Chief Executive OfficerNot disclosedLed strategic break-up into three parts and sale to different buyers
Warburg Pincus Equity PartnersStrategy ConsultantNot disclosedStrategy consulting; finance and capital markets acumen
Consulting to PE/Hedge FundsInvestment Advisor/ConsultantSince Nov 2008Ongoing advisory services to alternative asset managers

External Roles

OrganizationRoleTenureCommittees/Notes
Agilysys, Inc.DirectorCurrentHospitality software; public company governance experience
MagnaChip Semiconductor Corp.DirectorUntil late 2023Semiconductor industry oversight; ended in 2023
SPS Commerce; Vitamin Shoppe; TowerJazz Semiconductor Ltd.; Red Lion Hotels; Crown Crafts Inc.Director (various)Not disclosedHas served on nearly 20 public company boards over career

Board Governance

  • Board Chair; member of Audit, Compensation, and Nominating & Corporate Governance Committees; Chair of the Audit Committee .
  • Independence: Board determined Keating is independent under Nasdaq rules; also qualifies as an Audit Committee financial expert .
  • Attendance: Board met 20 times in FY2025; each director attended at least 75% of Board and applicable committee meetings .
  • Committee activity levels: Audit Committee met 4 times; Compensation Committee met 3 times; Nominating & Corporate Governance Committee met 3 times in FY2025 .

Fixed Compensation

ComponentAmount/PolicyFY2025 Actual (Keating)
Board cash retainer$8,000 per quarter $46,852 cash fees
Board Chair retainerAdditional $5,000 per quarter Included in FY2025 cash total
Committee chair retainerAdditional $2,500 per quarter (Audit, Compensation, NCGC chairs) Keating was Audit Chair; included in FY2025 cash total
Meeting feesNot disclosedNot disclosed

Performance Compensation

ComponentGrant DateGrant ValueInstrumentVestingPerformance MetricNotes
Annual director equityNovember 30 annually $40,000 policy; Keating FY2025 stock awards $41,064 Restricted Stock Units (RSUs) 25% on grant date; remainder in equal quarterly installments over 12 months None (time-based RSUs; no performance conditions) RSUs determined by 10-day VWAP prior to grant date
  • Director stock ownership guidelines: Value equal to 3x annual Board cash retainer; compliance required within five years from later of appointment or policy adoption .

Other Directorships & Interlocks

CompanyRelationship to RMCFPotential Interlock Risk
Agilysys, Inc. (hospitality software)No disclosed transactions with RMCFLow; sector adjacency but no related-party exposure disclosed
MagnaChip Semiconductor (ended 2023)None disclosedNone; tenure ended prior to FY2025
  • Related-party transactions disclosed involve other directors (Craig debt facility; Craig/Harper equity issuance) and GVIC agreement overseen by disinterested directors; no transactions identified involving Keating .

Expertise & Qualifications

  • Financial expert designation; deep experience in corporate governance, finance, and capital markets; prior public company CEO experience .
  • Track record managing strategic restructurings and board oversight across multiple industries .

Equity Ownership

HolderShares Beneficially Owned% of ClassNotes
Mel Keating15,209<1%As of May 30, 2025; total shares outstanding 7,765,486
  • Vested vs. unvested breakdown: Not disclosed .
  • Pledging/Hedging: Not disclosed .
  • Ownership guideline compliance: Directors have up to five years; Keating appointed Nov 2024 → compliance window through Nov 2029 .

Governance Assessment

  • Strengths: Independent director; Audit Committee Chair and financial expert; strong attendance; balanced cash/equity mix with clear vesting; ownership guidelines in place .
  • Alignment: Annual RSU grants with staged vesting support ongoing engagement; beneficial ownership present (15,209 shares) though modest given recent appointment .
  • Potential concerns: Multiple committee roles plus Board Chair concentrates governance responsibilities; board-level related-party transactions with other directors raise oversight demands for Audit/Nominating committees, increasing importance of Keating’s independent leadership and financial oversight .
  • No disclosed conflicts, related-party transactions, or legal proceedings involving Keating; Section 16 filings for Keating are current (Form 3 upon appointment) .

Insider Filings

FilingDateContent
Form 3 (Initial Ownership)December 12, 2024Reported initial beneficial ownership upon appointment to Board on November 26, 2024

Key Policies and Protections

  • Clawback Policy for executives adopted November 2023 under SEC/Nasdaq rules (applies to excess incentive-based comp on restatement); director equity grants are time-based and not performance-linked .
  • Related Party Transaction Policy in place; oversight by Audit Committee; governance documents publicly available .

Summary Signals for Investors

  • Positive governance indicators: Independence, Audit Chair with financial expert status, structured director compensation and stock ownership guidelines, and documented committee activity and attendance .
  • Monitoring areas: Board Chair plus Audit Chair role concentration; ensure robust independence in approving and reviewing significant transactions involving other directors (debt facility, equity placements, cooperation agreements) .